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Report for brlets.co.uk


  • screenshot of brlets.co.uk
  • Score:


    Generated on Wednesday, September 7th 2016 10:36 am

Top Priorities

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Traffic Rank

1,611,686 most visited website in the World Trend: down (+129,422)
90,010 most visited website in UK United Kingdom
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
UK United Kingdom69.2%brlets.co.uk-
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)


We have located images with missing ALT attribute.
Number of images: 30
Missing alt tag: 7

List of images with missing ALT attributes:

  • https://analytics.twitter.com/i/adsct?txn_id=l5flm&p_id=Twitter
  • //t.co/i/adsct?txn_id=l5flm&p_id=Twitter
  • http://www.brlets.co.uk/assets/images/facebook.jpg
  • http://www.brlets.co.uk/assets/images/twitter.jpg
  • http://www.brlets.co.uk/assets/images/social-linkedin.jpg
  • http://www.brlets.co.uk/assets/images/youtube.jpg
  • http://www.brlets.co.uk/assets/images/social-gplus.jpg
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)


We have found following title:

"Letting Agents London, Residential Lettings Agency - Benham and Reeves"

Length: 70 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:

"Benham and Reeves - A London wide residential lettings agent established in 1956. Find residential properties to rent in London with Benham and Reeves."

Length: 151 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 24.72%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
primary school3.81%125--125--
cofe primary0.73%24--24--
high school0.55%18--18--
junior school0.40%13--13--
house school0.30%10--10--
cofe primary school0.70%23--23--
catholic primary school0.27%9--9--
park primary school0.12%4--4--
nine elms point0.12%4-----
green primary school0.09%3--3--

Warning: Keywords density of above 5% might have negative impact on search engine listing

Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content.


Yes, 1 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).


