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Traffic Rank

39,195 most visited website in the World Trend: up (-3,574)
3,160 most visited website in UK United Kingdom
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
UK United available.
US United States15.0%marketingweek.usNot available.
IN India6.8%marketingweek.inNot available.
ES Spain3.3%marketingweek.esNot available.
FR France2.3%marketingweek.frNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 60
Missing alt tag: 37

List of images with missing ALT attributes:

The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (

Description Metatag

We have found following description:

"Marketing Week is a leading UK magazine for marketing jobs, marketing news, opinion and information. Covering advertising, media, pr, online marketing & branding across all industries."

Length: 184 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.


We have found following title:

"Home - Marketing Week"

Length: 21 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Keywords Metatag

We have found 6 keywords:
  • marketing news
  • marketing jobs
  • marketing week
  • brand news
  • advertising news
  • media news
    Length: 83 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    The Text to HTML ratio is 10.40%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%


    No frames detected. We found 2 inline frame(s).
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (

    Keyword Density & Consistency

    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    charlotte rogers0.48%10--1--
    brand positioning0.44%9-----
    marketing week0.39%8111--
    diet coke0.39%8--3--
    mark ritson0.39%8--2--
    gender pay gap0.15%3--1--
    diet coke relaunch0.15%3--1--
    marketing budget growth0.15%3--1--
    online advertising bubble0.15%3--1--
    marketing week reporters0.15%3-----
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


    • 0 <H1>
    • 71 <H2>
      • Mark Ritson: The Diet Coke relaunch shows its marketers have lost the plot
      • What was the key to success for retailers over Christmas?
      • Greggs, KitKat, YouTube: Everything that matters this morning
      • Tanya Joseph: Seven ways to make 2018 a successful year
      • Five trends that will change the media landscape in 2018
      • Salary Survey 2018: The best and worst paid industries
      • Andrew Willshire: Will this be the year the online advertising bubble bursts?
      • Coca-Cola preps Diet Coke overhaul in the UK to boost sales
      • The Marketing Week Podcast: Salary Survey 2018
      • Amazon plots digital ad push with ad tech launch
      • F1’s commercial boss on building a brand beyond racing
      • Mark Ritson: Ignore all the waffle and set time aside for strategic thinking
      • Coca-Cola brings back ‘First Taste’ ad in renewed Coke Zero Sugar push
      • Marketing budget growth slows as marketers face ‘challenging’ 12 months
      • Why marketers want to leave their job
      • Marketoonist on the culture of innovation
      • ‘Strong evidence’ junk food TV ads make children eat more, charity claims
      • 5 killer stats to start your week
      • Ben Davis: Science won’t save crap creative
      • Coca-Cola, Amazon, Cadbury – 5 things that mattered this week and why
      • Cadbury ditches joy positioning after six years to go ‘back to brand roots’
      • Hostelworld ramps up customer focus as it appoints Kristof Fahy as CCO
      • Ikea launches pregnancy test ad, Diet Coke gets a revamp in the US: International round-up
      • John Lewis backs ‘thoughtful giving’ Christmas message despite signs of fatigue
      • How to ensure omnichannel loyalty
      • Key digital trends to know in 2018
      • How to build a campaign supernova
      • The ultimate guide to developing your company’s tone of voice
      • From Gen Z to Boomers: understanding attitudes, beliefs & behaviours
      • Introducing the Modern Marketing Model (M3)
      • How to safeguard brand and reputation on YouTube
      • The social media trends shaping 2018
      • How to co-create value on social media
      • How to turn GDPR into an opportunity
      • Learn how to achieve top-performing ad campaigns on YouTube
      • Understanding the buying power of millennial consumers
      • M&S hails ‘brilliant’ Paddington campaign despite ‘mixed’ Christmas sales
      • Tesco records ‘biggest ever’ Christmas as fresh food lifts sales
      • Salary Survey 2018: Wellbeing and the future of work
      • Colin Lewis: The key to marketing success is changing your mindset
      • Only a third of businesses completely understand marketing
      • Models-turned-influencers are the biggest celebrity endorsers in 2017
      • Salary Survey 2018: The most diverse and inclusive places to work
      • Marketoonist on the blockchain bandwagon
      • Trustees
      • Marketing Specialist
      • Head of Marketing
      • Director of Marketing & Recruitment
      • Senior Marketing Manager: Peroni
      • Senior Marketing Executive
      • Account Director – Internal Communications
      • Digital Operations Manager (London)
      • Morrisons credits ‘value for money’ messaging for strong Christmas results
      • Bob Wootton: 4 ways to get value from digital media in 2018
      • 5 killer stats to start your week
      • How the gender pay gap impacts female marketers’ career progression
      • Nestlé, Facebook, Diageo: Everything that matters this morning
      • Salary Survey 2018: The top sectors to work in
      • L’Oréal moves into wearables for the first time with UV light tracking device
      • Diageo, Next, Philip Morris: 5 things that mattered this week and why
      • How one mobile marketing specialist is now helping to save lives
      • Thomas Barta: Five ways to make an impact in your career
      • Direct Line takes ‘consultancy approach’ to marketing effectiveness
      • Claire Bridges: Understanding neuroscience can help marketers think smarter
      • Helen Tupper: How to choose a side-project that will benefit your career
      • Google and Facebook face fines in Germany, Airbnb wins lawsuit: International round-up
      • Charlotte Rogers: Protein World has decided to grow up, but will consumers buy it?
      • Why clean advertising must be the new normal
      • Menu
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    • 6 <H3>
      • Explore Brands
      • Knowledge Bank
      • Latest Jobs
      • Latest jobs
      • Featured Recruiters
      • Type anything and hit “enter”
    • 0 <H4>
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


