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backlinksBacklinks
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technologyTechnology
validityValidity
usabilityUsability
SEOSEO
SEO-AuthoritySEO-Authority
performancePerformance
securitySecurity

Report for kennys.ie

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Traffic Rank

visitors
878,406th most visited website in the World Trend: down (+227,332)
5,637th most visited website in IE Ireland
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
IE Ireland65.1%kennys.ie-
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 152
Missing alt tag: 1

List of images with missing ALT attributes:

  • /Direct/cart16.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Kennys Bookshop & Art Gallery - New, Used, Out of Print, and Antiquarian Books since 1940 - Galway, Ireland - Free Shipping Worldwide"

Length: 134 characters

Warning: The title is 134 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Kennys Bookshop, Galway - New, Used, Out of Print, and Antiquarian Books since 1940. Millions of books in stock. Free Shipping available everywhere."

Length: 148 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 14 keywords:
  • irish bookshop
  • irish bookstore
  • ireland bookshop
  • ireland bookstore
  • signed books
  • limited edition books
  • second hand books
  • out of print books
  • antiquarian books
  • rare books
  • sean tomkins
  • seamus heaney
  • anne enright
  • Irish Writers
    Length: 233 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    SEO-content
    The Text to HTML ratio is 11.25%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    SEO-content
    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    free4.95%11111-1-
    worldwide4.90%1101--1-
    delivery4.77%107-----
    price4.72%106-----
    rrp4.46%100-----
    save4.01%90-----
    paperback3.03%68-----
    books1.34%3012-3-
    diary1.20%27---13-
    20141.07%24---12-
    delivery worldwide4.77%107-----
    free delivery4.77%107-----
    2014 diary1.07%24-----
    cards accepted0.22%5-----
    kennys bookshop0.18%411---
    free delivery worldwide4.77%107-----
    books since 19400.09%211---
    antiquarian books since0.09%211---
    free shipping worldwide0.09%21----
    product list does0.09%2--2--
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

    Frames

    accessibilitySEO-content
    No frames detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

    Flash

    accessibilitytechnologySEO-content
    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

    Headings

    SEO-content
    • 2 <H1>
      • The supplied product list does not represent a valid product list.
      • The supplied product list does not represent a valid product list.
    • 0 <H2>
    • 0 <H3>
    • 0 <H4>
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

    Doctype

    technologyvalidity
    HTML 4.01 TRANSITIONAL
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    technologyvalidity
    ISO-8859-1 (Latin alphabet part 1)
    Covers: North America, Western Europe, Latin America, the Caribbean, Canada, Africa
    To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

    Language

    usability
    Declared Language: None
    Language Attribute: en (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    validity
    Status: FAILED [182 errors, 1342 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    technologyvalidity
    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

    Nested HTML Tables

    accessibilitytechnology
    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    technology
    Yes, we have detected following web anlytics tools:
    • Google analytics icon Google™ Analytics
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

    robots.txt

    SEO
    A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    SEO
    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

    Favicon

    usability
    Missing - The link to the favicon is either invalid or the icon file is missing.
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

    Printability

    usability
    Could not locate print-friendly CSS.
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

    W3C CSS Validation

    validity
    Status: FAILED [19 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Page Rank

    SEO-Authority
    PR: 0 out of 10 (Very Poor)
    PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

    Indexed Pages

    SEO-Authority
    Estimated number of pages indexed by Bing™: 2
    The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

    Domain Age

    SEO-Authority
    Data could not be obtained.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

    Domain Expiration

    SEO-Authority
    Your domain expires in: 8 months, 2 days, 19 hours.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

    IP Canonicalization

    SEO
    No, your site's IP 67.199.103.81 redirects to www.bookshop.kennys.ie instead of kennys.ie.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    URL Canonicalization

    SEO
    No, the www.kennys.ie and kennys.ie do not resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    performanceSEO
    Google Page Speed score: 87% (High)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    17964.02s189.24 KB820.19 KB351.78 KB57.44 KB0 B177 B1.39 MB

