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Report for leather.com

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Traffic Rank

visitors
1,834,466 most visited website in the World Trend: down (+437,106)
422,103 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
US United States70.9%leather.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 58
Missing alt tag: 10

List of images with missing ALT attributes:

  • images/banners/index_banner/san_diego_leather_index_web_banner1.jpg
  • images/banners/index_banner/san_diego_leather_index_web_banner3.jpg
  • images/banners/index_banner/san_diego_leather_index_web_banner8.jpg
  • images/banners/index_banner/san_diego_leather_index_web_banner4.jpg
  • images/banners/index_banner/san_diego_leather_index_web_banner5.jpg
  • images/banners/index_banner/san_diego_leather_index_web_banner2.jpg
  • images/banners/index_banner/san_diego_leather_index_web_banner10.jpg
  • images/banners/index_banner/san_diego_leather_index_web_banner9.jpg
  • images/banners/index_banner/san_diego_leather_index_web_banner6.jpg
  • images/banners/index_banner/san_diego_leather_index_web_banner7.jpg
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Description Metatag

SEO-content
We have found following description:

"San Diego Leather Inc. has been Making Leather Jackets in the USA and Selling the Best Leather Imports the world has to offer since 1974. Your Leather Shopping home for Motorcycle Leather Apparel, Fashion Leather Apparel, Military Leather Apparel, Police Leather Apparel and USA Made Jackets and Custom Leather Jackets | Leather.com"

Length: 332 characters

Warning: The description is 332 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Title

SEO-content
We have found following title:

"Welcome to Leather.com home of San Diego Leather Jacket Factory Making and Selling Jackets Since 1974"

Length: 101 characters

Warning: The title is 101 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Keywords Metatag

SEO-content
We have found 34 keywords:
  • leather halloween jackets
  • leather costume jackets
  • leather halloween outfits
  • leather jackets for halloween
  • mens leather jacket for halloween
  • ladies jackets for halloween
  • kids leather jackets for halloween
  • kids halloween leather jackets
  • kids halloween leather jackets
  • kids costume leather
  • children’s leather jackets for halloween
  • child halloween leather jackets
  • girl halloween leather costumes
  • women’s halloween leather costumes
  • men’s halloween leather costumes
  • halloween leather costumes
  • family leather costumes
  • halloween leather costumes for boys
  • halloween leather costumes for guys
  • halloween leather costumes for ladies
  • halloween costumes for men
  • leather biker halloween costume
  • aviation pilot leather jacket halloween costume
  • leather bomber jacket halloween costume
  • michael jackson leather costume
  • indiana jones leather jacket halloween costume
  • indiana jones halloween costume jacket
  • wolverine halloween leather jacket
  • comic book hero halloween leather jackets
  • ghost rider halloween leather jacket
  • black canary comic halloween leather jacket
  • leather cowboy halloween jackets
  • western halloween leather jackets
  • biker halloween costumes
    Length: 1168 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    SEO-content
    The Text to HTML ratio is 14.15%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Frames

    accessibilitySEO-content
    Yes, 2 inline frame(s) detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

    Keyword Density & Consistency

    SEO-content
    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    leather7.02%66210-19-
    jackets3.72%3513-2-
    jacket3.30%311--14-
    ladies2.34%22---7-
    kids1.91%18---5-
    mens1.60%15---5-
    apparel1.49%14-4-3-
    motorcycle1.28%12-1-4-
    biker1.17%11---3-
    vests1.17%11---1-
    leather jackets1.17%11-2---
    joe rocket0.85%8-----
    leather apparel0.74%7-4---
    bomber jacket0.64%6-----
    click here0.64%6-----
    san diego leather0.43%411---
    ladies leather vest0.43%4-----
    joe rocket sonic0.43%4-----
    diego leather inc0.32%3-1---
    usa made jackets0.32%3-1---

    Warning: Keywords density of above 5% might have negative impact on search engine listing

    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

    Flash

    accessibilitytechnologySEO-content
    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

    Headings

    SEO-content
    • 0 <H1>
    • 0 <H2>
    • 0 <H3>
    • 1 <H4>
      • Content on this page requires a newer version of Adobe Flash Player.
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

    Doctype

    technologyvalidity
    XHTML 1.0 TRANSITIONAL
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    technologyvalidity
    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use.

