warningThe most recent report for microagebasics.com is a little outdated. Please generate new report.
website SEO analysis & review tools logo

website SEO analysis & review tools

successHigh score
mediumMedium score
lowLow score
infoInfo only

Report for microagebasics.com


Top Priorities

Please SUBSCRIBE to see the full list of personalized tasks.
Show more Show less

Traffic Rank

14,579,031st most visited website in the World Trend: down (+5,852,109)
Traffic Rank is provided by Alexa

Visitors Localization

No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)


We have located images with missing ALT attribute.
Number of images: 14
Missing alt tag: 9

List of images with missing ALT attributes:

  • /files/promos/home/aug_1_eng.jpg
  • /Files/ChamberofCommerce/Huron-Chamber-Logo.jpg
  • /Files/ChamberofCommerce/Kincardine_Chamber.jpg
  • /Files/ChamberofCommerce/stratford_chamber.jpg
  • /Files/ChamberofCommerce/Grand_Bend_logo.jpg
  • /Files/ChamberofCommerce/north_perth_chamber.png
  • /Files/Promos/Vendors/2013/M8/22021e_24-31.jpg
  • /Files/Promos/Vendors/2013/M8/13686e_24-31.jpg
  • /Files/Promos/Vendors/2013/M8/26071e_24-31.jpg
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)


We have found following title:

"MicroAge Basics"

Length: 15 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

No Description Found.
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 10.72%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
microage basics2.29%81-3--
click here0.86%3-----
office supplies0.57%2--1--
goderich store0.57%2--1--
welcome guest0.57%2--1--
microage basics professional0.29%1--1--
restroom paper products0.29%1--1--
basics professional services0.29%1--1--
everyday desk supplies0.29%1--1--
top viewed items0.29%1-----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).


  • 0 <H1>
  • 12 <H2>
    • Welcome To MicroAge Basics!
    • About MicroAge Basics
    • Account Sign-Up
    • MicroAge Basics Professional Services
    • Chamber of Commerce
    • Office Supplies
    • Technology
    • Ink & Toner
    • Furniture
    • Facilities & Breakroom
    • More About Us
    • Manage Account
  • 35 <H3>
    • Welcome Guest
    • Quick Links
    • Hours of Operation
    • Newsletters
    • Questions / Feedback?
    • Icons Legend
    • Essentials, Everyday Desk Supplies
    • Self-Adhesive Notes and Flags
    • Pens, Pencils and Markers
    • Art Supplies and Drafting
    • Tape, Glue and Mounting Supplies
    • Computers, Peripherals, & Accessories
    • Office/Business Machines & Equipment
    • Cameras, Accessories
    • Laser Cartridges
    • Inkjet Cartridges
    • Fax Cartridges
    • Copier Toner
    • Printer Ribbons
    • Filing, Storage and Safes
    • Seating and Accessories
    • Desks, Workstations and Collections
    • Shelving, Bookcases
    • Boardroom, Meeting Rooms, Tables
    • Restroom Paper Products
    • Cleaning Supplies
    • Hand Care, Soap
    • Food and Beverages
    • Garbage Bags and Wastebaskets
    • Services
    • History
    • Meet the Staff
    • Policies
    • Promotions
    • Contact Us
  • 5 <H4>
    • Business Accounts
    • Personal Accounts
    • Goderich Store
    • EMPTY
    • Wingham Store
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

Not declared.
To display an HTML page correctly, the browser must know what character-set to use.


Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [11 errors, 17 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

No web anlytics tools found.
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


Not found
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

Not found!
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.


Great, you are using print-friendly CSS:
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

Status: FAILED
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

PR: 3 out of 10 (Average)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more.

Indexed Pages

Estimated number of pages indexed by Google™: 8,210
Estimated number of pages indexed by Bing™: 1
The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

Domain Age

Your domain was registerd for the first time: 12 years, 10 months, 25 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

Your domain expires in: 1 year, 1 month, 4 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

No, your site's IP does not redirect to microagebasics.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

Yes, both the www.microagebasics.com and microagebasics.com resolve to the same URL.
Warning: Current redirect is "HTTP/1.1 303 See Other" but it should be "HTTP/1.1 301 Moved Permanently"
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

Google Page Speed score: 76% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
7375.26s37.47 KB534.16 KB885.72 KB111.36 KB0 B349 B1.53 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
    Leverage browser caching for the following cacheable resources:
    Reduce server response time
    In our test, your server responded in 0.29 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
      Minify CSS
      Minify HTML
      Minify JavaScript
      Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
        Minify JavaScript for the following resources to reduce their size by 1.1KiB (5% reduction).
        Eliminate render-blocking JavaScript and CSS in above-the-fold content
        Your page has 22 blocking script resources and 13 blocking CSS resources. This causes a delay in rendering your page.
          None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
            Remove render-blocking JavaScript:Optimize CSS Delivery of the following:
            Optimize images
            Properly formatting and compressing images can save many bytes of data.
              Optimize the following images to reduce their size by 72.4KiB (23% reduction).
              Prioritize visible content

              PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

              Server Information

              Server IP:
              Server Location:
              CA ONTARIO, Petrolia

              Name Server 1:
              luke.microagebasics.com (
              Name Server 2:
              yoda.microagebasics.com (
              Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

              Safe Browsing

              Yes - This site is not currently listed as suspicious.
              Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

              Directory Browsing

              Great, your server has directory browsing disabled.
              Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

              Whois Privacy

              Administrative Contact:
              Technical Contact:
              Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

              Server Signature

              On, Microsoft-IIS/7.5 ASP.NET 4.0.30319
              Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.