comprehensive website review & analysis logo

comprehensive website review & analysis

successHigh score
mediumMedium score
lowLow score
infoInfo only

Report for


  • screenshot of
  • Score:


    Generated on Wednesday, December 14th 2016 11:08 pm

Top Priorities

Please SUBSCRIBE to see the full list of personalized tasks.
Show more Show less

Traffic Rank

14,816 most visited website in the World Trend: up (-779)
1,615 most visited website in IN India
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
IN India91.2%croma.inNot available.
US United States2.1%croma.usNot available.
IT Italy0.7%croma.itNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 220
Missing alt tag: 139

List of images with missing ALT attributes:

  • /_ui/desktop/common/images/tata_enterprise.jpg
  • /_ui/desktop/common/images/web_geo_location_false.png
  • /_ui/desktop/common/images/web_geolocation_true.png
  • /_ui/desktop/common/images/nav2-hover.png (134 locations)
  • /_ui/desktop/common/images/go-top.png
  • //
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"Croma Electronics | Online Electronics Shopping | Buy Electronics Online"

Length: 72 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"Croma Retail is one stop destination for online shopping in India. Buy online all the products that you need here. Shop online in India through Croma Retail and get products delivered in just few days to your doorsteps."

Length: 219 characters

Warning: The description is 219 characters long. The optimal description should not exceed 160 characters (

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (

Keywords Metatag

We have found 7 keywords:
  • shop online India
  • buy online India
  • online shop
  • buy online
  • shop online
  • online shopping in India
  • online shopping
Length: 116 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(

Text to HTML Ratio

The Text to HTML ratio is 23.76%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
following cities1.43%96-----
home delivery1.34%90-----
*new delhi1.22%82-----
*greater noida0.80%54-----
5000 plus0.57%38-----
5000 plus pincode0.57%38-----
plus pincode locations0.57%38-----
*gautam buddha nagar0.27%18-----
android smart phone0.18%12-----
automatic washing machines0.16%11-----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


