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Report for missioncare.org.uk

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Top Priorities

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Traffic Rank

visitors
20,241,389 most visited website in the World Trend: up (-12,266,498)
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 20
Missing alt tag: 15

List of images with missing ALT attributes:

  • /assets/images/icons/rss.png
  • /ShowSlide.aspx?img=love_walk.jpg&w=1020&h=387
  • /ShowSlide.aspx?img=man_woman_1.jpg&w=1020&h=387
  • /ShowSlide.aspx?img=man_woman_2.jpg&w=1020&h=387
  • /ShowSlide.aspx?img=man_wheelchair.jpg&w=1020&h=387
  • /ShowSlide.aspx?img=garden_party.jpg&w=1020&h=387
  • /ShowSlide.aspx?img=ladies_garden.jpg&w=1020&h=387
  • /assets/images/site/hompage-vid-button.jpg
  • /assets/images/minislide/carehome-elmwood.jpg
  • /assets/images/minislide/carehome-homefield.jpg
  • /assets/images/minislide/carehome-greenhill.jpg
  • /assets/images/minislide/carehome-lovewalk.jpg
  • /assets/images/minislide/carehome-willetthouse.jpg
  • /assets/images/btns/btn_donate.jpg
  • /assets/images/site/site-content-footer-divider-wave.jpg
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Care Home London | Nursing Care Homes | Residential Care Homes | Nursing Homes"

Length: 78 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Mission Care provides nursing home care and residential home care in five homes located across South East London. We have four care homes in the London Borough of Bromley, and one in Southwark."

Length: 193 characters

Warning: The description is 193 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
We have found 11 keywords:
  • nursing home care
  • nursing care homes
  • residential home care
  • care home london
  • homes for the elderly
  • dementia care homes
  • residential care homes
  • nursing homes
  • respite care
  • person centred care
Length: 197 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 10.75%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
care7.46%22344--
homes4.07%12322--
london2.37%7121--
mission2.37%7-13--
bromley2.03%6-1---
support2.03%6--1-1
nursing1.69%521---
home1.36%412---
residential1.36%411---
love1.36%4--1-1
care homes2.71%8211--
mission care2.37%7-13--
love walk1.36%4--1--
nursing care1.02%31----
east london1.02%3-1---
south east london1.02%3-1---
across south east0.68%2-1---
find out more0.68%2--1--
nursing care homes0.34%11----
residential care homes0.34%11----

Warning: Keywords density of above 5% might have negative impact on search engine listing

Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 1 <H1>
    • Welcome to Mission Care
  • 5 <H2>
    • Click here to view our video tours
    • Our Care Homes
    • Latest News
    • Sign up for our e-newsletter
    • Donate to Mission Care
  • 1 <H3>
    • Find out more about Mission Care
  • 8 <H4>
    • Dancing and singing in Elmwood
    • Spring is in the air at Love Walk
    • Outing to the Tower of London
    • A festive spirit in our homes
    • Our Locations
    • About us, news and events
    • International Projects
    • Support Us & Fundraising
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
XHTML 1.0 TRANSITIONAL
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
en-gb
Language Attribute: en-gb (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [22 errors, 8 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

Accessibility Check

accessibility

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
Missing
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

usability
No custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Great, you are using print-friendly CSS:
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

validity
Status: FAILED [22 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Indexed Pages

SEO-Authority
Estimated number of pages indexed by Bing™: about 10
The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

Domain Age

SEO-Authority
Your domain was registerd for the first time: 15 years, 10 months, 5 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

SEO-Authority
Your domain expires in: 1 month, 25 days, 17 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 88.208.252.128 does not redirect to missioncare.org.uk.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

SEO
No, the www.missioncare.org.uk and missioncare.org.uk do not resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 63% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
4223.05s31.83 KB743.88 KB684.37 KB40.51 KB0 B0 B1.47 MB

RecommendationImpact
Avoid landing page redirects
None
Enable compression
High
Leverage browser caching
High
Reduce server response time
None
Minify CSS
None
Minify HTML
Low
Minify JavaScript
High
Eliminate render-blocking JavaScript and CSS in above-the-fold content
High
Optimize images
Low
Prioritize visible content
None

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Server Information

security

HTTPS (SSL)

security

Safe Browsing

security

Spam Blacklist

security

Email Address Obfuscation

security

Directory Browsing

security

Whois Privacy

security

Server Signature

security