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Report for mercedsunstar.com

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Traffic Rank

visitors
146,114 most visited website in the World Trend: up (-8,336)
27,702 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
US United States96.6%mercedsunstar.usNot available.
IN India1.0%mercedsunstar.inNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 29
Missing alt tag: 6

List of images with missing ALT attributes:

  • http://www.mercedsunstar.com/static/img/placeholder/LANDSCAPE.gif (5 locations)
  • //googleads.g.doubleclick.net/pagead/viewthroughconversion/968074018/?value=...t=0
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Breaking News, Sports, Weather & More | MercedSunStar.com & The Merced Sun-Star"

Length: 79 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Merced Sun Star newspaper in Merced, CA is proud to offer local news coverage online. Serving in California, MercedSunStar.com has local, breaking, weather, traffic, crime, sports and national news stories, articles and columns."

Length: 228 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
We have found 18 keywords:
  • news
  • local
  • breaking
  • Merced
  • Livingston
  • Atwater
  • Gustine
  • Dos Palos
  • Los Banos
  • CA
  • California
  • Merced Sun Star
  • MercedSunStar.com
  • Sun
  • star
  • sunstar
  • mercedsunstar
  • newspaper
    Length: 179 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    SEO-content
    The Text to HTML ratio is 5.32%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Frames

    accessibilitySEO-content
    No frames detected. We found 1 inline frame(s).
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

    Keyword Density & Consistency

    SEO-content
    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    merced3.23%47121922-
    golden2.20%32--1515-
    valley1.78%26--1113-
    school1.24%18--412-
    high1.17%17--212-
    place0.82%12-----
    championship0.75%11--63-
    masters0.75%11--63-
    during0.75%11---11-
    county0.69%10--64-
    golden valley1.78%26--11--
    high school1.10%16--2--
    masters championship0.69%10--6--
    merced county0.62%9--5--
    caydin wickard0.55%8--4--
    golden valley high0.55%8--2--
    valley high school0.55%8--2--
    oakdale’s jake ryan0.48%7--4--
    golden valley’s caydin0.41%6--4--
    valley’s caydin wickard0.41%6--4--
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

    Flash

    accessibilitytechnologySEO-content
    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

