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Traffic Rank

1,884,172 most visited website in the World Trend: down (+4,064,258)
Traffic Rank is provided by Alexa

Visitors Localization

No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


Perfect, all images have ALT attribute.
Number of images: 93
Missing alt tag: 0
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"Kit Radar - sports brands, startups & wearables in the UK"

Length: 57 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"Kit Radar - new sports brands, products & wearables startups in the UK. Contact us if you are a sports entrepreneur with a new sports brand or startup."

Length: 151 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 20.17%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
kit radar3.12%5211---
select options1.32%22-----
bike helmet0.78%13--6--
analyses running0.36%6--3--
activity tracker0.36%6--3--
run analyses running0.36%6--3--
analyses running form0.36%6--3--
lumo run analyses0.36%6--3--
lumos bike helmet0.30%5--2--
audio bts+ bluetooth0.24%4--2--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 7 <H2>
    • Gametraka | £199.99
    • Booband | £19.99
    • ShockStop | £139.99
    • bingo menu Section
  • 5 <H3>
    • Kinematix TUNE no longer on sale - do not buy
    • Good performance from Altum in our latest independent review
  • 3 <H4>
    • Recent blog
    • About us
  • 88 <H5>
    • ARIONEO Orscana Monitor Horse's Health at Rest
    • ACTON Blink Electric Skateboard
    • Zepp Tennis Swing Analyser - Z Series
    • SPIRE Mindfulness Activity Tracker
    • LUMO RUN Analyses Running Form
    • LIVALL Bluetooth Bike Helmet with Lights
    • ZEPP Football & Soccer Boot Tracker
    • DIGITSOLE WARM SERIES heated insoles
    • LUMOS Bike Helmet with smart lighting system
    • Redshift Sports ShockStop Absorbing Bike Stem
    • Redshift Sports Clip On Aerobars
    • Artivelo Bike Storage Rack and Wall Mount
    • COROS Linx is an Open-ear precision audio bike helmet
    • GripRings the truly Multicolour Bike Bar Tape
    • LUMOS Bike Helmet with smart lighting system
    • Redshift Sports Dual Position Seatpost
    • Bitlock World's Smartest Keyless Bike D Lock
    • LIVALL Bluetooth Bike Helmet with Lights
    • Hangman Multifunctional Bike Storage Rack and Wall Mount
    • Flipbelt - No Bounce Running Belt
    • Booband is an Adjustable Breast Support Band
    • Flux Zero the Worlds Lightest Running Glove
    • Kurio Customised Compression Garments
    • LUMO RUN Analyses Running Form
    • Bellabeat Leaf the world's smartest piece of jewellery
    • GameTraka Professional Sports GPS Tracking System
    • Bellabeat Leaf Urban 2nd Generation Smart Jewellery
    • Bitlock World's Smartest Keyless Bike D Lock
    • ZEPP Football & Soccer Boot Tracker
    • LUMO LIFT is a Posture Coach & Activity Tracker
    • QardioArm Wireless Blood Pressure Monitor
    • LUMO RUN Analyses Running Form
    • SPIRE Mindfulness Activity Tracker
    • Drill Deck Triathlon Swim Training Drill Games
    • Deeper Pro Wifi + GPS Fishing Sonar
    • Delta Glove Weight Recognition Strength Training Gloves
    • Blinkers Indicating Bike Lights with added benefits
    • XBAR FLYT travel-friendly personal fitness system
    • Rinsten Saddle Spring Ultimate Bike Shock Absorber
    • Dagadam First Round Fitness Tracking Watch
    • SHFT IQ Be A Better Runner With Your Virtual Coach
    • UrbaNext Converts Any Bike to an Electric Bike in 60 Seconds
    • MiiXR is the Future of Shaker Bottles
    • FlyFit is Smart Ankle Tracker for Fitness
    • Pedestal Socks: Lift weights barefoot
    • Blinkers Indicating Bike Lights with added benefits
    • Rinsten Saddle Spring Ultimate Bike Shock Absorber
    • UrbaNext Converts Any Bike to an Electric Bike in 60 Seconds
    • Ellipse Smart Keyless Bike Lock
    • VanMoof Boncho Compact Bike Poncho
    • Lumenus Turn Signals & Brake Lights on a Cycling Backpack
    • VAULT MAGLOCK the Easy to use Magnetic Bike Pedal
    • PHIPAL GPS Protection for Cycling Emergencies
    • OORR does Coffee + Frogs = Cycling clothing?
    • FEND the insanely foldable bike helmet
    • SHFT IQ Be A Better Runner With Your Virtual Coach
    • ENERSKIN the only Kinesio Tape Compression Apparel
    • 66 Audio BTS+ Bluetooth Sports Headset
    • Bragi Dash Smart Wireless Bluetooth In-Ear Headphones
    • TrueREVO are the world's most versatile running shorts
    • ZUBITS 2.0 Never tie laces again with this magnetic closure
    • Dagadam First Round Fitness Tracking Watch
    • FlyFit is Smart Ankle Tracker for Fitness
    • Notch Personal 3D Fitness Sensor Kit
    • Actofit Tracks Everything Automatically
    • Ollinfit The Wearable Personal Trainer
    • iClever cheap but quality wireless earphones
    • Fibion a Sitting and Standing Measurement Device
    • UPRIGHT a Real-Time Posture Trainer
    • ORBI the 360 Video Capture Eyewear
    • SOWATCH Cardiovascular health from a watch
    • Lifestraw is a Drinking Straw with a Water Filter
    • FUTO is the ultimate 60s inflatable camping mattress
    • ENERSKIN the only Kinesio Tape Compression Apparel
    • SLED LEGS allows you Ski and sled at the same time
    • 66 Audio BTS+ Bluetooth Sports Headset
    • Bragi Dash Smart Wireless Bluetooth In-Ear Headphones
    • SCUBAJET the first multi-sport water sports jet-engine
    • FireFlies the affordable Bluetooth Wire-Free Earbuds
    • BELINK Bluetooth Sound System for Helmets
    • Kinematix TUNE no longer on sale - do not buy
    • Good performance from Altum in our latest independent review
    • How to launch a cycling brand on kickstarter
    • Make swimming fun with Anja Smith & Drill Deck
    • HULK buys his jeans from Aesparel (well, he could if he wanted to)
    • Flipbelt gets "reviewed" by local rugby guys
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.


Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [18 errors, 5 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.



Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow: /admin
  • Disallow: /cart
  • Disallow: /orders
See all 27 disallow directives
A robots.txt file restricts access to search engine robots that crawl the web. (

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

Accessibility Check

Data could not be obtained.
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (

W3C CSS Validation

Status: FAILED [202 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Your domain was registerd for the first time: 1 year, 8 months, 21 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (

Domain Expiration

Your domain expires in: 3 months, 8 days, 16 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (

URL Canonicalization

Yes, both the and resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 76% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
243445.30s335.04 KB2.64 MB3.1 MB832.49 KB0 B237.4 KB7.12 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

Server Information


Server IP:
Server Location:

Name Server 1: (
Name Server 2: (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


Issued To:
Common Name (CN):
Common Name (CN):
Let's Encrypt Authority X3
Oranization (O):
Let's Encrypt
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

Email Address Obfuscation

Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

Whois Privacy

Registration Private
Domains By Proxy, LLC
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).