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Traffic Rank

13,346,137 most visited website in the World
Traffic Rank is provided by Alexa

Visitors Localization

No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 80
Missing alt tag: 16

List of images with missing ALT attributes:

  • /ekmps/shops/61c32a/resources/Design/ccslogonew3.jpg
  • /ekmps/shops/61c32a/resources/Design/articadvert.jpg
  • /ekmps/shops/61c32a/resources/Design/samsunggrpv1.jpg
  • /ekmps/shops/61c32a/resources/Design/polarpizzaprep1.jpg
  • /ekmps/shops/61c32a/resources/Design/b8ca72aca1684334a3ece6e2d5e7cea6.jpg
  • /ekmps/shops/61c32a/resources/Design/athena-best-value.jpg
  • /ekmps/shops/61c32a/resources/Design/olympia-cafe-range-v2.jpg
  • /ekmps/shops/61c32a/resources/Design/62126c5fcb244f66b0fd41a766044398.jpg
  • /ekmps/images/social/link/Medium/pinterest.png
  • /ekmps/images/social/link/Medium/facebook.png
  • /ekmps/images/social/link/Medium/twitter.png
  • /ekmps/shops/61c32a/resources/Design/secured-by-sage-pay-horizontal-4b.jpg
  • /ekmps/shops/61c32a/resources/Design/fasterbankyell1.jpg
  • /ekmps/shops/61c32a/resources/Design/pp-logo-150px.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"Quality Catering Equipment, Top brands including Burco, Falcon, Sammic & Samsung"

Length: 80 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"Quality Catering Equipment at low prices with free delivery, from top brands such as Burco, Falcon, Sammic, Polar, Samsung. Competitve prices on Crockery & Cutlery. Big savings off RRP."

Length: 185 characters

Warning: The description is 185 characters long. The optimal description should not exceed 160 characters (

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

We have found 1 keywords:
  • Burco titan Cooker | convection Oven | Buffalo Fryers | Falcon dominator Cooker| Polar Fridges| Polar Freezers | Sammic Diswashers | Sammic Glasswashers | Sammic Equipment | Sous Vide| Prodis Refrigeration | Prodis Dishwashers | Prodis Glasswasher
Length: 247 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 18.78%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%


Yes, 2 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
view details3.31%62-----
stainless steel1.23%23--8--
microwave oven0.64%12--6--
single door0.64%12--6--
commercial dishwasher0.53%10--5--
stable door gastro0.43%8--4--
commercial microwave oven0.32%6--3--
prodis commercial dishwasher0.32%6--3--
double door stainless0.21%4--2--
hotelware athena white0.21%4--2--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (


