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Report for isongrp.com


  • screenshot of isongrp.com
  • Score:


    Generated on Wednesday, June 29th 2016 12:21 am

Top Priorities

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Traffic Rank

4,949,978 most visited website in the World Trend: down (+1,156,806)
Traffic Rank is provided by Alexa

Visitors Localization

No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)


We have located images with missing ALT attribute.
Number of images: 25
Missing alt tag: 25

List of images with missing ALT attributes:

  • images/logo.png
  • images/gartner-cool-vendor.png
  • images/maraison_logo.jpg
  • images/ison_bpo.jpg
  • images/ison_inovation_logo.jpg
  • images/team-01.jpg
  • images/team-02.jpg
  • images/capital-business.jpg
  • images/cake.jpg
  • images/branddish.jpg
  • images/business-line.jpg
  • images/business-today.jpg
  • images/vanguard.jpg (2 locations)
  • images/channels_tv.jpg
  • images/asochem.png
  • images/thisday.jpg
  • images/jeune_afrique.jpg
  • images/et_telecom.jpg
  • images/leadership-logo.jpg
  • images/Callcenter_0[1].jpg
  • images/btn_contact_us.png
  • images/icon_fb.png
  • images/icon_tweeter.png
  • images/icon_linkedin.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)


We have found following title:

"ISON - ISON GROUP - ISON Technologies - Africa’s largest IT and ITeS Company"

Length: 76 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:

"ISON Group is one of Africa’s largest IT and ITeS company with a presence in almost 25 countries in Africa. Its core expertise and capabilities in a range of sectors such as Telecom Service Providers, Banking and Financial services, Government, Retail, Aviation, Oil & Gas and Tower Infrastructure Providers."

Length: 308 characters

Warning: The description is 308 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

We have found 22 keywords:
  • ISON Group
  • ISON
  • ISON Technologies
  • ISON Innovation & Investments
  • systems integration
  • managed services
  • Ramesh Awtaney
  • Vivek Gupta
  • Gartner Cool Vendor
  • BPO service provider in Africa
  • KPO Services
  • customer experience management
  • CEM
  • Customer experience
  • CRM process solutions
  • CRM Processes
  • CRM
  • pan-African services company
  • Africa’s largest IT and ITeS company
  • strategic outsourcing
  • end-to-end IT services.
    Length: 430 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    The Text to HTML ratio is 30.34%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    ison group1.61%201113--
    ramesh awtaney0.56%7--7--
    ison technologies0.48%61-3--
    africa’s largest0.32%4112--
    service providers0.32%4-11--
    telecom service providers0.24%3-11--
    assocham india-africa champion0.24%3--3--
    seasoned mnc executive0.24%3-----
    tower infrastructure providers0.16%2-11--
    group bags double0.16%2--2--
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content.


    Yes, 2 inline frame(s) detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).


    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).


