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Traffic Rank

3,794,136th most visited website in the World Trend: up (-1,457,323)
Traffic Rank is provided by Alexa

Visitors Localization

No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 18
Missing alt tag: 9

List of images with missing ALT attributes:

  • /system/files/4/fu/high_PF.jpg
  • /system/files/4/fu/BS_countdown2.jpg
  • /system/files/4/fu/pro_only.png (3 locations)
  • /system/files/4/fu/high_crociera.jpg
  • /system/files/4/fu/AQUASUMMER_highCartina.jpg
  • /system/files/4/fu/highligth_setpennelli.jpg
  • /system/files/4/fu/sopracciglia_hititle.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"Benvenuti | La Truccheria - MAKE UP FOR EVER"

Length: 44 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"Boutique esclusivista e sede della Academy MAKE UP FOR EVER. Vendita ai professionisti, Formazione Make up Artist e Servizi trucco per le spose, per lo spettacolo e lo sport"

Length: 173 characters

Warning: The description is 173 characters long. The optimal description should not exceed 160 characters (

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

We have found 385 keywords:
  • La Truccheria
  • latruccheria
  • latruccheria srl
  • la truccheria bologna
  • MAKE UP FOR EVER Academy
  • corsi trucco
  • corsi make up
  • formazione make up artist
  • trucco naturale
  • trucco sposa
  • trucco moda e tendenza
  • corsi di approfondimento
  • make up
  • trucco
  • prodotti di trucco
  • basi per trucco
  • prodotti di make-up
  • prodotti professionali di trucco
  • prodotti professionali di make-up
  • fondo tinta
  • fondo tinta liquido
  • fondo tinta crema
  • fondo tinta gel
  • fondo tinta waterproof
  • fondo tinta leggero
  • fondo tinta coprente
  • fondo tinta no transfer
  • fondo tinta ad alta definizione
  • fondo tinta coprente
  • fondo tinta senza petrolato
  • fondo tinta opaco
  • fondo tinta oil free
  • fondo tinta avorio
  • fondo tinta in polvere
  • fondo tinta resistente
  • fondo tinta lifting
  • fondo tinta per pelli mature
  • fondo tinta anti eta
  • fondo tinta abbronzante
  • fondo tinta teatrale
  • cerone
  • cerone teatrale
  • fondo tinta professionale
  • fondo tinta senza nickel
  • fondo tinta colorato
  • fondo tinta per pelli asiatiche
  • fondo tinta per pelli chiare
  • fondo tinta correttivo
  • fondo tinta per pelli rosate
  • fondo tinta per pelli scure
  • copri occhiaie
  • copri occhiaie liftante
  • copri occhiaie lifting
  • correttore
  • correttori di lucidita
  • anti lucido
  • anti lucidi
  • opacizzante
  • opacizzanti
  • gel opacizzante
  • crema opacizzante
  • creme opacizzanti
  • gel opacizzanti
  • base pre trucco trasparente
  • base pre trucco verde
  • base pre trucco ghiaccio
  • base pre trucco bianca
  • base pre trucco illuminante
  • base pre trucco correttiva
  • basi pre trucco correttive
  • base pre trucco blue
  • correttore per occhiaie
  • correttore per acne
  • correttore per cicatrici
  • correttori per occhiaie
  • correttori in crema
  • correttori liquidi
  • correttori
  • camouflage
  • matita correttiva
  • matita copri occhiaie
  • matita dermografica
  • cipria
  • cipria
  • cipria in polvere
  • ciprie in polvere
  • cipria opaca
  • cipria trasparente
  • ciprie opache
  • ciprie trasparenti
  • cipria senza talco
  • cipria talco free
  • ciprie talco free
  • ciprie senza talco
  • cipria ipoallergenica
  • ciprie ipoallergeniche
  • cipria compatta
  • ciprie compatte
  • cipria brillante
  • ciprie brillanti
  • terra opaca
  • terra
  • terra brillante
  • terra solare
  • terre
  • terre opache
  • terre brillanti
  • cipria iridescente
  • ciprie iridescenti
  • cipria assorbente
  • ciprie assorbenti
  • polvere di riso
  • ombretto
  • ombretti
  • ombretto opaco
  • ombretti opachi
  • ombretto perlato
  • ombretti perlati
  • ombretto iridescente
  • ombretti iridescenti
  • ombretti satinati
  • ombretto satinato
  • ombretti cangiante
  • ombretti cangianti
  • ombretti compatto
  • ombretti compatti
  • ombretto in polvere
  • ombretti in polvere
  • ombretto micronizzato
  • ombretti micronizzati
  • pigmento per occhi
  • pigmenti per occhi
  • matita per occhi
  • matita morbida
  • matita ipoallergenica
  • matita pigmentata
  • matite per occhi
  • matite morbide
  • matite ipoallergeniche
  • matite pigmentate
  • matita waterproof
  • matite waterproof
  • mascara nero
  • mascara blu
  • mascara marrone
  • mascara bordeau
  • mascara verde
  • mascara waterproof
  • mascara resistente all'acqua
  • mascara ipoallergenico
  • mascara volume
  • mascara volumizzante
  • mascara allungante
  • mascara allungatore
  • mascara trasparente
  • mascara per sopracciglia
  • mascara fissante
  • mascara nutriente
  • mascara lucidante
  • mascara rinforzante
  • mascara arricciante
  • mascara arricciature
  • mascara naturale
  • mascara pigmentato
  • matitone per occhi
  • matitone per palpebra
  • matitone waterproof
  • matitone in crema
  • matitone perlato
  • eye liner
  • eyeliner
  • eye liner colorato
  • eyeliner colorato
  • eye liner waterproof
  • eyeliner waterproof
  • eye liner resistente all'acqua
  • eyeliner resistente all'acqua
  • eye liner nero
  • eyeliner nero
  • eye liner cake
  • eyeliner cake
  • eye liner perlato