    Headings

    SEO-content
    • 3 <H1>
      • Breaking News, Sports, Weather & More | MercedSunStar.com & The Merced Sun-Star
      • This week's circulars
      • School shooter makes first live appearance in court
    • 37 <H2>
      • Crime
      • Homepage
      • Latest News
      • Crime
      • Homepage
      • Local
      • Local
      • Sports
      • Education
      • State News
      • In Depth
      • Blogs & Columns
      • Homepage
      • Sports
      • News
      • Videos
      • Golden Valley’s Caydin Wickard
      • Top Photos
      • Entertainment
      • Entertainment
      • Entertainment
      • Entertainment
      • Merced Things To Do
      • Contests
      • Contests
      • Entertainment
      • Entertainment
      • Entertainment
      • Subscriptions
      • Site Information
      • Social, Mobile & More
      • Advertising
      • Subscriptions
      • Site Information
      • Social, Mobile & More
      • Advertising
      • More
    • 2 <H3>
      • More Videos
      • More Videos
    • 69 <H4>
      • Panoche Water District taking steps to address 'failures,' manager says
      • Merced woman was DUI and driving the wrong way on Highway 99, CHP says
      • Invasive swamp rodent has California scrambling to come up with a battle plan
      • Merced College women dial long distance in first-round playoff win.
      • Golden Valley’s Caydin Wickard
      • Golden Valley star wins Masters championship. Can a state title be next?
      • Oakdale’s Jake Ryan on winning a Masters championship
      • The first shots have been fired in a beef war over the proliferation of ‘fake meat’
      • Panoche Water District taking steps to address 'failures,' manager says
      • Merced woman was DUI and driving the wrong way on Highway 99, CHP says
      • Invasive swamp rodent has California scrambling to come up with a battle plan
      • Truck hauling oranges overturns outside Merced
      • Do you know this man? Yosemite rangers need help locating him
      • Drinking alcohol can help prolong life into your 90s better than exercise, study says
      • Madera County sheriff seeking help identifying stabbing suspect in North Fork
      • Golden Valley star wins Masters championship. Can a state title be next?
      • Merced College women dial long distance in first-round playoff win.
      • Merced’s playoff run ends with tough loss to talented Bradshaw Christian
      • What really happens to the adolescent brain when teens use drugs or alcohol?
      • Autism is hard to diagnose in young children. This blood test could change that, researchers say
      • Here's where your school district stacks up in Merced County graduation, demographics
      • California Democrats fail to narrow crowded US House races
      • Colleges: Student protesters shouldn't worry about admission
      • San Diego may decide to close the book on library fines
      • Hundreds still displaced by apartment complex fire
      • Golden Valley’s Caydin Wickard
      • Oakdale’s Jake Ryan on winning a Masters championship
      • Le Grand’s Abel Velazco on the game-winning goal
      • Four injured in crash near Los Banos
      • Dozens march to raise awarness and remember those lost in violent killings
      • Parent Institute at Golden Valley High School
      • Merced home catches fire
      • Jeremy Redwine on Merced’s overtime win over Golden Valley
      • Merced County 'throws switch' on solar project
      • Man dies, children pulled out of vehicle in Merced County crash
      • EMPTY
      • It’s not just the guns, or even the mental illness. Why aren’t we talking about rage?
      • Report: There’s ‘significant momentum’ on Garoppolo-49ers deal
      • Cal Fire chief ousted in cheating scandal rants about agency's 'secret police'
      • Oakdale’s Jake Ryan on winning a Masters championship
      • Le Grand’s Abel Velazco on the game-winning goal
      • Four injured in crash near Los Banos
      • Dozens march to raise awarness and remember those lost in violent killings
      • Parent Institute at Golden Valley High School
      • Merced home catches fire
      • Jeremy Redwine on Merced’s overtime win over Golden Valley
      • Merced County 'throws switch' on solar project
      • Man dies, children pulled out of vehicle in Merced County crash
      • Body camera captures first-person view of Turlock firefighters battling blaze
      • EMPTY
      • Golden Valley’s Caydin Wickard
      • Oakdale’s Jake Ryan on winning a Masters championship
      • Le Grand’s Abel Velazco on the game-winning goal
      • Four injured in crash near Los Banos
      • Chowchilla girls basketball defeats Granite Hills 54-39
      • Le Grand boys soccer defeats Encina 3-2
      • Manteca boys basketball defeats Golden Valley 68-65
      • Gregori girls soccer defeats Golden Valley 1-0
      • McClatchy editorial cartoons for the week of Feb. 19 2018
      • Merced girls basketball defeats Bethel 50-41
      • Merced boys basketball defeats Golden Valley 75-72 in overtime
      • Golden Valley girls soccer defeats Merced 2-1
      • Merced Girls basketball defeats Golden Valley 45-31
      • 'Black Panther' beats 'Justice League' total box office in just four days
      • Stars, educators lead effort for kids to see 'Black Panther'
      • Yiannopoulos dropping lawsuit against former publisher
      • 'Black Panther' beats 'Justice League' total box office in just four days
      • Stars, educators lead effort for kids to see 'Black Panther'
      • Yiannopoulos dropping lawsuit against former publisher
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

    Doctype

    technologyvalidity
    HTML 5
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    technologyvalidity
    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use.

    Language

    usability
    Declared Language: en (English)
    Language Attribute: en (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    validity
    Status: FAILED [409 errors, 34 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    technologyvalidity
    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

    Nested HTML Tables

    accessibilitytechnology
    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    technology
    Yes, we have detected following web analytics tools:
    • Google analytics icon Google™ Analytics
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

    robots.txt

    SEO
    Yes, http://www.mercedsunstar.com/robots.txt

    Your robots.txt file is blocking search engines access to parts of the website.

