mixmatchmakeup.com | Website SEO Review and Analysis

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SEO

Report for mixmatchmakeup.com

iwebchk

screenshot of mixmatchmakeup.com
Score:
72%
3.88
Progress:

100%

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Generated on Saturday, October 26th 2013 2:22 pm
10/26/2013
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https://goo.gl/fnmW2Z
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Top Priorities

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Social Media Indicators

Your social media presence is average.

Facebook Mentions 253

Twitter™ Backlinks 97

Google™+ Mentions 0

Delicious Bookmarks 0

Pinterest Mentions 41

LinkedIn Mentions 1

StumbleUpon Views 0

Reddit Mentions 0

High level of social activity increases domain authority and ability to rank higher, helps search engines to find and index new content in real-time, provides indicators for content authenticity and reader's engagement.

Note: This data relates only to the websites URL and does not include specific brand pages.

Facebook

We have located following Facebook Page:

Mixmatchmakeup
https://www.facebook.com/mixmatchmakeupuk
We are a retailer of high quality cosmetics in the UK. Mascara, foundation, nail varnish, blusher,...

Facebook Likes:	11,873	Great, you have many fans liking your page.
Talking about this:	8	People are not engaging with your content enough.
Facebook Page Vanity URL:	Yes	Perfect, your Facebook Page has vanity url.
Linking to Facebook Page:	Yes	Good, your homepage is linking to your Facebook Page.

Facebook is the largest and most popular social networking website. A well utilized Facebook page can increase your visibility online, improve your real-time search engine optimization, and provide your visitors with a venue to connect and promote your brand. https://www.facebook.com/business/build

Twitter™

We have located following Twitter™ account:

		MixMatchMakeup @mixmatchmakeup United Kingdom
	Description:	http://t.co/LQcmRWhX is a retailer of high quality Makeup in the UK. Mascara, Foundation, Nail Varnish, Blusher and Brushes, Fragrances, Fake Tan and more. Length: 155 characters.
	Tweets:	654 - Excellent, you have many tweets.
	Followers:	12 - Not good, the number of your followers is very low.
	Following:	3 - Good, you are following some users.
	Page Link:	Yes, your homepage is linking to your Twitter™ account.
	Account Age:	1 year, 8 months, 2 days, 8 hours
	Last Tweet:	5 days, 9 hours, 7 minutes, 35 seconds ago.

Twitter is a very popular social networking and micro-blogging service that when utilized correctly can significantly increase your brand awareness, promote your products and services, boost traffic to your website and help to connect with visitors. https://twitter.com/about

Traffic Rank

2,688,487^th most visited website in the World Trend: up (-159,758)

Traffic Rank is provided by Alexa

Visitors Localization

No data available.

Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

We have located images with missing ALT attribute.

Number of images: 83
Missing alt tag: 5

List of images with missing ALT attributes:

catalog/view/theme/beautyshop/image/stars-5.png (5 locations)

The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

We have found following title:

"MixMatchMakeup.com - Buy Cheap Makeup - Discount Cosmetics Online | Discount Beauty Products Online UK"

Length: 102 characters

Warning: The title is 102 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:

"MixMatchMakeup is the best place to buy affordable makeup and discount cosmetics online, love cheap cosmetics, love our prices. UK Postage from only 75p.. Based in the UK."

Length: 171 characters

Warning: The description is 171 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

We have found 26 keywords:

good
cheap
makeup
UK
online
store
lipstick
lipsticks
smell a like fragrances
perfume
aftershave
eyeshadow
mascara

Technic
la Femme
Nail Varnish
La Femme nail varnish set
low cost
lip gloss
bargain prices
cheap
brand
name
body
laval
body collection

Length: 247 characters

The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 14.82%

Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Keywords	% Density	# Count	T Title	D Desc.	H <H>	A ALT	B <b>
beauty	2.42%	16	1	-	1	7	-
london	2.12%	14	-	-	-	7	-
reviews	1.82%	12	-	-	-	10	-
based	1.66%	11	-	1	-	10	-
miss	1.51%	10	-	-	-	5	-
saffron	1.51%	10	-	-	-	5	-
edt	1.51%	10	-	-	-	5	-
eyebrow	1.51%	10	-	-	-	4	-
fragrances	1.21%	8	-	-	1	3	-
accessories	1.21%	8	-	-	1	3	-

miss beauty	1.51%	10	-	-	-	-	-
beauty london	1.21%	8	-	-	-	-	-
saffron london	0.91%	6	-	-	-	-	-
bulk buys	0.61%	4	-	-	1	-	-
nail varnish	0.61%	4	-	-	-	-	-

miss beauty london	1.21%	8	-	-	-	-	-
laval tea tree	0.61%	4	-	-	-	-	-
tea tree concealer	0.61%	4	-	-	-	-	-
discount cosmetics online	0.45%	3	1	1	1	-	-
reward points update	0.45%	3	-	-	-	-	-

Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Frames

No frames detected.

It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

No flash detected.

Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

1 <H1>
- MixMatchMakeup.com - Buy Cheap Makeup - Discount Cosmetics Online | Discount Beauty Products Online UK

0 <H2>

12 <H3>
- Accessories + IMAGE of Accessories [http://www.mixmatchmakeup.com/...jpg]
- Eyes + IMAGE of Eyes [http://www.mixmatchmakeup.com/...jpg]
- Face + IMAGE of Face [http://www.mixmatchmakeup.com/...jpg]
- Lips + IMAGE of Lips [http://www.mixmatchmakeup.com/...jpg]
- Nails + IMAGE of Nails [http://www.mixmatchmakeup.com/...jpg]
- Fragrances + IMAGE of Fragrances [http://www.mixmatchmakeup.com/...jpg]
- Jewellery + IMAGE of Jewellery [http://www.mixmatchmakeup.com/...jpg]
- Bulk Buys + IMAGE of Bulk Buys [http://www.mixmatchmakeup.com/...jpg]
- Information
- Customer Service
- Extras
- My Account

0 <H4>

0 <H5>

0 <H6>

The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

HTML 5

The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide

To display an HTML page correctly, the browser must know what character-set to use.

Language

Declared Language: en (English)
Language Attribute: en (English)

The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [70 errors, 5 warning(s)]

It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.

A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

Great, no nested tables detected.

In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web anlytics tools:

Google™ Analytics

Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

Yes, http://mixmatchmakeup.com/robots.txt

A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

Found following XML sitemap(s):

http://mixmatchmakeup.com/sitemap.xml

Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

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