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Report for mbl.is

iwebchk

Top Priorities

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Traffic Rank

visitors
14,799 most visited website in the World Trend: down (+1,426)
6 most visited website in IS Iceland
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
IS Iceland57.9%mbl.is-
US United States8.8%mbl.usNot available.
DK Denmark6.4%mbl.dkNot available.
SE Sweden3.4%mbl.seNot available.
UK United Kingdom3.1%mbl.co.ukNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
Good, most images have ALT attribute.
Number of images: 217
Missing alt tag: 7

List of images with missing ALT attributes:

  • https://www.facebook.com/tr?id=1733950313526969&ev=PageView&noscript=1
  • /a/img/icons/user-white-40-present.svg (2 locations)
  • /a/img/finna/finna_simanumer.png
  • http://m2.mbl.is/sbC67Jm_oVG8ntXBBdZ9YIBkLFg=/100x75/smart/frimg/1/1/34/1013...jpg
  • /a/atvinna/iframe_list/fors_fallback6.jpg
  • http://m2.mbl.is/6bELj92LuzIN8k6w33dXqG0pfx8=/200x134/smart/photocontest/ima...jpg
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Fréttir - mbl.is"

Length: 16 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Innlendar og erlendar fréttir, viðskiptafréttir, íþróttafréttir og fréttir af frægu fólki. -- Icelandic news and more"

Length: 117 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
We have found 27 keywords:
  • Morgunblaðið
  • Morgunbladid
  • daily
  • news
  • sports
  • multimedia
  • newspaper
  • Iceland
  • Icelandic
  • Ísland
  • íslenskt
  • Reykjavik
  • Reykjavík
  • sports
  • photos
  • streaming
  • media
  • reference
  • real estate
  • Laxness
  • Arctic
  • Europe
  • Nordic
  • Atlantic
  • service
  • subscription
  • free.
Length: 261 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 14.40%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
2.35%116--815-
sem1.50%74--416-
meira1.32%65-----
með0.95%47--77-
til0.89%44--33-
fyrir0.81%40--45-
við0.79%39--47-
var0.75%37--29-
ekki0.61%30--15-
hefur0.57%28---6-
til að0.22%11--1--
því að0.16%8--1--
anna maría0.14%7-----
sem hún0.14%7-----
að vera0.14%7-----
ragnar freyr ingvarsson0.10%5-----
úr hvíta húsinu0.08%4--1--
mætti með grímu0.08%4-----
frumsýningu nýjustu stjörnustríðsmyndarinnar0.08%4-----
skúli mætti með0.08%4-----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 58 <H1>
    • Hayek: „Weinstein var skrímslið mitt“
    • „Viðurkenning á því sem þarna fór fram“
    • Gylfi fær hæstu einkunn
    • Selur á Sauðárkróki og stækkar við sig
    • Þýðir ekki að grenja yfir laununum
    • Heimilislaus gekk burt með 300.000 evrur
    • „Kippt út úr öllu sem heita mátti daglegt líf“
    • Dönsk glæpasamtök semja um vopnahlé
    • Hætt að fækka fötum fyrir hvað sem er
    • Settu jólakokteilinn í rjómasprautu og sláðu í gegn
    • Styrkja íþróttahreyfingar í heimabyggð
    • Færi til Brasilíu ef þetta væri búið
    • Fyrsta hleðslustöðin komin á Djúpavog
    • Manchester City í sögubækurnar
    • Kári skoraði í öruggum sigri
    • Sannfærandi hjá toppliðinu
    • Lára Björg upplýsingafulltrúi stjórnarinnar
    • Man. Utd vann - Arsenal og Liverpool misstigu sig
    • Ók á brunahana og vatn flæddi um allt
    • Kirkjan er í miðju hverfisins
    • Orðið „dómsmorð“ eigi sér langa hefð
    • Sakamál vegna andláts Ellu Dísar fellt niður
    • Heppin að vinna við áhugamálið
    • Gera alvarlegar athugasemdir við varnarveggi
    • Á þriðja hundrað á slysadeild
    • Tapaði Brexit atkvæðagreiðslu eftir uppreisn
    • Lærlingur Trump rekinn úr Hvíta húsinu
    • Vilja að þjóðir heims viðurkenni Palestínu
    • Falast eftir kortaupplýsingum með greiðsluloforði
    • Rafmagnsverð Elkem fyrir gerðardóm
    • Sigmundur segir bónusana bara sýnishorn
    • „Er gríðarlega ánægður“
    • Kristín Valdís skautakona ársins
    • Real komst í úrslit með herkjum
    • Everton aftur á sigurbraut - Öruggt hjá City
    • Þrír öflugir til Magna – myndskeið
    • Fádæma yfirburðir hjá Norðmönnum
    • Óvenjumörg stjörnuhröp sýnileg í kvöld
    • Dyrnar á „ísskápnum“ skildar eftir opnar
    • Fæddist með hjartað utan líkamans
    • Feiknaleg veiði þegar hafísinn hopaði
    • ESB heldur ofveiðum áfram
    • Landhelgisgæslan þarf léttabát
    • Settu jólakokteilinn í rjómasprautu og sláðu í gegn
    • Súkkulaðibombur með bismark að hætti Svövu
    • Má frysta ferskt pasta?
    • Skiptiflaska sem fær foreldra til að íhuga að leggjast í drykkju
    • Dregur Birgitta fram Írafárs-fötin?
    • Stal hárstílnum frá Leonardo DiCaprio
    • Snapchat-stjarnan Camy með tónleika
    • Toyota bætir við skilningarvitin
    • Saga Ástu þykir best
    • Gerðu ráð fyrir öskrum frá tvíburanum
    • Birtast Vilhjálmur og Harry í Star Wars?
    • Hafa skoðað tökustaði á Íslandi
    • Mel B var í sömu vandræðum og Ellý
    • „Ég neita því að kaupa dýra hluti“
    • Bók um Selá fyrir jólin
  • 38 <H2>
    • Morgunblaðið 13. desember »
    • Morgunblaðið 13. desember »
    • Innlent »
    • Innlend málefni »
    • Innlend málefni »
    • Innlend fréttamyndskeið »
    • Erlent »
    • Erlend málefni »
    • Erlend fréttamyndskeið »
    • Viðskipti »
    • Viðskiptapistlar »
    • Gengi »
    • Blaðamenn mbl.is »
    • Íþróttir »
    • Bein lýsing
    • Enski boltinn »
    • Íslenski boltinn »
    • Handbolti »
    • Tækni og vísindi »
    • 200 mílur »
    • blog.is »
    • Fasteignir »
    • Textaauglýsingar »
    • Fasteignir »
    • Matur »
    • Uppskriftir »
    • Smartland »
    • Mest lesið »
    • Pistlar »
    • Samkvæmislífið »
    • Viðburðir »
    • Bílar »
    • Fólkið »
    • Ljósmyndasamkeppni »
    • » + IMAGE of K100 [/a/k100/img/k100-logo-white.svg]
    • Hrútur
    • » + IMAGE of Iceland Monitor [/a/monitor/img/logo/iceland-mo...png]
    • Veiði »
  • 2 <H3>
    • Besta veðrið næstu daga, kl. 12
    • More artists announced to the growing line-up of Sónar Reykjavik 2018
  • 11 <H4>
    • Veðrið kl. 00
    • Spá í dag kl.12
    • Spá 15.12. kl.12
    • Föstudagur
    • Laugardagur
    • Sunnudagur
    • Er Spánn lýðræðisríki?
    • En!
    • Juncker karlinn lentur í vand&shy;ræðum vegna síma&shy;hlerana, efsta frétt The Times
    • Þríklofin purusteik sous vide með heimagerðu rauðkáli, soðsósu og ofnsteiktum kartöflum
    • Í loftinu núna: Endalaus tónlist (utan dagskrár)
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