    RecommendationGradeDetails
    Avoid bad requests
    100%
    Avoid a character set in the meta tag
    100%
    Avoid CSS @import
    100%
    Avoid landing page redirects
    97%
    To speed up page load times for visitors of your site, remove as many landing page redirections as possible, and make any required redirections cacheable if possible.
    Avoid long-running scripts
    100%
    The following URLs run JavaScript that blocks the UI for a long time. To improve browser responsiveness, optimize the JavaScript or split it up using callbacks.
    Defer parsing of JavaScript
    55%
    Enable compression
    100%
    Inline Small CSS
    100%
    Inline Small JavaScript
    100%
    Leverage browser caching
    33%
    The following cacheable resources have a short freshness lifetime. Specify an expiration at least one week in the future for the following resources:
    Minify CSS
    80%
    Minifying the following CSS resources could reduce their size by 2.5KiB (26% reduction).
    Minify HTML
    98%
    Minifying the following HTML resources could reduce their size by 1.6KiB (7% reduction).
    Minify JavaScript
    98%
    Minifying the following JavaScript resources could reduce their size by 730B (38% reduction).
    Minimize redirects
    100%
    Minimize render-blocking resources
    100%
    Approximately 0% of the final above-the-fold content of the page was able to be rendered without waiting for any render-blocking resources to load. Pages should render their above-the-fold content without relying on any parser or render-blocking resources. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
      The following JavaScript requests blocked parsing before the browser was able to render most of the above-the-fold content.The following CSS requests blocked rendering before the browser was able to render most of the above-the-fold content.
      Minimize request size
      100%
      Optimize images
      62%
      Optimizing the following images could reduce their size by 60.5KiB (21% reduction).
      Optimize the order of styles and scripts
      100%
      The following external CSS files were included after an external JavaScript file in http://www.bookshop.kennys.ie/. To ensure CSS files are downloaded in parallel, always include external CSS before external JavaScript.
      Prefer asynchronous resources
      85%
      The following resources are loaded synchronously. Load them asynchronously to reduce blocking of page rendering.
      Prioritize visible content
      100%
      Put CSS in the document head
      95%
      CSS in the document body adversely impacts rendering performance.
        http://www.bookshop.kennys.ie/ has CSS in the document body:
        • 1 style block(s) in the body should be moved to the document head.
        Remove query strings from static resources
        100%
        Serve resources from a consistent URL
        93%
        The following resources have identical contents, but are served from different URLs. Serve these resources from a consistent URL to save 2 request(s) and 3.1KiB.
        Serve scaled images
        97%
        The following images are resized in HTML or CSS. Serving scaled images could save 12.6KiB (82% reduction).
        Improve server response time
        100%
        Long web server response times delay page loading. Reduce your response times to make your page load faster.
        Specify a cache validator
        100%
        Specify a Vary: Accept-Encoding header
        100%
        Specify a character set
        95%
        The following resources have no character set specified in their HTTP headers. Specifying a character set in HTTP headers can speed up browser rendering.
        Specify image dimensions
        100%
        Combine images into CSS sprites
        88%

        PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

        Server Information

        security
        Server IP:
        67.199.103.81
        Server Location:
        US ARIZONA, Phoenix

        Name Server 1:
        auth01.ns.esat.net (193.95.141.60)
        Name Server 2:
        sec01.ns.esat.net (192.111.39.111)
        Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

        Safe Browsing

        security
        Yes - This site is not currently listed as suspicious.
        Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

        Directory Browsing

        security
        Great, your server has directory browsing disabled.
        Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

        Whois Privacy

        security
        Registrant:
        Organization:
        Kenny's Bookshops & Gallerys Ltd
        Administrative Contact:
        Name:
        Karen Golden
        Handle:
        AJW704-IEDR
        Source:
        IEDR
        Technical Contact:
        Name:
        Ireland On-line hostmaster
        Handle:
        IOH3-IEDR
        Source:
        IEDR
        Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

        Server Signature

        security
        On, Microsoft-IIS/6.0 ASP.NET
        Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).