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Traffic Rank

573,920 most visited website in the World Trend: up (-1,927)
15,122 most visited website in AU Australia
Traffic Rank is provided by Alexa


Good, most images have ALT attribute.
Number of images: 123
Missing alt tag: 4

List of images with missing ALT attributes:

The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
AU Australia73.5%michaelwest.auNot available.
US United States11.2%michaelwest.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (

Description Metatag

No Description Found.
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.


We have found following title:

"Michael West - Investigative Journalism"

Length: 39 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 13.70%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
michael west1.50%321-1--
read more1.12%24-----
sandi keane0.94%20-----
big four0.51%11--5--
paradise papers0.37%8--4--
david cay johnston0.19%4--2--
room remains still0.19%4--2--
royal commission into0.14%3--1--
directors face lawsuit0.09%2--1--
small biz ombudsman0.09%2--1--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (


  • 5 <H1>
    • Finance
    • Tax
    • Energy
    • Sydney Democracy Network
    • Despatch
  • 30 <H2>
    • Industry Super: size no boost to performance
    • Interview gold as ABC journo grills tax cheat Airbnb
    • The definitive investigation into Australia’s energy crisis
    • Kellogg’s “junk science” and Australia’s health policy
    • Oped: diet the key to diabetes epidemic
    • Conflict behind PwC’s botched Vocation audit
    • Hugh Grant: Queensland’s $50 energy rebate a genuine fake
    • Corporate lobby in clover, charities SLAPPED
    • Privatisation gravy train rolls on
    • Bonfire of the Big Four: accounting firms a risk to world economy
    • Bruce Mountain: Our power bills fund useless investment
    • New TI Report: rent-seekers and corruption risks in the Australian mining industry
    • David Cay Johnston: Trump’s Tax Plan a Cure in Search of a Disease
    • Turnbull’s NEG hinges on some tricky word play about coal
    • John Menadue: PHI wasteful, unfair, $11 billion boon for health insurance lobby
    • Come hide with us: inside the Big Four raid on law firms
    • CSG lobbyists: untangling the web of influence peddlers
    • Shell plays Australian gas customers for mugs
    • Investigation: Barnaby’s gas bonanza and the pervading influence of the gas lobby
    • Fossil fools: $US185 billion shareholder wealth destroyed over last decade
    • Bad deal, bad partner. Why Adani?
    • BCA investigation: power of the business lobby in Australia
    • Canadian banks and audit firm sued over Taib Mahmud money-laundering
    • Excusez-nous: French giant Sanofi takes Australia to the cleaners
    • Foreigner workers, ABNs and the deregulation of labour market by stealth
    • The Trust Deficit: trust in our political class is in free-fall
    • Transport vision: more parking fines please!
    • Influx: Chinese student flood reshapes tertiary sector
    • Jevtovic: the cop behind the CBA sting
    • Tycoon Broker: $2 billion or 2 bob?
  • 94 <H3>
    • Cattle farmer claims Suncorp banker made off with his overdraft
    • Investigation: how Kellogg’s and Sanitarium infiltrated the medical profession
    • ATO data dump: naming and shaming the nation’s biggest tax cheats
    • Swindling the Chinese gangsters: a very Macquarie story
    • Royal Commission into Big Four banks is good, but the Bigger Four are lying low
    • Paradise Papers: elephant in the room remains still, unnoticed
    • Paradise Papers: media ignores the real tax culprits
    • NEG: How the Turnbull government is digging itself into a hole
    • What Qld parties are offering on energy: the yarn Qld press refuse to run
    • Agents of influence — what about the Australian Strategic Policy Institute?
    • HFC set to be the next NBN debacle
    • Diabetes, the sugar lobby and Big Pharma
    • John Menadue: Parliamentary reform and democratic renewal
    • Corporate lobbying a billion dollar business
    • Unilever: a multinational tax dodger classic
    • Paul Budde: and so the NBN blame games start
    • The Minerals Council, coal and the half a billion spent by the resources lobby
    • Airport robbery; a narrow escape from Spanish bandits
    • Keane & Dyer: How will Warren Buffett’s death affect Australian market?
    • No shopping trolleys those Brickworks directors
    • Exxon pays no tax, record dividends, as gas prices soar
    • War and democracy — who decides?
    • David Cay Johnston: Trump’s U$A – ways to fix a dishonest system
    • Is populism democracy’s deadly cure?
    • The Madhouse Effect: climate denial in Australia v the US
    • How US climate machine has left 180 deniers in Congress
    • Myth of food scarcity and Monsanto/Bayer mega-merger
    • Brexit: how Europe will suffer
    • Minxin Pei on China’s crony capitalism
    • John Keane on the media and post-truth
    • The Cherry Blossom Uprising: Monitory Democracy in Korea
    • Democracy and populism
