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Report for lazada.com.my

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Top Priorities

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Traffic Rank

visitors
991 most visited website in the World Trend: down (+57)
6 most visited website in MY Malaysia
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
MY Malaysia88.0%lazada.myNot available.
CN China2.9%lazada.cnNot available.
SG Singapore1.4%lazada.sgNot available.
US United States0.8%lazada.usNot available.
JP Japan0.8%lazada.jpNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 11
Missing alt tag: 10

List of images with missing ALT attributes:

  • http://id-live.slatic.net/cms/logo/icons/[email protected]
  • http://my-live-01.slatic.net/cms/ninja_van.png
  • http://my-live-01.slatic.net/cms/logo_GDex_hp.png
  • http://my-live-03.slatic.net/cms/logo_taqbin_hp.png
  • http://my-live-03.slatic.net/cms/logo_Poslaju_hp.png
  • http://my-live-01.slatic.net/cms/logo_Lex_hp.png
  • http://my-live-02.slatic.net/cms/collectco1-min.png
  • http://my-live-01.slatic.net/cms/logo_Skynet_hp_new.png
  • http://my-live-03.slatic.net/cms/boxit.png
  • https://pci.usd.de/compliance/3270-B3B2-04D3-9C1F-1991-C410/seal_ctv_100.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Lazada.com.my: Online Shopping Malaysia - Mobiles, Tablets, Home Appliances, TV, Audio & More"

Length: 93 characters

Warning: The title is 93 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Widest Range of Mobile & Tablets, Home Appliances, Tv, Audio, Home & Living At Lazada | Best Prices ➤ Fast DELIVERY | Cash on Delivery ✈ Effortless Shopping ♥ Best Customer Care!"

Length: 178 characters

Warning: The description is 178 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 15.03%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
link2.49%89---87-
page1.71%61---60-
accessories1.17%42--2--
home0.95%341281-
sports0.87%31--5--
care0.81%29-11--
bags0.73%26--1--
view0.64%23-----
travel0.59%21--91-
luggage0.56%20--81-
home appliances0.25%9112--
online shopping0.20%71-1--
fidget spinner0.20%7--6--
american tourister0.17%6--3--
top branded0.17%6-----
blood pressure monitor0.11%4--4--
fidget hand spinner0.08%3--3--
arm blood pressure0.08%3--3--
small kitchen appliances0.08%3-----
spinner triangle single0.06%2--2--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Frames