    • 0 <H1>
    • 6 <H2>
      • Onshoring in Africa
      • 2016 Bright Spot Award Winner for ‘Best Practices’ and ‘CSR’
      • ISON group wins ASSOCHAM India-Africa Champion in Biz Award 2015
      • Distinguished Achievement in IT & ITeS
      • Gartner Cool Vendor for Business Process Services 2015
    • 7 <H3>
      • ABOUT US
      • CONTACT US
      • Please fill out the form with appropriate details:
    • 35 <H4>
      • Kenya + (254) 732 198 000 Nigeria + (234) 8087949563 UAE + (971) 4386 0404
      • NEWS
      • Tech entrepreneur bets big on the youth of Africa
      • NEWS
      • Ramesh Awtaney –led iSON Group Bags Double Awards
      • NEWS
      • Ramesh Awtaney –led iSON Group Bags Double Awards
      • NEWS
      • African Safari: building skillsets, then plugging in
      • NEWS
      • Want to scale up to 100,000 employees in five years: Ramesh Awtaney
      • NEWS
      • iSON Technologies acquires GTS UAE-based tech firm
      • NEWS
      • iSON plans modern call centres in Nigeria
      • NEWS
      • ISON group wins ASSOCHAM India-Africa Champion in Biz Award 2015
      • Press
      • Outsourcing has huge potential to grow Nigerian Economy View the news here.
      • Press
      • Outsourcing - An essential tool for rapid growth of Nigerian Economy
      • NEWS
      • De Nairobi à Lagos, iSON répond sur toutes les lignes
      • NEWS
      • iSON to add 9 more centers with 5000 more employees in Nigeria
      • News
      • Nigeria can earn $400m from outsourcing in 2 years
      • Press
      • iSON to Solidify Footprint in Nigeria with 4 More Call Centers
      • NIGERIA
      • Corporate Office:
      • KENYA
      • Corporate Office:
    • 17 <H5>
      • ISON Group is one of Africa’s largest IT and ITeS company with a presence in almost 25 countries in Africa. Headquartered in Nairobi, Kenya, ISON has over 10,000 employees in Africa, the Middle East and the ASEAN region. ISON capitalizes on the strength of its core expertise and capabilities in a range of sectors such as Telecom Service Providers, Banking and Financial services, Government, Retail, Aviation, Oil & Gas and Tower Infrastructure Providers. We are ISO 27001:2013 certified in Information Security Management System and 9001:2008 in Quality Management System. We leverage our deep domain and delivery expertise; methodologies and frameworks; partnerships and technology alliances to provide turnkey Services – Design, Build and Manage. Our robust servicing infrastructure is built on global delivery platform to deliver Voice, Non-Voice and KPO services. ISON BPO is the largest independent BPO service provider in Africa with presence in 15 countries. It serves 200 million customers providing analytics, customer experience management, voice process solutions and CRM process solutions. ISON Technologies is a systems integrator, managed service provider and strategic outsourcing player providing end-to-end IT services and solutions across Africa. Our service offerings include consulting, systems integration, managed services and off-shore/on-shore services. We are among the leading pan-African partners for major companies such as AVAYA, IBM, Cisco, Oracle, Juniper and Riverbed. ISON Innovation and investments (i3) is recently launched initiative of the ISON Group. The aim of this initiative is to drive consumer internet business in Africa.
      • Published: 3 June 2016, Capital Business
      • Published: 6 May 2016, Brandish
      • Published: 6 May 2016, Brandish
      • Published: 16 January 2016, The Hindu Business Line
      • Published:31 December 2015, Business Today
      • Published: 30 December 2015, Vanguard
      • Published:9 November 2015, Channels TV Nigeria
      • Published: 02 October 2015, Business Standard
      • Published: September 2015, This Day Live
      • Published: September 2015, BD Tech
      • Published: August 2015, Jeune Afrique Magazine
      • Published: 02 July 2015,The Economic Times, India
      • Published: July 2015, Leadership - Nigeria’s most influential newspaper
      • Published: July 2015, Nigeria Communications Week
    • 27 <H6>
      • By Ken Macharia, Ramesh Awtaney is the Founder and Chairman of one of Africa’s largest IT services in companies. Headquartered in Nairobi, iSON Group operates managed IT services and BPO services in 30 countries across Africa and the middle-east with a staff of 13000 employees.
      • View the news here.
      • iSON Group, Africa’s leading IT and ITeS organization, bags two awards from the Great Place To Work (GPTW) organization, under the Bright Spot category for ‘Best Practices’ and exceptional ‘CSR’.
      • View the news here.
      • iSON Group, Africa’s leading IT and ITeS organization, bags two awards from the Great Place To Work (GPTW) organization, under the Bright Spot category for ‘Best Practices’ and exceptional ‘CSR’.
      • View the news here.
      • “We want to get to 40,000 people by 2017, and mind you, that’s 40,000 billable resources. We’ll get there through a mix of organic and inorganic growth,” reveals Awtaney. The iSON Group prefers to be seen as an enablement partner.
      • View the news here.
      • Awtaney claims that iSON is the biggest IT services player by employees in Africa by a long run, and a count of 100,000 employees would make it much stronger. He sees a lot of potential in the African market, both in English and French-language outsourcing.
      • View the news here.
      • INFORMATION Technology services company, iSON Technologies, recently acquired Global Technology Services, GTS, from the Emirates National Oil Company, ENOC, in a deal both parties say will be beneficial to the IT industry as a whole.
      • View the news here.
      • iSON Group‬ ‪Founder‬ Chairman Mr. Ramesh Awtaney in conversation with Mr. Boason Omofaye on Business Morning show of Channels TV
      • View the news here.
      • Africa-based ISON Group has been selected as the winner of the "Distinguished Achievement in IT & ITES" category in the ASSOCHAM India-Africa Champion in Biz Awards 2015.
      • View the news here.
      • View the news here.
      • EMPTY
      • View the news here.
      • Aujourd’hui nous accélérons, lance Ramesh Awtaney. Notre objectif est de compter 100 000 employés d’ici à 2020, tous ou presque en Afrique
      • View the news here.
      • It is adding nine more Centers with 5000 more employees in the African region…Their focus on employee training and capability development means that they are able to train & develop their staff to world-class standards.
      • View the news here.
      • the country could be positioned to be a leading player in Business Process Outsourcing (BPO)…Our vision of Nigeria is to upskill and develop local human talent
      • View the news here.
      • ISON Group, the leading Customer Experience Management provider in the Africa, Middle East and ASEAN region, offering systems integration, managed services, BPO and strategic outsourcing solutions using end-to-end IT services, has further reinforced its presence in Nigeria with the announcement of three additional ISON BPO Call Centres.
      • View the news here.
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).