    Language

    usability
    Declared Language: None
    Language Attribute: None
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    validity
    Status: FAILED [580 errors, 1 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    technologyvalidity
    ElementCountDescription
    <center>2The center element has been deprecated in favor of using CSS to center elements.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

    Web Analytics

    technology
    No web anlytics tools found.
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

    Nested HTML Tables

    accessibilitytechnology
    Yes, nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    robots.txt

    SEO
    A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    SEO
    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

    Mobile Rendering

    mobile
    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    mobileperformanceSEO
    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

    Mobile Experience

    mobileusability
    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

    Custom 404 Error Page

    usability
    No custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

    Favicon

    usability
    Missing
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

    Printability

    usability
    Could not locate print-friendly CSS.
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

    W3C CSS Validation

    validity
    Status: FAILED [1 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Domain Age

    SEO-Authority
    Your domain was registerd for the first time: 22 years, 1 day, 12 hours ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

    Domain Expiration

    SEO-Authority
    Your domain expires in: 7 years, 11 months, 28 days.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

    IP Canonicalization

    SEO
    No, your site's IP 64.87.23.55 does not redirect to leather.com.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

    URL Canonicalization

    SEO
    No, the www.leather.com and leather.com do not resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    performanceSEO
    Google Page Speed score: 57% (Low)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    109172.03s162.87 KB1.7 MB2.4 MB284.5 KB0 B121.14 KB4.65 MB

    RecommendationImpact
    Avoid landing page redirects
    None
    Enable compression
    High
    Leverage browser caching
    High
    Reduce server response time
    None
    Minify CSS
    Low
    Minify HTML
    Low
    Minify JavaScript
    Low
    Eliminate render-blocking JavaScript and CSS in above-the-fold content
    Medium
    Optimize images
    High
    Prioritize visible content
    None

    Subscribe for more details
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

    Server Information

    security

    ISP:
    Complex Drive
    Server IP:
    64.87.23.55
    Server Location:
    US CALIFORNIA, Rancho Santa Fe

    Name Server 1:
    ns1.ephost.com (64.87.23.13)
    Name Server 2:
    ns2.ephost.com (64.87.23.14)
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

    HTTPS (SSL)

    security
    No HTTPS (SSL) found.
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

    Safe Browsing

    security
    Yes
    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

    Email Address Obfuscation

    security
    Great, this webpage does not contain email addresses displayed in plain text.
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

    Spam Blacklist

    security
    Yes, your IP is blacklisted with a 2% probability of spam distribution.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

    Directory Browsing

    security
    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

    Whois Privacy

    security
    Registrant:
    Name:
    Estolano, Nancy
    Organization:
    Nancy Estolano
    Address:
    340 National City Blvd, National City, 91950, US
    Phone:
    +1.6194772900
    Fax:
    +1.6194777280
    Email:
    nancy@leather.com
    Administrative Contact:
    Name:
    Estolano, Nancy
    Organization:
    Nancy Estolano
    Address:
    340 National City Blvd, National City, 91950, US
    Phone:
    +1.6194772900
    Fax:
    +1.6194777280
    Email:
    nancy@leather.com
    Technical Contact:
    Name:
    Estolano, Nancy
    Organization:
    Nancy Estolano
    Address:
    340 National City Blvd, National City, 91950, US
    Phone:
    +1.6194772900
    Fax:
    +1.6194777280
    Email:
    nancy@leather.com
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    security
    On, Microsoft-IIS/7.5 ASP.NET
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.