    User-agent: Yandex
    • Crawl-delay: 3
    User-agent: Baiduspider
    • Crawl-delay: 3
    User-agent: bingbot
    • Crawl-delay: 2
    See all 14 disallow directives
    A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    SEO

    Accessibility Check

    accessibility
    WCAG 2.0 (AA) Conformance Test: FAILED [76 error(s)]
    1. id attribute is not unique.
      [Line 317, Col 1] <body> <!-- Powered by Escenic Content Engine and Widget Framework. http://escenic.com --> <section ...(site-search)
      Modify the id attribute value so it is unique.
    2. Header nesting - header following h1 is incorrect.
      [Line 280, Col 1] <h1>Breaking News, Sports, Weather &amp; More | MercedSunStar.com &amp; The Merced Sun-Star</h1>
      Modify the header levels so only an h1 or h2 follows h1.
    Subscribe to review all 76 errors
    Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

    Mobile Rendering

    mobile
    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    mobileperformanceSEO
    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

    Mobile Experience

    mobileusability
    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

    Custom 404 Error Page

    usability
    No valid custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

    Favicon

    usability
    No hi-resolution (192x192) icon found.
    Excellent, apple touch icon found.
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

    Printability

    usability
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

    W3C CSS Validation

    validity
    Status: FAILED [28 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Domain Age

    SEO-Authority
    Your domain was registerd for the first time: 13 years, 10 months, 16 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

    Domain Expiration

    SEO-Authority
    Your domain expires in: 2 months, 23 days, 12 hours.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

    IP Canonicalization

    SEO
    No, your site's IP 166.108.32.245 does not redirect to mercedsunstar.com.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

    URL Canonicalization

    SEO
    Yes, both the www.mercedsunstar.com and mercedsunstar.com resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    performanceSEO
    Google Page Speed score: 69% (Average)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    2026613.37s187.89 KB947.51 KB5.8 MB651.76 KB0 B188.5 KB7.73 MB

    RecommendationImpact
    Avoid landing page redirects
    None
    Enable compression
    Medium
    Leverage browser caching
    High
    Reduce server response time
    None
    Minify CSS
    None
    Minify HTML
    Low
    Minify JavaScript
    Low
    Eliminate render-blocking JavaScript and CSS in above-the-fold content
    High
    Optimize images
    Medium
    Prioritize visible content
    None

    Subscribe for more details
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

    Server Information

    security

    ISP:
    Mcclatchy Management Services
    Server IP:
    166.108.32.245
    Server Location:
    US CALIFORNIA, Sacramento

    Name Server 1:
    ns1.kr123.com (166.108.32.254)
    Name Server 2:
    ns2.kr123.com (166.108.36.254)
    Name Server 3:
    ns3.kr123.com (54.218.21.176)
    Name Server 4:
    ns4.kr123.com (52.4.58.210)
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

    HTTPS (SSL)

    security
    Issued To:
    Common Name (CN):
    www.mcclatchydc.com
    Issuer:
    Common Name (CN):
    DigiCert ECC Secure Server CA
    Oranization (O):
    DigiCert Inc
    Period of Validity
    Begins On:
    02/10/2018
    Expires On:
    01/02/2019
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

    Safe Browsing

    security
    Yes
    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

    Email Address Obfuscation

    security
    There are 6 emails in plain text on the webpage:
    • online@modbee.com
    • sjansen@mercedsunstar.com
    • sjansen@mercedsunstat.com
    • vshanker@losbanosenterprise.com
    • rparsons@mercedsunstar.com
    • mvelez@mercedsun-star.com
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

    Spam Blacklist

    security
    Good, your IP 166.108.32.245 is not blacklisted.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

    Directory Browsing

    security
    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

    Whois Privacy

    security
    Registrant:
    Name:
    McClatchy Management Services, INC
    Organization:
    McClatchy Management Services, INC
    Address:
    2100 Q street, Sacramento, 95816, US
    Phone:
    3057408484
    Email:
    bmcfarlin@mcclatchy.com
    Administrative Contact:
    Name:
    McFarlin, Bob
    Address:
    McClatchy, Miami, 33172, US
    Phone:
    3057408484
    Fax:
    3057404284
    Email:
    bmcfarlin@mcclatchy.com
    Technical Contact:
    Name:
    McClatchy Interactive
    Organization:
    McClatchy Interactive
    Address:
    3511 NW 91st Ave, Miami, 33172, US
    Phone:
    +1.9198611200
    Email:
    domreg@mcclatchy.com
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    security
    Good, your server does not provide version information.
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.