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Report for espncricinfo.com


  • screenshot of espncricinfo.com
  • Score:


    Generated on Monday, April 25th 2016 5:57 am

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Traffic Rank

225 most visited website in the World Trend: down (+46)
37 most visited website in IN India
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
IN India55.2%espncricinfo.inNot available.
US United States9.8%espncricinfo.usNot available.
PK Pakistan9.8%espncricinfo.pkNot available.
BD Bangladesh6.9%espncricinfo.bdNot available.
LK Sri Lanka2.2%espncricinfo.lkNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)


We have located images with missing ALT attribute.
Number of images: 68
Missing alt tag: 67

List of images with missing ALT attributes:

  • https://www.facebook.com/tr?id=214006005618849&ev=PageView&noscript=1
  • http://i.imgci.com/espncricinfo/redesign/ci_logo.png
  • http://a.espncdn.com/combiner/i?img=/media/motion/2016/0424/dm_160424_CRIC_I...349
  • http://i.imgci.com/espncricinfo/redesign/default-thumbnail.jpg (51 locations)
  • http://p.imgci.com/db/PICTURES/CMS/197300/197343.4.jpg?w=300&h=168 (2 locations)
  • http://p.imgci.com/db/PICTURES/CMS/240900/240921.4.jpg?w=300&h=168
  • http://p.imgci.com/db/PICTURES/CMS/185000/185015.4.jpg?w=300&h=168
  • http://a.espncdn.com/combiner/i?img=/media/motion/2016/0424/dm_160424_tft-ep...349
  • http://a.espncdn.com/combiner/i?img=/media/motion/2016/0424/dm_160424_ipl_24...168
  • http://a.espncdn.com/combiner/i?img=/media/motion/2016/0424/dm_160424_ipl_24...168
  • http://a.espncdn.com/combiner/i?img=/media/motion/2016/0424/dm_160424_cric_a...168
  • http://a.espncdn.com/combiner/i?img=/media/motion/2016/0424/dm_160424_cric_a...168
  • http://i.imgci.com/espncricinfo/redesign/espn-family-logo_3x.png
  • https://www.facebook.com/tr?id=1485530595011438&ev=NoScript
  • http://b.scorecardresearch.com/p?c1=2&c2=3000005&c3=dictionary_value1&c4=dic...j=1
  • //googleads.g.doubleclick.net/pagead/viewthroughconversion/926391449/?value=...t=0
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)


We have found following title:

"Live cricket scores, commentary, match coverage | Cricket news, statistics | ESPN Cricinfo"

Length: 90 characters

Warning: The title is 90 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:

"ESPN Cricinfo provides the most comprehensive cricket coverage available including live ball-by-ball commentary, news, unparalleled statistics, quality editorial comment and analysis"

Length: 183 characters

Warning: The description is 183 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

We have found 14 keywords:
  • ESPN
  • cricinfo
  • ESPNcricinfo
  • ESPN cricinfo
  • cricket
  • cricket news
  • live cricket
  • cricket scores
  • ipl
  • ashes cricket
  • sachin tendulkar
  • ball by ball commentary
  • harsha bhogle
  • ian chappell
    Length: 175 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

    Text to HTML Ratio

    The Text to HTML ratio is 20.39%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    ipl 20160.77%20--13--
    balls remaining0.70%18-----
    pdt -1d0.70%18-----
    cdt -1d0.70%18-----
    mum indians0.46%12-----
    watch vivo ipl0.31%8-----
    indian premier league0.27%7--3--
    vivo ipl 20160.19%5-----
    tcm april issue0.15%4-----
    match start delayed0.15%4-----
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)


    Yes, 2 inline frame(s) detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).


    Yes, flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).


