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    Generated on Wednesday, July 20th 2016 11:15 pm

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Traffic Rank

19,504 most visited website in the World Trend: down (+980)
2,787 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
US United States85.0%mcclatchydc.usNot available.
CA Canada2.3%mcclatchydc.caNot available.
UK United available.
AU Australia0.7%mcclatchydc.auNot available.
IN India0.6%mcclatchydc.inNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 31
Missing alt tag: 25

List of images with missing ALT attributes:

  • (24 locations)
  • //
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"Latest National, World & Political News | & McClatchy DC"

Length: 72 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"McClatchy DC is proud to offer news coverage online. Find breaking national, world & political news stories, articles & columns for Washington, DC & the United States."

Length: 167 characters

Warning: The description is 167 characters long. The optimal description should not exceed 160 characters (

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (

Keywords Metatag

We have found 14 keywords:
  • news
  • breaking
  • Washington
  • New York
  • Los Angeles
  • Chicago
  • Houston
  • DC
  • District of Columbia
  • McClatchy DC
  • News
  • Mc Clatchy
  • mcclatchy
    Length: 153 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(

    Text to HTML Ratio

    The Text to HTML ratio is 5.95%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    mcclatchy's america0.71%7--1--
    editorial cartoons0.61%6--6--
    mcclatchy editorial0.61%6--6--
    clinton emails0.61%6--5--
    donald trump0.61%6--3--
    mcclatchy editorial cartoons0.61%6--6--
    justice clarence thomas0.51%5--3--
    newly discovered clinton0.40%4--3--
    discovered clinton emails0.40%4--3--
    woman's broken-down car0.40%4--2--
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)


    No frames detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


    • 14 <H1>
      • Latest News
      • Elections
      • Elections
      • National
      • White House
      • More Politics News
      • In Depth
      • What’s the evidence of an immigrant crime wave in California?
      • Blogs & Columns
      • Videos
      • Top Photos
      • McClatchy's America
      • Stay Connected
      • Trending Stories
    • 16 <H2>
      • Trump on newly discovered Clinton emails: at last justice will be done
      • Follow Us
      • Justice Clarence Thomas: ‘We are destroying our institutions’
      • Woman ‘surprised’ to find Donald Trump Jr. was the one who helped push her car
      • What would you do if your raise was just $5 a month? Seek Senate relief
      • The strange tale of a dating site’s attacks on WikiLeaks founder Assange
      • Bill Clinton: ‘I’m a white southerner – I know what Make America Great Again means’
      • Subscriptions
      • Site Information
      • Social, Mobile & More
      • Advertising
      • Subscriptions
      • Site Information
      • Social, Mobile & More
      • Advertising
      • More
    • 2 <H3>
      • More Videos
      • Share Video
    • 59 <H4>
      • Supreme Court agrees to hear transgender bathroom access challenge
      • Trump calls Clinton email investigation ‘bigger than Watergate’
      • The strange tale of a dating site’s attacks on WikiLeaks founder Assange
      • Dispute over transgender student’s bathroom use reaches the Supreme Court
      • Venezuela first nephew told informant ‘we’re at war’ with America, transcript says
      • Gowdy on new Clinton emails: May Justice be done
      • Supreme Court agrees to hear transgender bathroom access challenge
      • These coal companies went broke, yet they found money to give to candidates
      • Supreme Court agrees to hear transgender bathroom access challenge
      • Trump calls Clinton email investigation ‘bigger than Watergate’
      • The strange tale of a dating site’s attacks on WikiLeaks founder Assange
      • Idaho’s Sen. Crapo DUI report made public, 4 years after arrest
      • Biden rules out spot in possible Clinton administration
      • Trump on newly discovered Clinton emails: at last justice will be done
      • New Clinton emails were discovered during Weiner sexting investigation
      • Research firm skipped Charlotte over HB2, even though North Carolina offered more incentives
      • Lawsuit: Airline tells veteran with PTSD, ‘You’re not flying with THAT!’
      • North Carolina loses 730-job operations center over House Bill 2
      • Jilted NC to PayPal: Give us our stuff back
      • South Florida is a focus of Obama human-trafficking initiative
      • Republican Senators scold Obama for VA wait-times
      • WikiLeaks emails part curtain on a nearly elected Obama considering White House staff
      • Kathleen Sebelius, forever linked to Obamacare, once floated to lead EPA
      • The Latest: Clinton calls on FBI to release info on emails
      • FBI investigating new emails for classified information
      • The Latest: Feingold: Clinton understands transparency need
      • FBI's October surprise complicates race for Clinton
      • 800 journalists have been killed. Crimes against them are crimes against our freedom.
      • Hey, voters, you know what Trump is doing with his talk of rigged elections, right?
      • There are way too many coincidences in assaults on Trump
      • Hillary Clinton spokeswoman: We believe Russians behind WikiLeaks release of DNC emails
      • Video shows Donald Trump, Jr. helping to push woman's broken-down car
      • Justice Clarence Thomas: ‘We are destroying our institutions’
      • Trump strikes back at Biden, Michelle Obama stumps for Clinton again
      • Trump calls media crooks, Clinton embraces ‘nasty woman’ - Election Rewind
      • Comey and Congress go head to head over Hillary's emails
      • Trump makes a campaign pit stop to open a hotel, Clinton blasts him about workers
      • Obama defends Affordable Care Act, describes needed improvements like smartphone upgrades
      • Bernie Sanders formally nominates Hillary Clinton for president
      • God in the Oval office
      • Trump on newly discovered Clinton emails: at last justice will be done
      • Video shows Donald Trump, Jr. helping to push woman's broken-down car
      • Trump strikes back at Biden, Michelle Obama stumps for Clinton again
      • Justice Clarence Thomas: ‘We are destroying our institutions’
      • McClatchy editorial cartoons for the week of Oct. 24, 2016
      • McClatchy editorial cartoons for the week of Oct. 17, 2016
      • McClatchy editorial cartoons for the week of Oct. 10, 2016
      • Pence and Kaine: highlights from the one and only VP debate
      • McClatchy editorial cartoons for the week of Oct. 3, 2016
      • Gallery: World leaders mourn Israel's Shimon Peres
      • McClatchy editorial cartoons for the week of Sept. 26, 2016
      • First presidential debate: facts, provocations and one-liners
      • McClatchy editorial cartoons for the week of Sept. 19, 2016
      • Airline tells veteran with PTSD, ‘You’re not flying with THAT!’ She's suing
      • Marijuana butter eased her child's symptoms. Then her kids were taken away from her.
      • Sorry, wrong number: Why law officers couldn’t alert Navy base to gate crasher
      • Airline tells veteran with PTSD, ‘You’re not flying with THAT!’ She's suing
      • Marijuana butter eased her child's symptoms. Then her kids were taken away from her.
      • Sorry, wrong number: Why law officers couldn’t alert Navy base to gate crasher
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


