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Report for merlin-digital.com

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Traffic Rank

visitors
1,009,776th most visited website in the World Trend: down (+90,674)
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 20
Missing alt tag: 4

List of images with missing ALT attributes:

  • http://merlin-digital.com/media/wysiwyg/new-website/Download.jpg
  • http://merlin-digital.com/media/wysiwyg//new-website/Support.jpg
  • http://merlin-digital.com/media/wysiwyg/general2014/Awards.gif
  • http://merlin-digital.com/skin/frontend/merlin/merlindi/images/youtube-subsc...png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Merlin Digital - Ofiicial Website | GADGETS - ELECTRONICS - MULTIMEDIA - Merlin Digital"

Length: 87 characters

Warning: The title is 87 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Electronics and digital technology by Merlin Digital ★ Online store ★ Free world delivery ★ Support ★"

Length: 101 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
We have found 9 keywords:
  • Merlin Digital
  • merlin official website
  • electronics store
  • electronics store UAE
  • gadgets
  • android smart TV
  • merlin projectors
  • merlin media player
  • merlin photo frame
Length: 168 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 19.96%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Frames

accessibilitySEO-content
Yes, 2 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
digital2.63%2322914
merlin2.63%23211354
gadgets1.15%101-41-
more1.15%10--2--
smart1.03%9--11-
accessories1.03%9-----
audio1.03%9-----
now0.92%8-----
online0.80%7-16-1
sound0.80%7--21-
merlin digital1.37%12218--
learn more0.80%7-----
buy now0.80%7-----
digital audio0.69%6-----
sound box0.46%4--1--
waterproof sound box0.34%3--1--
digital health care0.34%3-----
smart phone enhancement0.34%3-----
icontrol golf ball0.23%2--1--
wireless health scale0.23%2--1--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 0 <H1>
  • 5 <H2>
    • Virtuoso 3D Hi-Fi Stereo Headphones
    • WIFI BULB
    • BT Waterproof Sound Box
    • iControl Golf Ball
    • About Merlin Digital
  • 19 <H3>
    • Products
    • Hi-Fi stereo perfect sound quality
    • Welcome to the Smart Home
    • Monitor your Home or Office, from anywhere. Two Way Communication. Can be used for Video Conferencing.
    • Fun digital learning and limitless creativity!
    • Ideal for Meetings, Events and Karaoke
    • Compatible with all Bluetooth devices
    • Bluetooth wireless keyboard and speaker
    • Latest Videos Merlin Magic Pen Merlin TouchTone Phablet Merlin 3D Projector Android Merlin Wireless Health Scale There are a number of downloadable materials that serve the purpose of either telling you more about the sort of company we are, details of our full range of products in the form of catalogs, information about how you can join hands with us as a franchisee through our franchise catalog, as well as our warranty form for greater ease and convenience. You may find each of these materials below. Corporate guideline Product catalog Franchise catalog Display to sell Warranty 800-MERLIN At Merlin Digital nothing is more important than the satisfaction of our customers. For that we ensure that there are multiple ways in which we can be contacted. Offer your suggestions, voice your concerns and eliminate your confusion and please do not hesitate to let us know how we may serve you better. Find us online Merlin Digital offers 24/7 online consultation where you are connected to our technical support team at any given time. By posting your queries on this online portal your issue will be resolved within 48 hours as a company policy. To contact us through our online portal visit: www.merlin-digital.desk Email us You may also contact members of our technical team directly through the following email address: support@merlin-me.com Call us Call us on our toll free number of 800-MERLIN. International callers can reach us through the following number: Tel: +971 (04) 3806660 Ext: 103/112 Visit us Our team of technicians are available from 9 am to 6 pm and will make sure they reach a timely solution to your problem. Drop by at the following address: # 3, Mezzanine Floor, Al Thouraya Building, Sheikh Zayed Road, Dubai Post Box No. 45679 If you have a passion for health, sales and for people, join the winning team of experts and be a success by owning a GADGET Shop business. …we are looking for new franchisees that are dynamic, positively minded, go-getter- type people with a great sense of business ethics, who place a high value on social development and will be willing to join a structured franchise system withMerlin Digital. About Merlin Digital Gadgets and gizmos are the best gifts around for grown up girls and boys. In the age of technology they are an excellent demonstration of science at work, gadgets and gizmos have the power to bring out the "Wow, look at that!" factor. Thank you to all those geeky gizmo designers for all their hard work to put a smile on everybody's faces! Here atMerlin Digitalwe specialize in high quality, up to date gadgets and novelty items for everyone.Merlin Digitalprides itself on First to launch, latest innovations, Best service, Competitive price, Quality with high standards and reliability. Merlin Digitaloffers the best in quality and unique, never-seen-before gadgets, gifts, electronics and lifestyle products. Our products are offered online, but most of our sales take place from our local and international brick-and-mortar shops and TIER 1 resellers such as Plugins, Sharaf DG, EMAX, Dubai and Abu Dhabi Airports; which you can visit should you wish to see, touch and feel the product first or hands on product experience otherwise. This fact provides our customers with peace of mind, confident and worry-free shopping, knowing that they can at any time contact the stores in case they need support or other information. Become a Merlin Franchisee Homepage. Solutions + IMAGE of Merlin Magic Pen [http://i.ytimg.com/vi/nv7JEFT3...jpg] + IMAGE of Merlin TouchTone Phablet [http://i.ytimg.com/vi/N5RARu4E...jpg] + IMAGE of Merlin 3D Projector Android [http://i.ytimg.com/vi/xQXnh98E...jpg] + IMAGE of Merlin Wireless Health Scale [http://i.ytimg.com/vi/S0pV-Pmp...jpg] + IMAGE [http://merlin-digital.com/medi...jpg] + IMAGE [http://merlin-digital.com/medi...jpg]
    • 800-MERLIN
    • Find us online
    • Email us
    • Call us
    • Visit us
    • Accreditations / Awards
    • Follow Us
    • Products
    • Support
    • Company
  • 1 <H4>
    • Subscribe to our YouTube Channel
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

