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Report for indianexpress.com


  • screenshot of indianexpress.com
  • Score:


    Generated on Wednesday, April 13th 2016 8:46 am

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Traffic Rank

593 most visited website in the World Trend: down (+102)
66 most visited website in IN India
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
IN India80.6%indianexpress.inNot available.
US United States5.5%indianexpress.usNot available.
PK Pakistan3.3%indianexpress.pkNot available.
BD Bangladesh1.3%indianexpress.bdNot available.
UK United Kingdom0.8%indianexpress.co.ukNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)


We have located images with missing ALT attribute.
Number of images: 123
Missing alt tag: 25

List of images with missing ALT attributes:

  • https://www.facebook.com/tr?id=623195287784208&ev=PixelInitialized
  • http://b.scorecardresearch.com/p?c1=2&c2=8738137&cv=2.0&cj=1
  • http://s0.wp.com/wp-content/themes/vip/indianexpress/images/star-one.gif?m=1...11h (9 locations)
  • http://s0.wp.com/wp-content/themes/vip/indianexpress/images/star-no.gif?m=13...41h (9 locations)
  • http://s0.wp.com/wp-content/themes/vip/indianexpress/images/star-half.gif?m=...11h (2 locations)
  • https://indianexpressonline.files.wordpress.com/2016/03/300x100a-ie.jpg
  • http://pubads.g.doubleclick.net/gampad/ad?iu=/1050432/IE_Imp_Trk__ROS_1x1&sz...789
  • http://pixel.wp.com/b.gif?v=noscript
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)


We have found following title:

"Latest News, Breaking News Live, Current Headlines, India News Online | The Indian Express"

Length: 90 characters

Warning: The title is 90 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:

"Indian Express covers latest news from India, all exclusive current headlines and India news live, including hot topics, latest breaking news on business, sports, world and entertainment with exclusive Opinions and Editorials."

Length: 226 characters

Warning: The description is 226 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

We have found 30 keywords:
  • latest news
  • breaking news
  • india news
  • indian express
  • current headlines
  • indian express news
  • news online
  • news headlines
  • live news
  • latest headlines
  • india latest
  • latest news online
  • breaking news online
  • latest news headlines
  • live news online
  • latest current headlines
  • latest breaking headline
  • hot topics
  • science
  • technology
  • lifestyle
  • world
  • business
  • photos
  • entertainment
  • today's paper
  • indian express opinion
  • indian express editorials
  • indian express columns
  • indian express oped
    Length: 501 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

    Text to HTML Ratio

    The Text to HTML ratio is 13.56%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    panama papers0.49%10--2--
    west bengal0.39%8--3--
    election 20160.34%7--3--
    bengal election0.29%6--3--
    indian express0.25%511---
    west bengal election0.29%6--3--
    bengal election 20160.29%6--3--
    attorney general raids0.20%4--2--
    fonseca law firm0.20%4--2--
    ipl matches after0.20%4--2--
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)


    Yes, 1 inline frame(s) detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).


    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).