    HTML 5
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

    Character Encoding

    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use.


    Declared Language: en-GB (English)
    Language Attribute: en-GB (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    Status: FAILED [9 errors, 2 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

    Nested HTML Tables

    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    Yes, we have detected following web analytics tools:
    • Google analytics icon Google™ Analytics
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.



    Your robots.txt file is blocking search engines access to parts of the website.

    User-agent: *
    • Disallow: /wordpress/wp-admin/
    • Disallow: /?s=
    • Disallow: /*/page/*
    See all 5 disallow directives
    A robots.txt file restricts access to search engine robots that crawl the web. (

    XML Sitemap

    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

    Accessibility Check

    Data could not be obtained.
    Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

    Mobile Rendering

    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

    Mobile Experience

    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


    Missing - The link to the favicon is either invalid or the icon file is missing.
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

    Custom 404 Error Page

    Yes, custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

    W3C CSS Validation

    Status: FAILED [28 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Domain Age

    Your domain was registerd for the first time: 18 years, 4 months, 15 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

    Domain Expiration

    Your domain expires in: 7 months, 15 days, 15 hours.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

    IP Canonicalization

    No, your site's IP does not redirect to
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

    URL Canonicalization

    Yes, both the and resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

    Page Speed

    Google Page Speed score: 72% (Average)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    213378.05s305.25 KB1.31 MB1.98 MB159.64 KB0 B285.94 KB4.03 MB

    Avoid landing page redirects
    Enable compression
    Leverage browser caching
    Reduce server response time
    Minify CSS
    Minify HTML
    Minify JavaScript
    Eliminate render-blocking JavaScript and CSS in above-the-fold content
    Optimize images
    Prioritize visible content

    Subscribe for more details
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

    Server Information


    Server IP:
    Server Location:
    DE HESSE, Frankfurt am Main

    Name Server 1: (
    Name Server 2: (
    Name Server 3: (
    Name Server 4: (
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


    Issued To:
    Common Name (CN):
    Common Name (CN):
    GeoTrust SSL CA - G3
    Oranization (O):
    GeoTrust Inc.
    Period of Validity
    Begins On:
    Expires On:
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

    Safe Browsing

    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

    Email Address Obfuscation

    Great, this webpage does not contain email addresses displayed in plain text.
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

    Spam Blacklist

    Good, your IP is not blacklisted.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

    Directory Browsing

    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

    Whois Privacy

    ******** ********
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    Good, your server does not provide version information.
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.