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Report for instyle.com


  • screenshot of instyle.com
  • Score:


    Generated on Sunday, June 26th 2016 10:44 am

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Traffic Rank

7,123 most visited website in the World Trend: down (+157)
2,198 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
US United States62.6%instyle.usNot available.
IN India5.8%instyle.inNot available.
UK United Kingdom2.8%instyle.co.ukNot available.
CA Canada2.5%instyle.caNot available.
NG Nigeria2.1%instyle.ngNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)


Good, most images have ALT attribute.
Number of images: 98
Missing alt tag: 5

List of images with missing ALT attributes:

  • http://img5.timeinc.net/keynote/above_the_fold_1x1.gif
  • data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAAAXNSR0...mCC (2 locations)
  • https://www.facebook.com/tr?id=1381046852207528&ev=PixelInitialized
  • //googleads.g.doubleclick.net/pagead/viewthroughconversion/1036056483/?value...t=0
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)


We have found following title:

"Beauty Tips, Celebrity Style and Fashion Advice from InStyle"

Length: 60 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:

"InStyle is the leading site for celebrity style. See expert fashion advice, star hairstyles, beauty tips, how-to videos and real-time red carpet coverage."

Length: 154 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

The Text to HTML ratio is 6.88%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
off her0.32%6--3--
street style0.32%6--1--
how tos0.32%6-----
beauty products0.27%5--2--
vote now0.27%5-----
shows off her0.22%4--2--
jenna dewan tatum0.22%4--2--
jenner just made0.22%4--2--
regrettable makeup color0.22%4--2--
another regrettable makeup0.22%4--2--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).


