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Report for mercedhonda.com

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Traffic Rank

visitors
No Data available. (very low)
798,114 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
US United States100.0%mercedhonda.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 19
Missing alt tag: 3

List of images with missing ALT attributes:

  • http://assets.cobaltnitra.com/websites/4.15.7.3-921858/websitesEar/websitesW...png
  • http://assets.cobaltnitra.com/websites/4.15.7.3-921858/websitesEar/websitesW...gif
  • http://assets.cobaltnitra.com/websites/4.15.7.3-921858/websitesEar/websitesW...png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Merced Honda | Your Fresno, Modesto, Madera and Los Banos Honda Dealer"

Length: 71 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Buy your next car from Merced Honda, your Merced, Turlock, Madera, and Modesto Honda dealer, with a great selection of new and used Honda cars, trucks, crossovers, and SUVs."

Length: 173 characters

Warning: The description is 173 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
We have found 12 keywords:
  • merced honda
  • honda merced
  • honda modesto
  • madera honda
  • el bano honda
  • modesto honda
  • turlock honda
  • california honda
  • fresno honda
  • honda merced ca
  • honda california
  • honda fresno
    Length: 170 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    SEO-content
    The Text to HTML ratio is 10.68%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    SEO-content
    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    honda6.25%342363-
    new3.68%20-1281
    merced2.76%151213-
    service2.76%15--112
    fresno2.21%121-3--
    search1.84%10---32
    used1.65%9-1111
    parts1.47%8----1
    opens1.29%7---7-
    window1.29%7---7-
    merced honda2.21%12111--
    new window1.29%7-----
    honda customers1.10%6--3--
    fresno honda0.74%4--2--
    accord sedan0.74%4--1--
    fresno honda customers0.55%3--2--
    los banos honda0.37%21----
    honda accord sedan0.37%2--1--
    modesto honda customers0.37%2--1--
    auto center drive0.37%2-----

    Warning: Keywords density of above 5% might have negative impact on search engine listing

    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

    Frames

    accessibilitySEO-content
    No frames detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

    Flash

    accessibilitytechnologySEO-content
    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

    Headings

    SEO-content
    • 1 <H1>
      • Merced Honda - Serving Madera, Fresno, and Modesto Honda Customers
    • 4 <H2>
      • EMPTY
      • EMPTY
      • EMPTY
      • Northern California New and Used Cars Near Los Banos, Turlock, Madera and Beyond
    • 2 <H3>
      • Honda Service for Modesto and Fresno Honda Customers
      • Fresno Honda Customers: Test Drive the New Honda Accord Sedan
    • 4 <H4>
      • Make:
      • Model:
      • Condition:
      • Market Class:
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

    Doctype

    technologyvalidity
    HTML 5
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    technologyvalidity
    Not declared.
    To display an HTML page correctly, the browser must know what character-set to use.

    Language

    usability
    Declared Language: en-US (English)
    Language Attribute: en-US (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    validity
    Status: FAILED
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    technologyvalidity
    ElementCountDescription
    <center>1The center element has been deprecated in favor of using CSS to center elements.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

    Nested HTML Tables

    accessibilitytechnology
    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    technology
    No web anlytics tools found.
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

    robots.txt

    SEO
    A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    Mobile Rendering

    mobile
    screenshot of mercedhonda.com
    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    XML Sitemap

    SEO
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

    Mobile Experience

    mobileusability
    Mobile User Expiriance: 92% (High)
    Avoid plugins - Your page does not appear to use plugins, which would prevent content from being usable on many platforms.
    Configure the viewport - Your page specifies a fixed-width mobile viewport. Consider using a responsive viewport to allow your page to render properly on all devices.Configuring a viewport specifying width=device-width instead of width=321 will allow your page to adapt for devices of various widths. This may require additional work if the styling on your page relies on a fixed-width layout.
    Size content to viewport - The contents of your page fit within the viewport.
    Size tap targets appropriately - Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.The following tap targets are close to other nearby tap targets and may need additional spacing around them. show more
    • The tap target <a class="unoslider_indicator_active">1</a> is close to 1 other tap targets final.
    • The tap target <a class="">2</a> and 4 others are close to other tap targets final.
    • The tap target <a href="http://get.ado…m/flashplayer/">Get the latest Flash Player</a> and 1 others are close to other tap targets.
    • The tap target <div id="flex-Image_Flex-1424985818170" class="cell CobaltTra…mobile-toggle"></div> and 2 others are close to other tap targets.
    • The tap target <a href="http://www.mer…ear=&amp;maxPrice="></a> and 2 others are close to other tap targets.
    Use legible font sizes - The text on your page is legible.
    Mobile Page Speed - Your page speed is average on mobile devices.
    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

    Mobile Optimization

    mobileperformanceSEO
    Google Mobile Page Speed score: 62% (Average)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    40164.13s64.09 KB187.24 KB1.5 MB355.79 KB0 B41.15 KB2.14 MB

    RecommendationImpactDetails
    Avoid landing page redirects
    None
    Your page has no redirects.
      Enable compression
      None
      You have compression enabled.
        Leverage browser caching
        Medium
        Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
          Leverage browser caching for the following cacheable resources:
          Reduce server response time
          Low
          In our test, your server responded in 0.24 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
            Minify CSS
            None
            Your CSS is minified.
              Minify HTML
              Low
              Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
                Minify HTML for the following resources to reduce their size by 1.6KiB (17% reduction).
                Minify JavaScript
                Low
                Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                  Minify JavaScript for the following resources to reduce their size by 4.9KiB (2% reduction).
                  Eliminate render-blocking JavaScript and CSS in above-the-fold content
                  High
                  Your page has 6 blocking script resources and 4 blocking CSS resources. This causes a delay in rendering your page.
                    None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                      Remove render-blocking JavaScript:Optimize CSS Delivery of the following:
                      Optimize images
                      High
                      Properly formatting and compressing images can save many bytes of data.
                        Optimize the following images to reduce their size by 101.7KiB (70% reduction).
                        Prioritize visible content
                        Medium
                        Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.
                          The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.
                          • Only about 25% of the final above-the-fold content could be rendered with the full HTML response snapshot:10.