    • 3 <H1>
      • KKR batting depth delivers last-over win
      • KKR batting depth delivers last-over win
      • The Friendly Toast - Episode 17
    • 32 <H2>
      • It's great when you're eight
      • Feasting, grooving, dancing at Chepauk
      • Stokes and Root seek cross-format gains
      • Legends-WICB tussle spells more bad news
      • 'I'm the laziest trainer'
      • Those pals of mine
      • Big tops
      • 'Weather, dew major hindrances for day-night Tests'
      • Robert Key, the ruddy-faced southern me
      • Lions win despite Kohli's first T20 ton
      • Misfiring teams seek turnaround
      • SLC optimistic about Kaushal Silva recovery
      • Younis fined for dissent after snubbing hearing
      • Mustafizur's variations unplayable - Warner
      • Rohit couldn't get going in middle stages - Ponting
      • Gayle still unlikely for Big Bash League
      • Pietersen ruled out of IPL with calf injury
      • Former 'Beyond The Test World' curator Munro dies
      • 300 Test wickets would be great - Herath
      • England players relieved by Taylor diagnosis
      • Stokes, Root seek cross-format gains
      • De Villiers and Kohli craft RCB win, again
      • Arun Lal in recovery after battling cancer
      • It's great when you're eight
      • Feasting, grooving, dancing at Chepauk
      • Stokes and Root seek cross-format gains
      • Legends-WICB tussle spells more bad news
      • 'I'm the laziest trainer'
      • Those pals of mine
      • Big tops
      • 'Weather, dew major hindrances for day-night Tests'
      • Robert Key, the ruddy-faced southern me
    • 6 <H3>
      • Indian Premier League
      • Domestic
      • Indian Premier League
      • Domestic
      • Indian Premier League
      • Domestic
    • 19 <H4>
      • England
      • Pakistan
      • Bangladesh
      • England
      • Pakistan
      • Bangladesh
      • Pakistan
      • The Buzz
      • In focus
      • The Surfer
      • On This Day
      • Cullinan: Kohli is on a mission
      • Cullinan: R Ashwin not bowling full quota is a concern
      • Top three batsmen from two weeks of IPL
      • Umpires' use of modern-day protective gear
      • America is waking up to cricket's marketing potential
      • The juju is bad for South Africa
      • A favourite Sachin moment
      • Cricket with colours in Kolkata
    • 14 <H5>
      • Most Viewed
      • Poll
      • Facebook
      • Number Crunching
      • Editor's Picks
      • More News
      • Quote Unquote
      • Editor's Picks
      • Videos
      • Writers
      • The Cordon
      • The Stands
      • Photos
      • Galleries
    • 37 <H6>
      • Was that World T20 final the greatest T20 match ever?
      • 99
      • Supergiants v KKR, IPL 2016, Pune
      • Supergiants v KKR, IPL 2016, Pune
      • Lions v RCB, IPL 2016, Rajkot
      • Kings XI v Mumbai, IPL 2016
      • Sri Lanka news
      • Pakistan news
      • Sunrisers v Kings XI, IPL 2016
      • Daredevils v Mumbai, IPL 2016
      • Big Bash League news
      • IPL 2016
      • Australia news
      • Sri Lanka news
      • England news
      • Sri Lanka in England 2016
      • Supergiants v RCB, IPL 2016
      • India news
      • IPL 2016
      • LIONS V RCB, IPL 2016, RAJKOT
      • RPS V KKR, IPL 2016, PUNE
      • IPL 2016
      • IPL 2016
      • Liam Cromar
      • Michael Jeh
      • Sankaran Krishna
      • Daniel Brettig
      • Scott Oliver
      • Mark Nicholas
      • Vaneisa Baksh
      • V Ramnarayan
      • Nicholas Hogg
      • Jonathan Wilson
      • Steven Lynch
      • Brydon Coverdale
      • Andrew Miller
      • Luke Alfred
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).


    HTML 5
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).


    Declared Language: en (English)
    Language Attribute: en (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

    W3C Markup Validation

    Status: FAILED [7 errors, 1 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

    Nested HTML Tables

    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    Yes, we have detected following web anlytics tools:
    • Google analytics icon Google™ Analytics
    • Chartbeat analytics icon Chartbeat™ Real Time Analytics
    • comScore analytics icon comScore Didital Analytix®
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


    A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

    Mobile Rendering

    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

    Mobile Experience

    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)


    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

    Custom 404 Error Page

    No custom 404 error page detected.

    Warning: Soft 404 error detected redirecting to http://www.espncricinfo.com/ci/content/test/error/index.html.

    A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)


    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

    W3C CSS Validation

    Status: FAILED [26 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Page Rank

    PR: 0 out of 10 (Very Poor)
    PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

    Indexed Pages

    Estimated number of pages indexed by Google™: about 600K
    Estimated number of pages indexed by Bing™: about 400K
    The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

    Domain Age

    Your domain was registerd for the first time: 9 years, 1 month, 17 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

    Domain Expiration

    Your domain expires in: 10 months, 10 days, 18 hours.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

    IP Canonicalization

    Yes, your site's IP redirects to www.espncricinfo.com.
    Warning: Current redirect is "HTTP/1.1 302 Found" but it should be "HTTP/1.1 301 Moved Permanently"
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    URL Canonicalization

    Yes, both the www.espncricinfo.com and espncricinfo.com resolve to the same URL.
    Warning: Current redirect is "HTTP/1.1 200 OK" but it should be "HTTP/1.1 301 Moved Permanently"
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    Google Page Speed score: 62% (Average)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    171516.32s1.37 MB2.5 MB2.67 MB642.83 KB0 B225.72 KB7.38 MB

    Avoid landing page redirects
    Enable compression
    Leverage browser caching
    Reduce server response time
    Minify CSS
    Minify HTML
    Minify JavaScript
    Eliminate render-blocking JavaScript and CSS in above-the-fold content
    Optimize images
    Prioritize visible content

    Subscribe for more details
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

    Server Information

    Server IP:
    Server Location:
    GB -, -

    Name Server 1:
    ns.hq.cricinfo.org (
    Name Server 2:
    ns.uk.cricket.org (
    Name Server 3:
    ns2.cricket.org (
    Name Server 4:
    ns2.hq.cricinfo.org (
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)


    No HTTPS (SSL) found.
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

    Safe Browsing

    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=espncricinfo.com)

    Spam Blacklist

    Good, your IP is not blacklisted.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

    Email Address Obfuscation

    There are 2 emails in plain text on the webpage:
    • kmallea@gmail.com
    • yourshots@cricinfo.com
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

    Directory Browsing

    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

    Whois Privacy

    No contact information available.
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    Good, your server does not provide version information.
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

    Professionals that can help with your website:

    Your NameCompany NameCity, United States+1 5555555555
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