  • eyeliner perlato
  • eye liner in crema
  • eyeliner in crema
  • eye liner cremoso
  • eyeliner cremoso
  • eye liner con pennello
  • eyeliner con pennello
  • mascara
  • mascara volume
  • mascara volumizzante
  • mascara allungante
  • mascara allungatore
  • mascara waterproof
  • mascara resistente all'acqua
  • mascara arricciante
  • mascara ipoallergenico
  • mascara trasparente
  • mascara lucidante
  • mascara per sopracciglia
  • mascara curativo
  • mascara nutriente
  • mascara infoltente
  • mascara marrone
  • mascara nero
  • mascara viola
  • mascara blue
  • ciglia finte
  • ciglia finte a ciuffetti
  • ciglia finte a mazzetti
  • ciglia finte a peletti
  • ciglia finte a nastro
  • ciglia finte intere
  • ciglia finte naturali
  • ciglia finte medie
  • ciglia finte lunghe
  • ciglia finte con strass
  • ciglia finte con brillantini
  • ciglia finte con glitter
  • ciglia finte colorate
  • ciglia finte nere
  • ciglia finte marroni
  • ciglia finte teatrali
  • ciglia finte cinematografiche
  • ciglia finte televisive
  • ciglia finte per foto
  • ciglia finte per sfilate
  • ciglia finte per matrimonio
  • ciglia finte stravaganti
  • ciglia finte piumate
  • ciglia finte artistiche
  • ciglia finte per show
  • ciglia finte per drag queen
  • ciglia finte fashion
  • ciglia finte moda
  • pennello
  • pennelli
  • pennelli in martora
  • pennelli sintetici
  • pennelli per palpebre
  • pennelli occhi
  • pennelli naturali
  • est di pennelli
  • trousse di pennelli
  • pennelli da viaggio
  • pennelli professionali
  • pennelli a lingua di gatto
  • pennelli per trucco
  • pennelli per make up
  • pennelli per sopracciglia
  • matita per sopracciglia
  • correttore per sopracciglia
  • matitone per sopracciglia
  • gel per sopracciglia
  • pinzette per sopracciglia
  • pinzetta per sopracciglia
  • colore per sopracciglia
  • colore per ciglia
  • tintura per sopracciglia
  • tintura per ciglia
  • permanente per ciglia
  • fissatore per trucco
  • fissatore per occhi
  • fissatore per palpebre
  • fissatore per sopracciglia
  • fard
  • blush
  • fard in polvere
  • fard in crema
  • fard opaco
  • fard satinato
  • fard perlato
  • fard per guance
  • blush per guance
  • chiaro scuri
  • correzioni per zigomo
  • correzioni viso
  • matita labbra
  • matite labbra
  • matite bocca
  • matite per contorno labbra
  • matite labbra waterproof
  • matite bocca waterproof
  • rossetto
  • rossetti
  • rossetto in stick
  • rossetti in stick
  • rossetto liquido
  • rossetti liquidi
  • rossetto mat
  • rossetti mat
  • rossetto opaco
  • rossetti opachi
  • rossetto perlato
  • rossetti perlati
  • rossetto lucido
  • rossetti lucidi
  • rossetto glitterato
  • rossetti glitterato
  • rossetto resistente
  • rossetti resistenti
  • rossetto idratante
  • rossetti idratatnti
  • rossetto nutriente
  • rossetti nutrienti
  • rossetto protettivo
  • rossetti protettivi
  • rossetto rimpolpante
  • rossetti rimpolpanti
  • lucidalabbra
  • lucidalabbra trasparente
  • lucidalabbra trasparenti
  • lucidalabbra perlato
  • lucidalabbra perlati
  • lucidalabbra idratante
  • lucidalabbra idratanti
  • lucidalabbra perlato
  • lucidalabbra perlati
  • lucidalabbra rimpolpanti
  • lucidalabbra rimpolpante
  • lucidalabbra con pennello
  • lucidalabbra con applicatore
  • lucidalabbra resistente
  • lucidalabbra resistenti
  • lucidalabbra waterproof
  • lucidalabbra colorati
  • lucidalabbra colorato
  • lucidalabbra profumato
  • lucidalabbra profumati
  • lucidalabbra glitterato
  • lucidalabbra con brillantini
  • lucidalabbra con glitter
  • fissatore per rossetto
  • fissatore per labbra
  • fissatore del contorno labbra
  • balsamo per labbra
  • balsamo idratante per labbra
  • balsamo ristrutturante per labbra
  • balsamo nutriente per labbra
  • fissatore trucco fissatori trucchi
  • fissatore spray viso
  • fissatori spray viso
  • fissatore make up
  • fissatori make up
  • porta ombretti
  • trousse di ombretti
  • tavolozze di ombretti
  • valigie trucco
  • borse trucco
  • valigie professionali porta trucco
  • borse professionali porta trucco
  • spugna per trucco
  • spugne per trucco
  • spugne in lattice
  • spugna in lattice
  • spugna in poliuretano
  • spugne in poliuretano
  • spugna usa e getta
  • spugne usa e getta
  • spugna micro porosa
  • spugne micro porose
  • spugna per fondo tinte
  • spugne per fondo tinte
  • piumino per cipria
  • piumini per cipria
  • piumini in velluto
  • piumino in velluto
  • piumino in cotone
  • piumini in cotone
  • colla per ciglia finte
  • colla waterproof per ciglia finte
  • colla trasparente
  • colla nera
  • resina permanente
  • resina trasparente
  • resina nera
  • detergente per spugna
  • detergente per pennelli
  • disinfettante per pennelli
  • disinfettante per spugna
  • detergente per piumino
  • disinfettante per piumino
Length: 7973 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 4.24%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
scopri l'offerta1.88%3-----
servizi trucco1.25%2-1---
+39 0511.25%2-----
l'offerta riservata1.25%2-----
trucco per0.63%1-1---
scopri l'offerta riservata1.25%2-----
della academy make0.63%1-1---
sede della academy0.63%1-1---
servizi trucco per0.63%1-1---
iscriviti alle nostre0.63%1-----