                          Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

                          Favicon

                          usability
                          Missing
                          The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

                          Custom 404 Error Page

                          usability
                          No custom 404 error page detected.
                          A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

                          Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

                          Printability

                          usability
                          Could not locate print-friendly CSS.
                          Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

                          W3C CSS Validation

                          validity
                          Status: FAILED [27 error(s)]
                          It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

                          Page Rank

                          SEO-Authority
                          PR: 5 out of 10 (Good)
                          PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more.

                          Indexed Pages

                          SEO-Authority
                          Estimated number of pages indexed by Google™: 948
                          Estimated number of pages indexed by Bing™: 0
                          The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

                          Domain Age

                          SEO-Authority
                          Your domain was registerd for the first time: 16 years, 8 months, 24 days ago.
                          Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

                          Domain Expiration

                          SEO-Authority
                          Your domain expires in: 9 years, 3 months, 4 days.
                          Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

                          IP Canonicalization

                          SEO
                          No, your site's IP 216.241.219.154 does not redirect to mercedhonda.com.
                          Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

                          URL Canonicalization

                          SEO
                          Yes, both the www.mercedhonda.com and mercedhonda.com resolve to the same URL.
                          Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

                          Page Speed

                          performanceSEO
                          Google Page Speed score: 74% (Average)
                          Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
                          61166.82s114.62 KB880.22 KB677.3 KB226.9 KB0 B11.65 KB1.87 MB

                          RecommendationImpactDetails
                          Avoid landing page redirects
                          None
                          Your page has no redirects.
                            Enable compression
                            None
                            You have compression enabled.
                              Leverage browser caching
                              Medium
                              Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
                                Leverage browser caching for the following cacheable resources:
                                Reduce server response time
                                Low
                                In our test, your server responded in 0.24 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
                                  Minify CSS
                                  Low
                                  Compacting CSS code can save many bytes of data and speed up download and parse times.
                                    Minify CSS for the following resources to reduce their size by 789B (9% reduction).
                                    Minify HTML
                                    Low
                                    Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
                                      Minify HTML for the following resources to reduce their size by 3.4KiB (16% reduction).
                                      Minify JavaScript
                                      Low
                                      Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                                        Minify JavaScript for the following resources to reduce their size by 7.1KiB (5% reduction).
                                        Eliminate render-blocking JavaScript and CSS in above-the-fold content
                                        High
                                        Optimize images
                                        High
                                        Properly formatting and compressing images can save many bytes of data.
                                          Optimize the following images to reduce their size by 131.7KiB (20% reduction).
                                          Prioritize visible content
                                          Low
                                          Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.
                                            The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.
                                            • Only about 1% of the final above-the-fold content could be rendered with the full HTML response snapshot:18.

                                            PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

                                            Server Information

                                            security
                                            Server IP:
                                            216.241.219.154
                                            Server Location:
                                            US WASHINGTON, Seattle

                                            Name Server 1:
                                            ns1.cobaltgroup.com (216.231.224.13)
                                            Name Server 2:
                                            ns2.cobaltgroup.com (216.231.224.12)
                                            Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

                                            HTTPS (SSL)

                                            security
                                            No HTTPS (SSL) found.
                                            Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

                                            Safe Browsing

                                            security
                                            Yes - This site is not currently listed as suspicious.
                                            Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

                                            Email Address Obfuscation

                                            security
                                            Great, this webpage does not contain email addresses displayed in plain text.
                                            It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

                                            Spam Blacklist

                                            security
                                            Good, your IP is not blacklisted.
                                            Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

                                            Directory Browsing

                                            security
                                            Great, your server has directory browsing disabled.
                                            Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

                                            Whois Privacy

                                            security
                                            Registrant:
                                            Name:
                                            PERFECT PRIVACY, LLC
                                            Address:
                                            12808 Gran Bay Parkway West, Jacksonville, 32258, US
                                            Phone:
                                            +1.5707088780
                                            Email:
                                            wf4c282b2qz@networksolutionsprivateregistration.com
                                            Administrative Contact:
                                            Name:
                                            PERFECT PRIVACY, LLC
                                            Address:
                                            12808 Gran Bay Parkway West, Jacksonville, 32258, US
                                            Phone:
                                            +1.5707088780
                                            Email:
                                            wf4c282b2qz@networksolutionsprivateregistration.com
                                            Technical Contact:
                                            Name:
                                            PERFECT PRIVACY, LLC
                                            Address:
                                            12808 Gran Bay Parkway West, Jacksonville, 32258, US
                                            Phone:
                                            +1.5707088780
                                            Email:
                                            wf4c282b2qz@networksolutionsprivateregistration.com
                                            Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                                            Server Signature

                                            security
                                            Good, your server does not provide version information.
                                            Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.