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technologyTechnology
validityValidity
usabilityUsability
SEOSEO
visitorsVisitors
performancePerformance
securitySecurity

Report for brightoncollege.com

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Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 26
Missing alt tag: 2

List of images with missing ALT attributes:

  • http://www.brightoncollege.com/wp-content/themes/brighton/images/nav-special...jpg
  • //googleads.g.doubleclick.net/pagead/viewthroughconversion/1014134566/?value...t=0
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Brighton Career College | Vocational Training School | AutoCAD Training"

Length: 71 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Brighton College is a vocational education training school and career college in Vancouver B.C. Offers programs in Healthcare, Construction, AutoCAD & more!"

Length: 156 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 14.32%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
week3.50%41-----
employment2.05%24-----
opportunities2.05%24-----
practicum1.96%23--5--
overview1.96%23-----
list1.96%23-----
course1.96%23-----
diploma1.88%22-----
design1.79%21--41-
brighton1.62%191118-
course list1.96%23-----
employment opportunities1.96%23-----
week diploma1.28%15-----
brighton college1.11%13-11--
international trade1.11%13--3--
week practicum included0.94%11-----
next start date0.77%9-----
brighton college blog0.34%4-----
week optional practicum0.34%4-----
computer aided design0.26%3--1--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Frames

accessibilitySEO-content
Yes, 2 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 1 <H1>
    • START YOUR CAREER
  • 3 <H2>
    • WHY CHOOSE US
    • EVENTS AT OUR SCHOOL See what's happening at our campus!
    • CONNECT WITH US Follow us on our Blog, Facebook, Twitter and more!
  • 1 <H3>
    • YOUR FUTURE IS BRIGHT - VIDEO Watch an introduction video about Brighton College!
  • 0 <H4>
  • 23 <H5>
    • AutoCAD Drafting and Design Specialist
    • Computer Aided Design with Autocad w/Practicum
    • Construction and Drafting Technician
    • Construction Technician w/Practicum
    • Construction and Drafting Technician w/Practicum
    • Architectural Design and Building Technician
    • Civil Infrastructure Design
    • Business Management
    • Business Administration
    • Office Administration
    • Office Assistant
    • Computerized Accounting and Office
    • Accounting and Payroll Administrator w/Practicum
    • International Trade and Freight Forwarding
    • International Trade and Freight Forwarding
    • International Trade w/Practicum
    • Hospitality Management with Co-op
    • Hospitality Management
    • Health Care Assistant
    • Resident Care Attendant
    • Internet Marketing
    • Network Administration Specialist
    • Network Administration
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
Declared Language: en-US (English)
Language Attribute: en-US (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [437 errors, 107 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Favicon

usability
favicon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [64 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

SEO-Authority
PR: 5 out of 10 (Good)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more.

Indexed Pages

SEO-Authority
Number of pages indexed by Google™: 0 (About)
Number of pages indexed by Bing™: 2,660
The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

Traffic Rank

visitors
336,015th most visited website in the World Trend: up (-10,205)
8,809th most visited website in Canada
Traffic Rank is provided by Alexa

IP Canonicalization

SEO
No, your site's IP 216.187.95.6 does not redirect to brightoncollege.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.brightoncollege.com and brightoncollege.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 62% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
153457.89s395.2 KB2.19 MB1.11 MB361.15 KB0 B254.48 KB4.28 MB

RecommendationGradeDetails
Avoid bad requests
93%
The following requests are returning 404/410 responses. Either fix the broken links, or remove the references to the non-existent resources.
Avoid a character set in the meta tag
100%
Avoid CSS @import
100%
Avoid landing page redirects
96%
To speed up page load times for visitors of your site, remove as many landing page redirections as possible, and make any required redirections cacheable if possible.
Avoid long-running scripts
100%
Defer parsing of JavaScript
36%
Enable compression
99%
Compressing the following resources with gzip could reduce their transfer size by 1.6KiB (51% reduction).
Inline Small CSS
100%
Inline Small JavaScript
100%
Leverage browser caching
81%
Minify CSS
96%
Minifying the following CSS resources could reduce their size by 3.8KiB (21% reduction).
Minify HTML
98%
Minifying the following HTML resources could reduce their size by 3.1KiB (13% reduction).
Minify JavaScript
97%
Minifying the following JavaScript resources could reduce their size by 6KiB (9% reduction).
Minimize redirects
11%
Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:
Minimize request size
100%
Optimize images
62%
Optimizing the following images could reduce their size by 268.1KiB (13% reduction).
Optimize the order of styles and scripts
100%
Prefer asynchronous resources
70%
The following resources are loaded synchronously. Load them asynchronously to reduce blocking of page rendering.
Put CSS in the document head
100%
Remove query strings from static resources
100%
Serve resources from a consistent URL
90%
The following resources have identical contents, but are served from different URLs. Serve these resources from a consistent URL to save 1 request(s) and 25.9KiB.The following resources have identical contents, but are served from different URLs. Serve these resources from a consistent URL to save 1 request(s) and 23.6KiB.
Serve scaled images
1%
The following images are resized in HTML or CSS. Serving scaled images could save 1.4MiB (82% reduction).
Improve server response time
100%
Specify a cache validator
62%
The following resources are missing a cache validator. Resources that do not specify a cache validator cannot be refreshed efficiently. Specify a Last-Modified or ETag header to enable cache validation for the following resources:
Specify a Vary: Accept-Encoding header
97%
The following publicly cacheable, compressible resources should have a "Vary: Accept-Encoding" header:
Specify a character set
95%
The following resources have no character set specified in their HTTP headers. Specifying a character set in HTTP headers can speed up browser rendering.
Specify image dimensions
100%
Combine images into CSS sprites
100%

PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Safe Browsing

security
Yes - This site is not currently listed as suspicious.
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Server Signature

security
On, Apache PHP/5.3.8
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).