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validityValidity
usabilityUsability
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SEO-AuthoritySEO-Authority
performancePerformance
securitySecurity

Report for kidspartyworld.com

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Top Priorities

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Traffic Rank

visitors
230,034th most visited website in the World Trend: up (-40.00%)
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
US United States79.6%kidspartyworld.usAvailable. Register it now!
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 35
Missing alt tag: 6

List of images with missing ALT attributes:

  • http://www.kidspartyworld.com/birthday_pics/shopcart.gif
  • birthday_pics/scooby_doo.jpg
  • birthday_pics/starwar1.gif
  • birthday_pics/Ben_10.jpg
  • birthday_pics/Toy_Story.jpg
  • images/Disney-Princess-1st-Birthday.jpg
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Birthday Party Supplies, Kids Party Supplies & Birthday Favors - KidsPartyWorld.com"

Length: 83 characters

Warning: The title is 83 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"50% off birthday party supplies at Kids Party World.com. Birthday supplies and themes for adult and kids parties, special occasions and events. Save on all kids birthday party supplies. KPW has the decoration and party favor that will make your event a hit."

Length: 260 characters

Warning: The description is 260 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 35 keywords:
  • party supplies
  • birthday party supplies
  • kids party supplies
  • kids birthday
  • kids birthday supplies
  • parties
  • favors
  • discount
  • themes
  • birthdays
  • halloween
  • childrens
  • children's
  • discount
  • pinatas
  • pinata
  • religious
  • barney
  • batman birthday
  • cinderella
  • curious george
  • hello kitty
  • disney
  • minnie
  • star wars party
  • mickey mouse
  • pokemon
  • winnie the pooh
  • power rangers
  • scooby doo
  • spiderman
  • toy story
  • sponge bob
  • tinkerbell
  • 1st
Length: 434 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 19.26%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
party14.61%1172471522
supplies13.23%106237821
birthday10.36%83236513
kids4.24%3413265
1st2.12%17--22-
decorations1.12%9--2--
star0.87%7--111
girl0.87%7--1-1
themes0.75%6-12-1
world0.75%6-1-21
party supplies10.99%88227--
birthday party6.37%51125--
kids party2.50%20112--
birthday supplies2.25%18-1---
1st birthday1.87%15--2--
birthday party supplies5.37%43125--
kids party supplies1.75%141-2--
1st birthday supplies1.00%8-----
1st birthday party0.87%7--2--
kids party world0.75%6-1---

Warning: Keywords density of above 5% migh have negative impact on search engine listing

Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 1 <H1>
    • Birthday Party Supplies - Kids Party Supplies
  • 3 <H2>
    • 1st Birthday Party Supplies and Decorations
    • Kids Party Supplies and Themes
    • Adult Birthday Party Supplies and Decorations
  • 0 <H3>
  • 0 <H4>
  • 1 <H5>
    • Shipping Info | About Us | Secure Shopping | Contact Us | Blog | Facebook | Twitter | YouTube
  • 1 <H6>
    • More Birthday Party Supplies and Themes! All Star Soccer Birthday | Baseball By Teams | Checkered Flag | Cowboy Western | Greatest Hits Music | Hollywood | Hollywood Movie | Hug and Stitches Girl | NFL Football | Poohs 1st Birthday Party Supplies| Teams - NFL | The Fab 50's
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
XHTML 1.0 TRANSITIONAL
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [2 errors, 0 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
ElementCountDescription
<center>1The center element has been deprecated in favor of using CSS to center elements.
<font>1The font element has been deprecated in favor of the font and color style properties.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
No web anlytics tools found.
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Not found!
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Favicon

usability
favicon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [13 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

SEO-Authority
PR: 4 out of 10 (Above Average)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

SEO-Authority
Estimated number of pages indexed by Google™: 10,300
Estimated number of pages indexed by Bing™: 19
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

SEO-Authority
Your domain was registerd for the first time: 14 years, 3 months, 16 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Your domain expires in: 8 months, 13 days, 8 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
Yes, your site's IP 69.5.0.154 redirects to www.kidspartyworld.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.kidspartyworld.com and kidspartyworld.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 71% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
102222.35s87.45 KB509.33 KB318.71 KB109.6 KB0 B19.11 KB1.02 MB

RecommendationGradeDetails
Avoid bad requests
100%
Avoid a character set in the meta tag
85%
The following resources have a character set specified in a meta tag. Specifying a character set in a meta tag disables the lookahead downloader in IE8. To improve resource download parallelization, move the character set to the HTTP Content-Type response header.
Avoid CSS @import
100%
Avoid landing page redirects
100%
Avoid long-running scripts
100%
Defer parsing of JavaScript
85%
114.2KiB of JavaScript is parsed during initial page load. Defer parsing JavaScript to reduce blocking of page rendering.
Enable compression
64%
Compressing the following resources with gzip could reduce their transfer size by 124.2KiB (68% reduction).
Inline Small CSS
100%
Inline Small JavaScript
88%
The following external resources have small response bodies. Inlining the response in HTML can reduce blocking of page rendering.
    http://www.kidspartyworld.com/ should inline the following small resources:
    Leverage browser caching
    6%
    The following cacheable resources have a short freshness lifetime. Specify an expiration at least one week in the future for the following resources:
    Minify CSS
    90%
    Minifying the following CSS resources could reduce their size by 1.6KiB (12% reduction).
    Minify HTML
    95%
    Minifying the following HTML resources could reduce their size by 2.8KiB (9% reduction).
    Minify JavaScript
    92%
    Minifying the following JavaScript resources could reduce their size by 5.8KiB (33% reduction).
    Minimize redirects
    11%
    Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:Remove the following redirect chain if possible:
    Minimize request size
    100%
    Optimize images
    82%
    Optimizing the following images could reduce their size by 24.9KiB (9% reduction).
    Optimize the order of styles and scripts
    100%
    The following external CSS files were included after an external JavaScript file in http://www.kidspartyworld.com/. To ensure CSS files are downloaded in parallel, always include external CSS before external JavaScript.
    Prefer asynchronous resources
    100%
    Put CSS in the document head
    100%
    Remove query strings from static resources
    100%
    Serve resources from a consistent URL
    100%
    Serve scaled images
    94%
    The following images are resized in HTML or CSS. Serving scaled images could save 19.3KiB (84% reduction).
    Improve server response time
    100%
    Long web server response times delay page loading. Reduce your response times to make your page load faster.
    Specify a cache validator
    100%
    Specify a Vary: Accept-Encoding header
    84%
    Specify a character set
    95%
    The following resources have no character set specified in their HTTP headers. Specifying a character set in HTTP headers can speed up browser rendering.
    Specify image dimensions
    100%
    Combine images into CSS sprites
    46%

    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

    Server Information

    security
    Server IP:
    69.5.0.154
    Server Location:
    US NEW YORK, New York City

    Name Server 1:
    ns1.futurequest.net (69.5.6.2)
    Name Server 2:
    ns2.futurequest.net (69.5.11.2)
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

    Safe Browsing

    security
    Yes - This site is not currently listed as suspicious.
    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

    Directory Browsing

    security
    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

    Whois Privacy

    security
    No contact information available.
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    security
    Good, your server does not provide version information.
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).