Yes, flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 1 <H1>
    • New Arrivals • Exclusive At Croma • Best Buy • Trending • Shop by department
  • 66 <H2>
    • Croma CREL7324 V.2 101cm (40inches) FHD LED TV
    • Samsung 253 Litres RT28K3322S8 Frost Free Refrigerator (Inox)
    • HP 14-AM118TX 39cm Windows 10 (Intel Core i5, 8GB, 1TB HDD)
    • Croma 23 Litres CRAM0144 Convection Oven
    • Croma 190 Litres CRAR0209 Direct Cool Refrigerator (Silver)
    • Marc Convector Wave Room Heater
    • Samsung 321 Litres RT34K3953S9 Frost Free Refrigerator (Refined Inox)
    • Croma CRK4084 Hand Mixer
    • Apple Watch Series 2 38mm Space Grey Aluminium Case with Black Sport Band
    • JBL Charge 2 Plus Bluetooth Speaker (Black)
    • Apple iPhone 7 Plus (Black, 32GB) Mobile Phone
    • Sony MDR-100ABN h.ear on Wireless NC Headphone (Black)
    • Apple iPad Air 2 Wi-Fi (128 GB, Space Grey)
    • Sony PlayStation 4 500 GB Until Dawn Bundle
    • LG PH1 Music Glow Bluetooth Speaker (Black)
    • Sony BDV-E4100 Blu-ray Disc Home Theatre (Black)
    • Dlink DIR-816 Wireless AC750 Dual Band Router (Black)
    • Google Chromecast 2
    • Croma CA0065 10400mAh Power Bank (Grey)
    • Sandisk SDSQUNB-016G-GN3MN Ultra 16 GB MicroSD Card (Black)
    • Sony USM16GR/BC 16 GB Micro Vault Classic USB Flash Drive (Black)
    • Lenovo 1TB UHD F309/F308 USB3.0 Portable Hard Drive (Grey)
    • JBL C100SI Earphone + mic (Black)
    • iFrogz Animatones Volume Limiting In-ear Headphone
    • Apple iPhone 7 (Black, 32GB) Mobile Phone
    • Samsung Galaxy J7 Prime (Gold, 16 GB)
    • Oppo F1s (Gold, 32GB)
    • Nokia 216 (Black, 16MB)
    • Samsung Galaxy J2 (Gold, 8GB)
    • Oppo Neo 7 (Black, 16GB)
    • Apple iPhone 5S (Grey, 16GB)
    • Nokia 230 (Dark Silver, 16MB)
    • Oppo A37 (Gold, 16GB)
    • LG 43LH547A 109cms (43inches) LED TV
    • Sony 29P423D 73cm (29inches) LED TV
    • LG 32LH576D 81cm (32inches) LED TV
    • Panasonic TH-50C300DX 127cm (50inches) LED TV
    • LG 32LH602D 82cm (32inches) LED TV
    • LG 24LH458A 60cm (24inches) LED TV
    • LG 43LH600T 109cm (43inches) LED TV
    • Samsung 32FH4003 81cm (32inches) LED TV
    • Videocon 6Kg VS60B11 Typhoon Plus Semi Automatic TL Washing Machine (Dark Maroon)
    • Whirlpool 215 Litres IMFRESH ROY 5S EXOTICA Direct Cool Refrigerator (Wine Exotica)
    • LG 7.2 Kg P8237R3S/TL Washing Machine (Mauve)
    • Bajaj RFX2 Majesty Room Heater (Black)
    • LG 28 Litres MC2886BRUM Convection Microwave Oven (Black)
    • A.O.Smith HSE-SDS-025 25 Litres Storage Water Heater (White)
    • Samsung 7 Kg WA70K4020HP Fully Automatic TL Washing Machine (Scarlet Red Lily)
    • LG T7267TDDLL 6.2 Kg Top-loading Washing Machine (White)
    • LG 43LH600T 109cm (43inches) LED TV
    • Intex FitRist Smart Band (Black)
    • LG 32LH576D 81cm (32inches) LED TV
    • Apple iPad mini ME280HN/A with Wi-Fi (32 GB, Silver)
    • Samsung Gear Virtual Reality
    • Titan Juxt Pro Smart Watch (Black)
    • Merlin Wi-Fi LED Bulb
    • Samsung 43K5300 108cm (43inches) Full HD LED Smart TV
    • Dell Inspiron 3555 Z565304HIN9 39.62cm Windows 10 (AMD E2-6110 APU 4GB, 500GB HDD) (Black)
    • Lenovo Yoga 300 80M0007LIN 39cm Laptop (White)
    • HP 15-ay083TU 39 cm Notebook (Black)
    • Apple MF841 33CM MacBook Pro (White)
    • HP 15-ay020TU 39 cm Notebook (Silver)
    • Apple MMGF2HN/A 33.02cm MacBook Air (Silver)
    • Lenovo G50-80 80E502Q6IH Laptop (Black)
    • HP 14-am020TU 35 cm Notebook (Silver)
    • EMPTY
  • 65 <H3>
    •   26,990
    •   23,150
    •   47,990
    •   8,490
    •   10,990
    •   2,290
    •   32,850
    •   1,390
    •   32,900
    •   9,990
    •   72,000
    •   17,590
    •   39,900
    •   27,990
    •   1,999
    •   31,990
    •   1,999
    •   3,399
    •   1,490
    •   420
    •   329
    •   3,799
    •   799
    •   99
    •   60,000
    •   16,900
    •   16,990
    •   2,399
    •   7,590
    •   8,490
    •   21,999
    •   3,899
    •   10,990
    •   37,490
    •   19,990
    •   24,900
    •   47,192
    •   25,990
    •   12,490
    •   47,260
    •   22,990
    •   7,990
    •   18,850
    •   12,840
    •   2,290
    •   18,785
    •   11,399
    •   24,540
    •   19,390
    •   47,260
    •   950
    •   24,900
    •   23,944
    •   7,690
    •   20,995
    •   3,090
    •   59,000
    •   24,990
    •   20,994
    •   32,290
    •   139,900
    •   33,290
    •   69,990
    •   31,490
    •   33,990
  • 60 <H4>
    • MRP 30,000
    • MRP 24,150
    • MRP 52,848
    • MRP 10,000
    • MRP 12,500
    • MRP 2,450
    • MRP 35,250
    • MRP 1,500
    • MRP 17,990
    • MRP 21,990
    • MRP 45,900
    • MRP 39,990
    • MRP 4,490
    • MRP 32,990
    • MRP 4,200
    • MRP 3,000
    • MRP 500
    • MRP 714
    • MRP 5,999
    • MRP 1,299
    • MRP 1,499
    • MRP 19,400
    • MRP 18,990
    • MRP 2,600
    • MRP 8,900
    • MRP 9,490
    • MRP 25,000
    • MRP 4,199
    • MRP 11,990
    • MRP 45,900
    • MRP 23,900
    • MRP 29,900
    • MRP 79,900
    • MRP 33,900
    • MRP 15,500
    • MRP 57,900
    • MRP 27,900
    • MRP 8,790
    • MRP 19,700
    • MRP 13,490
    • MRP 2,499
    • MRP 20,999
    • MRP 12,300
    • MRP 25,790
    • MRP 20,190
    • MRP 57,900
    • MRP 1,249
    • MRP 29,900
    • MRP 25,900
    • MRP 8,200
    • MRP 22,995
    • MRP 4,999
    • MRP 62,900
    • MRP 34,995
    • MRP 36,665
    • MRP 146,900
    • MRP 36,665
    • MRP 80,900
    • MRP 36,990
    • MRP 36,665
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (


Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [6 errors, 0 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (

Nested HTML Tables

Yes, nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
  • NewRelic analytics icon New Relic
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to your site by search engine robots that crawl the web. (

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


size: 16px  by  16px
type: image/x-icon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (

Custom 404 Error Page

No custom 404 error page detected.

Warning: Soft 404 error detected redirecting to

A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (

W3C CSS Validation

Status: FAILED [123 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Your domain was registerd for the first time: 20 years, 2 months, 14 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (

Domain Expiration

Your domain expires in: 6 years, 9 months, 14 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (

URL Canonicalization

Yes, both the and resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 0% (Low)
Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

Server Information


Tata Communications
Server IP:
Server Location:

Name Server 1: (
Name Server 2: (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


Issued To:
Common Name (CN):
Common Name (CN):
GlobalSign Extended Validation CA - SHA256 - G2
Oranization (O):
GlobalSign nv-sa
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

Email Address Obfuscation

There are 2 emails in plain text on the webpage:
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

Whois Privacy

Ashish Jadhav
Infiniti Retail Limited
Andheri East, Mumbai, 400093, IN
Administrative Contact:
Ashish Jadhav
Infiniti Retail Limited
Andheri East, Mumbai, 400093, IN
Technical Contact:
Ashish Jadhav
Infiniti Retail Limited
Andheri East, Mumbai, 400093, IN
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

Professionals that can help with your website:

Your NameCompany NameCity, United States+1 5555555555
More Info