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Report for fly540.com


  • screenshot of fly540.com
  • Score:


    Generated on Tuesday, May 3rd 2016 3:11 am

Top Priorities

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Traffic Rank

317,473 most visited website in the World Trend: down (+81,522)
948 most visited website in KE Kenya
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
KE Kenya83.3%fly540.keNot available.
UK United Kingdom7.8%fly540.co.ukNot available.
US United States3.8%fly540.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)


Perfect, all images have ALT attribute.
Number of images: 7
Missing alt tag: 0
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)


We have found following title:

"Fly540 - East Africa's low cost airline"

Length: 39 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:

"Fly540 is East Africa's low cost airline"

Length: 40 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

We have found 425 keywords:
  • fly 540 kenya
  • fly540 kenya
  • fly540.com
  • www.fly540.com
  • www.fly540
  • www.fly540.com kenya
  • airlines in kenya
  • flight 540
  • flight540
  • fly540
  • fly 540
  • 540
  • five forty
  • five forty aviation
  • Travel
  • flights
  • air fare
  • air travel
  • airline ticket
  • cheapest flights
  • cheap flights
  • low cost
  • booking
  • holidays
  • cheap airline tickets
  • bargain airfares
  • cheapest
  • kenya
  • book online
  • destination
  • Africa
  • kenia
  • reservations
  • nairobi kenya
  • air ticket
  • airways
  • africa flight
  • flight fare
  • Cheap
  • flight deals
  • fares
  • flight tickets
  • Cheap tickets
  • Airline
  • Flight
  • maasai mara
  • Nairobi
  • Mombasa
  • cheap domestic flights
  • flight to nairobi
  • Low-cost
  • kenya airways
  • Kenya flights
  • airport flights
  • booking com
  • Air Kenya
  • online ticket sales
  • Eldoret
  • Internet fares
  • Ukunda
  • flights Nairobi
  • Mombasa flights
  • Lodwar
  • Jomo Kenyatta International Airport
  • Nairobi flights
  • low cost flight Kenya
  • low cost airline Kenya
  • affordable airline flights
  • flight in africa
  • 540 flights
  • flight 540 contacts
  • 540 flight schedule
  • fly 540 promotion lamu
  • fly540 flight rates
  • price for airline ticket
  • airline tickets prices
  • airline ticket prices
  • low priced airline tickets
  • best price airline tickets
  • price of airline tickets
  • prices for airline tickets
  • cheap airline ticket price
  • price of airline ticket
  • lowest price airline ticket
  • low price on airline tickets
  • low price airlines tickets
  • low airline ticket prices
  • prices of airline tickets
  • low prices on airline tickets
  • airlines tickets prices
  • airline ticket price list
  • airlines tickets price
  • lowest price airlines tickets
  • airline ticket cheap prices
  • all airline ticket prices
  • open airline ticket prices
  • airline ticket cheapest prices
  • nairobi flight
  • flights to nairobi
  • flights from nairobi
  • flights to kenya nairobi
  • flights from nairobi to malindi
  • flights nairobi to malindi
  • flight to nairobi kenya
  • nairobi to mombasa flight
  • flights from nairobi to malindi kenya
  • nairobi to malindi flight
  • low cost airlines europe
  • lowcost airlines
  • airlines low cost
  • low cost airlines tickets
  • airlines tickets cheap
  • flight 540
  • airfare fee
  • low fares airfare
  • low cost airlines usa
  • skyscanner
  • airfare costs
  • low airfare offers
  • low airfare offer
  • fly low cost airline
  • nairobi to kampala flight
  • flights from nairobi to diani
  • plane tickets
  • plane ticket price
  • cheap plane tickets
  • plane ticket prices
  • cheapest plane tickets
  • price for plane ticket
  • plane ticket cheap
  • plane ticket online
  • low cost plane tickets
  • plane ticket costs
  • plane ticket booking
  • book plane ticket
  • lowest plane ticket
  • price of a plane ticket
  • discount flights
  • flight ticket
  • flight reservation
  • bargain flights
  • flight finder
  • flights tickets
  • flight search
  • find a flight
  • domestic flights
  • one way flights
  • flights from
  • compare flights
  • search flights
  • lowest fare flights
  • airlines flights
  • flights africa
  • find flights
  • flight search engines
  • flight rates
  • cheapest flights to zanzibar
  • flight 540
  • multi city flights
  • flight airways
  • airline flights
  • lowest air fares
  • airfare price
  • airline deals
  • cheap air fare
  • cheap air fares
  • cheap airfare
  • low fare airlines
  • airfare lowest
  • best airfares
  • low airfare prices
  • low cost airfares
  • airfare deals
  • airfare rates
  • best airfare
  • airline tickets
  • airfare search
  • airlines
  • cheap airfares
  • low airfares
  • lowest airfares
  • discount airfare
  • low airfare
  • online airline tickets
  • low price airfares
  • low cost airfare
  • lowest airfare prices
  • lowest price airfare
  • low price airfare
  • buy airline tickets
  • airline prices
  • airlines tickets
  • cheap tickets airline
  • low priced airfare
  • low price airline tickets
  • airline fares
  • low airfare rates
  • low price airlines
  • lowest airline prices
  • low airline tickets
  • lowest priced airfares
  • airfare cheapest
