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Report for local12.com

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Top Priorities

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Traffic Rank

visitors
78,636 most visited website in the World Trend: down (+16,208)
15,425 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
US United States97.3%local12.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 97
Missing alt tag: 23

List of images with missing ALT attributes:

  • http://b.scorecardresearch.com/p?c1=2&c2=19578925&cv=2.0&cj=1
  • //static-28.sinclairstoryline.com/resources/assets/wkrc/images/logos/wkrc-he...png
  • //static-21.sinclairstoryline.com/resources/media/f79ea880-2e4c-4c81-93ec-50...836
  • //static-23.sinclairstoryline.com/resources/media/f392b3ad-1a6f-4a57-b7b0-93...192
  • //static-19.sinclairstoryline.com/resources/media/a86b7a2b-c298-4cf8-bdee-cf...493
  • //static-29.sinclairstoryline.com/resources/media/23a76f41-2d8b-4663-9d2a-82...772
  • data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== (6 locations)
  • //static-31.sinclairstoryline.com/resources/assets/2018-02-28T20-44Z/type_ne...png
  • //static-10.sinclairstoryline.com/resources/media/c45d2b69-9292-46fe-8562-92...478
  • //static-39.sinclairstoryline.com/resources/media/c8000ab6-c954-42ea-bb10-eb...562
  • //static-18.sinclairstoryline.com/resources/media/c1a6ef97-45ab-4a57-9063-8e...868
  • //static-10.sinclairstoryline.com/resources/media/b53a34b3-d316-4e23-9c2b-c4...416
  • //static-25.sinclairstoryline.com/resources/media/bc4083ca-9389-4bd5-939d-bb...674
  • //static-18.sinclairstoryline.com/resources/media/846e4aa5-7f62-4c52-a520-ad...515
  • //static-31.sinclairstoryline.com/resources/media/dc73ab74-529c-4cb3-88b5-8c...719
  • //static-13.sinclairstoryline.com/resources/media/eca4dcb4-b731-41a3-9043-b0...815
  • //static-30.sinclairstoryline.com/resources/assets/wkrc/images/logos/wkrc-fo...png
  • /resources/defaults/pulsar/1x1.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Cincinnati News, Weather, Sports, Breaking News | WKRC"

Length: 54 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Local 12 WKRC-TV is the local station for breaking news, weather forecasts, traffic alerts, community news, Cincinnati Bengals, Reds and FC Cincinnati sports updates, and CBS programming for the Cincinnati , Ohio area, including Avondale, Blue Ash, Bond Hill, Camp Washington, Cheviot, Cleves, Colerain Township, Columbia-Tusculum, Corryville, Norwood, Delhi, East Price Hill, Golf Manor, Hyde Park, Lebanon, Loveland, Lower Price Hill, Madeira, Mariemont, Mount Adams, Mount Airy, Mount Healthy, Mount Lookout, Mount Washington, Oakley, Over-The-Rhine, Reading, Sedamsville, Sharonville, Springdale, St. Bernard, South Cumminsville, Symmes Township, Mason, Hamilton, Union Township, Walnut Hills, West Chester, Wyoming, West Price Hill, Westwood, Winton Hills, Alexandria, Bellevue, Covington, Crescent Springs, Erlanger, Fort Mitchell, Fort Thomas, Fort Wright, Florence, Hebron, Highland Heights, Newport, Southgate, Villa Hills, Walton, Aurora, Greendale, and Lawrenceburg."

Length: 977 characters

Warning: The description is 977 characters long. The optimal description should not exceed 320 characters (Description Snippet Changes/).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 5.08%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
ago3.17%80--34--
hours2.18%55--24--
local1.98%50-21--
cincinnati1.55%391342-
sports1.19%30111--
bengals1.11%28-164-
weather0.87%2211---
nation0.63%16--1--
world0.63%16--1--
health0.60%15---1-
hours ago2.18%55--24--
childhood poverty0.48%12--3--
text alerts0.40%10-----
alerts sign0.40%10-----
cincinnati crisis0.36%9--1--
text alerts sign0.40%10-----
good morning cincinnati0.24%6-----
shopping spree giveaway0.24%6-----
lots shopping spree0.24%6-----
big lots shopping0.24%6-----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Frames