Deprecated HTML elements

technologyvalidity
ElementCountDescription
<center>1The center element has been deprecated in favor of using CSS to center elements.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

W3C Markup Validation

validity
Status: FAILED [7 errors, 0 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
  • comScore analytics icon comScore Didital Analytix®
  • Facebook Pixel icon Facebook Pixel
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

robots.txt

SEO
Yes, http://www.mbl.is/robots.txt

Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow: /frimg/
  • Disallow: /myndir/
  • Disallow: /mp/
See all 9 disallow directives
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

Accessibility Check

accessibility
Data could not be obtained.
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Favicon

usability
favicon
file: http://mbl.is/favicon.ico
size: 32px  by  32px
type: image/x-icon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

usability
No custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

validity
Status: FAILED [71 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

SEO-Authority
Your domain was registerd for the first time: 22 years, 7 days, 43 minutes ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

SEO-Authority
Your domain expires in: 11 months, 22 days, 23 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 92.43.192.110 does not redirect to mbl.is.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

SEO
Yes, both the www.mbl.is and mbl.is resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 61% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
194216.28s268.25 KB1.84 MB1.25 MB321.39 KB0 B93.43 KB3.76 MB

RecommendationImpact
Avoid landing page redirects
Low
Enable compression
Medium
Leverage browser caching
High
Reduce server response time
None
Minify CSS
None
Minify HTML
None
Minify JavaScript
Low
Eliminate render-blocking JavaScript and CSS in above-the-fold content
High
Optimize images
High
Prioritize visible content
Low

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Server Information

security

ISP:
Arvakur hf
Server IP:
92.43.192.110
Server Location:
IS CAPITAL REGION, Reykjavik

Name Server 1:
pascal.mbl.is (92.43.192.33)
Name Server 2:
secmail.mbl.is (92.43.192.36)
Name Server 3:
sleipnir.mbl.is (92.43.192.10)
Name Server 4:
geri.mbl.is (92.43.192.20)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
www.mbl.is
Issuer:
Common Name (CN):
COMODO RSA Organization Validation Secure Server CA
Oranization (O):
COMODO CA Limited
Period of Validity
Begins On:
11/16/2017
Expires On:
11/16/2019
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

Email Address Obfuscation

security
There are 3 emails in plain text on the webpage:
  • netfrett@mbl.is
  • ritstjorn@mbl.is
  • netdeild@mbl.is
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

security
Good, your IP 92.43.192.110 is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
Administrative Contact:
Name:
Bj?rn B. Thors
Handle:
BT41-IS
Address:
H?degism?ar 2, IS-110 Reykjav?k
Phone:
+354 5691100
Email:
hostmaster@mbl.is
Created:
1995-12-07
Source:
ISNIC
Billing Contact:
Role:
?rvakur hf.
Handle:
AH54-IS
Address:
H?degism?um 2, IS-110 Reykjav?k
Phone:
+354 5691100
Email:
netreikningar@mbl.is
Created:
2002-09-30
Source:
ISNIC
Technical Contact:
Name:
Bj?rn B. Thors
Handle:
BT41-IS
Address:
H?degism?ar 2, IS-110 Reykjav?k
Phone:
+354 5691100
Email:
hostmaster@mbl.is
Created:
1995-12-07
Source:
ISNIC
Zone Administrator:
Name:
Bj?rn B. Thors
Handle:
BT41-IS
Address:
H?degism?ar 2, IS-110 Reykjav?k
Phone:
+354 5691100
Email:
hostmaster@mbl.is
Created:
1995-12-07
Source:
ISNIC
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.