  • lowest priced airfare
  • low cost airline tickets
  • africa airfare
  • low airfare finder
  • lowest cost airfare
  • air fare prices
  • low airline fares
  • lowest price airfares
  • lowest airline fares
  • cheap airline deals
  • best airfare deals
  • cheap flight booking
  • cheap flights tickets
  • very cheap flights
  • cheap cheap flights
  • cheap fare flights
  • nairobi mombasa flights
  • flight 540 to kisumu
  • fly 40 kenya nairobi to kampla
  • fly540 nairobi to mombasa fare
  • low fare flight
  • cheap airline flights
  • cheap flight africa
  • cheap flight to nairobi
  • cheap flight nairobi
  • airline cheap flight
  • low price flights
  • low rate flights
  • low budget flights
  • cheap flights kenya
  • cheap flights airlines
  • cheap flight rates
  • cheap flight discounts
  • air cheap flight
  • cheap flight online booking
  • flights low cost
  • cheap price flights
  • flight low cost
  • cheap flight list
  • cheap flight compare
  • cheap flight compare prices
  • cheap flight carriers
  • flights at cheap rates
  • flights to mombasa from nairobi
  • www fly 540
  • cheap fare of flight
  • cheapest price to nairobi kenya
  • nairobi flights to kitale
  • low cost airlines
  • low price airline
  • low fare airline
  • low budget airlines
  • low budget airline
  • low cost flight kenya
  • low cost airlines africa
  • fly low cost airlines
  • fly low cost airline
  • airfare
  • airline
  • air fare
  • airfares
  • airfare prices
  • cheapest airfares
  • air fares
  • cheapest flight rates
  • cheap airlines in africa
  • fly 540 kenya
  • fly540 kenya
  • fly540 airline
  • fly540 airlines
  • airline 540
  • fly 540 contacts
  • fly540 fares to mombasa
  • flight 540 kenya contacts
  • fly540 flight to mombasa
  • jambo jet flight rates
  • new fares flight 540 mombasa
  • cheap fly
  • fly booking
  • kenya airways
  • africa fly
  • cheapest fly
  • flying website
  • fly kenya
  • fly african airways
  • fly 540 booking
  • fly 540 aviation
  • fly 540 eldoret
  • flight to malindi from nairobi
  • discount airline ticket
  • airline ticket online
  • airline ticket price
  • book airline ticket
  • airline cheap ticket
  • lowest airline ticket
  • low price airline ticket
  • low airline ticket
  • low price airline tickets
  • airline ticket booking
  • lowest price airline tickets
  • price airline tickets
  • airline ticket cost
  • cost of airline ticket
  • ticket cheap airlines
  • airlines cheap tickets
  • airline ticket offers
  • airline ticket site
  • tickets low cost airlines
  • cheap air flights
  • flight cheap
  • cheap one way flights
  • book cheap flight
  • book cheap flights
  • find cheap flights
  • cheap flights to
  • cheap plane flights
  • super cheap flights
  • flights Lodwar
  • Ukunda flights
  • flights Kitale
  • flights to Ukunda
  • flights to Lokichoggio
  • fly ticket price
  • five fourty
  • Kenyan airline
  • cheap flights in Kenya
  • flights Lokichoggio
  • five fourty aviation
  • www fly540 com
  • Masai Mara flights
  • flights from zanzibar to nairobi
  • mombasa to nairobi flights
  • flights Ukunda
  • cheapest flights to mombasa from nairobi
  • cheapest flight from nairobi to mombasa
  • fly540 online booking
  • 540 airlines
  • low cost flight East Africa
  • flights from mombasa to kisumu
  • www fly540
  • jumbo jet booking
  • cheap Flight Kenya
  • cheap Flight Mombasa
  • airline in East Africa
  • fly 540 flights to mombasa
  • flights to Maasai Mara
  • flights to Mara
  • fly 40 kenya
  • fly540 to mombasa
  • 540 booking
  • airfare from nairobi to malindi
  • flight zanzibar mombasa fly540
  • fly 540 current offers
  • fly540 offers
  • jumbo jet local flights to mombasa
  • kenya airways nairobi to malindi
  • jambojet booking online
  • nairobi diani flights
  • airline price
  • discount airlines
  • cheap airline
  • cheap airline fare
  • budget airlines
  • budget airline
  • cheap airlines
  • cheapest airlines
  • online airline booking
  • cheap airline booking
  • airline fly
  • kenyan airlines
  • cheap airline Kenya
  • flights to Mombasa
  • Zanzibar flights
  • Malindi flights
  • search cheap airline tickets
  • flights Mombasa
  • make my trip
  • flight 540
  • airkenya
  • flights to Moroni
  • flights to Mogadishu
  • Kisumu flights
  • flights to Zanzibar
  • flights to Kisumu
  • flights Kisumu
  • flights to Malindi
  • flights Malindi
  • flights Zanzibar
  • Lokichoggio
  • east africa flight
  • African airline
  • flights to Wajir
  • skyscanner
  • flights Eldoret
  • flights Lamu
  • Masai Mara safari
  • Moroni flights
  • Mogadishu flights
  • flights Hargeisa
  • flights Moroni
  • flights Juba
  • flights to Juba
  • flights to Lamu
  • Lamu flights
  • flights Mogadishu
  • flights nairobi to mombasa
  • Eldoret flights
  • flights from nairobi to mombasa
  • Ticket bookings
  • safari Masai Mara
  • Lokichoggio flights
  • flights Masai Mara
  • flights to Eldoret
  • JKIA
  • low cost airline Mombasa
  • Kitale flights
  • flights to Kitale
  • Lodwar flights
  • flights to Lodwar
  • east african airlines kenya
  • flights in Kenya
  • online booking flight ticket
  • nairobi kenya holidays
Length: 8300 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

