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Report for cascademarine.ca

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Traffic Rank

visitors
11,563,253rd most visited website in the World
Traffic Rank is provided by Alexa

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 24
Missing alt tag: 23

List of images with missing ALT attributes:

  • resources/new%20heading_large%282%29.png
  • resources/ETEC-LOGO-27671_large.jpg.opt257x65o0%2C0s257x65.jpg
  • resources/images%20%283%29_large.jpg
  • resources/Hi_Lowe_RGB_sm_large.jpg
  • resources/31901.jpg
  • resources/images%20%282%29_large.jpg
  • resources/download%20%285%29.jpg
  • resources/images%20%284%29.jpg
  • resources/images_large.jpg
  • resources/logo-ydsca-en.jpg
  • resources/Mercury_Logo_Lockup.jpg
  • resources/stihl2_logo_large.gif
  • resources/KingFisher-2014-Brochure_h150.jpg
  • resources/garland_logo.jpg
  • resources/13593194424168.jpeg.opt532x147o0%2C0s532x147.jpeg
  • resources/DSCN3228.JPG.opt549x411o0%2C0s549x411.JPG
  • resources/work%20wear.JPG.opt387x290o0%2C0s387x290.JPG
  • resources/Brochure%20Cover%20-%20Mid%20Coastal.jpg
  • resources/DSCN3212.JPG.opt553x415o0%2C0s553x415.JPG
  • resources/DSCN3234.JPG.opt382x509o0%2C0s382x509.JPG
  • resources/DSCN3223.JPG.opt373x279o0%2C0s373x279.JPG
  • resources/boat-overhead_18279.png
  • resources/DSCN3221.JPG.opt551x414o0%2C0s551x414.JPG
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"CASCADE SUPPLY AND MARINE CHILLIWACK BC."

Length: 40 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Description Metatag

SEO-content
We have found following description:

"New boat sales and service and parts in Chilliwack BC. We carry Mercury, Yamaha, BRP marine brands. Service shop for marine and small engines. We carry Stihl, Husqvarna, Toro, and Honda lawnmowers, chainsaws, trimmers, pumps, tools and equipment. Hydraulic hoses, cables, chokers and more. We are a dealer in Kingfisher, Lowe, Weldcraft, Princecraft, North river, and Marlon boats."

Length: 381 characters

Warning: The description is 381 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
We have found 32 keywords:
  • mercury
  • evinrude
  • yamaha
  • parts
  • accessories
  • sales
  • stihl
  • husqvarna
  • toro
  • honda
  • red wing
  • timberline
  • service
  • jetboats
  • kingfisher
  • lowe
  • weldcraft
  • princecraft
  • mercruiser
  • marine
  • boats
  • carhartt
  • irish setter
  • mustang
  • fulton
  • chilliwack
  • fraser valley
  • seadog
  • trimmer
  • lawnmower
  • water pump
  • tools
    Length: 308 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    SEO-content
    The Text to HTML ratio is 7.34%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Frames

    accessibilitySEO-content
    Yes, 2 inline frame(s) detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

    Keyword Density & Consistency

    SEO-content
    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    marine3.02%10125-1
    service3.02%10-27--
    cascade2.11%71-5-1
    more1.81%6-15--
    new1.81%6-14--
    yamaha1.51%5-14--
    boats1.51%5-13--
    work1.51%5--4--
    chilliwack1.21%4111--
    supply1.21%41-3-1
    cascade supply1.21%41-3--
    north river0.60%2-11--
    new boat0.60%2-11--
    small engines0.60%2-11--
    marine ltd0.60%2--2--
    brp marine brands0.30%1-1---
    new boat sales0.30%1-1---
    saturday 8-5pm closed0.30%1--1--
    closed sunday call0.30%1--1--
    service since 19550.30%1--1--
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

    Flash

    accessibilitytechnologySEO-content
    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

