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Report for casketxpress.com

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Traffic Rank

visitors
1,106,321 most visited website in the World Trend: down (+476,364)
361,318 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
US United States100.0%casketxpress.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
Good, most images have ALT attribute.
Number of images: 25
Missing alt tag: 2

List of images with missing ALT attributes:

  • http://www.casketxpress.com/img/transparent.gif (2 locations)
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Casket Discount | Caskets Metal | Caskets Funeral | Caskets"

Length: 59 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

" Casket Xpress offers high quality Discount caskets, metal burial caskets at prices less than 1/2 of what the Funeral Homes charge."

Length: 131 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
We have found 22 keywords:
  • Casket Discount
  • Caskets Metal
  • Caskets Funeral
  • Caskets
  • Highest Quality
  • High
  • Lowest Price
  • Low
  • Showroom
  • Affordable
  • Cheap
  • Variety
  • Funerals
  • Casket
  • Discount Caskets
  • Discount Casket
  • Metal Caskets
  • Metal Casket
  • Funeral Casket
  • High Quality Caskets
  • Low Price Caskets
  • Lowest Price Casket
    Length: 298 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    SEO-content
    The Text to HTML ratio is 28.82%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    SEO-content
    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    casket4.96%5711-115
    caskets3.48%4032--1
    funeral1.83%2111-16
    wood1.39%16-----
    thank0.96%11----1
    more0.87%10----3
    quality0.78%9-1--1
    home0.78%9---12
    call0.78%9----5
    casketxpress0.78%9----1
    wood caskets0.78%9-----
    funeral home0.61%7-----
    wood casket0.61%7-----
    art casket0.52%6-----
    stainless steel0.35%4-----
    stainless steel casket0.17%2-----
    funeral planning package0.17%2-----
    stainless steel caskets0.17%2-----
    special custom choices0.09%1-----
    ask them pointedly0.09%1-----
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

    Frames

    accessibilitySEO-content
    No frames detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

    Flash

    accessibilitytechnologySEO-content
    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

    Headings

    SEO-content
    • 0 <H1>
    • 0 <H2>
    • 0 <H3>
    • 0 <H4>
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

    Doctype

    technologyvalidity
    No <!DOCTYPE ...> declaration found.
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    technologyvalidity
    ISO-8859-1 (Latin alphabet part 1)
    Covers: North America, Western Europe, Latin America, the Caribbean, Canada, Africa
    To display an HTML page correctly, the browser must know what character-set to use.

    Language

    usability
    Declared Language: None
    Language Attribute: None
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    validity
    Status: FAILED [38 errors, 7 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    technologyvalidity
    ElementCountDescription
    <center>5The center element has been deprecated in favor of using CSS to center elements.
    <font>95The font element has been deprecated in favor of the font and color style properties.
    <tt>2The tt element has been deprecated in favor of the text-decoration CSS property.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

    Nested HTML Tables

    accessibilitytechnology
    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    technology
    No web anlytics tools found.
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

    robots.txt

    SEO
    Yes, but your robots.txt file (http://casketxpress.com/robots.txt) is EMPTY
    A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    SEO
    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

    Accessibility Check

    accessibility
    WCAG 2.0 (AA) Conformance Test: FAILED [130 error(s)]
    1. Document language not identified.
      [Line 1, Col 1] <html> <head> <title>Casket Discount | Caskets Metal | Caskets Funeral | Caskets</title> <meta name= ...
      For HTML documents add the lang attribute and a valid ISO-639-1 two letter language code to the opening HTML element. For XHTML documents add both the lang and xmllang attributes with a valid ISO-639-1 two letter language code to the opening HTML element.
    2. Document has invalid language code.
      [Line 1, Col 1] <html> <head> <title>Casket Discount | Caskets Metal | Caskets Funeral | Caskets</title> <meta name= ...
      Add a valid 2 letter or 3 letter language code as defined in the ISO 639 specification to the HTML 'lang' attribute. For XHTML, both 'lang' and 'xml:lang' must be set.
    Subscribe to review all 130 errors
    Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

    Mobile Rendering

    mobile
    Subscribe for mobile rendering
    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    mobileperformanceSEO
    Subscribe for mobile optimization
    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

    Mobile Experience

    mobileusability
    Subscribe for more details
    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

    Favicon

    usability
    Missing.
    No hi-resolution (192x192) icon found.
    Apple touch icon not found
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

    Custom 404 Error Page

    usability
    No valid custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

    Printability

    usability
    Could not locate print-friendly CSS.
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

    W3C CSS Validation

    validity
    Status: FAILED [1 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Domain Age

    SEO-Authority
    Your domain was registerd for the first time: 18 years, 8 months, 4 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

    Domain Expiration

    SEO-Authority
    Your domain expires in: 3 years, 3 months, 25 days.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

    IP Canonicalization

    SEO
    No, your site's IP 162.249.126.164 does not redirect to casketxpress.com.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

    URL Canonicalization

    SEO
    No, the www.casketxpress.com and casketxpress.com do not resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    performanceSEO
    Google Page Speed score: 77% (Average)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    3671.92s63.82 KB265.85 KB332.13 KB0 B0 B0 B661.81 KB

    RecommendationImpact
    Avoid landing page redirects
    None
    Enable compression
    Medium
    Leverage browser caching
    High
    Reduce server response time
    None
    Minify CSS
    None
    Minify HTML
    None
    Minify JavaScript
    Low
    Eliminate render-blocking JavaScript and CSS in above-the-fold content
    None
    Optimize images
    High
    Prioritize visible content
    None

    Subscribe for more details
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

    Server Information

    security

    ISP:
    Steadfast
    Server IP:
    162.249.126.164
    Server Location:
    US OKLAHOMA, Norman (Larsh / Miller)

    Name Server 1:
    ns1.casketgallery.com (162.249.126.163)
    Name Server 2:
    ns2.casketgallery.com (162.249.126.164)
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

    HTTPS (SSL)

    security
    Issued To:
    Common Name (CN):
    www.casketxpress.com
    Issuer:
    Common Name (CN):
    COMODO RSA Domain Validation Secure Server CA
    Oranization (O):
    COMODO CA Limited
    Period of Validity
    Begins On:
    01/19/2018
    Expires On:
    01/19/2019
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

    Safe Browsing

    security
    Yes
    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

    Spam Blacklist

    security
    Good, your IP 162.249.126.164 is not blacklisted.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

    Email Address Obfuscation

    security
    There is 1 email in plain text on the webpage:
    • CasketXpress@att.net
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

    Directory Browsing

    security
    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

    Whois Privacy

    security
    Registrant:
    Name:
    Swim, David
    Organization:
    Casket Gallery Showrooms
    Address:
    PO BOX 600026, SAN DIEGO, 92160-0026, US
    Phone:
    +1.6194255565
    Email:
    davidswim@ATT.NET
    Administrative Contact:
    Name:
    Swim, David
    Organization:
    Casket Gallery Showrooms
    Address:
    PO BOX 600026, SAN DIEGO, 92160-0026, US
    Phone:
    +1.6194255565
    Email:
    davidswim@ATT.NET
    Technical Contact:
    Name:
    Swim, David
    Organization:
    Casket Gallery Showrooms
    Address:
    PO BOX 600026, SAN DIEGO, 92160-0026, US
    Phone:
    +1.6194255565
    Email:
    davidswim@ATT.NET
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    security
    On, Apache PHP/5.3.28
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.