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Report for decathlon.com.cn


  • screenshot of decathlon.com.cn
  • Score:


    Generated on Tuesday, September 20th 2016 1:51 am

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Traffic Rank

23,598 most visited website in the World Trend: down (+7,129)
2,468 most visited website in CN China
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
CN China91.1%decathlon.cnNot available.
JP Japan4.0%decathlon.jpNot available.
TW Taiwan1.8%decathlon.twNot available.
US United States1.5%decathlon.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)


We have located images with missing ALT attribute.
Number of images: 34
Missing alt tag: 8

List of images with missing ALT attributes:

  • /assets/images/flag-en.png
  • /assets/images/flag-zh.png
  • //pixl.decathlon.com.cn/s493805/WEB_DSK_SPTLIGHT_ZH_TCI_2016_WALKING_RIGHT.jpg
  • //pixl.decathlon.com.cn/s493014/WEB_DSK_SPTLIGHT_ZH_TCI_2016_HIKING-CAMPING_...jpg
  • //pixl.decathlon.com.cn/s501840/web_dsk_sptlight_zh_tci_2016_golf_right.jpg
  • https://pixl.decathlon.com.cn/s493980/Untitled-1.jpg
  • //pixl.decathlon.com.cn/s382955/WEB_DSK,MOB,TAB_BGROUND_ZH_CN_2019_BODYBOARD...png
  • //pixl.decathlon.com.cn/s382953/WEB_DSK,MOB,TAB_BGROUND_ZH_CN_2019_BODYBOARD...png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)


We have found following title:


Length: 28 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:


Length: 38 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

We have found 5 keywords:
  • 迪卡侬
  • 体育用品商店
  • 运动鞋
  • 运动服装
  • 运动装备
Length: 28 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

The Text to HTML ratio is 26.55%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
quechua jkt0.29%4--2--
quechua fleece0.29%4--2--
newfeel 男式快走步行鞋propulse0.15%2--1--
arpenaz300 3in10.15%2--1--
迪卡侬舒适灵活耐脏耐磨两年质保男士网面透气 newfeel0.15%2--1--
newfeel borza everyday0.15%2--1--
borza everyday walking0.15%2--1--
新款儿童 newfeel 青少年运动步行鞋0.15%2--1--
quechua jkt arpenaz0.15%2--1--
迪卡侬舒适灵活耐脏耐磨两年质保男士网面透气 newfeel 男式快走步行鞋propulse0.15%2--1--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).


  • 1 <H1>
    • IMAGE of Decathlon magasin de sport [/assets/images/decathlon-logo-...svg]
  • 46 <H2>
    • 运动
    • 户外山地运动
    • 跑步运动
    • 健身运动
    • 自行车运动
    • 游泳
    • 步行运动
    • 乒 / 羽 / 网
    • 团队运动
    • 目标运动
    • 潜水/浮潜
    • 冲浪运动
    • 轮滑运动
    • 高尔夫
    • 滑雪运动
    • 攀岩、高山攀登
    • 马术运动
    • 钓鱼运动
    • 荒野探险
    • 男性
    • 女性
    • 青少儿
    • 运动器械与附件
    • 运动
    • 户外山地运动
    • 跑步运动
    • 健身运动
    • 自行车运动
    • 游泳
    • 步行运动
    • 乒 / 羽 / 网
    • 团队运动
    • 目标运动
    • 潜水/浮潜
    • 冲浪运动
    • 轮滑运动
    • 高尔夫
    • 滑雪运动
    • 攀岩、高山攀登
    • 马术运动
    • 钓鱼运动
    • 荒野探险
    • 男性
    • 女性
    • 青少儿
    • 运动器械与附件
  • 27 <H3>
    • 健步走运动
    • NEWFEEL 迪卡侬健步鞋男士轻便舒适NEWFEEL
    • 步行运动休闲运动男式鞋 NEWFEEL Borza everyday walking
    • 新款儿童 NEWFEEL 青少年运动步行鞋
    • 迪卡侬舒适灵活耐脏耐磨两年质保男士网面透气 NEWFEEL 男式快走步行鞋Propulse Walk 100 -黑色
    • 迪卡侬灵活舒适男士健走鞋双密度缓震橡胶鞋底耐磨 NEWFEEL Propulse Walk 240- 灰色/绿色
    • 迪卡侬网面透气男士缓震舒适灵活双密度泡沫 NEWFEEL 男式快走和北欧式健走步行鞋Propulse Walk 300 -黑色
    • 登山徒步
    • 户外运动防风防水保暖可脱卸男士三合一冲锋衣 QUECHUA JKT Arpenaz300 3in1 Men
    • 户外运动超轻保暖速干便携男士抓绒衣摇粒绒内胆 QUECHUA FLEECE FOR 50 MEM
    • 户外运动经典单层防水透气轻便女式运动夹克 QUECHUA JKT ARPENAZ 300
    • 户外运动登山超轻保暖速干女士抓绒衣摇粒绒开衫 QUECHUA FLEECE FOR 200 WOMEN
    • 户外登山抓地缓震防水男式中帮登山鞋 QUECHUA Quechua Arpenaz 100 Mid Impermeable Men's Hiking Boots
    • 户外运动日常休闲旅行背包 QUECHUA BACKPACK ARP 40
    • 高尔夫运动
    • 高尔夫V领男式套头衫 INESIS COMFOR'TEE
    • 高尔夫运动保暖尖领女式套头衫 INESIS Golf pullover
    • 高尔夫运动保暖有型男式针织毛衫 INESIS SWEATER FIRST
    • 高尔夫半拉链针织衫男士套头衫 INESIS THERMO HALF ZIP M
    • 高尔夫保暖透气男士polo衫 INESIS 男士高尔夫polo衫
    • 运动建议
    • 关于迪卡侬
    • 售后服务
    • 帮助
    • 合法
    • 32 国家
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).


Declared Language: zh (Chinese)
Language Attribute: zh (Chinese)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

Status: FAILED [417 errors, 46 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

No web anlytics tools found.
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

No custom 404 error page detected.

Warning: Soft 404 error detected redirecting to https://www.decathlon.com.cn/zh/home.

A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

Status: FAILED [554 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

Data could not be obtained.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

No, your site's IP does not redirect to decathlon.com.cn.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

Yes, both the www.decathlon.com.cn and decathlon.com.cn resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

Google Page Speed score: 72% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
951714.64s368 B3.48 MB2.04 MB1.47 MB0 B3.61 KB6.99 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information


shanghai science and technology network communicat
Server IP:
Server Location:

Name Server 1:
a.dns.gandi.net (
Name Server 2:
b.dns.gandi.net (
Name Server 3:
c.dns.gandi.net (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)


No HTTPS (SSL) found.
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=decathlon.com.cn)

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).