  • 1 <H1>
    • Top Brands, Best Prices, Great Service
  • 1 <H2>
    • < Scroll To View More Best Deals >
  • 62 <H3>
    • Arctic AR350SS Prodis 350 litre chest freezer White - S/S Lid- 5yr Warranty
    • Buffalo 10Ltr Countertop Autofill Water Boiler 3Kw / 30ltr per hour CN535 *NEW *
    • Buffalo 6 Burner Propane Combi BBQ Grill and Griddle
    • Buffalo Planetary Mixer 10Ltr 550W GL190 - 2 Yr Warranty
    • Burco BC2/3GNCT CONV OVEN SKU3590 - 2/3GN Convection Oven Electric NEW Model
    • Burco RG90 Titan 6 Burner Gas Cooker *Best Priced Commercial Cooker*
    • Burco RG90 Titan 6 Burner Gas Cooker with Splash Back *Best Priced Commercial Cooker*
    • Dynamic MX91 Master Single Speed Stick Blender
    • Excalibur 5 Tray Black Dehydrator with Timer 4526TB
    • Falcon Dominator G3101 Plus 6 Burner Cooker - Our Price from £1199.00
    • Hotelware Athena white Narrow Rimmed Plate Bulk Buy (36 plates) prices from
    • Hotelware Athena white Wide Rimmed Plate Bulk Buy (36 plates) prices from
    • Hotelware Atherna white Starter Pack 24 x 5 Piece setting Special Offer
    • Induction Hob Caterlite Light Duty Commercial Double Ring - 3 Kw
    • Manual Fill 20 Litre Hot Water Urn Cygnet MFCT1020
    • Milan 1/1Gn Stainless Steel Chafing Set - Four Pack Deal
    • Olympia Mineral Square Plate 230mm
    • Polar 2 Door Compact Counter Fridge 240 Ltr, Stainless steel, U636
    • Polar 3 Door Counter Fridge 368 Ltr - G622 - 2 Year Warranty
    • Polar CM532 Chest Freezer 587 Ltr with S/S Lid
    • Polar Commercial Ice Maker 20kg/24hrs Output 4Kg Bin
    • Polar Commercial Ice Maker 50kg Output. Storage 11kg Storage GL192
    • Polar Commercial Single Door Cabinet Freezer White 365 Ltr, CD613
    • Polar Commercial Single Door Cabinet Fridge White 400 Ltr, CD612
    • Polar Countertop Refrigerated Merchandiser Black 100 Ltr CC611
    • Polar Curved Refrigerated Display 100L - CG582 - 1100(H)x 565(W)x 565(D)mm
    • Polar Double Door Stainless Steel Gastronorm Fridge 1200 Ltr G594
    • Polar Double Sliding Door Back Bar Cooler Black with LED Lighting 208Ltr GL003
    • Polar G595 Double Door Stainless Steel Gastronorm Freezer 1200 Ltr
    • Polar Heavy Duty Single Door Fridge Stainless Steel 600Ltr G592
    • Polar Refrigerated Pizza and Salad Prep Counter 368Ltr
    • Polar Refrigerated Pizza and Salad Prep Counter 390 Ltr G605
    • Polar Single Door Commercial Freezer 365 Ltr stainless steel, CD083
    • Polar Single Door Commercial Fridge 400 Ltr stainless steel, CD082
    • Polar Stainless Steel Commercial Gastro Freezer Single Door 600 Ltr, G593
    • Polar Upright Double Stable Door Gastro Freezer 1200Ltr
    • Polar Upright Double Stable Door Gastro Refrigerator 1200Ltr
    • Polar Upright Stable Door Gastro Freezer 600Ltr
    • Polar Upright Stable Door Gastro Refrigerator 600Ltr
    • Polar White Refrigerated Double Door Gastronorm Fridge 1200 Ltr CC663
    • Prodis 2 Door Saladette 240l - 900mm (w) Latest MODEL
    • Prodis 3 Door Saladette 368l - 1365mm (w) Latest MODEL
    • Prodis Arctic AR350W 350 litre chest freezer White - 5yr Warranty
    • Prodis Arctic AR450W 450 Litre White Chest Freezer
    • Prodis Commercial Dishwasher E80XDBT 500mm With Break Tank - Gravity Drain
    • Prodis Commercial Dishwasher E80XDP 500mm - Pumped Drain
    • Prodis Commercial Dishwasher E80XDPBT 500mm With Break Tank - Pumped Drain
    • Sammic Commercial Dishwasher P-50B PRO - Drain Pump Model -14amp - 500x500mm Basket P50B
    • Sammic Commercial Dishwasher X-60B XTRA Series Commercial Dishwasher- Break Tank & Drain Pump- 500mm Basket X60B
    • Sammic Sous Vide cooker SmartVide8 - Max. capacity: 56 lt./14 gal.
    • Sammic SV310-T Vacuum Packing Machine
    • Sammic SV-410T - Vacuum packing machine. 2 Year Onsite Warranty
    • Samsung 1000 Watt Commercial Microwave Oven Light Duty Button Control CM1109
    • Samsung 1000 Watt Commercial Microwave Oven Light Duty Dial Control CM1119
    • Samsung CM1919 1850w H. Duty Manual Microwave Oven 3 Year Warranty - Low Price
    • Samsung CM1929 1850w Heavy Duty Microwave Oven. 3 Yr Warranty - Lowest Price
    • Samsung Commercial 1100w Microwave Oven CM1099 - Manual Control- 3YR Warranty
    • Samsung Commercial Microwave Oven CM1089 - 1100W, Programmable- 3YR Warranty
    • Sunnex Electric Roll Top Chafer 13.5L / 100mm
    • Thor 6 Burner Heavy Duty LPG Gas Cooker -
    • Thor Nat Gas Freestanding 2 Burner Chargrill GL170-N
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.


Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [134 errors, 63 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.



Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow: /*uid=
  • Disallow: /*function=CART
  • Disallow: /*function=cart
See all 27 disallow directives
A robots.txt file restricts access to search engine robots that crawl the web. (

XML Sitemap

Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

Accessibility Check

Data could not be obtained.
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


size: 64px  by  64px
type: image/x-icon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

No custom 404 error page detected.

Warning: Soft 404 error detected redirecting to

A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

Status: FAILED [12 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Your domain was registerd for the first time: 2 years, 11 months, 1 day ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

Your domain expires in: 1 year, 29 days, 11 minutes.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP redirects to instead of
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

Yes, both the and resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Data could not be obtained.
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

Server Information


Avensys Networks Ltd
Server IP:
Server Location:
GB ENGLAND, Liverpool

Name Server 1: (
Name Server 2: (
Name Server 3: (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


No HTTPS (SSL) found.
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Email Address Obfuscation

There is 1 email in plain text on the webpage:
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

Whois Privacy

Cambrian Catering Solutions Ltd
UK Individual
The registrant is a non-trading individual who has opted to have their, address omitted from the WHOIS service., Data validation:, Nominet was able to match the registrant's name and address against a 3rd party data source on 17-Nov-2016
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

On, Microsoft-IIS/8.0 ASP.NET
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.