accessibilitySEO-content
No frames detected. We found 1 inline frame(s).
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 2 <H1>
    • Reward offered for suspects after 73-year-old woman beaten, nearly suffocated in her home
    • CPD captain accuses several high-ranked officers of sexual harassment, discrimination
  • 8 <H2>
    • Man sentenced to life in prison for girlfriend's murder in Taylor Mill
    • Clermont Co. Board of Elections removes incumbent commissioner from May primary
    • Police: 'Shooting with injuries' at the parking lot of Florida mall
    • Ringo, Miami beat Ohio 68-55 in MAC Tournament
    • Man arrested, accused of stealing McDormand's Oscar trophy
    • 5 things Bengals should do over next two months to improve in 2018
    • Team Fastrax Warrior Weekend to Remember
    • Childhood Poverty: The Preschool Promise
  • 16 <H3>
    • Local News
    • Nation & World
    • Sports
    • Entertainment
    • Trending
    • Offbeat
    • Sponsored Content
    • IMAGE [//static-31.sinclairstoryline....png]
    • Popular Galleries
    • Cincinnati Refined More
    • Featured Videos
    • Bengals
    • Get It Now
    • Childhood Poverty: A Cincinnati Crisis
    • See It, Send It
    • TWITTER
  • 57 <H4>
    • Man accused of stealing SUV with kids inside appears in court 12 hours ago
    • Grief counselors at Purcell Marian after a student was shot and killed in Evanston 14 hours ago
    • Ohio regulators, utilities spar over federal tax cut savings 13 hours ago
    • Trump embracing potential for trade war 17 hours ago
    • Drivers hurt when police say one pulled out in front of the other in Winton Hills 23 hours ago
    • Ohio organization hopes to change state's gun laws 1 day ago
    • 7 injured in single-car crash in Seymour 1 day ago
    • Colerain Twp Fire Department: Person trapped after vehicle crashes into utility pole new
    • Rollover crash in Blue Ash sends 1 to hospital 2 hours ago
    • Cincinnati hospitals rank among nation's top 100 6 hours ago
    • Grainworks and veterans organization team up for a new brew 9 hours ago
    • Billboard calling for President Trump's impeachment will go up near Mar-a-Lago 6 hours ago
    • Former Trump aide says he'll defy Mueller subpoena 5 hours ago
    • Major government program spends billions but filled with shortcomings 3 hours ago
    • Former Trump aide says he'll defy Mueller subpoena 4 hours ago
    • Mack, Musketeers head to NYC as top seed in Big East Tournament 3 hours ago
    • Xavier's Trevon Bluiett named second team All-American by Sporting News 5 hours ago
    • Three Miami basketball players earn All-MAC honors 7 hours ago
    • McCarron could still wind up playing for Browns if Hue Jackson reportedly gets his way 8 hours ago
    • Cosby wants sexual assault case tossed or witnesses limited 9 hours ago
    • GALLERY | 2018 Oscar winners show off their hardware 15 hours ago
    • Taylor Swift to debut 'Delicate' video at iHeartRadio Awards 11 hours ago
    • Frances McDormand brings 'inclusion rider' into spotlight 15 hours ago
    • EMPTY
    • EMPTY
    • EMPTY
    • EMPTY
    • EMPTY
    • Pastor fired for officiating same-sex wedding updated
    • Man who took viral McDonald's video has criminal past
    • A couple was arrested in Virginia after walking around naked
    • Utah bill would rename highway after Donald J. Trump
    • Texans take to Twitter to say this Brooklyn barbecue was an epic fail
    • Amid talk of a trade war, price increases Trump says, 'We're not backing down' on tariffs
    • Los Angeles is turning your trash into fuel
    • Judge orders 'Pharma Bro' to forfeit $7.3M in fraud case
    • Trump-Netanyahu visit comes amid legal distractions for both
    • Bockfest 2018: A New Sausage Queen Has Been Crowned
    • From Dino Bones To Live Otters, Dayton’s Boonshoft Museum Is Worthy Of A Trip North
    • Meet The Cincinnati Man Who Is Saving Mid-century Modern Furniture From Obsolescence
    • Photos From The Sold Out Newport Wine Walk (3.3.18)
    • Bengals lose out on free agent safety they had interest in signing 2 days ago
    • Bengals reportedly interested in veteran safety 3 days ago
    • Bengals free agent Eifert cleared to play in 2018 following back surgery 1 week ago
    • Bengals land four compensatory picks in 2018 NFL Draft for free agents lost 1 week ago
    • Free Diabetes Class 8 hours ago
    • "Red Velvet" at the Ensemble Theatre 14 hours ago
    • Signs and Schtick 14 hours ago
    • Petco Foundation 17 hours ago
    • United Way: New plan helps 10K families 2 months ago
    • United Way: 2 in 5 Ohio households struggle to afford basics 5 months ago
    • Child Poverty Collaborative's new leader discusses goals and priorities 5 months ago
    • One-to-One Life Mentorship program helps fight against childhood poverty 5 months ago
    • Share, Post, Explore
    • QUICK LINKS
    • WKRC INFORMATION
    • STAY CONNECTED
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
Not declared.
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [7 errors, 0 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
  • comScore analytics icon comScore Didital Analytix®
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