    HTML 5
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).


    Declared Language: en (English)
    Language Attribute: en (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    Status: FAILED [57 errors, 10 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

    Nested HTML Tables

    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    Yes, we have detected following web analytics tools:
    • Google analytics icon Google™ Analytics
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


    A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

    Mobile Rendering

    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

    Mobile Experience

    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)


    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

    Custom 404 Error Page

    No custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)


    Could not locate print-friendly CSS.
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

    W3C CSS Validation

    Status: FAILED [174 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Domain Age

    Your domain was registerd for the first time: 1 year, 25 days, 22 minutes ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

    Domain Expiration

    Your domain expires in: 8 years, 11 months, 2 days.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

    IP Canonicalization

    No, your site's IP does not redirect to isongrp.com.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    URL Canonicalization

    No, the www.isongrp.com and isongrp.com do not resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    Google Page Speed score: 60% (Average)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    133123.36s70.61 KB4.74 MB1.14 MB328.26 KB0 B124.91 KB6.4 MB

    Avoid landing page redirects
    Enable compression
    Leverage browser caching
    Reduce server response time
    Minify CSS
    Minify HTML
    Minify JavaScript
    Eliminate render-blocking JavaScript and CSS in above-the-fold content
    Optimize images
    Prioritize visible content

    Subscribe for more details
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

    Server Information

    Server IP:
    Server Location:
    US ARIZONA, Scottsdale

    Name Server 1:
    ns47.domaincontrol.com (
    Name Server 2:
    ns48.domaincontrol.com (
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)


    Issued To:
    Common Name (CN):
    Common Name (CN):
    Starfield Secure Certificate Authority - G2
    Oranization (O):
    Starfield Technologies, Inc.
    Oranizational Unit (OU):
    Period of Validity
    Begins On:
    Expires On:
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

    Safe Browsing

    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

    Spam Blacklist

    Good, your IP is not blacklisted.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

    Email Address Obfuscation

    There is 1 email in plain text on the webpage:
    • [email protected]
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

    Directory Browsing

    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

    Whois Privacy

    No contact information available.
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    On, Apache/2.4.12
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).