    HTML 5
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

    Character Encoding

    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use (


    Declared Language: en (English)
    Language Attribute: en (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    Status: FAILED [132 errors, 18 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (

    Nested HTML Tables

    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    Yes, we have detected following web analytics tools:
    • Google analytics icon Google™ Analytics
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


    A robots.txt file restricts access to your site by search engine robots that crawl the web. (

    XML Sitemap

    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

    Mobile Rendering

    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

    Mobile Experience

    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (

    Custom 404 Error Page

    No custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (

    W3C CSS Validation

    Status: FAILED [59 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Domain Age

    Your domain was registerd for the first time: 17 years, 10 months, 20 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (

    Domain Expiration

    Your domain expires in: 1 year, 1 month, 8 days.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

    IP Canonicalization

    No, your site's IP does not redirect to
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (

    URL Canonicalization

    Yes, both the and resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

    Page Speed

    Google Page Speed score: 68% (Average)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    232796.73s273.24 KB606.27 KB3.72 MB442.41 KB0 B85.8 KB5.09 MB

    Avoid landing page redirects
    Enable compression
    Leverage browser caching
    Reduce server response time
    Minify CSS
    Minify HTML
    Minify JavaScript
    Eliminate render-blocking JavaScript and CSS in above-the-fold content
    Optimize images
    Prioritize visible content

    Subscribe for more details
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

    Server Information


    Mcclatchy Management Services
    Server IP:
    Server Location:
    US CALIFORNIA, Sacramento

    Name Server 1: (
    Name Server 2: (
    Name Server 3: (
    Name Server 4: (
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


    No HTTPS (SSL) found.
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

    Safe Browsing

    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (

    Spam Blacklist

    Good, your IP is not blacklisted.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

    Email Address Obfuscation

    There is 1 email in plain text on the webpage:
    • [email protected]
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

    Directory Browsing

    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

    Whois Privacy

    McClatchy Management Services, INC
    McClatchy Management Services, INC
    2100 Q street, Sacramento, 95816, US
    [email protected]
    Administrative Contact:
    Brown, Jenny
    McClatchy Interactive, Raleigh, 27601, US
    [email protected]
    Technical Contact:
    McClatchy Interactive
    McClatchy Interactive
    111 W. Hargett St, Raleigh, 27601, US
    [email protected]
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    On, Apache/2.2.29 (CentOS)
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

    Professionals that can help with your website:

    Your NameCompany NameCity, United States+1 5555555555
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