  • 1 <H1>
    • London's Letting Agent
  • 1 <H2>
    • London's Finest Rental Homes & Flats
  • 1 <H3>
    • End your search with London's Leading Residential Letting Agent
  • 1 <H4>
    • Select a location Beaufort Park Canary Wharf City Ealing Hampstead Highgate Hyde Park Imperial Wharf Kensington Knightsbridge
  • 1 <H5>
    • Search within 0.5 miles 1 mile 2 miles 3 miles 4 miles 5 miles
  • 1 <H6>
    • Select a school Abercorn School Academy of Live and recorded Arts Acland Burghley School Acorn Independent College Acton High School Alec Reed Academy, All Saints CofE Primary School All Saints' CofE Primary School All Souls CofE Primary School All Souls CofE Primary School, Foley St American InterContinental University Ark Priory Primary School Arnhem Wharf Primary School Arnhem Wharf Primary School, 3-11 Arnold House School Ashbourne College Ashburnham Community School, Blyntyre St Ashmount Primary School Aston House School Avenue House School Avondale Park Primary School Ayesha Siddiqa Girls School Barbara Speake Stage School Barlby Primary School, Barlby Rd Bell Lane Primary School Berrymede Infant and Nursery School Berrymede Junior School Beth Jacob Grammar School for Girls Bethnal Green Technology College Bevington Primary School, Bevington Rd Bigland Green Primary School Birkbeck Universtiy of London Bishop Challoner Catholic Collegiate Boys School Bishop Challoner Catholic Collegiate Girls School Blue Gate Fields Junior School Bousfield Primary Schools Bow School of Maths and Computing BPP University College of Professional Studies Brentside High School Brentside Primary School British School of Osteopathy Brookland Junior School Burdett-Coutts and Townshend Foundation CofE Primary Burlington Danes CofE School, Wood Lane Bute House Preparatory School for Girls Bygrove Primary School Cameron House Cardinal Wiseman Catholic School Central Foundation Girls' School Central School of Speech and Drama Central St Martin School of Saint Martins Centre Academy Channing Scholl Childs Hill School Christ Church CofE Primary School Christ the Saviour CE Primary School Chrysolite Independent School Churchill Gardens Community Primary School City of London College City of London Institute City of London School City of London School for Girls Prep & Secondary School City of London Secondary School City Universicty Clifton Lodge School Colegio Espanol Vicente Canada Blanch Colindale Primary School ColLege Francais Bilingue de Londres Collingham Columbia Primary School Colville Primary School, Lonsdale Rd Copthall School Courtauld Institute of Art Cubitt Town Junior School David Game College Deansbrook Junior School Derwentwater Primary School Devonshire House Prep School Dormers Wells High School Drayton Green Primary School Drayton Manor High School Drayton Park Primary School, Arvon Rd, Highbury Duncombe Primary School, Sussex Way Durston House School Ealing Independent College Ealing, Hammersmith and West London College East Acton Primary School East Barnet School Eaton Square School Edit Neville Edward Wilson Primary School, Senior St Eleanor Palmer Elthorne Park High School Emmanuel COE European Business School London Falkner House, 19 Brichin Place Featherstone High School Fielding Primary School Fitzjohns Primary Fleet Primary Flora Gardens Primary School Fox Primary School Francis Holland School Friern Barnet School, Hemington Ave Fulham Cross Girls' School and Language College Fulham Primary School Garden House School Garden Suburb Junior School Gataway Primary School Gatehouse School (3-11) George Eliot Junior School George Green's School Glendower Preparatory School, 87 Queen's Gate Goldsmiths, University of London Gospel Oak Grange Primary School Greek Primary School of London Greek Secondary School of London Green Gables Montessori School Greenford High School Greenside Primary School Greenwich School of Management Guildhall School of Music and Drama Hague Primary School Hallfield Junior School, Hallfield Estate, Hampstead College of Fine Arts and Humanities Hampstead Parochial COfE Hampstead School Harbinger Primary School Hareward House School Hargrave Park Primary School Harvington Prep School Hasmonean High School Hathaway Primary School Haverstock School Hawley Infant School Hendon Preparatory School Hendon School Henry Compton Secondary School, Fulham Palace Rd Highbury Quadrant Primary School Highgate School Hobbayne Primary School Holborn College Holland House School Holland Park School Holy Cross RC School Holy Family Catholic Primary School Holy Trinity and St Silas Holy Trinity CofE Primary School Hult International Business School Hungerford Primary School Hurlingham and Chelsea Secondary School Hyethrop College Imperial College London InstituTe of Cancer Research Institute of Education International Community School John Betts Primary School, Paddenswick Rd John Perryn Primary School Keble School, Wades Hill Kensington & Chelsea College Kensington College of Business (business) Kensington Preparatory School Kentish Town COE King Alfred School