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Report for motherboard.vice.com


  • screenshot of motherboard.vice.com
  • Score:


    Generated on Monday, April 18th 2016 7:00 pm

Top Priorities

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Traffic Rank

166 most visited website in the World Trend: down (+2)
79 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
US United States41.8%motherboard.usNot available.
UK United Kingdom6.2%motherboard.co.ukNot available.
DE Germany4.6%motherboard.deNot available.
CA Canada4.6%motherboard.caNot available.
ES Spain3.7%motherboard.esNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)


We have located images with missing ALT attribute.
Number of images: 64
Missing alt tag: 15

List of images with missing ALT attributes:

  • http://b.scorecardresearch.com/p?c1=2&c2=8568956&cv=2.0&cj=1
  • https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=x5HVh1aUXR00Gi
  • //motherboard-images.vice.com/features/no-id/1460969607144937.jpg?crop=1xw:1...=90
  • //motherboard-images.vice.com/features/no-id/1460969607144937.jpg?crop=1xw:0...=90
  • //motherboard-images.vice.com/features/no-id/1460969607144937.jpg?crop=0.6xw...=90
  • //motherboard-images.vice.com/content-images/article/32599/1460749403858825....=90
  • //motherboard-images.vice.com/content-images/article/32599/1460749403858825....=90
  • //motherboard-images.vice.com/content-images/article/32599/1460749403858825....=90
  • //motherboard-images.vice.com/content-images/article/32111/1460596893795346....=90
  • //motherboard-images.vice.com/content-images/article/32111/1460596893795346....=90
  • //motherboard-images.vice.com/content-images/article/32111/1460596893795346....=90
  • //motherboard-images.vice.com/content-images/article/32401/1460591816157585....=90
  • //motherboard-images.vice.com/content-images/article/32401/1460591816157585....=90
  • //motherboard-images.vice.com/content-images/article/32401/1460591816157585....=90
  • //secure-au.imrworldwide.com/cgi-bin/m?ci=au-vice&cg=0&cc=1&ts=noscript
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)


We have found following title:

"Motherboard | Home | Motherboard"

Length: 32 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:

"Motherboard is an online magazine and video channel dedicated to the intersection of technology, science and humans. Launched by VICE in 2009, Motherboard raises its eyebrows at the people and things that are making our weird and wonderful present and future, with news, commentary, in-depth reporting, photos, and original video documentaries. Dipping liberally into politics, art, sex, drugs, war, design, nature, space, history and sci-fi, Motherboard skips the useless tech hype to keep its cascade of tabs open to the stuff you should know."

Length: 545 characters

Warning: The description is 545 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

We have found 5 keywords:
  • motherboard
  • technology
  • science
  • humans
  • weird
Length: 47 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 12.93%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
hours ago1.36%12-----
pamela anderson0.45%4--2--
starring pamela0.45%4--2--
new series0.45%4--2--
early games0.45%4--2--
starring pamela anderson0.45%4--2--
anti-encryption social media0.45%4--1--
fiber optic cables0.45%4--1--
insects empowers women0.34%3--1--
eating insects empowers0.34%3--1--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content.


Yes, 1 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).