Warning: Keywords density of above 5% migh have negative impact on search engine listing

Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


Yes, 1 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 2 <H1>
    • EMPTY
  • 0 <H2>
  • 4 <H3>
    • PROFESSIONISTI MUFE Cerca il Centro di make up piu' vicino a te
    • Servizi
    • Academy
    • Prodotti
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.


Declared Language: it (Italian)
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [55 errors, 0 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
  • Piwik analytics icon Piwik Web Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to search engine robots that crawl the web. (

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

Status: FAILED [26 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

PR: 3 out of 10 (Average)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more.

Indexed Pages

Estimated number of pages indexed by Google™: 290
Estimated number of pages indexed by Bing™: 1
The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

Domain Age

Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

Your domain expires in: 6 months, 2 days, 7 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

Yes, both the and resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 87% (High)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
7475.19s46.88 KB997.86 KB383.2 KB293.1 KB0 B513 B1.68 MB

Avoid landing page redirects
Your page has no redirects. Learn more about avoiding landing page redirects.
    Enable compression
    You have compression enabled. Learn more about enabling compression.
      Leverage browser caching
      You have enabled browser caching. Learn more about browser caching recommendations.
        Reduce server response time
        In our test, your server responded in 0.43 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
          Minify CSS
          Compacting CSS code can save many bytes of data and speed up download and parse times.
            Minify CSS for the following resources to reduce their size by 4KiB (21% reduction).
            Minify HTML
            Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
              Minify HTML for the following resources to reduce their size by 1.1KiB (12% reduction).
              Minify JavaScript
              Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                Minify JavaScript for the following resources to reduce their size by 8.6KiB (39% reduction).
                Eliminate render-blocking JavaScript and CSS in above-the-fold content
                Your page has 12 blocking script resources and 23 blocking CSS resources. This causes a delay in rendering your page.
                  None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                    Remove render-blocking JavaScript:Optimize CSS Delivery of the following:
                    Optimize images
                    Properly formatting and compressing images can save many bytes of data.
                      Optimize the following images to reduce their size by 41.2KiB (5% reduction).
                      Prioritize visible content
                      You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

                        PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

                        Server Information

                        Server IP:
                        Server Location:
                        DE BAYERN, Muenchen

                        Name Server 1:
                        Name Server 2:
                        Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (

                        Safe Browsing

                        Yes - This site is not currently listed as suspicious.
                        Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

                        Directory Browsing

                        Great, your server has directory browsing disabled.
                        Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

                        Whois Privacy

                        La Truccheria srl
                        La Truccheria srl
                        via Galliera,12/A, Bologna, 40121, BO, IT
                        Administrative Contact:
                        Albertini Roberto
                        via Galliera,12/A, Bologna, 40121, BO, IT
                        Technical Contact:
                        Antonio Roberto Genna
                        Mediasoft Solutions di Antonio Roberto Genna
                        via Mazzini 109, Marsala, 91025, TP, IT
                        Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                        Server Signature

                        On, Apache/2.2.22 (Debian) PHP/5.4.4-14+deb7u4
                        Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.