King Fahad Academy King's College London Kingsgate Primary School KLC School of Design Knightsbridge School La Chouette School La Sainte Union Catholic Secondary Sch Lady Margaret School, Parson's Green Langdon Park Community School Langford Primary School Lansbury Lawrence Primary School Lansdowne College, 40-44 Bark Place, Bayswater Latymer Upper School Little Ealing Primary School London Academy London College of Accountancy London College of International Business Studies London College of Law & Business London College of Management and Information Technology London Film School London Guildhall College London International College London Metropolitan University London School of Business and Management (Business, IT & Postgraduate) London School of Commerce (postgraduate business school) London School of Economics London School of Fashion London School of Hygiene and Tropical Medicine (medical) London School of Osteopathy London South Bank University London Studio Centre (dance) Lycee Francais Charles de Gaulle, 35 Cromwell Rd Lyndhurst House Prep School Mander Portman Woodward School Maria Fidelis Roman Catholic Convent School FCJ Marlborough Primary School Martin Junior School Mayfield Primary School Melcombe Primary School, Fulham Palace Rd Middlesex University Mill Hill County High School, Worcester Crescent Mill Hill School Foundation Mill Hill School Foundation, Rhe Ridgeway, Mill Hill, NW7 4ED Millbank Primary School Montessori on the Park Montpeliers Primary School More House School, 22-24 Pont St Morpeth School Moss Hall Junior School, Nether Street Mount Carmel Catholic Primary School Mountview Academy of Theatre Arts (drama) Mulberry School for Girls Muswell Hill Primary School Netley Primary School New End Primary New King's Primary School Newham College of Further Education Norland Place School North Bridge House Senior School North Ealing Primary School North Westminster Community School, Marylebone Lower House Northolt High School Northside Primary School Notting Hill and Ealing High School Oaklands Primary School One World Preparatory School Oratory Roman Catholic Primary School Orchard House School Our Lady of Dolours RC Primary School Our Lady of Muswell RC Primary School, Pages Lane Our Lady of Victories RC Primary School Paddington Academy, Marylands Rd Paddington Green Primary School, Park Place Villas Pardes House Grammar School, Hendon Lane, N3 1SA Park Walk Primary School, Park Walk Parkfield Primary School Parliament Hill School Pembridge Hall School Peterborough Primary School Pimlico School, Lupus St Portland Place School, 56-58 Portland Place Primorose Hill Queen Elizabeth's Girls' School Queen Mary University of London Queen's College London Prep School Queen's College London,Senior School Queen's Gate School Quintin Kynaston School Raine's Foundation School Ravensbourne (broadcasting, fashion, design, postgraduate) Ravenscourt Park Preparatory School Ravenscourt Theatre School, 8-30 Galena Rd Redcliffe School Regent's College Richmond, The American International University in London Rosemary Works School Royal Academy of Dance Royal College and RA Academy of Music (music) Royal College of Art (art and design) Royal College of Nursing (nursing) Royal School Hampstead Royal Veterinary College (veterinary) Saint Francis of Assisi Catholic Primary School Saint Thomas More Language College Sarum Hall School School of Design London School of Oriental and African Studies Servite RC Primary School Sion-Manning RC School for Girls Sir John Cass's Foundation Primary School Sir John Lillie Primary School Sir William Burrough Primary School Soho Parish CofE Primary School South Bank International School South Camden Community School South Hampstead High School Southbank International School Southbank University Southfield Primary School Southwark College St Anthony's School St Augustine's CofE High School St Augustine's Priory St Barnabas and St Philip's CofE Primary School St Barnabas' CofE Primary School St Christina's School St Christophers School St Clement and St James CofE Primary School St Clement Danes CofE Primary School St Cuthbert with St Matthias CofE Primary School, Warwick Road St Dominic's, Catholic St Edward's RC Primary School, Lisson Grove St Gabriel's CofE Primary School St George RC School, Lanark Rd, Maida Vale St George the Martyr COE Primary School St George's Hanover Square CofE Primary School St Gregory's Catholic Primary School St James Independent School for Girls St James Independent School for Girls (Junior) St James Senior Girls' School St James' Catholic High School St James' CofE Primary School, Woodside Ave St James's and St Michael's CofE Voluntary Aided Primary School St Joan of Arc RC Primary School, St John's Primary School St John's Upper Holloway CofE Primary School St Johns Walham Green Cf E Primary School St Joseph RC Primary School St Joseph's Catholic Primary School St Joseph's RC Primary School, Highgate Hill St Joseph's RC Primary School, Lanark Rd St Josephs St Luke's CofE Primary School, Fernhead