    Headings

    SEO-content
    • 1 <H1>
      • CASCADE SUPPLY AND MARINE LTD.
    • 4 <H2>
      • CASCADE SUPPLY AND MARINE LTD.
      • History
      • Services
      • CALL US AT:
    • 8 <H3>
      • BOATS, LAWN EQUIPMENT, CLOTHING, SAFETY GEAR, CABLES, HYDRAULICS, TOOLS, SALES AND SERVICE
      • PROFESSIONAL QUALITY WORK BOOTS FROM ALL THE BEST BRANDS
      • 1-800-663-2269 OR
      • 604-792-1381 MAIN
      • 604-792-1016 FAX
      • CASCADE MARINE SECTION HAS YAMAHA, MERCURY, JOHNSON/EVINRUDE NEW AND USED OUTBOARD MOTORS IN STOCK.
      • GENERATORS FROM HONDA AND YAMAHA FROM 1000 WATTS TO 6500 WATTS IN STOCK AND ON SALE
      • CALL 604-792-1381 OR TOLL FREE 1-800-663-2269
    • 4 <H4>
      • Store hours:
      • Mon-Fri 8 am to 5:30 pm
      • Saturday 8 am to 5 pm
      • closed Sunday
    • 8 <H5>
      • STORE HOURS MON-FRI 8:00AM - 5:30 PM SATURDAY 8-5PM CLOSED SUNDAY CALL 604-792-1381 OR 1-800-663-2269
      • Welcome to Cascade Supply & Marine! We have been serving Chilliwack and the Fraser Valley with quality products and service since 1955. Not only do we sell new & used boats by Lowe, Marlon, Princecraft, and Kingfisher but we also offer Mercury, Yamaha, and Evinrude marine engines. In addition, we have a Lawn and Garden Division with all your parts covered and the equipment to get the job done. We also build and repair Logging cables and hydraulics. Cascade carries work clothing, boots and more from Carhartt, Columbia,Timberland, Pioneer, Red wing, Dayton, Danner and more!
      • If you are looking to service your equipment you have found the right place. We service what we sell and more! Our service department is open 6 days a week and our friendly, knowledgeable staff will assist you as best we can to ensure you get what you were looking for and back on the water or lawn ASAP! We are warranty approved service center for Yamaha, Mercury, Stihl, BRP, Husqvarna, Honda small engines, Mercruiser and Toro.
      • STIHL AND HUSQVARNA CHAINSAWS, TRIMMERS, HEDGERS NEW SALES WITHPARTS AND SERVICE SUPPORT FOR ALL YOU FORESTRY, PROFESSIONAL AND HOUSEHOLD NEEDS.
      • WORK CLOTHING FROM TOP LINE WORK TESTED BRANDS. BIBBS, PANTS, JACKETS, RAINWEAR AND MORE.
      • WE CAN CUSTOM ORDER YOUR NEW BOAT FROM KINGFISHER, PRINCECRAFT, LOWE, NORTH RIVER AND GET IT BUILT TO SUIT YOUR NEEDS. CALL US TODAY AND MAKE YOUR DEAL.
      • CHECK OUT OUR SELECTION OF LAWNMOWERS, GARDEN TRACTORS, GAS AND ELECTRIC WHIPPER SNIPPERS, WATER PUMPS, PRESSURE WASHERS, BRUSH CUTTERS, STUMP GRINDERS, SNOW BLOWERS AND ACCESSORIES.
      • JON BOATS FROM 10 FOOT TO 20 FOOT YOU CAN ORDER WITH JET HULLS, 15 OR 20 INCH TRANSOMS, SIDE CONSOLES AND MORE!
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

    Doctype

    technologyvalidity
    XHTML 1.0 TRANSITIONAL
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    technologyvalidity
    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use.