    • 1 <H1>
      • Maharashtra drought: IPL matches after April 30 to be shifted out of state, rules Bombay HC
    • 0 <H2>
    • 12 <H3>
      • Must Read
      • Every Single Counts. SIP does the same with your investment
      • Handwara civilian deaths: Mehbooba-BJP govt faces first major challenge
      • SC agrees to hear plea against Mayawati in disproportionate assetscase
      • BJP MP Naran Kachhadiya sentenced to three years in doctor assault case
      • Bihar: Two surrender in RJD MLA's sister's death case
      • Panama Papers: Attorney general raids offices of Mossack Fonseca law firm
      • Get assured Cruise to Colombo with Club Mahindra membership*
      • Highlights
      • Jayalalithaa govt 'most corrupt', give NDA a chance: Amit Shah in Tamil Nadu
      • My success belongs to me, nobody else: Priyanka Chopra
      • Slow starters MI face Knights in their E-den
    • 15 <H4>
      • IMAGE of Decision 2015 [https://indianexpressonline.fi...png]
      • Photo Gallery
      • Entertainment
      • Sports
      • technology
      • Metros & More
      • WORLD
      • Business
      • Opinion & Editorials
      • Explained
      • Blog of the day
      • lifestyle
      • Trending
      • Business as usual by E.P Unny
      • Horoscope: By Peter Vidal
    • 53 <H5>
      • Videos
      • Shahid Kapoor's tattooed look as Tommy Singh in Udta Punjab
      • Aishwarya was very caring on the sets of Sarbjit, says Ankita Shrivastav
      • No hard feelings with Colors channel: Kapil Sharma
      • Five times Irrfan Khan showed off his funny side on screen
      • Watch: First teaser of Benedict Cumberbatch in Doctor Strange
      • Ranbir Kapoor a huge star: Amitabh Bachchan
      • I am a fakir in real life, not attached to my success at all: Shah Rukh Khan
      • I will be singing all the songs in 'Rock On 2': Shraddha Kapoor
      • Rohit hopeful MI will bounce back against KKR
      • IPL matches after Apr 30 to be shifted
      • 'My senseless mistake caused WT20 loss to India'
      • Sarfraz Khan is an incredible young man: Shane Watson
      • India lose 1-2 to Kiwis, need win to reach final
      • Leicester players feel no stress in title chase
      • Ronaldo hits back at critics after Wolfsburg hat-trick
      • PSG coach Blanc admits blame in defeat to Man City
      • [Video] Micromax reboots self; Launches 19 new devices, including flagship Canvas 6 series
      • Xiaomi Mi 5 review: A great phone, but short of being perfect
      • Internet users in India to grow by at least 50 million yearly till 2020: report
      • CREO Mark 1 is cheapest smartphones with a QHD screen at Rs 19,999
      • Delhi Metro heist: Two, including former staffer, arrested
      • Rajendra Place Metro station robbery may be attempt to implicate official on duty: Cops
      • Delhi: Bypolls for 13 municipal wards to be held on May 15
      • Mercedes hit-and-run case: Detained for earlier accident, teen ‘got away by showing off powerful contacts’
      • Maharashtra’s Drought Zone: Govt looks at counselling to help farmers
      • Maharashtra Assembly passes Dance Bar Bill
      • Beating heart flown in from Gujarat, for son of Latur farmer
      • Mulund dumping ground fire adds to the woes of Hari Om Nagar residents
      • West Bengal election 2016: The writing on the wall
      • EC removes Rajeev Kumar from the post of Kolkata police chief
      • West Bengal election 2016: Day after polls, clashes continue
      • West Bengal election 2016: ‘Missing’ for last five years, Mishra faces angry crowds
      • Young and addicted-4: The road leads only to hell, say addicts
      • Keeping women out of temples: Closer home, the battle for equality continues
      • Pune: Row resolved, RTE admissions begin today
      • Murud tragedy: Inamdar college fact-finding body gives clean chit to teachers
      • Chandigarh: Missing girl found dead, police register case
      • Chandigarh: Punjab NRI panel head orders probe into club functioning, experts say conflict of interest
      • Sector 51 Housing scheme: CHB sells only 400 forms in 12 days
      • Chandigarh: 2 water bottles for Rs 312? Eatery told to pay Rs 12,000 in damages
      • VAT on salt: Gujarat salt-makers threaten to stop supply for 3 days
      • 2017 Gujarat assembly polls: Sonia, Rahul likely to launch spadework in May
      • Gujarat: Ahead of maha-aarti, cops detain protesters
      • Gujarat HC issues notice to Centre over tobacco notification
      • Panama Papers: Attorney general raids offices of Mossack Fonseca law firm
      • Ted Cruz accuses Donald Trump of threatening delegates
      • Saudi Arabia religious police lose power to arrest
      • China says 202 detained in vaccine scandal
      • Sensex jumps 481 pts to hit 3-mth high on monsoon, data cheer
      • Adani's 21.7 billion dollar coal mine project faces fresh legal hurdle
      • AAI asks GoAir to pay Rs 15 crore after dues exceed bank guarantee
      • Bhopal to Madurai: Ola auto is now available in these 12 cities
    • 1 <H6>
      • EMPTY
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).


    HTML 5
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).


    Declared Language: en (English)
    Language Attribute: en (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

    W3C Markup Validation

    Status: FAILED [10 errors, 3 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

    Nested HTML Tables

    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    Yes, we have detected following web anlytics tools:
    • Google analytics icon Google™ Analytics
    • comScore analytics icon comScore Didital Analytix®
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


    A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

    Mobile Rendering

    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

    Mobile Experience

    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)


    Missing - The link to the favicon is either invalid or the icon file is missing.
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

    Custom 404 Error Page

    No custom 404 error page detected.

    Warning: Soft 404 error detected redirecting to http://indianexpress.com/article/news-archive/web/web-access-via-mobile-phone-trumps-pc-in-chinareport/404/.

    A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)


    Could not locate print-friendly CSS.
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

    W3C CSS Validation

    Status: FAILED [20 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Page Rank

    PR: 7 out of 10 (Outstanding)
    PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

    Indexed Pages

    Estimated number of pages indexed by Google™: about 600K
    Estimated number of pages indexed by Bing™: about 500K
    The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

    Domain Age

    Your domain was registerd for the first time: 13 years, 10 months, 24 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

    Domain Expiration

    Your domain expires in: 6 years, 1 month, 6 days.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

    IP Canonicalization

    No, your site's IP redirects to en.wordpress.com instead of indianexpress.com.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    URL Canonicalization

    Yes, both the www.indianexpress.com and indianexpress.com resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    Google Page Speed score: 43% (Low)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    244584.60s116.99 KB2.13 MB1.68 MB375.18 KB0 B80.38 KB4.37 MB

    Avoid landing page redirects
    Enable compression
    Leverage browser caching
    Reduce server response time
    Minify CSS
    Minify HTML
    Minify JavaScript
    Eliminate render-blocking JavaScript and CSS in above-the-fold content
    Optimize images
    Prioritize visible content

    Subscribe for more details
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

    Server Information

    Server IP:
    Server Location:
    US CALIFORNIA, San Francisco

    Name Server 1:
    ns-1436.awsdns-51.org (
    Name Server 2:
    ns-1903.awsdns-45.co.uk (
    Name Server 3:
    ns-226.awsdns-28.com (
    Name Server 4:
    ns-563.awsdns-06.net (
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)


    Issued To:
    Common Name (CN):
    Common Name (CN):
    Let's Encrypt Authority X3
    Oranization (O):
    Let's Encrypt
    Period of Validity
    Begins On:
    Expires On:
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

    Safe Browsing

    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=indianexpress.com)

    Spam Blacklist

    Good, your IP is not blacklisted.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

    Email Address Obfuscation

    Great, this webpage does not contain email addresses displayed in plain text.
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

    Directory Browsing

    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

    Whois Privacy

    No contact information available.
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    Good, your server does not provide version information.
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

    Professionals that can help with your website:

    Your NameCompany NameCity, United States+1 5555555555
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