  • 1 <H1>
    • HP 6/25-26/16
  • 11 <H2>
    • The Latest
    • Fashion
    • Celebrity
    • Look of the Day
    • Video
    • Trending
    • Beauty
    • How-Tos
    • Life & Home
    • Weddings
    • InStyle Picks
  • 1 <H3>
    • Choose your favorite look!
  • 97 <H4>
    • How to Dress for the Summer, According to Sex and the City
    • How to Plan a Wedding When Your Family Dynamic Is...Complicated
    • VIDEO: The Tone It Up Girls Demo the Ultimate Bikini Body Workout
    • How to Distress Your Jeans at Home
    • Bill Cunningham, Iconic New York Times Fashion Photographer, Dies
    • Outlander Season 2 Episode 12:3 Times Claire Saves the Day
    • 23 Times Birthday Girl Ariana Grande Showed Off Her Pout on Instagram
    • The 5 Best Antioxidants to Incorporate Into Your Beauty Routine
    • 6 Common Sunscreen Mistakes You’re Making—and How to Fix Them
    • 3 Easy Pitcher Cocktail Recipes That'll Make Summer Entertaining a Breeze
    • Natalia Vodianova Walks the Givenchy Runway Less than a Month After Giving Birth to Her 5th Child
    • Why You Need a Self-Tanning Oil, Stat
    • Liam Hemsworth's Selfie with His Rescue Dogs Will Melt Your Heart
    • A Guide to the Best Jeans for Flat Butts
    • 14 Sporty Sandals that Can Take You from Day to Night
    • Reese Witherspoon Welcomes the "Freaking Weekend" with Fresh Summer Style
    • How to Incorporate Swimwear in your Street Style Like a Celebrity
    • See Old Hollywood Stars Playing Tennis
    • 3 Ways to Style aWhite T-Shirt for Work
    • #InspiredByInStyle: See How Reader of the Week Jennifer Lane Brightens Up for Summer
    • This Is the Off-Duty T-Shirt Celebrities Love for Summer
    • The 6 Pieces You Should Buy from Banana Republic This Week
    • 4 Game of Thrones Shockers Fans of the Books Didn’t See Coming
    • Nicole Kidman and Keith Urban Celebrate Their 10th Anniversary
    • Jessica Alba Rocks the Red Carpet in Plunging Dress and Studded Peep-Toes
    • Audrina Patridge Welcomes Baby Girl
    • Liv Tyler and Dad Steven Tyler Spend a Sweet Family Day Out in N.Y.C.
    • The Kardashians Really Wow at Kanye's "Famous" Video Premiere—See All the Hot Looks
    • Bella Thorne and Gregg Sulkin Are Too Cute for Words at His Brother's Wedding
    • Kate Hudson Takes Son to Niagara Falls, Wins Cool Mom Award
    • Khloé Kardashian Reveals Her Summer Book Club Reading List
    • Victoria Beckham
    • Chloe Grace Moretz
    • Irina Shayk
    • Olivia Palermo
    • Kate Beckinsale in Giles
    • 3-Stylin': Three Ways to Style a Long Vest
    • Watch Julianne Hough and Nina Dobrev Goof Off for a Good Cause
    • VIDEO: How to Get Toned Arms Like Blake Lively's
    • VIDEO: How to Get a Body Like Carrie Underwood's
    • See Inside Gwyneth Paltrow's Luxurious $40-Million Cannes Airbnb
    • Channing and Jenna Dewan Tatum to Bring a Step Up Reboot to YouTube
    • Khloé Kardashian Shows Off Her Toned Physique in a Skin-Tight White Dress and Sneakers
    • You'll Never Believe the Change Kylie Jenner Just Made to Her Face
    • Channing and Jenna Dewan Tatum to Bring a Step Up Reboot to YouTube
    • The Pretty Little Liars Cast Reveals the Top 4 Reasons to Tune in This Season
    • Nikki Reed and Ian Somerhalder Unite for a Charitable Collection with Graziela Gems
    • Jennifer Lopez Shows Off Her Gams in a Stunning Orange Dress with Daring Slit
    • 10 Rose Gold Lip Colors You Need in Your Life
    • Blake Lively Expertly Dresses Down a Gown in Her Second Baby Bump-Baring Look of the Day
    • Understand Your Skin's Undertone and You'll Never Buy Another Regrettable Makeup Color
    • 11 Bottles of This Body Wash Are Sold Every Minute
    • This Product Will Make You Look Forward to Shaving Your Legs—No Joke
    • This Drugstore Find Is Giving Me Better Beach Hair Than the Beach Ever Could
    • These Are the 3 Beauty Products That Instantly Boost My Confidence
    • You'll Never Believe the Change Kylie Jenner Just Made to Her Face
    • Your Comprehensive Guide to At-Home Waxing
    • These Are My Favorite Discontinued Beauty Products
    • The Internet Is Freaking Out Over These Lipsticks That Contain Actual Flowers
    • How to Wash Off That SPF, Sweat and Summer Grime From Your Face
    • Understand Your Skin's Undertone and You'll Never Buy Another Regrettable Makeup Color
    • How to Fade the Appearance of Stretch Marks
    • How to Fight Frizz for Every Hair Type
    • How to Make Candy Sushi (Yes, You Read That Correctly)
    • How to Soothe a Beyond-Painful Sunburn
    • Rachael Ray Visits These 6 Restaurants Whenever She's in Chicago
    • Haylie Duff Makes this Simple Recipe for the Men in Her Life
    • Stay Slim This Summer with These 2 Nutritionist-Approved Drink Recipes
    • Kiernan Shipka's Favorite Pizza Topping Is Not What You'd Expect
    • Take a Tour of Scott Disick's For-Sale $8.8 Million California Mansion
    • Peek Inside House of Cards Star Robin Wright's New $2.5 Million N.Y.C. Apartment
    • Follow These 8 'Grammers for All Things San Francisco
    • This Is Olivia Wilde's Favorite Summertime Soup
    • A Wine Theme Park Now Exists in—Where Else?—Bordeaux, France
    • 10 Wedding Cake Terms You Need to Learn RN
    • Planning Our Wedding Was Our First Real Test as a Couple
    • These 3 Apps Can Save You Major Money on Your Wedding
    • The 15 Most Popular Wedding Registry Items Right Now
    • 15 Cool Wedding Invites for the Ultimate Geeky Couple
    • OurLeap DayWedding in Key WestIs Proof That #LoveWins
    • 5 Celebs Who Rocked Red Lips on Their Wedding Day
    • Here's *Exactly* What to Wear for Every Wedding Dress Code
    • The Beautiful Story of One $75 Wedding Dress Worn By 6 Brides
    • 2016 Outfits We're Loving Now
    • Styling Ideas for Medium-Length Hair
    • The Best New Spring Fashion Trends
    • Best Short Hairstyles
    • Best Skin Moisturizers
    • Hair Color Inspo for Your Next Salon Visit
    • Best Workout Clothes For Petites
    • Ideas for Haircuts with Bangs
    • InStyle.com
    • Help & Information
    • Newsletters & Special Offers
    • InStyle Digital
    • InStyle Social
    • InStyle Branding Text
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).


Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

Status: FAILED [84 errors, 13 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web analytics tools:
  • NewRelic analytics icon New Relic
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)


Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

Status: FAILED [44 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

PR: 0 out of 10 (Very Poor)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

Estimated number of pages indexed by Bing™: about 10
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

Your domain was registerd for the first time: 17 years, 2 months, 17 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

Your domain expires in: 9 months, 13 days, 13 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

No, your site's IP does not redirect to instyle.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

Yes, both the www.instyle.com and instyle.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

Google Page Speed score: 40% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
2327510.45s360.81 KB4.27 MB4.22 MB1.27 MB0 B6.27 KB10.12 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

Server IP:
Server Location:

Name Server 1:
ns1.p07.dynect.net (
Name Server 2:
ns2.p07.dynect.net (
Name Server 3:
ns3.p07.dynect.net (
Name Server 4:
ns4.p07.dynect.net (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)


No HTTPS (SSL) found.
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=instyle.com)

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

There is 1 email in plain text on the webpage:
  • [email protected]
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

On, nginx/1.6.2
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).