    Language

    usability
    Declared Language: None
    Language Attribute: None
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    validity
    Status: FAILED [120 errors, 15 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    technologyvalidity
    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

    Nested HTML Tables

    accessibilitytechnology
    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    technology
    No web anlytics tools found.
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

    robots.txt

    SEO
    A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    SEO
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

    Custom 404 Error Page

    usability
    Yes, custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

    Favicon

    usability
    Missing - The link to the favicon is either invalid or the icon file is missing.
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

    Printability

    usability
    Could not locate print-friendly CSS.
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

    W3C CSS Validation

    validity
    Status: FAILED [47 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Page Rank

    SEO-Authority
    PR: 0 out of 10 (Very Poor)
    PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more.

    Domain Age

    SEO-Authority
    Your domain was registerd for the first time: 10 months, 16 days, 12 hours ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

    Indexed Pages

    SEO-Authority
    Estimated number of pages indexed by Google™: 29
    Estimated number of pages indexed by Bing™: 0
    The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

    Domain Expiration

    SEO-Authority
    Your domain expires in: 1 month, 14 days, 11 hours.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

    IP Canonicalization

    SEO
    No, your site's IP 69.28.199.160 does not redirect to cascademarine.ca.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

    URL Canonicalization

    SEO
    No, the www.cascademarine.ca and cascademarine.ca do not resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    performanceSEO
    Google Page Speed score: 65% (Average)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    105293.47s182.41 KB1.09 MB2.59 MB165.02 KB0 B220.69 KB4.23 MB

    RecommendationImpactDetails
    Avoid landing page redirects
    None
    Your page has no redirects.
      Enable compression
      Medium
      Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
        Enable compression for the following resources to reduce their transfer size by 41.2KiB (79% reduction).
        Leverage browser caching
        High
        Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
          Leverage browser caching for the following cacheable resources:
          Reduce server response time
          Low
          In our test, your server responded in 0.23 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
            Minify CSS
            None
            Your CSS is minified.
              Minify HTML
              Low
              Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
                Minify HTML for the following resources to reduce their size by 6.2KiB (14% reduction).
                Minify JavaScript
                Low
                Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                  Minify JavaScript for the following resources to reduce their size by 4.5KiB (2% reduction).
                  Eliminate render-blocking JavaScript and CSS in above-the-fold content
                  Medium
                  Your page has 3 blocking script resources and 4 blocking CSS resources. This causes a delay in rendering your page.
                    None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                      Remove render-blocking JavaScript:Optimize CSS Delivery of the following:
                      Optimize images
                      High
                      Properly formatting and compressing images can save many bytes of data.
                        Optimize the following images to reduce their size by 227.5KiB (74% reduction).
                        Prioritize visible content
                        None
                        You have the above-the-fold content properly prioritized.

                          PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

                          Server Information

                          security
                          Server IP:
                          69.28.199.160
                          Server Location:
                          CA ONTARIO, Chatham

                          Name Server 1:
                          ns2.hostpapa.com (204.15.193.53)
                          Name Server 2:
                          ns1.hostpapa.com (69.90.36.133)
                          Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

                          HTTPS (SSL)

                          security
                          Issued To:
                          Common Name (CN):
                          *.hostpapa.com
                          Issuer:
                          Common Name (CN):
                          AlphaSSL CA - G2
                          Oranization (O):
                          AlphaSSL
                          Period of Validity
                          Begins On:
                          04/15/2014
                          Expires On:
                          06/05/2017
                          Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

                          Safe Browsing

                          security
                          Yes - This site is not currently listed as suspicious.
                          Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

                          Email Address Obfuscation

                          security
                          Great, this webpage does not contain email addresses displayed in plain text.
                          It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

                          Spam Blacklist

                          security
                          Good, your IP is not blacklisted.
                          Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

                          Directory Browsing

                          security
                          Great, your server has directory browsing disabled.
                          Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

                          Whois Privacy

                          security
                          No contact information available.
                          Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                          Server Signature

                          security
                          On, Apache PHP/5.4.36
                          Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.