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Report for milpure.com

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Traffic Rank

visitors
No Data available. (very low)
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 6
Missing alt tag: 5

List of images with missing ALT attributes:

  • http://www.milpure.com/media/xBanner2-Lancome.jpg.pagespeed.ic.gf2fc4s53I.jpg
  • http://www.milpure.com/media/xBanner3-Marc_Jacobs.jpg.pagespeed.ic.C0ApC7WVFS.jpg
  • http://www.milpure.com/media/xBanner1-SKII.jpg.pagespeed.ic.XBYoRakPed.jpg
  • http://www.milpure.com/media/wysiwyg/block_banner/xfooter-logo.png.pagespeed...png
  • http://www.milpure.com/skin/frontend/base/default/css/magestore/images/xclos...png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Milpure - Home - Shop for skincare, perfume and makeup at Milpure"

Length: 65 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Shop many brand name skincare, makeup, haircare &amp; perfume at great prices. Fast worldwide shipping."

Length: 103 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 6.89%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
add9.64%180-----
review4.82%90-----
price4.50%84-----
wishlist2.46%46-----
view2.46%46-----
compare2.41%45-----
cart2.41%45-----
quick2.41%45-----
sale2.30%43-----
regular2.25%42-----
quick view2.41%45-----
special price2.25%42-----
regular price2.25%42-----
estee lauder1.77%33--15--
lauder advanced0.48%9--5--
estee lauder advanced0.48%9--5--
advanced night repair0.43%8--4--
lauder advanced night0.37%7--4--
lauder perfectly clean0.32%6--3--
perfectly clean multi-action0.32%6--3--

Warning: Keywords density of above 5% might have negative impact on search engine listing

Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Doctype

technologyvalidity
XHTML 1.0 STRICT
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Headings

SEO-content
  • 0 <H1>
  • 4 <H2>
    • rated Products
    • promotion Products
    • Free international shipping! offer ends August 20th 2015
    • random Products
  • 48 <H3>
    • Combo: Estee Lauder Hydrationist Maximum Moisture Cream (N) 50ml X 2
    • Combo: Estee Lauder Hydrationist Maximum Moisture Creme (D) 50ml X 2
    • Combo: Estee Lauder Resilience Lift Fiming / Sculpting Face and Neck Creme SPF 15 50ml X 2
    • Combo: Estee Lauder Resilience Lift Firming/Sculpting Eye Creme 15ml X 2
    • Combo: Estee Lauder Perfectionist CP + R Wrinkle Lifting / Firming Serum 50ml X 2
    • Combo: Estee Lauder Advanced Time Zone Age Reversing Line / Wrinkle Creme SPF 15 (N) 50ml X 2
    • Combo: Estee Lauder Advanced Night Repair Eye Serum Infusion 15ml X 2
    • Combo: Estee Lauder Perfectly Clean Multi-Action Cleansing Refiner 150ml X 2
    • Combo: Estee Lauder Perfectly Clean Multi-Action Toning Lotion/Refiner 200ml X 2
    • Combo: Estee Lauder Advanced Night Repair Synchronized Recovery Complex II 50ml X 2
    • Combo: Estee Lauder Advanced Night Repair Eye Serum Complex II 15ml X 2
    • Combo: La Mer Soft Cream 60ml X 2
    • Combo: Lancome Genifique Yeux Youth Activating Eye Concentrate 15ml X 2
    • Combo: Lancome Tonique Douceur 400ml X 2
    • Combo: Lancome Tonique Confort 400ml X 2
    • Combo: Lancome Advanced Genifique Youth Activating Concentrate 50ml X 2
    • Biotherm (Homme) Aquapower Lotion 200ml
    • Biotherm (Homme) Aquapower (N) 75ml
    • Biotherm (Homme) Aquapower (D) 75ml
    • Clarins Toning Lotion (Normal/Dry) Skin 200ml
    • Clarins Toning Lotion (Comb/Oily) Skin 200ml
    • Clarins Body Lift Cellulite Control 400ml
    • Clinique DDM Gel 125ml with pump
    • Clinique Moisture Surge Extended Relief 75ml
    • Clinique DDML+125ml with pump
    • Estee Lauder Perfectionist CP + R Wrinkle Lifting / Firming Serum 50ml
    • Estee Lauder Nutritious Cleanser 125ml
    • Estee Lauder Advanced Night Repair Synchronized Recovery Complex II 50ml
    • Biotherm Cleansing Water All Makeup-Face Eye 200ml
    • Chanel Chance EAU Tendre (3x20ml)
    • Bvlgari Pour Homme EDT 50ml
    • Chanel Chance (L) EDP 50ml
    • Estee Lauder Perfectly Clean Multi-Action Cleansing Refiner 150ml
    • Clinique 71JL All About Eyes Serum De-Puffing Eye Massage (roll on) 15ml
    • SKII Facial Treatment Essence 75ml
    • Lancome Genifique Yeux Light-Pearl Eye-Illuminating Youth Activator 20ml
    • Lancome Galatee Confort Comforting Cleansing Milk (Dry) 400ml
    • Anna Sui La Nuit De Boheme EDT 50ml
    • Biotherm Pure-Fect Skin Anti-Shine Purifying Cleansing Gel (Normal to Oily) 125ml
    • Kiehl's Ultra Facial Cream 125ml
    • Salvatore Ferragamo Incanto Amity EDT 50ml
    • Christian Dior Addict Eau Fraiche 50ml
    • Lancome Creme Mousse Confort 125ml
    • Anna Sui Forbidden Affair EDT Spray 75ml
    • Bvlgari Pour Homme EDT 30ml
    • Friend Referral
    • Volume Discount
    • Fast Shipping
  • 4 <H4>
    • Welcome to Milpure
    • About Milpure
    • Online Shopping
    • Follow Us
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
Declared Language: None
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [134 errors, 4 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
ElementCountDescription
<center>1The center element has been deprecated in favor of using CSS to center elements.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Web Analytics

