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Report for ford.com

iwebchk

Top Priorities

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Traffic Rank

visitors
Data could not be obtained.
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
Good, most images have ALT attribute.
Number of images: 10
Missing alt tag: 1

List of images with missing ALT attributes:

  • data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAHCAYAAAABIM1CAAAAGXRFWH...mCC
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Ford® - New Hybrid & Electric Vehicles, SUVs, Crossovers, Trucks, Vans & Cars"

Length: 77 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Ford® is Built for America. Discover the latest lineup in new Ford vehicles! Explore hybrid & electric vehicle options, see photos, build & price, search inventory, view pricing & incentives & see the latest technology & news happening at Ford."

Length: 244 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 10.82%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
ford6.66%115-2655-
electric1.33%23111--
hybrid1.27%2211-2-
close1.10%19-----
vehicles1.04%18114--
mustang1.04%18---10-
available0.93%16-----
inventory0.75%13-1---
vehicle0.69%12-1-1-
dealer0.69%12-----
hybrid available0.69%12-----
ford mustang0.64%11-----
motor company0.35%6-----
carbonized gray0.35%6-----
ford motor0.35%6-----
ford motor company0.35%6-----
ford e-transit™ commercial0.17%3-----
ford super duty®0.17%3-----
e-transit™ commercial van0.17%3-----
commercial van side0.17%3-----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 0 <H1>
  • 32 <H2>
    • Customer Viewpoint Ratings and Reviews
    • Save with this deal before 2023 models are gone! Get a $7,500 tax credit* plus a 3.9% APR for 60 months** on select 2023 models
    • Capable, convenient and versatile
    • Hauling, towing, and off-roading
    • What does going electric mean?
    • Motorsports, Parts & Clubs
    • Ford Pro offers the tools, software and services to keep your business on track and crews on the road.
    • Moving ahead to move you
    • Elevate the Way You Wander
    • Welcome Back. Now, Where Were We?
    • The Electrifying Duo
    • The First Family Of Pickups
    • There's An SUV For Everyone
    • Running Free
    • Follow The Leader
    • Roam Where You Want To
    • Hands-Free Highway Driving
    • High-Octane Success Stories
    • Your browser is not supported
    • Welcome A/Z Plan Participant
    • Thank you for visiting www.ford.com
    • You are now leaving www.ford.com.
    • You are now leaving www.ford.com.
    • Notice
    • Favorites
    • Please choose a language
    • Disclosures
    • All Vehicles
    • Shop
    • Finance
    • Support
    • Experience Ford
  • 12 <H3>
    • SUVs & Cars
    • Trucks & Vans
    • Electrified & Hybrids
    • Performance Vehicles
    • Commercial Vehicles
    • Future Vehicles
    • Ford Connected Services
    • Complimentary Pickup & Delivery
    • No Favorites Selected
    • Favorites
    • Recommended Configuration
    • Top matches based on your favorites
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
Declared Language: en-US (English)
Language Attribute: en-US (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Data could not be obtained.
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
No web anlytics tools found.
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
Yes, https://www.ford.com/robots.txt

Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow: /search/
  • Disallow: /trucks/ranger/index.amp/
  • Disallow: /trucks/ranger/index.amp
See all 13 disallow directives
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

Accessibility Check

accessibility
Data could not be obtained.
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

mobile
Subscribe for mobile rendering
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Subscribe for mobile optimization
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Data could not be obtained.
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
Yes
file: http://www.ford.com/cmslibs/etc/designs/common/skin/ford/img/shared/favicon.png
Good, a hi-resolution (1024x1024) favicon found.
Excellent, apple touch icon found.
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

usability

Printability

usability

W3C CSS Validation

validity

Indexed Pages

SEO-Authority

Domain Age

SEO-Authority

Domain Expiration

SEO-Authority

IP Canonicalization

SEO

URL Canonicalization

SEO

Page Speed

performanceSEO

Server Information

security

HTTPS (SSL)

security

Safe Browsing

security

Spam Blacklist

security

Email Address Obfuscation

security

Directory Browsing

security

Whois Privacy

security

Server Signature

security