The Text to HTML ratio is 5.47%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
africa's low2.17%211---
cost airline2.17%211---
low cost2.17%211---
east africa's2.17%211---
return fares2.17%2-----
east africa's low2.17%211---
africa's low cost2.17%211---
low cost airline2.17%211---
entry into kenya1.09%1-----
new visa requirements1.09%1-----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)


Yes, 3 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).


  • 2 <H1>
    • IMAGE of Fly540 [images/FLY540_logo.png]
  • 1 <H2>
  • 0 <H3>
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).


Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

Status: FAILED [8 errors, 4 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

No custom 404 error page detected.

Warning: Soft 404 error detected.

A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

Status: FAILED [1 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

PR: 0 out of 10 (Very Poor)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

Estimated number of pages indexed by Google™: about 90
Estimated number of pages indexed by Bing™: about 90
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

Your domain was registerd for the first time: 4 years, 1 month, 14 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

Your domain expires in: 1 year, 30 days, 20 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

No, your site's IP does not redirect to fly540.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

No, the www.fly540.com and fly540.com do not resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

Google Page Speed score: 76% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
52135.49s66.54 KB767.17 KB635 KB212.7 KB0 B30.81 KB1.67 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

Server IP:
Server Location:
US UTAH, Provo

Name Server 1:
ns1.bluehost.com (
Name Server 2:
ns2.bluehost.com (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)


Issued To:
Common Name (CN):
Common Name (CN):
COMODO RSA Domain Validation Secure Server CA
Oranization (O):
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=fly540.com)

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

12808 Gran Bay Parkway West, Jacksonville, 32258, US
[email protected]
Administrative Contact:
12808 Gran Bay Parkway West, Jacksonville, 32258, US
[email protected]
Technical Contact:
12808 Gran Bay Parkway West, Jacksonville, 32258, US
[email protected]
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

On, nginx/1.10.0
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).