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Traffic Rank

No Data available. (very low)
Traffic Rank is provided by Alexa

Visitors Localization

No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 111
Missing alt tag: 4

List of images with missing ALT attributes:

  • //
  • //
  • //
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"Body Armour | Night Vision | Prepping | Army Surplus UK | Airsoft"

Length: 65 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

""The best Body Armour, Airsoft, Night Vision, Combat Clothing, Bullet Proof Vests, Thermal Imaging, Prepping Gear" lots of new products added daily."

Length: 148 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 11.52%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
more details2.55%50-----
anglo arms1.07%21--4--
coyote tan0.87%17--3--
night vision0.76%15112--
seven oceans0.56%11--3--
seven oceans emergency0.41%8--3--
elite metropolis briefcase0.41%8--2--
condor elite metropolis0.41%8--2--
oceans emergency water0.31%6--2--
viper special ops0.31%6--2--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (


  • 1 <H1>
    • Our mission To You
  • 101 <H2>
    • Tobacco Survival Tin 1oz 50ml
    • £2.95 £1.49
    • Helikon UTL Shorts Black
    • £33.99
    • Condor Elite Metropolis Briefcase Black
    • £79.99 £69.99
    • Helikon Mesh Baseball Cap Coyote Tan
    • £10.99 £9.99
    • Hazard 4 Civilian Lab Leather Duo Retractor Wallet
    • £33.99 £32.99
    • Hazard 4 Civilian Clip Wallet Kevlar
    • £21.99 £20.99
    • Condor Elite Metropolis Briefcase Brown
    • £79.99 £69.99
    • Anglo Arms Tactical Pen
    • £8.99 £7.99
    • Anglo Arms Spare String For 50lb And 80lb Crossbows
    • £2.50 £1.95
    • Anglo Arms Scorpion 80lb Aluminium Crossbow
    • £24.95 £19.99
    • Web-Tex XT Base Layer Leggings
    • £13.50
    • WE Europe SM3 Smart Power Battery Charger
    • £44.95 £41.99
    • Nuprol 0.30g Diamond Grade 6mm BB 3000
    • £14.99 £11.99
    • Customer Reviews
    • KLARUS ST2C LED Torch
    • £59.99 £58.99
    • Klarus 18650 Rechargeable Battery
    • £9.99 £9.75
    • Helikon T-shirt ACU Digital
    • £7.99
    • Elite Force BB 0.30g 2700
    • £8.99 £7.95
    • DD Camping Hammock Olive Green
    • £24.99 £23.95
    • Cold Steel True Flight Thrower
    • £28.99 £27.99
    • Cold Steel Sure Flight Sport Thrower
    • £11.99 £10.99
    • Anglo Arms Throwing Knives Triple Set
    • £10.95 £9.99
    • Yukon Tracker Night Vision Goggles
    • £509.99 £489.99
    • Yukon Sentinel Tactical NVRS-F 2.5x50 Night Vision Riflescope
    • £619.95 £599.99
    • Yukon Scout 30x50 WA Spotting Scope
    • £47.95 £45.99
    • Wiley X Durtac Gloves
    • £37.99
    • Web-Tex Surviva Pure Water Filter Straw
    • £29.95 £25.99
    • Web-Tex Shemagh Scarve Sand
    • £8.99 £7.99
    • Web-Tex Shemagh Scarve Green
    • £8.99 £7.99
    • Web-Tex Pro XT II Boots
    • £76.99
    • Web-Tex Paracord Roll 100M
    • £10.95 £9.99
    • Web-Tex Fabric Camouflage Tape
    • £6.75 £4.99
    • WE Europe 1600mAh 8.4V NiMh Nunchuck Battery
    • £16.95 £12.99
    • WE Europe 1450mah 11.1v 25c Lipo Nunchuck Type Battery
    • £19.95 £18.99
    • WE Europe 1200mah 7.4v 30c Lipo PEQ15 Micro Type Battery
    • £13.95 £12.99
    • Viper Tactical T-Shirt Coyote Tan
    • £20.99
    • Viper Special Ops Pack Olive
    • £47.99 £35.99
    • Viper Special Ops Multicam Boots
    • £70.99
    • Viper Heavy Duty Handcuffs
    • £17.95 £14.99
    • Viper Elite 5 Boots Multicam
    • £65.99
    • Viper Crossteell Mesh Face Mask Black
    • £14.95 £13.99
    • Umarex Heckler & Koch 2 Tone G36C AEG
    • £139.95 £115.99
    • SOLO LRP Smock ATP
    • £114.99
    • Soft Body Armour Plates NIJ
    • £305.99
    • Silva Companion Carabiner 9 Compass
    • £6.99 £5.99
    • Seven Oceans Emergency Water Ration
    • £2.49 £1.99
    • Seven Oceans Emergency Water Case 30 Pouches
    • £59.70 £55.99
    • Seven Oceans Emergency Ration Liferaft Survival Biscuits
    • £5.50 £5.19
    • Pulsar APEX XD38 Thermal Riflescope
    • £2,799.99 £2,699.99
    • Paraclete SOHPC Special Operations Hard Plate Carrier
    • £194.95
    • Nuprol Mesh Goggles Coyote Tan
    • £14.99 £12.99
  • 3 <H3>
    • 10 Disasters That Could End The World
    • 10 rules of survival
    • Beginners guide to Prepping
  • 1 <H4>
    • Tweets
  • 0 <H5>
  • 3 <H6>
    • FREE Uk Delivery
    • Call the team
    • Latest Products
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.


Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

<center>1The center element has been deprecated in favor of using CSS to center elements.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Web Analytics

No web anlytics tools found.
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.


A robots.txt file restricts access to search engine robots that crawl the web. (

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

Status: FAILED [93 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

PR: 0 out of 10 (Very Poor)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more.

Indexed Pages

Estimated number of pages indexed by Google™: 0
Estimated number of pages indexed by Bing™: 0
The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

Domain Age

Your domain was registerd for the first time: 2 years, 2 months, 6 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

Your domain expires in: 2 years, 9 months, 24 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

Yes, both the and resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 52% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
198286.28s535.51 KB2.28 MB1.57 MB257.93 KB0 B73.57 KB4.7 MB

Avoid landing page redirects
Your page has no redirects.
    Enable compression
    Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
      Enable compression for the following resources to reduce their transfer size by 259.3KiB (73% reduction).
      Leverage browser caching
      Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
        Leverage browser caching for the following cacheable resources:
        Reduce server response time
        Your server responded quickly.
          Minify CSS
          Compacting CSS code can save many bytes of data and speed up download and parse times.
            Minify CSS for the following resources to reduce their size by 2.6KiB (21% reduction).
            Minify HTML
            Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
              Minify HTML for the following resources to reduce their size by 3KiB (7% reduction).
              Minify JavaScript
              Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                Minify JavaScript for the following resources to reduce their size by 8.7KiB (27% reduction).
                Eliminate render-blocking JavaScript and CSS in above-the-fold content
                Your page has 6 blocking script resources and 5 blocking CSS resources. This causes a delay in rendering your page.
                  None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                    Remove render-blocking JavaScript:Optimize CSS Delivery of the following:
                    Optimize images
                    Properly formatting and compressing images can save many bytes of data.
                      Optimize the following images to reduce their size by 215.7KiB (14% reduction).
                      Prioritize visible content
                      You have the above-the-fold content properly prioritized.

                        PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

                        HTTPS (SSL)

                        No HTTPS (SSL) found.
                        Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

                        Server Information

                        Server IP:
                        Server Location:
                        CA ONTARIO, Ottawa

                        Name Server 1:
                        Name Server 2:
                        Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (

                        Email Address Obfuscation

                        Great, this webpage does not contain email addresses displayed in plain text.
                        It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

                        Safe Browsing

                        Yes - This site is not currently listed as suspicious.
                        Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

                        Spam Blacklist

                        Good, your IP is not blacklisted.
                        Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

                        Directory Browsing

                        Great, your server has directory browsing disabled.
                        Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

                        Server Signature

                        Good, your server does not provide version information.
                        Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.

                        Whois Privacy

                        military and outdoor ltd
                        Other UK Entity (e.g. clubs, associations, many universities)
                        327 Newmarket Road, Cambridge, Cambridgeshire, CB5 8JE, United Kingdom, Data validation:, Nominet was able to match the registrant's name and address against a 3rd party data source on 28-May-2013
                        Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.