Accessibility Check

accessibility
WCAG 2.0 (AA) Conformance Test: FAILED [152 error(s)]
  1. Document language not identified.
    [Line 1, Col 15] <html><head><!--component-head-v1--><title>Cincinnati News, Weather, Sports, Breaking News | WKRC</t ...
    For HTML documents add the lang attribute and a valid ISO-639-1 two letter language code to the opening HTML element. For XHTML documents add both the lang and xmllang attributes with a valid ISO-639-1 two letter language code to the opening HTML element.
  2. Document has invalid language code.
    [Line 1, Col 15] <html><head><!--component-head-v1--><title>Cincinnati News, Weather, Sports, Breaking News | WKRC</t ...
    Add a valid 2 letter or 3 letter language code as defined in the ISO 639 specification to the HTML 'lang' attribute. For XHTML, both 'lang' and 'xml:lang' must be set.
Subscribe to review all 152 errors
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
No hi-resolution (192x192) icon found.
Apple touch icon not found
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

validity
Status: FAILED [123 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

SEO-Authority
Your domain was registerd for the first time: 15 years, 10 months, 2 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

SEO-Authority
Your domain expires in: 1 month, 27 days, 19 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 192.229.173.254 does not redirect to local12.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

SEO
Yes, both the www.local12.com and local12.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 26% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
2318510.38s407.65 KB4.03 MB2.72 MB2.78 MB0 B187.16 KB10.11 MB

RecommendationImpact
Avoid landing page redirects
None
Enable compression
High
Leverage browser caching
High
Reduce server response time
Medium
Minify CSS
Low
Minify HTML
None
Minify JavaScript
Low
Eliminate render-blocking JavaScript and CSS in above-the-fold content
High
Optimize images
High
Prioritize visible content
None

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Server Information

security

ISP:
Verizon Business
Server IP:
192.229.173.254
Server Location:
US ILLINOIS, Chicago

Name Server 1:
dns1.p01.nsone.net (198.51.44.1)
Name Server 2:
dns2.p01.nsone.net (198.51.45.1)
Name Server 3:
dns3.p01.nsone.net (198.51.44.65)
Name Server 4:
dns4.p01.nsone.net (198.51.45.65)
Name Server 5:
ns01.sbgtvdns.net (148.163.246.1)
Name Server 6:
ns02.sbgtvdns.net (148.163.246.65)
Name Server 7:
ns03.sbgtvdns.net (148.163.246.129)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
fox56.com
Issuer:
Common Name (CN):
DigiCert SHA2 Secure Server CA
Oranization (O):
DigiCert Inc
Period of Validity
Begins On:
05/25/2017
Expires On:
04/07/2020
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

security
Good, your IP 192.229.173.254 is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
Registrant:
Name:
******** ********
Organization:
Sinclair Broadcast Group, Inc.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
On, Apache/2.4.7 (Ubuntu)
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.