Rd St Margaret's School St Mark's CofE Primary School St Mark's Primary School St Martha's Senior School, Barnet EN4 0NJ St Mary & St Pancrass COE Primary School St Mary Abbots CofE Primary School, 2 Kensington Church Court St Mary Magdalene CofE Primary School, Rowington Close St Mary's Bryanston Square CofE School, Enford St St Mary's CofE High School St Mary's School Hampstead St Matthew's School St Michael's Catholic Grammar School St Michael's CofE Voluntary Aided Primary School St Nicholas Preparatory School St Paul's Cathedral School St Paul's COE St Paul's CofE Primary School, Worlidge St St Paul's Girls' School, Brook Green St Paul's Steiner School,St Paul's Road St Peter's CofE School, Chippenham Mews St Peter's Primary School, St Peter's Rd St Saviour's CofE Primary School, Shirland Rd, Maida Vale St Stephen's CofE Primary School, 91 Westbourne Park Road St Thomas of Canterbury Catholic Primary School St Vincent's Catholic Primary School St Vincent's RC Primary School Summerside Primary School Sussex House School Tabernacle School Tabernacle School, 210 Latimer Rd The American School in London The Camden School for Girls The Cardinal Vaughan Memorial RC School The Cavendish School The Compton School The Eden School (SDA) The Ellen Wilkinson School for Girls The Falcons School for Girls The Godolphin and Latymer School, Iffley Rd The Gower School, the Montessory Primary School The Grey Coat Hospital The Hampshire Schools, 63 Ennismore Gardens The Henrietta Barnett School The Holy Family Catholic Primary School The Latymer Preparatory School The London Oratory School The Moat School The Mount School The Mount School, Junior School The North London International School 11-16 The North London International School, 6 FRIERN Barnet Lane, N11 3LX The Ravenscroft School a Technology College The Royal Ballet School The Royal School (Girls 3-16yrs) The School of Pharmacy, University of London (pharmacy) The St Marylebone CofE School, 64 Marylebone High St The Sylvia Young Theatre School, Rossmore Rd, Marylebone The Urdang Academy Thomas Jones Primary School Torriano Junior School Trinity College of Music Tufnell Park Primary School Twyford High School United College London University College London University College School, Junior University College School, Senior University of Greenwich University of West London University of Westminster Universtity of East London Villiers High School Vittoria Primary School W C L S Group Wessex Gardens Primary School West Acton Primary School West Twyford Primary School Westminster Abbey Choir School, Deans Yard, City of Westminster Westminster Academy, Naim Dangoor Centre Westminster Academy, Naim Dangoor Centre, 255 Harrow Rd Westminster Cathedral Choir School, Ambrosden Avenue Westminster Cathedral RC Primary School Westminster City School Westminster Kingsway College Westminster School Westminster Under School, Adrian House, 27 Vincent Square Whitefield Schoo Whitefield School, Claremont Rd Wilberforce Primary School, Beethoven St William Ellis School William Morris Sixth Form William Perkin Church of England High School William Tyndale Primary School, Upper St Woodside Park International Junior School Woolmore Primary School Yerbury Primary School, Foxham Rd
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).


Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [6 errors, 0 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)


file: http://brlets.co.uk/favicon.ico
size: 48px  by  48px
type: image/x-icon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

Status: FAILED [94 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Your domain was registerd for the first time: 14 years, 3 months, 25 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

Your domain expires in: 7 years, 8 months, 5 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

No, your site's IP does not redirect to brlets.co.uk.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

Yes, both the www.brlets.co.uk and brlets.co.uk resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

Google Page Speed score: 87% (High)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
75112.08s181.3 KB354.4 KB302.11 KB94.19 KB0 B1.39 KB933.4 KB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information


Host Lincoln Limited
Server IP:
Server Location:

Name Server 1:
ns.123-reg.co.uk (
Name Server 2:
ns2.123-reg.co.uk (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)


Issued To:
Common Name (CN):
Common Name (CN):
COMODO RSA Domain Validation Secure Server CA
Oranization (O):
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

Benham and Reeves Residential Lettings
UK Limited Company, (Company number: 6014933)
2 Cotesway, Wing, Leighton Buzzard, Bedfordshire, LU7 0RB, United Kingdom, Data validation:, Nominet was able to match the registrant's name and address against a 3rd party data source on 14-Oct-2014
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

On, Apache PHP/5.5.30
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).