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Report for dmsretail.com


  • screenshot of dmsretail.com
  • Score:


    Generated on Friday, May 13th 2016 1:29 am

Top Priorities

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Traffic Rank

2,176,222 most visited website in the World Trend: up (-772,312)
719,753 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
US United States71.9%dmsretail.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)


We have located images with missing ALT attribute.
Number of images: 66
Missing alt tag: 48

List of images with missing ALT attributes:

  • wpimages/wpdcd519e9_06.png
  • wpimages/wp04fad44b_06.png
  • wpimages/wp3704e3d3_06.png
  • wpimages/wp45cafadc_06.png
  • wpimages/wp9ad04001_06.png (2 locations)
  • wpimages/wp8d26a902_06.png
  • wpimages/wp2cb25f63_06.png
  • wpimages/wp610638b1_06.png
  • wpimages/wp45959845_06.png
  • wpimages/wpdf6fd93c_06.png
  • wpimages/wpc087cf6f_06.png
  • wpimages/wp3c3d7a35_06.png
  • wpimages/wp0ad66da3_06.png
  • wpimages/wpef8b39a4_06.png
  • wpimages/wp33056d53_06.png
  • wpimages/wpcca23ac0_06.png
  • wpimages/wp37a7bd4b_05_06.jpg
  • wpimages/wpb79d7131_06.png
  • wpimages/wpb82618b9_06.png (3 locations)
  • wpimages/wp902ca929_06.png (3 locations)
  • wpimages/wp082bf5ed_06.png (4 locations)
  • wpimages/wp4c3c37a3_06.png
  • wpimages/wp2e194ccb_06.png (2 locations)
  • wpimages/wp76e71f11_06.png
  • wpimages/wp5688945c_06.png
  • wpimages/wp101a7222_06.png
  • wpimages/wp42e8774b_06.png
  • wpimages/wpb89237e7_06.png (3 locations)
  • wpimages/wp29d08042_06.png
  • wpimages/wp1d8d2326_06.png
  • wpimages/wp204a584c_06.png
  • wpimages/wpbff32462_06.png (2 locations)
  • wpimages/wp4fce14c5_06.png
  • wpimages/wpc9fb62d5_06.png
  • wpimages/wp632e1422_06.png
  • wpimages/wpd5e67e4a_06.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)


We have found following title:

"Retail Management Success-Website for Retail Managers"

Length: 53 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:

"Retail Management Consulting, training and services company provides advice,help and newsletter."

Length: 96 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

We have found 3 keywords:
  • retail management seminars running a retail business retail management tools ways to improve retail sales retail guides how to get more sales in retail retail maths formulas retail math calculations retail maths test how to improve your retail business retail management news retail formula retail management development how to increase retail sales increase sales retail store retail managenent retail inventory turnover retail calculation retail math equations retail sales management retail management courses retail management training program retail marketing companies retail management programs improve retail business Retail DM managing retail store business strategies for retail retail management training programs retail training program strategy retail how to run a successful retail business retail math terms retail formulas retail profit calculator retail merchandising tips running a retail business calculating retail markup retail gross margins ways to improve retail sales retail math tests how to get more sales in retail retail maths formulas retail Math quiz calculate retail margin retail math cheat sheet retail math calculations learn retail math how to improve your retail business the retail consulting group retail math questions increasing retail sales retail Math practice test retail management courses retail sales techniques tips improve retail business retail management skills strategy retail how to run a successful retail business
  • retail management solutions retail management system retail management certificate retail management assessment retail management advice retail management and development retail management assessment score retail management books retail management blog retail management best practices retail management basics retail management courses retail management consulting retail management courses online retail management companies retail management conference retail management degree retail management duties retail management development retail management experience retail management education retail management ebook retail management ebook pdf retail management fashion merchandising retail management functions retail management forum retail management formula retail management game retail management guide retail management group retail management graduate retail management help retail management hierarchy retail management institute retail management ideas retail management key terms retail management keywords retail management kpi retail management key performance indicators retail management key skills retail management knowledge retail management lingo retail management magazine retail management mba retail management meeting agenda retail management math retail management masters degree retail management news retail management network retail management notes retail management online retail management online courses retail management objectives retail management outlook retail management organization retail management online training retail management problems retail management questions retail management qualifications retail management quotes retail management qualities retail management questions and answers retail management quiz retail management questionnaire retail management requirements retail management responsibilities retail management responsibilities list retail management skills retail management services retail management skills list retail management styles retail management training retail management training programs retail management tips retail management terms retail management trainee programme retail management transferable skills retail management titles retail management uk retail management usa retail management vs business management retail management vocabulary retail management wiki retail management workshop retail management website retail management work experience
  • retail management 101 retail management articles 2012 360 retail management
Length: 4217 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

The Text to HTML ratio is 8.44%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
retail management2.74%1211---
retail math1.37%6-----
retail success1.14%5-----
management workshop0.91%4-----
more info0.91%4-----
retail success collection0.68%3-----
ultimate retail success0.68%3-----
retail management consulting0.46%2-1---
district management workshop0.46%2-----
retail math made0.46%2-----

Warning: Keywords density of above 5% might have negative impact on search engine listing

Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).


  • 0 <H1>
  • 0 <H2>
  • 0 <H3>
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).


Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

Status: FAILED [146 errors, 1 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

No custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

Status: FAILED [10 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

PR: 0 out of 10 (Very Poor)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

Estimated number of pages indexed by Bing™: about 10
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

Your domain was registerd for the first time: 12 years, 8 months, 19 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

Your domain expires in: 3 months, 10 days, 22 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

No, your site's IP does not redirect to dmsretail.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

No, the www.dmsretail.com and dmsretail.com do not resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

Google Page Speed score: 58% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
8021.72s64.35 KB1.31 MB261.7 KB7.42 KB0 B1.65 KB1.63 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

Server IP:
Server Location:

Name Server 1:
ns01.domaincontrol.com (
Name Server 2:
ns02.domaincontrol.com (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)


No HTTPS (SSL) found.
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=dmsretail.com)

Spam Blacklist

Yes, your IP is blacklisted with a 1% probability of spam distribution.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

There are 2 emails in plain text on the webpage:
  • [email protected]
  • [email protected]
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

Dianne Miethner
DMSRetail Inc.
820 Manchester Road, London, N6H 4J6, CA
[email protected]
Administrative Contact:
Dianne Miethner
DMSRetail Inc.
820 Manchester Road, London, N6H 4J6, CA
[email protected]
Technical Contact:
Matt Parmaks
DMSRetail Inc.
820 Manchester Road, London, N6H 4J6, CA
[email protected]
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

On, Microsoft-IIS/7.0 ASP.NET
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).