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Traffic Rank

965,649 most visited website in the World Trend: down (+79,448)
12,762 most visited website in ZA South Africa
Traffic Rank is provided by Alexa

Visitors Localization

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CountryPercentDomain (ccTLD)Status
ZA South Africa81.2%medicalbrief.zaNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 25
Missing alt tag: 3

List of images with missing ALT attributes:

  • (2 locations)
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"Medical Brief - Africa’s Medical News Digest"

Length: 44 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"Medical Brief is Africa’s authoritative weekly digest of medical news and research, both on the continent and around the world."

Length: 127 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 20.33%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
february 21st1.25%23-----
cold-water swim0.44%8--3--
diagnostic test0.44%8--3--
first diagnostic0.44%8--3--
combo successfully0.38%7--3--
first diagnostic test0.44%8--3--
combo successfully treats0.38%7--3--
new drug combo0.38%7--3--
drug combo successfully0.38%7--3--
successfully treats dr-tb0.38%7--3--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 24 <H2>
    • Weekly Roundup
    • HIV/AIDS
    • Editor’s Pick
    • Digital Clubbing
    • Letter
    • News Update
    • Research Africa
    • Guidelines
    • Technology
    • Research Issues
    • Our Partners
    • Job Listings
    • About MedicalBrief
    • Quick Links
  • 58 <H3>
    • Editor's Pick A short, sharp, cold-water swim may beat painkillers
    • Talking Points Health officials could be criminally charged over Esidimeni and KZN cancer crisis
    • Toxicology Big strides made in push for affordable, effective anti-venom
    • Infectious Diseases First diagnostic test for candidemia cleared by FDA
    • Infectious Diseases New drug combo successfully treats DR-TB
    • Talking Points Copenhagen reveals the secrets of being a healthy city
    • WHO sends expertise as SA listeriosis deaths keep rising
    • Positive views on ageing protect against dementia even among the high-risk
    • Yoghurt intake associated with lowered risk of cardiovascular disease
    • NGO fingered as Durban beach medical waste culprit
    • Gauteng Health suspends doctor accused of sexual assault
    • FDA approves AstraZeneca's immunotherapy drug for lung cancer
    • SA regulator prioritises registration of generic medicines
    • Malawi struggling to contain cholera outbreak
    • Ramaphosa reaffirms commitment to NHI
    • High-level WHO commission to fight NCDs
    • Eastern Cape paramedics robbed while attending to patient
    • 4 bogus doctors arrested in Mahikeng
    • UK denies severe epileptic a medical cannabis licence
    • Manual capturing of patient data in Eastern Cape criticised
    • Potential treatment identified to target HFpEF
    • A short, sharp, cold-water swim may beat painkillers
    • Evidence for changing the way type 2 diabetes is treated
    • Death rates of Zambians on ART underestimated up to ninefold
    • Darunavir/ritonavir for ART-experienced patients
    • First diagnostic test for candidemia cleared by FDA
    • New drug combo successfully treats DR-TB
    • Bilingualism's effect in mild cognitive impairment and Alzheimer's
    • Prazosin no better than a placebo for PTSD - US Veterans Affairs
    • A short, sharp, cold-water swim may beat painkillers
    • First diagnostic test for candidemia cleared by FDA
    • New drug combo successfully treats DR-TB
    • The simple but profound values of dying children in their final days
    • Health officials could be criminally charged over Esidimeni and KZN cancer crisis
    • Big strides made in push for affordable, effective anti-venom
    • Copenhagen reveals the secrets of being a healthy city
    • Virta Health study vindicates Banting — Noakes
    • Doctor challenges HPCSA disciplinary action over schemes that netted R22m
    • Botched cosmetic procedures lead to calls for better legislation
    • Gilead wins hepatitis drug patent infringement case
    • KZN mother sues over baby's arm amputation
    • Budget 2018: Med scheme tax credits capped for NHI
    • Discovery offers to partner with government on NHI
    • North West ambulances sit idle while millions go to private companies
    • HPCSA appeal on Noakes’ not guilty verdict begins
    • Provinces doing ‘poor job’ of licensing new private hospitals
    • 49 former Life Esidimeni patients still missing
    • Film on pressures faced by SA junior doctors goes global
    • Encouraging results from SA TB vaccine trial
    • Updated guidelines for treatment and care of Clostridium difficile
    • WHO guidelines for protecting against nanomaterials risk
    • Recyclable, self-healing malleable ‘electronic skin’
    • Researchers challenge claims that sugar industry paid scientists to shift blame
    • General Practitioner
    • Clinical Trials Unit Manager
    • Career Opportunities
    • Thank you for subscribing to MedicalBrief
    • Thank you for taking the time to complete the form.
  • 0 <H4>
  • 1 <H5>
    • MedicalBrief is Africa’s premier medical news and research weekly newsletter. MedicalBrief is published every Thursday and delivered free of charge by email to over 33 000 health professionals.
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.


Declared Language: en-US (English)
Language Attribute: en-US (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Data could not be obtained.
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

<center>1The center element has been deprecated in favor of using CSS to center elements.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Web Analytics

Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.



Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow: /wp-admin/
  • Allow: /wp-admin/admin-ajax.php
A robots.txt file restricts access to search engine robots that crawl the web. (

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

Accessibility Check

Data could not be obtained.
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


size: 70px  by  70px
type: image/png

Warning: favicon dimensions are incorrect. Recommended sizes are 16x16, 32x32, 48x48 and 64x64 px

No hi-resolution (192x192) icon found.
Apple touch icon not found
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

Data could not be obtained.
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

Not available.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

Yes, both the and resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 63% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
63128.61s126.38 KB266.26 KB474.09 KB1.31 MB0 B211 KB2.36 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

Server Information


Server IP:
Server Location:
ZA GAUTENG, Johannesburg

Name Server 1: (
Name Server 2: (
Name Server 3: (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


Issued To:
Common Name (CN):
Common Name (CN):
Let's Encrypt Authority X3
Oranization (O):
Let's Encrypt
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

Email Address Obfuscation

There is 1 email in plain text on the webpage:
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

Whois Privacy

149 Trematon Drive Morningside,Durban, KZN, 4001, ZA
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

On, Apache PHP/5.6.33-0+deb8u1
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.