    • Trump, the wannabe king rulilng by ‘Twiat’
    • Europe’s “multi-morbidity”. Interview with Claus Offe
    • Podemos: Caught Between The Battle Lines of Spanish Politics
    • Post-Truth Politics and The Italian Referendum
    • A New Politics of Time
    • ABC Big Ideas – Are We Facing The New 1930S?
    • Kellogg’s hits taxpayers, small business and health
    • Taxman pursues tax dodger Shell in Switzerland
    • Ethic Cleansing & Paradise Papers : Big Four whitewash is done
    • Exxon: the importance of hypocrisy in tax debate
    • Mexico proves renewables way cheaper than coal
    • Paradise Papers: elephant in the room remains still, unnoticed
    • Silence still from mainstream media as Tax Justice Network pings Big Four
    • Farmer denies CBA claim that he stole his own identity
    • Adani trumps sale of Manhattan as worst deal in history
    • Audit superhero Captain Can’tCount to the rescue
    • Worst kept secret: CBA banker to head ASIC
    • Impunity for tycoon Taib in Australia’s money-laundering paradise
    • Did Ciobo instruct Efic to fund Adani?
    • Bank propagandists play hide and seek
    • Terrorists: read the fine print!
    • KPMG, no sign of EY. Pfizer, pay it back
    • CBA says “software error”. Insider says “no one gave a ratR...
    • Dear Pfizer, pay it back
    • Pet aversion, the sequel: A Dog’s Breakfast
    • Johnson & Johnson break the law, duck for cover
    • Nepotism is not back in vogue, it never went out
    • No shopping trolleys those Brickworks directors
    • MW’s solution to safeguard public interest investigative journalism
    • Correcting Fairfax gossip column
    • Correcting News Corp’s misinformation about this website
    • Adani white elephant hits another snag as GVK teeters at brink
    • Communications: the art of not communicating
    • Small business relief as big biz agrees to rein in payment times
    • Journalists slap the eject button in Fairfax redundancy offer
    • Opening Statement to Senate Inquiry into Journalism
    • NSW land titles stinker has links to WA privatisation push
    • Closed-book on Facebook’s casebook
    • Land titles privatisation: winners and losers
    • A tribute to Bill Leak
    • Banks in denial about cash scam
    • Taxing multinationals: no new laws needed, just execute the ones we have
    • ABC, SBS duck for cover on taxpayer rip-off
    • Gas pipelines: “flea-bitten nothing” or monopoly?
    • “Gun-toting thugs” slap senator with creditor’s petition
    • Brain explosion over, ASIC sale off
    • Macquarie’s henchmen KordaMentha may lose Maria’s Farm gig
    • Please explain Pauline: Rod Culleton’s other pickles
    • Small biz ombudsman to hold inquiry into payment terms and big biz squeeze
    • Why Adani’s Carmichael doesn’t stack up
    • One Nation senator Rodney in strife again tomorrow
    • Rorticulture: MacBank, Al Gore & KordaMentha deny a farm is a farm
    • Government whips big business on payments efficiency. Time for reform
    • Kagara directors face lawsuit in zinc miner’s demise
    • Email from ANZ boss on record payout to Indian billionaires
    • Bunnings: perils of the fine print
    • Justice for Blind Farmer
    • Blind Injustice
    • Facebook
    • Google+
    • Youtube
    • Twitter
  • 9 <H4>
    • New Michael West Podcast
    • Get Involved
    • Supporters
    • Follow Us
    • EMPTY
    • EMPTY
    • EMPTY
    • EMPTY
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.


Declared Language: en-AU (English)
Language Attribute: en-AU (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [18 errors, 7 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


Not found
A robots.txt file restricts access to search engine robots that crawl the web. (

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

Accessibility Check

Data could not be obtained.
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

Data could not be obtained.
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

Data could not be obtained.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

Yes, your site's IP redirects to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

Yes, both the and resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 77% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
161157.21s204.66 KB3.12 MB1.2 MB883.93 KB0 B61.21 KB5.45 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

Server Information


Server IP:
Server Location:

Name Server 1: (
Name Server 2: (
Name Server 3: (
Name Server 4: (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


Issued To:
Common Name (CN):
Common Name (CN):
Oranization (O):
Oranizational Unit (OU):
Server CA 1B
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Email Address Obfuscation

There is 1 email in plain text on the webpage:
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

Whois Privacy

Media Minds Australia Pty Ltd
tech support
Visit for Web based WhoIs
Technical Contact:
tech support
Visit for Web based WhoIs
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

On, nginx/1.10.3
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.