technology
Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

robots.txt

SEO
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

Favicon

usability
favicon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

validity
Status: FAILED [206 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

SEO-Authority
PR: 0 out of 10 (Very Poor)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more.

Domain Age

SEO-Authority
Your domain was registerd for the first time: 2 years, 10 months, 7 hours ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Indexed Pages

SEO-Authority
Estimated number of pages indexed by Google™: 0
Estimated number of pages indexed by Bing™: 0
The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

Domain Expiration

SEO-Authority
Your domain expires in: 1 month, 30 days, 16 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 109.199.126.90 does not redirect to milpure.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

SEO
Yes, both the www.milpure.com and milpure.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 64% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
3535.11s175.74 KB992.42 KB636.81 KB260.48 KB0 B508 B2.02 MB

RecommendationImpactDetails
Avoid landing page redirects
None
Your page has no redirects.
    Enable compression
    None
    You have compression enabled.
      Leverage browser caching
      Medium
      Reduce server response time
      None
      Your server responded quickly.
        Minify CSS
        None
        Your CSS is minified.
          Minify HTML
          None
          Your HTML is minified.
            Minify JavaScript
            None
            Your JavaScript content is minified.
              Eliminate render-blocking JavaScript and CSS in above-the-fold content
              High
              Your page has 1 blocking script resources and 1 blocking CSS resources. This causes a delay in rendering your page.
                None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                  Remove render-blocking JavaScript:Optimize CSS Delivery of the following:
                  Optimize images
                  High
                  Properly formatting and compressing images can save many bytes of data.
                    Optimize the following images to reduce their size by 409KiB (79% reduction).
                    Prioritize visible content
                    None
                    You have the above-the-fold content properly prioritized.

                      PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

                      Server Information

                      security
                      Server IP:
                      109.199.126.90
                      Server Location:
                      RO -, -

                      Name Server 1:
                      ns1.sm8.siteground.biz (119.81.15.206)
                      Name Server 2:
                      ns2.sm8.siteground.biz (109.199.119.212)
                      Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

                      HTTPS (SSL)

                      security
                      No HTTPS (SSL) found.
                      Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

                      Safe Browsing

                      security
                      Yes - This site is not currently listed as suspicious.
                      Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

                      Spam Blacklist

                      security
                      Good, your IP is not blacklisted.
                      Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

                      Email Address Obfuscation

                      security
                      Great, this webpage does not contain email addresses displayed in plain text.
                      It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

                      Directory Browsing

                      security
                      Great, your server has directory browsing disabled.
                      Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

                      Whois Privacy

                      security
                      No contact information available.
                      Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                      Server Signature

                      security
                      On, nginx/1.7.9
                      Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.