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Report for campbell-ins.com

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Traffic Rank

visitors
No Data available. (very low)
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 4
Missing alt tag: 1

List of images with missing ALT attributes:

  • http://s.cfluent.com/campbell-ins.com/1/pix/tc.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Pat Campbell Insurance, LLC. - Las Cruces, New Mexico 88011"

Length: 59 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Pat Campbell Insurance, LLC. 141 Roadrunner Parkway, Suite 109 Las Cruces, New Mexico 88011 (575) 524-8642"

Length: 106 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
We have found 4 keywords:
  • Auto Insurance
  • Home Insurance
  • Business Insurance Quotes
  • 24/7 insurance service
Length: 81 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 14.47%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
insurance7.65%1511111
llc3.57%711111
campbell3.57%711111
pat3.57%711111
las2.55%511---
mexico2.55%511---
cruces2.55%511---
new2.55%511---
5752.55%5-1---
880112.04%411---
pat campbell3.57%7111--
campbell insurance3.57%7111--
las cruces2.55%511---
new mexico2.55%511---
mexico 880111.53%311---
pat campbell insurance3.57%7111--
new mexico 880111.53%311---
141 roadrunner parkway1.53%3-1---
109 las cruces1.02%2-1---
suite 109 las1.02%2-1---

Warning: Keywords density of above 5% migh have negative impact on search engine listing

Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 1 <H1>
    • Welcome to Pat Campbell Insurance, LLC.
  • 0 <H2>
  • 2 <H3>
    • Access
    • Customer service
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
XHTML 1.0 TRANSITIONAL
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
ISO-8859-1 (Latin alphabet part 1)
Covers: North America, Western Europe, Latin America, the Caribbean, Canada, Africa
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [23 errors, 26 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
Yes, http://campbell-ins.com/robots.txt
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

Favicon

usability
favicon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

validity
Status: FAILED [10 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

SEO-Authority
PR: 1 out of 10 (Poor)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more.

Indexed Pages

SEO-Authority
Estimated number of pages indexed by Google™: 531
Estimated number of pages indexed by Bing™: 56
The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

Domain Age

SEO-Authority
Your domain was registerd for the first time: 15 years, 9 months, 20 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

SEO-Authority
Your domain expires in: 2 years, 2 months, 8 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 72.32.32.51 does not redirect to campbell-ins.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

SEO
Yes, both the www.campbell-ins.com and campbell-ins.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 85% (High)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
221114.38s79.77 KB107.11 KB348.58 KB8.46 KB0 B62.39 KB606.31 KB

RecommendationGradeDetails
Avoid bad requests
100%
Avoid a character set in the meta tag
100%
Avoid CSS @import
100%
Avoid landing page redirects
77%
To speed up page load times for visitors of your site, remove as many landing page redirections as possible, and make any required redirections cacheable if possible.
Avoid long-running scripts
100%
Defer parsing of JavaScript
100%
24.3KiB of JavaScript is parsed during initial page load. Defer parsing JavaScript to reduce blocking of page rendering.
Enable compression
100%
Inline Small CSS
100%
Inline Small JavaScript
100%
Leverage browser caching
93%
The following cacheable resources have a short freshness lifetime. Specify an expiration at least one week in the future for the following resources:
Minify CSS
100%
Minify HTML
100%
Minify JavaScript
100%
Minimize redirects
100%
Minimize render-blocking resources
100%
Approximately 0% of the final above-the-fold content of the page was able to be rendered without waiting for any render-blocking resources to load. Pages should render their above-the-fold content without relying on any parser or render-blocking resources. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
    There are no JavaScript resources that blocked parsing of above the fold content. Great!
      The following CSS requests blocked rendering before the browser was able to render most of the above-the-fold content.
      Minimize request size
      100%
      Optimize images
      98%
      Optimizing the following images could reduce their size by 635B (33% reduction).
      Optimize the order of styles and scripts
      85%
      The following inline script blocks were found in http://www.campbell-ins.com/ between an external CSS file and another resource. To allow parallel downloading, move the inline script before the external CSS file, or after the next resource.
      • Inline script block #1
      Prefer asynchronous resources
      85%
      The following resources are loaded synchronously. Load them asynchronously to reduce blocking of page rendering.
      Prioritize visible content
      100%
      Put CSS in the document head
      95%
      CSS in the document body adversely impacts rendering performance.
        http://www.campbell-ins.com/ has CSS in the document body:
        Remove query strings from static resources
        100%
        Serve resources from a consistent URL
        64%
        The following resources have identical contents, but are served from different URLs. Serve these resources from a consistent URL to save 1 request(s) and 25.9KiB.
        Serve scaled images
        100%
        Improve server response time
        100%
        Long web server response times delay page loading. Reduce your response times to make your page load faster.
        Specify a cache validator
        93%
        The following resources are missing a cache validator. Resources that do not specify a cache validator cannot be refreshed efficiently. Specify a Last-Modified or ETag header to enable cache validation for the following resources:
        Specify a Vary: Accept-Encoding header
        93%
        The following publicly cacheable, compressible resources should have a "Vary: Accept-Encoding" header:
        Specify a character set
        100%
        Specify image dimensions
        100%
        Combine images into CSS sprites
        100%

        PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

        Server Information

        security
        Server IP:
        72.32.32.51
        Server Location:
        US TEXAS, San Antonio

        Name Server 1:
        ns97.worldnic.com (205.178.190.49)
        Name Server 2:
        ns98.worldnic.com (206.188.198.49)
        Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

        Safe Browsing

        security
        Yes - This site is not currently listed as suspicious.
        Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

        Directory Browsing

        security
        Great, your server has directory browsing disabled.
        Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

        Whois Privacy

        security
        Registrant:
        Name:
        Pat Campbell Insurance Co.
        Organization:
        141 Roadrunner Parkway
        Address:
        Suite 109, Las Cruces, NM 88011, US
        Administrative Contact:
        Email:
        dhixon@campbell-ins.com
        Name:
        Hixon, Debbie
        Phone:
        575-556-8580
        Organization:
        141 Roadrunner Pkwy, Ste 109
        Address:
        Las Cruces, NM 88011, US
        Technical Contact:
        Email:
        dhixon@campbell-ins.com
        Name:
        Hixon, Debbie
        Phone:
        575-556-8580
        Organization:
        141 Roadrunner Pkwy, Ste 109
        Address:
        Las Cruces, NM 88011, US
        Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

        Server Signature

        security
        On, Apache/2.2.3 (Red Hat) Confluency
        Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.