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Report for gettoolsdirect.com.au


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Traffic Rank

440,676th most visited website in the World Trend: down (+77,390)
10,934th most visited website in AU Australia
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
AU Australia67.9%gettoolsdirect.auNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)


We have located images with missing ALT attribute.
Number of images: 75
Missing alt tag: 19

List of images with missing ALT attributes:

  • //d2y20z2e3i03wk.cloudfront.net/assets/images/icons/sticker_freeshipping.png (14 locations)
  • //d2y20z2e3i03wk.cloudfront.net/assets/images/icons/stickers/sticker_bonus-b...png
  • //d2y20z2e3i03wk.cloudfront.net/assets/images/icons/stickers/sticker_clearan...png
  • //d2y20z2e3i03wk.cloudfront.net/assets/images/icons/button-phone.png
  • //d2y20z2e3i03wk.cloudfront.net/assets/images/icons/button-checkout.png
  • /stats/count.asp
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)


We have found following title:

"Power Tools Online, Huge Discounts | Get Tools Direct"

Length: 53 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:

"Quality supplier of power tools online we stock a great variety of top brands including Hitachi, Dewalt, Makita and many more. Visit our site today"

Length: 147 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

We have found 1 keywords:
  • power tools online
Length: 18 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 16.60%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
view product2.39%48-----
combo kit0.90%18--9--
power tools0.70%141-2--
cordless combo0.70%14--7--
tools direct0.55%111----
cordless combo kit0.60%12--6--
get tools direct0.55%111----
li-ion cordless combo0.40%8--4--
piece 18v slide0.20%4--2--
rotary hammer drill0.20%4--2--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).


  • 1 <H1>
    • Quality Power Tools Online
  • 48 <H2>
    • Makita DHR242Z 24mm Brushless Rotary Hammer Drill (Tool Only)
    • Dremel 4000 Series Rotary Tool Kit 4000-4/50
    • Cigweld W1002901 170 amp Inverter Welder
    • Makita 18v Cordless Li-ion 2 Pce Combo Kit DLX2005
    • Worksharp Electric Knife Sharpener WSKTS
    • Makita 18v Li-ion 3 Piece Combo Kit LXT395-2
    • Milwaukee 18V 5 Pce Heavy Duty Combo Kit M18-5A
    • Karcher G2800FH Petrol Pressure Washer 2800psi
    • Milwaukee 18V 4 Piece Li-ion Cordless Combo Kit MIL411F
    • Metabo 18v Cordless Drill Driver BS18LTXX3Quick
    • Makita 32CC Petrol Chainsaw EA3201S
    • Milwaukee 2 Piece 18.0v Li-ion Cordless Combo Kit M18PP2A
    • Dewalt 18V Brushless Hammer Drill And Impact Driver Kit DCK250M2
    • Milwaukee Fuel 18v Brushless 125mm Angle Grinder M18CAG125XPD-0
    • Metabo 18v Li-ion 3 Piece Cordless Combo Kit MET304
    • Makita 18v Li-ion Impact Driver Set DTD146RFE
    • Hitachi 2 Piece 18v Slide Li-ion Cordless Combo Kit HIT201S
    • Milwaukee 12Pce Ultimate Demolition Sawzall Reciprocating Saw Blade Kit 49221129
    • Cigweld Cutskill Colt Oxy Kit 208014
    • Kincrome KP1401 Lithium Jump Starter Pack 400CCA
    • Milwaukee M18SMS216-0 18v 216mm Slide Compound Mitre
    • ProAmp Needle Gun Attachment Suit RD-F2012B-150 RUSTREMOVAL
    • Glory 13 - 17mm Ratchet Podger Bar GL1317
    • SRC 3/16" (4.8mm) Professional Hand Rivet Gun HR-702
    • ProAmp 620mm Professional Tile Cutter 8102B 8102B
    • ProAmp 12 LED 4-Mode Ultra Bright Head Lamp Y-101
    • Brevetti Montolit 1250mm Tile Saw ART991EV
    • Hitachi Brushless 6 Piece 18v Slide Li-ion Cordless Combo Kit PACK265
    • Makita 31 Piece Torx & Screw Tip Bit Set D-35031
    • Hitachi 18v Slide Lithium-ion 2 Piece Combo KC18-2
    • Makita BGA452Z 18v 115mm Cordless Grinder (Tool Only)
    • Makita Thin Cut Off Wheels 125mm Steel - Stainless 10 Pk D-20535-10
    • Dewalt 18v 6 Piece Cordless Combo Kit DCK693M3-XE
    • Ingersoll Rand 3/4" Air Impact Wrench Kit 2145QiMAX
    • Makita DHP458Z 18v Li-ion Cordless Hammer Drill (Tool Only)
    • Festool Dust Extractor CT 26 E AUS HEPA 583494
    • Milwaukee 18V 3 Piece Li-ion Kit Heavy Duty HD18PP3C-32C
    • Metabo Turbotec Electronic Disc Sander SXE450TurboTec
    • Milwaukee 825 Watt 13mm Drill 0- 355 RPM, 101 Nm Torque HDE13RQD
    • Makita DTM50ZX5 18v Cordless Multi Tool (Tool Only)
    • Milwaukee 2 Piece 18V Combo Li-ion C18PP2A-202C
    • Paslode B20543 Gas Frame Nail Gun Includes 2 Lithium Batteries
    • Husqvarna K970 405MM Demolition Saw 16"
    • Milwaukee 18v Rotary Hammer Drill HD18H-32C
    • Makita SDS Plus Masonary Drill Bits Premium
    • Dewalt 18v 5 Pce Slide Cordless Combo 4ah Batt DCKS501
    • Fork Extension Slippers 1600mm 6500kg FE3-16
    • Hitachi Petrol Power Drill DW25EF
  • 4 <H3>
    • Specials
    • Combo Kits
    • Hand Tools
    • Accessories
  • 9 <H4>
    • Brands
    • All Products
    • Combo Kits
    • Power Tools
    • Cordless Tools
    • Hand Tools
    • Air Tools
    • Welding
    • Workshop
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.


Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [177 errors, 4 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Web Analytics

Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.


A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

Status: FAILED [27 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

PR: 2 out of 10 (Below Average)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more.

Indexed Pages

Estimated number of pages indexed by Google™: 0
Estimated number of pages indexed by Bing™: 0
The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

Domain Age

Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

Data could not be obtained.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

Yes, your site's IP redirects to www.gettoolsdirect.com.au.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

Yes, both the www.gettoolsdirect.com.au and gettoolsdirect.com.au resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

Google Page Speed score: 83% (High)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
117194.08s239.71 KB1.25 MB595.23 KB351.86 KB0 B108.73 KB2.52 MB

Avoid landing page redirects
Your page has no redirects.
    Enable compression
    Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
      Enable compression for the following resources to reduce their transfer size by 3.9KiB (61% reduction).
      Leverage browser caching
      Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
        Leverage browser caching for the following cacheable resources:
        Reduce server response time
        Your server responded quickly.
          Minify CSS
          Your CSS is minified.
            Minify HTML
            Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
              Minify HTML for the following resources to reduce their size by 2.1KiB (10% reduction).
              Minify JavaScript
              Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                Minify JavaScript for the following resources to reduce their size by 776B (26% reduction).
                Eliminate render-blocking JavaScript and CSS in above-the-fold content
                Your page has 2 blocking script resources and 1 blocking CSS resources. This causes a delay in rendering your page.
                  None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                    Remove render-blocking JavaScript:Optimize CSS Delivery of the following:
                    Optimize images
                    Properly formatting and compressing images can save many bytes of data.
                      Optimize the following images to reduce their size by 38.1KiB (8% reduction).
                      Prioritize visible content
                      You have the above-the-fold content properly prioritized.

                        PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

                        Server Information

                        Server IP:
                        Server Location:
                        US FLORIDA, Fort Lauderdale

                        Name Server 1:
                        dns1.3dcart.com (
                        Name Server 2:
                        dns2.3dcart.com (
                        Name Server 3:
                        dns3.3dcart.com (
                        Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

                        Safe Browsing

                        Yes - This site is not currently listed as suspicious.
                        Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

                        Spam Blacklist

                        Good, your IP is not blacklisted.
                        Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

                        Email Address Obfuscation

                        Great, this webpage does not contain email addresses displayed in plain text.
                        It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

                        Directory Browsing

                        Great, your server has directory browsing disabled.
                        Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

                        Whois Privacy

                        Andrew Watson
                        Visit whois.ausregistry.com.au for Web based WhoIs
                        Technical Contact:
                        Andrew Watson
                        Visit whois.ausregistry.com.au for Web based WhoIs
                        Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                        Server Signature

                        Good, your server does not provide version information.
                        Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).