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Traffic Rank

186,903 most visited website in the World Trend: down (+3,123)
186,224 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
US United States11.2%metrohm.usNot available.
IR Iran8.8%metrohm.irNot available.
BR Brazil7.8%metrohm.brNot available.
IN India6.8%metrohm.inNot available.
MY Malaysia3.9%metrohm.myNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


Good, most images have ALT attribute.
Number of images: 8
Missing alt tag: 1

List of images with missing ALT attributes:

  • /~/media/images/metrohm/logo.png?h=44&la&w=230
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"Metrohm AG: Swiss-quality products for chemical analysis"

Length: 56 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"Metrohm AG is a leading provider of instruments and know-how for chemical analysis in the lab and in the process, specializing in titration, ion chromatography, electrochemistry, and spectroscopy."

Length: 196 characters

Warning: The description is 196 characters long. The optimal description should not exceed 160 characters (

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 13.69%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
available options3.89%37-----
product families1.37%13--13--
related links1.05%10--10--
process analyzers1.05%10--5--
ion chromatography0.74%7-11--
multifunctional process analyzers0.21%2--1--
metrohm training sessions0.21%2--1--
single-method process analyzers0.21%2--1--
brinkmann bottletop dispensers0.21%2--1--
cebert oral methadone0.21%2--1--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


No frames detected. We found 1 inline frame(s).
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 5 <H1>
    • Titration on a whole new level: Discover OMNIS
    • Raman spectroscopy: Material verification made easy
    • Metrohm Young Chemist Award: Apply Now!
    • Metrohm Training Sessions - Find training for Titration, Ion Chromatography and Spectroscopy
    • Workshop - Accurate Titration Happens Below the Surface
  • 1 <H2>
    • Sign up for Metrohm News
  • 0 <H3>
  • 49 <H4>
    • OMNIS
    • Titrando
    • Ti-Touch
    • Titrino plus
    • KF Titrando
    • KF Ti-Touch
    • KF Titrino plus
    • Titrino Coulometer
    • Gas Analyzer
    • 930 Compact IC Flex
    • 940 Professional IC Vario
    • 912/913/914 pH/Conductometer
    • 780/781 pH/Ion meter
    • 867/856 Modules
    • NIRSystems Laboratory Analyzers
    • Metrohm Instant Raman Analyzers
    • Professional VA Instruments
    • Compact Instruments
    • Portable VA Analyzer
    • Professional CVS Instruments
    • Compact Instruments
    • 202X Series – single-method Process Analyzers
    • Process Ion Chromatograph
    • 2035 Process Analyzers
    • ADI 204Y – Multifunctional Process Analyzers
    • NIRS XDS Process Analyzers
    • NIRS Process Analyzers Pro
    • Portable Line
    • Compact Line
    • Modular Line
    • Multichannel Line
    • Spectroelectrochemistry
    • Screen-printed electrodes
    • Rancimat
    • Biodiesel Rancimat
    • PVC Thermomat
    • 846 Dosing Interface
    • Dosimat plus
    • Column Finder
    • Electrode Finder
    • Brinkmann Bottletop Dispensers
    • Cebert Oral Methadone Dispensers
    • Brinkmann Bottletop Burets
    • {{=cat.Name}} ({{=cat.PageResult.Count}} {{=cat.PageResult.ResultLabel}})
    • {{=item.ProductName}}
    • Find what you're looking for on our website:
    • News
    • Events
    • Quick Links
  • 30 <H5>
    • Product Families
    • Related Links
    • Product Families
    • Related Links
    • Product Families
    • Related Links
    • Product Families
    • Related Links
    • Product Families
    • Related Links
    • Product Families
    • Related Links
    • Product Families
    • Related Links
    • Product Families
    • Related Links
    • Product Families
    • Related Links
    • Product Families
    • Related Links
    • Product Families
    • Product Families
    • Product Families
    • Learn more …
    • Discover the new Mira M-3
    • Register for this event taking place in 8 locations across the U.S
    • 11/28/2017
    • 11/27/2017
    • 1/1/2017 - 12/31/2017
    • 12/12/2017
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.


Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [59 errors, 2 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
  • NewRelic analytics icon New Relic
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to search engine robots that crawl the web. (

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

Accessibility Check

WCAG 2.0 (AA) Conformance Test: FAILED [99 error(s)]
  1. Document language not identified.
    [Line 3, Col 1] <html xmlns="" prefix="og:"> <head> <title>Metrohm AG: ...
    For HTML documents add the lang attribute and a valid ISO-639-1 two letter language code to the opening HTML element. For XHTML documents add both the lang and xmllang attributes with a valid ISO-639-1 two letter language code to the opening HTML element.
  2. Document has invalid language code.
    [Line 3, Col 1] <html xmlns="" prefix="og:"> <head> <title>Metrohm AG: ...
    Add a valid 2 letter or 3 letter language code as defined in the ISO 639 specification to the HTML 'lang' attribute. For XHTML, both 'lang' and 'xml:lang' must be set.
Subscribe to review all 99 errors
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


size: 16px  by  16px
type: image/x-icon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (

W3C CSS Validation

Status: FAILED [97 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Your domain was registerd for the first time: 21 years, 4 months, 26 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (

Domain Expiration

Your domain expires in: 7 months, 2 days, 15 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (

URL Canonicalization

Yes, both the and resolve to the same URL.
Warning: Current redirect is "HTTP/1.1 302 Found" but it should be "HTTP/1.1 301 Moved Permanently"
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 49% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
39132.64s124.28 KB1.33 MB856.82 KB228.78 KB0 B153.14 KB2.66 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

Server Information


Server IP:
Server Location:
CA QUEBEC, Montreal

Name Server 1: (
Name Server 2: (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


Issued To:
Common Name (CN):
Common Name (CN):
COMODO ECC Domain Validation Secure Server CA 2
Oranization (O):
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

Email Address Obfuscation

Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

Whois Privacy

No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).