  • 1 <H1>
    • Motherboard Motherboard
  • 30 <H2>
    • The VICE Channels
    • Virtual Reality’s Locomotion Problem
    • Inside Plum Island, America's Only Foreign Animal Disease Lab
    • Watch Now
    • How Scientists Are Fighting a Zika Outbreak in the US
    • Motherboard’s New Series ‘Symptomatic’ Follows Disease Hunters Around the Globe
    • This Church Believes Humans Can Live Forever on Earth
    • Here's Action Bronson at a High Tech Cannabis Lab, Whipping Up Dabs
    • ‘Abandonware,’ a Series About Bizarre Early Games, Takes On ‘Hunt the Wumpus’
    • Watch 'Connected,' an Exclusive New Sci-Fi Short Starring Pamela Anderson
    • We're Debuting 'Connected,' a Dystopian Short Film Starring Pamela Anderson
    • This Futuristic Exploration Vehicle Is a ‘Swiss Army Knife on Wheels’
    • We Talked About Refrigerators with Vint Cerf, Father of the Internet
    • Meet the Scientist Who Injected Himself with 3.5 Million-Year-Old Bacteria
    • The Small Town Where 'X-Files' Is Real Life
    • Space Tourism Is Already Here
    • Oliver Sacks on the Kind of Hallucination He Would Have Liked to Have
    • The City That Has Its Own Operating System
    • Inside the Japanese Hotel Staffed by Robots
    • ‚ÄčFuture of the Game: The Era of Wearables
    • ‚ÄčInside London’s Underground Mosquito Lab
    • Behind the Scenes of Major League Baseball's Futuristic Player Tracking System
    • On the Front Lines of New York City's War on Rats
    • Introducing Abandonware, a New Series About Weird and Wonderful Early Games
    • The Sentient Surveillance Camera
    • Why Don't Some People Get Brain Freeze?
    • Welp, Here's a Blow-Up Doll You Can Do Sex at in Virtual Reality
    • Watch the Trailer for 'Scouts Guide to the Zombie Apocalypse'
    • We Met a Sinaloa Cartel Boss and One of His Human Traffickers
    • The One Thing Walls Can't Stop
  • 12 <H3>
    • Vote For Motherboard to Win Two Webby Awards for Video
    • In the Future We’ll All Be Identified by Our 'Brainprints'
    • Anti-Encryption Social Media Campaign Backfires Spectacularly
    • A Simple Experiment Perfectly Illustrates How Fiber Optic Cables Work
    • Chinese Chip Counterfeiter, Lured to US in Sting, Pleads Guilty to Conspiracy
    • Inside Berlin’s Queer Tech Festival
    • Did You Think the Battle Over Net Neutrality Was Over? Think Again
    • Wait, Are Hand Dryers Good or Bad? I Can’t Keep Track
    • BlackBerry Won't Confirm or Deny it Gave Encryption Keys to Law Enforcement
    • In Romania, Vestiges of Communism Boost Women in Tech
    • How Eating Insects Empowers Women
    • Automation Was Supposed to Liberate Women. What Happened?
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).


Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [7 errors, 0 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
  • Quantcast analytics icon Quantcast™ Measure
  • Chartbeat analytics icon Chartbeat™ Real Time Analytics
  • Nilsen analytics icon Nilsen Online SiteCensus™
  • comScore analytics icon comScore Didital Analytix®
  • Alexa Certified Site Metrics icon Alexa Certified Site Metrics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)


Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

Status: FAILED [22 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

PR: 0 out of 10 (Very Poor)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

Estimated number of pages indexed by Google™: about 90K
Estimated number of pages indexed by Bing™: about 200K
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

Your domain was registerd for the first time: 5 years, 7 months, 17 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

Your domain expires in: 3 years, 1 month, 8 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

No, your site's IP does not redirect to motherboard.vice.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

Yes, both the www.motherboard.vice.com and motherboard.vice.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

Google Page Speed score: 58% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
236636.36s239.47 KB4.53 MB3.5 MB293.01 KB0 B22.9 KB8.57 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

Server IP:
Server Location:

Name Server 1:
ns-1136.awsdns-14.org (
Name Server 2:
ns-1767.awsdns-28.co.uk (
Name Server 3:
ns-409.awsdns-51.com (
Name Server 4:
ns-851.awsdns-42.net (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)


Issued To:
Common Name (CN):
Common Name (CN):
RapidSSL SHA256 CA - G3
Oranization (O):
GeoTrust Inc.
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

There is 1 email in plain text on the webpage:
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

12808 Gran Bay Parkway West, Jacksonville, 32258, US
Administrative Contact:
12808 Gran Bay Parkway West, Jacksonville, 32258, US
Technical Contact:
12808 Gran Bay Parkway West, Jacksonville, 32258, US
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).