Deprecated HTML elements

technologyvalidity
ElementCountDescription
<center>2The center element has been deprecated in favor of using CSS to center elements.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

W3C Markup Validation

validity
Status: FAILED [55 errors, 1 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

Favicon

usability
favicon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

validity
Status: FAILED [15 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

SEO-Authority
PR: 3 out of 10 (Average)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more.

Indexed Pages

SEO-Authority
Estimated number of pages indexed by Google™: 4,900
Estimated number of pages indexed by Bing™: 0
The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

Domain Age

SEO-Authority
Your domain was registerd for the first time: 5 years, 6 months, 29 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

SEO-Authority
Your domain expires in: 5 months, 1 day, 22 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 46.166.162.95 does not redirect to merlin-digital.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

SEO
Yes, both the www.merlin-digital.com and merlin-digital.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 48% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
110163.98s95.47 KB1.52 MB2.45 MB292.78 KB0 B140.59 KB4.49 MB

RecommendationImpactDetails
Avoid landing page redirects
None
Your page has no redirects.
    Enable compression
    High
    Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
      Enable compression for the following resources to reduce their transfer size by 405.4KiB (73% reduction).
      Leverage browser caching
      High
      Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
        Leverage browser caching for the following cacheable resources:
        Reduce server response time
        Medium
        In our test, your server responded in 0.78 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
          Minify CSS
          Low
          Compacting CSS code can save many bytes of data and speed up download and parse times.
            Minify CSS for the following resources to reduce their size by 19.1KiB (23% reduction).
            Minify HTML
            Low
            Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
              Minify HTML for the following resources to reduce their size by 4.3KiB (10% reduction).
              Minify JavaScript
              High
              Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                Minify JavaScript for the following resources to reduce their size by 96.3KiB (15% reduction).
                Eliminate render-blocking JavaScript and CSS in above-the-fold content
                Medium
                Your page has 23 blocking script resources and 6 blocking CSS resources. This causes a delay in rendering your page.
                  None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                    Remove render-blocking JavaScript:Optimize CSS Delivery of the following:
                    Optimize images
                    High
                    Properly formatting and compressing images can save many bytes of data.
                      Optimize the following images to reduce their size by 158.3KiB (23% reduction).
                      Prioritize visible content
                      None
                      You have the above-the-fold content properly prioritized.

                        PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

                        Server Information

                        security
                        Server IP:
                        46.166.162.95
                        Server Location:
                        LT -, -

                        Name Server 1:
                        ns1.dreamhost.com (66.33.206.206)
                        Name Server 2:
                        ns2.dreamhost.com (208.97.182.10)
                        Name Server 3:
                        ns3.dreamhost.com (66.33.216.216)
                        Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

                        Safe Browsing

                        security
                        Yes - This site is not currently listed as suspicious.
                        Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

                        Spam Blacklist

                        security
                        Good, your IP is not blacklisted.
                        Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

                        Email Address Obfuscation

                        security
                        There are 2 emails in plain text on the webpage:
                        • worldoftechnology@merlin-me.com
                        • support@merlin-me.com
                        It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

                        Directory Browsing

                        security
                        Great, your server has directory browsing disabled.
                        Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

                        Whois Privacy

                        security
                        No contact information available.
                        Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                        Server Signature

                        security
                        On, Apache PHP/5.3.29
                        Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.