accessibilitySEO-content
No frames detected. We found 1 inline frame(s).
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 1 <H1>
    • The Leading Online Shopping Mall in Malaysia
  • 9 <H2>
    • Bestsellers
    • Unbeatable Deals
    • Taobao Collection
    • Shop Electronic Bazaar
    • Shop Travel And Luggage
    • Shop Home & Living
    • Health Corner
    • Fidget Spinner
    • Brands by Category
  • 86 <H3>
    • XiaoMi Xiao Yi IP Camera HD Wifi CCTV (Night Version)
    • 5 In 1-Stainless Steel Food Container
    • Electronic Kitchen Scale
    • Amazing Shoe Rack (Stainless Steel)
    • Raya Specials Buy 1 Free 1: High Quality Homez 100% Polyester Fiber Pillow (68cm x 43cm)
    • GOQ V3 SJ9000 Wifi 4K 30fps Action Sports Camera Waterproof Camcorder with Accessories (Yellow)
    • Spin Mop Magic Mop + Cleaner Bucket + 2 Mop Heads (Blue)
    • Drypers Wee Wee Dry L44 x 4packs (176 pcs)
    • WHISKAS OceanFish 7kg
    • Xiaomi Mi Band 2 Smart Heart Rate OLED Display Clock Bluetooth Smartband Wristband (Black)
    • Herbalife Formula 1 (F1) Nutrition - Chocolate
    • SanDisk Ultra Dual OTG Drive M3.0 32GB
    • (IMPORT) Oneplus 3T 6GB + 64GB Oxygen OS (Gunmetal)
    • SOFA SHIELD Reversible Furniture Protector Features Elastic Strap All Season Universal Sofa Cover 3 Seater Black
    • Mango Saffiano Cross Leather Effect Tote Shell Shoulder Bag (Brown)
    • Softlan Floral Fantasy (Pink) Softener 3L Value Pack
    • 2017 of the new pingjie floral long sleeve two piece sunscreen conservative boxer was thin cover belly swimsuit sexy female spa
    • Korean beauty back letters slim straps bottoming outer wear short paragraph bra wrapped chest backless yoga sports vest female (White)
    • Travel series korean version of the 3 pairs of shoes storage bag portable storage bag waterproof sorting bags portable storage bag
    • 519 men and women travel transparent wash bag cosmetic bag travel storage bag classification storage medium and small combination can be chosen
    • Cute cosmetic bag storage bag women portable cosmetic bag small mini holding a small square package korea simple
    • 2017 korean version of a solid color ruffle small fresh chiffon shirt short sleeve chiffon shirt summer shirt female wild (Beige)
    • original dell dell targus game this computer 14 inch 15.6 inch shoulder bag backpack rain cover
    • Korea spring and summer harajuku bf wind loose casual women's clothes black and white striped short sleeve t-shirt female students tide (White)
    • 2017 new spring coat female korean version of the long section of loose thin jacket spring autumn student women's spring and autumn (Black)
    • Spring and summer leather pants female outer wear thin section of the spring and autumn shiny high waist leather leggings nine points pants feet tight trousers
    • TOSHIBA 55" Smart Full HD LED TV 55L5650 (2 Years Official Toshiba Warranty)
    • XiaoMi Xiao Yi IP Camera HD Wifi CCTV (Night Version)
    • Original Xiaomi Mijia 1080P 3.0 Inch TFT Screen Car Recorder Camera Dashcam 160 Degree Wide Angle Viewing, Support TF Card / G-Sensor / App Viewing(Black)
    • Microsoft Surface Pro 4 i5 12.3" 8GB 256GB Tablet FREE Bright blue Type Cover & Office 365 Personal
    • Microsoft Surface Pro 4 i5 12.3" 4GB 128GB Tablet FREE Black Type Cover
    • LENOVO Y520-15IKBN 80WK0050MJ (I5-7300HQ/4GB/1TB/15.6"FHD/2GB GTX1050/W10/2YRS ONSITE (Include 1st Year Carry In Accidental Damage Protection)
    • Lenovo Yoga 710-14IKB 80V4005EMJ 14" FHD Laptop Silver (i7-7500U, 8G, 256G SSD, GT940MX 2GB, W10H)
    • HP 15-AU103TX (X9K34PA) RED (I5-7200/4GB/1TB/2GB GT940MX/15.6'FHD/W10/2YRS)
    • GOQ V3 SJ9000 Wifi 4K 30fps Action Sports Camera Waterproof Camcorder with Accessories (Yellow)
    • GEON GoPro HERO Session (FOC GoPro The Handler) (1 Year Local Supplier Warranty - Funsportz Sdn Bhd)
    • Delsey Helium Classic 55 cm Cabin Trolley Case - Blue
    • American Tourister Arizona Spinner 55/20 Black & Stamp
    • American Tourister Kamden Laptop Backpack Navy
    • Delsey Helium Aero 20 inch 4 Wheel Large Trolley Case - Red
    • Barry Smith 20" 4 Wheeler Diamond ABS Hard Case Luggage (Grey)
    • American Tourister Featherlite II Spinner 55/20 Black
    • HP Notebook Laptop 15.6 inch Value backpack (KOB39AA)
    • Delsey Chromium Backpack 1 Compartment M Size - Red
    • Case Valker Travel Luggage TETRIS Hard Case ABS Travel Luggage Bag - 24 inches (Royal Blue)
    • Case Valker Travel Luggage Hard Case ABS Thunder Tori Luggage Bag - 20 inches (Navy Blue)
    • 5 In 1-Stainless Steel Food Container
    • Electronic Kitchen Scale
    • Modern & Sleek Personal Digital Bathroom Scale ( Weighing Scale)
    • Amazing Shoe Rack (Stainless Steel)
    • Raya Specials Buy 1 Free 1: High Quality Homez 100% Polyester Fiber Pillow (68cm x 43cm)
    • Spin Mop Magic Mop + Cleaner Bucket + 2 Mop Heads (Blue)
    • Korean DIY Book Storage 5 Tier with 8 Columns [Blue Dot]
    • Homez 3V Neptune11.5 inch PillowTop Double Posture Spring Mattress - Queen Mattress
    • NaVa Korean Maifan Mineral Health Stone 4 PCS Frying Cooking Wok Pan Cookware Set
    • HOT SELLING : Perfect Bean Bag (Maroon) 2 KG
    • niceEshop Arm Blood Pressure Monitor LCD Heart Beat Home Sphgmomanometer, White
    • Yizhen Glucose Monitor Glucometer Blood Sugar Test Meter With 25 Strips And 25Needle Lancets FREE 25s Alcohol Swabs
    • [8 in 1] Adult Baby Multifunction Infrared Thermometer
    • Leegoal Automatic Digital LCD Arm Blood Pressure Monitor LCD Heart Beat Home Sphgmomanometer(White)
    • [READY STOCK MY] Family Home Digital Arm Blood Pressure Monitor and Heart Beat Monitor with LCD Display
    • Omron HEM 7120 Automatic Blood Pressure Monitor
    • Aprilla Digital Scale High Accuracy Weight Scale Precision household weighing machine body weight loss measuring scale (Black)
    • niceEshop Finger Pulse Oximeter Finger Oxygen Meter With Pulse Rate Monitor, Blue
    • Multi-Function Non-contact Infrared Forehead Body Thermometer Gun
    • Minyak Lintah Gunung Asli(Authorised Distributor)
    • Anti-stress EDC toy Fidget Hand Spinner Toy Stress Reducer EDC Focus Relieves Camouflage
    • Rainbow Colors Titanium Alloy EDC Hand Fidget Spinner High Speed Focus Toy Gift Multicolor
    • Tri Fidget Glowing Hand Spinner EDC Desk Focus Toy For Kids Adult ADHD Autism
    • LED Light Fidget Anxiety Reducer Spinner Finger Tri Decompression Toys ( Random Color)
    • Triangle Fidget Spinner Finger Tip Gyro Glowing Hand Spinner Relieve Stress EDC Focus Toy - Luminous Version
    • Fidget Spinner Triangle Single Finger Decompression Gyro Multicolor
    • Gift For Fidget Hand Spinner Triangle Finger Toy Focus ADHD Autism Bag Case Multicolor
    • Gift For Fidget Hand Spinner Triangle Finger Toy Focus ADHD Autism Bag Box Carry
    • EDC Fidget Spinner High Speed Stainless Steel Bearing ADHD Focus Anxiety Toys Gold
    • Fidget Spinner Triangle Single Finger Decompression Gyro Black
    • Customer Care
    • Lazada
    • Exclusive Deals and Offers!
    • Payment Methods
    • Delivery Services
    • Verified by
    • What's New
    • Top Categories & Brands
    • Lazada Southeast Asia
    • Follow Us
  • 16 <H4>
    • Buyer Protection Guarantee
    • Cash on Delivery
    • Mobiles & Tablets
    • Computers & Laptops
    • TV, Audio/Video, Gaming & Gadgets
    • Cameras
    • Home Appliances
    • Fashion
    • Sports & Outdoors
    • Travel & Luggage
    • Watches/Eyewear/Jewellery
    • Health & Beauty
    • Home & Living
    • Toys & Games
    • Baby & Toddler
    • Books, Games & Music
  • 16 <H5>
    • Home & Living
    • Men's Fashion
    • Health & Beauty
    • Baby & Toddler
    • Home Appliances
    • Women's Fashion
    • Mobiles & Tablets
    • TV, A/V, Gaming & Wearables
    • Computers & Laptops
    • Cameras
    • Toys & Games
    • Travel & Luggage
    • Automotive & Media
    • Groceries
    • Pet Supplies
    • Sports & Outdoors
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
False
False
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [516 errors, 3 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
  • NewRelic analytics icon New Relic
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
Yes, http://www.lazada.com.my/robots.txt

Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow: /assets/
  • Disallow: /recommendation/
  • Disallow: /*viewOrderTracking/
See all 21 disallow directives
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Accessibility Check

accessibility
Data could not be obtained.
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability

Warning: favicon dimensions are incorrect. Recommended sizes are 16x16, 32x32, 48x48 and 64x64 px

The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [52 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

SEO-Authority
Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Data could not be obtained.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
Yes, your site's IP 178.248.238.6 redirects to www.lazada.com.my.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.lazada.com.my and lazada.com.my resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 55% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
144528.93s959.5 KB1.52 MB1.85 MB772.79 KB0 B11.27 KB5.08 MB

RecommendationImpact
Avoid landing page redirects
None
Enable compression
Low
Leverage browser caching
Medium
Reduce server response time
Low
Minify CSS
None
Minify HTML
Low
Minify JavaScript
Low
Eliminate render-blocking JavaScript and CSS in above-the-fold content
High
Optimize images
High
Prioritize visible content
Medium

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

security

ISP:
HLL LLC
Server IP:
178.248.238.6
Server Location:
RU MOSCOW, Moscow

Name Server 1:
a7-67.akam.net (23.61.199.67)
Name Server 2:
a5-66.akam.net (95.100.168.66)
Name Server 3:
a18-64.akam.net (95.101.36.64)
Name Server 4:
a8-64.akam.net (2.16.40.64)
Name Server 5:
a1-245.akam.net (193.108.91.245)
Name Server 6:
a22-65.akam.net (23.211.61.65)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
*.lazada.com.my
Issuer:
Common Name (CN):
RapidSSL SHA256 CA - G3
Oranization (O):
GeoTrust Inc.
Period of Validity
Begins On:
01/25/2015
Expires On:
04/28/2019
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

security
Good, your IP 178.248.238.6 is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).