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Traffic Rank

3,892 most visited website in the World Trend: down (+472)
1,107 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
US United States76.2%bonappetit.usNot available.
CA Canada4.1%bonappetit.caNot available.
UK United available.
IN India1.8%bonappetit.inNot available.
AU Australia1.2%bonappetit.auNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 27
Missing alt tag: 16

List of images with missing ALT attributes:

  • /wp-content/themes/bonappetit-2.0.0/i/recipe/desktop/pinit-smallimage-deskto...png (5 locations)
  • (3 locations)
  • (2 locations)
  • (2 locations)
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"Bon Appétit Magazine"

Length: 20 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"BON APPETIT magazine: Cook with Confidence. Enjoy your Food. Find recipes; search our encyclopedia of cooking tips, tools, and ingredients; watch food videos and slide shows; and renew subscriptions."

Length: 199 characters

Warning: The description is 199 characters long. The optimal description should not exceed 160 characters (

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 10.30%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
bon appétit1.37%131----
rochelle bilow1.05%10-----
new restaurants0.53%5--1--
best new0.53%5--1--
condé nast0.53%5--1--
best new restaurants0.53%5--1--
new restaurants 20150.53%5--1--
stop being intimidated0.32%3--2--
andrew knowlton recommends0.32%3-----
classic mashed potatoes0.21%2--1--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


Yes, 2 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 9 <H1>
    • Everything You Need for that Big Holiday in November
    • The Ultimate Guide to Roasting Your Vegetables
    • What's in Season: November
    • What's in Season: November
    • Go Vegetarian-ish
    • This Is How to Store Your Coffee
    • The One Butternut Squash Recipe You Need
    • Tacos al Pastor, Minus the Spit
    • The Real Pumpkin Spice Latte
  • 5 <H2>
    • Recipes We're Cooking
    • Culture + Style
    • Restaurants + Travel
    • Videos
    • We Just Love This
  • 25 <H3>
    • Restaurants + Travel
    • Entertaining + Style
    • Drinks
    • People
    • Events
    • Test Kitchen
    • Video
    • Recipes
    • Subscribe
    • Restaurants + Travel
    • Entertaining + Style
    • Drinks
    • People
    • Events
    • Test Kitchen
    • Video
    • Recipes
    • Latest Stories
    • Latest Stories
    • Thanksgiving Tips
    • Instagram
    • Instagram
    • Follow Us
    • Our Recipes, Your Inbox
    • Condé Nast Digital
  • 39 <H4>
    • How the Best Chefs in the Country Cook Their Thanksgiving Turkey
    • Put Pumpkin In Your Oatmeal. You Know You Want To
    • The Mission Chinese Food Crew Got Their Ph.D.’s in Party
    • Our Favorite Gravy Boats for Every Budget
    • Get to Know Test Kitchen Manager Brad Leone
    • Where to Eat and Drink in Havana, Cuba
    • How to Look Like a Total Pro on Thanksgiving
    • Stop Being Intimidated by Wine, America
    • Think Outside the Can
    • This Line Cook Says All You Need in the Kitchen Is a Good Knife and a Hot Pan
    • Set Yourself Up for Flawless Turketta
    • Sides That Will Happily Share the Table With Green Bean Casserole
    • Your Turkey Deserves This Silky-Smooth Gravy
    • Move Over, Classic Mashed Potatoes
    • Thanksgiving Is Coming. Get Ready
    • Vampires Need Not Apply
    • Newest Foodcast: The Queens of Modern Baking
    • Picasso’s Rarely-Seen Sculptures Stir Absinthe Culture Back to Life
    • Ranch Revival: The Food-World’s Most Maligned Condiment Makes a Comeback
    • Marisa Tomei Wants Pasta and Meatballs for Thanksgiving
    • Lance Bass Loves Espresso Martinis—But Wait, Let Him Explain
    • The Best Thing Comedian Ken Jeong Ever Ate Was Tofurky (No Joke)
    • Popular
    • Instagram
    • Thank You! You should start receiving your BA newsletter in a couple of days
    • The Hot 10: America’s Best New Restaurants 2015
    • Where to Eat and Drink in Havana, Cuba
    • The Fast Food Restaurants You Should Be Watching in 2015
    • Walk-In Cooler Names Are the Restaurant Industry’s Secret Inside Joke
    • An Actually Useful Guide to Kansas City, Missouri
    • City Guide
    • Vampires Need Not Apply
    • Peary Good for You
    • Eat Your Brussels Sprouts
    • Drinks
    • Stop Being Intimidated by Wine, America
    • The Only Wine You Need This Thanksgiving
    • We Upgraded the Shameful Cocktail Orders of Our Youth
    • This Is Your Fall Cocktail
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.


Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [104 errors, 7 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web anlytics tools:
  • comScore analytics icon comScore Didital Analytix®
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to search engine robots that crawl the web. (

XML Sitemap

Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

Status: FAILED [120 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

PR: 7 out of 10 (Outstanding)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more.

Indexed Pages

Estimated number of pages indexed by Google™: less than 20K
Estimated number of pages indexed by Bing™: less than 50K
The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

Domain Age

Your domain was registerd for the first time: 20 years, 6 months, 30 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

Your domain expires in: 1 year, 5 months, 1 day.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

Yes, both the and resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Data could not be obtained.
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

Server Information

Server IP:
Server Location:

Name Server 1: (
Name Server 2: (
Name Server 3: (
Name Server 4: (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


No HTTPS (SSL) found.
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

Email Address Obfuscation

There are 21 emails in plain text on the webpage:
  • logo-desktopcondensedstickynav@1x.png
  • logo-desktopcondensedstickynav@2x.png
  • logo-mobile@1x.png
  • logo-mobile@2x.png
  • logo-foodculture-tablet@1x.png
  • logo-foodculture-tablet@2x.png
  • logo-foodculture-desktop@1x.png
  • logo-foodculture-desktop@2x.png
  • placeholder@2x.png
  • pinit-smallimage-desktop@1x.png
  • 01_Garlic@2x-320x320.png
  • 01_Garlic@2x-640x560.png
  • restaurant-calloutdesktop@2x.png
  • restaurant-calloutdesktop@1x.png
  • 01_Garlic@2x.png
  • 02_Pear@2x1-230x230.png
  • 02_Pear@2x1-460x460.png
  • 03_Brussels_Sprouts@2x-190x150.png
  • 03_Brussels_Sprouts@2x-380x300.png
  • hp-illo-andrew@2x.png
  • hp-illo-adam@2x.png
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

Whois Privacy

No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.