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    Generated on Thursday, June 15th 2017 8:17 am

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Traffic Rank

42 most visited website in the World Trend: up (-7)
45 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
US United States15.0%msn.usNot available.
BR Brazil6.5%msn.brNot available.
JP Japan5.6%msn.jpNot available.
MX Mexico5.3%msn.mxNot available.
IN India5.2%msn.inNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 296
Missing alt tag: 96

List of images with missing ALT attributes:

  • // (96 locations)
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

" - Hotmail, Outlook, Skype, Bing, Latest News, Photos & Videos"

Length: 69 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"The new MSN, Your customizable collection of the best in news, sports, entertainment, money, weather, travel, health, and lifestyle, combined with Outlook, Facebook, Twitter, Skype, and more."

Length: 191 characters

Warning: The description is 191 characters long. The optimal description should not exceed 160 characters (

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 8.43%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
move section0.82%24-----
business insider0.62%18-----
new york0.44%13--1--
insider logo0.41%12-----
section below0.41%12-----
add section below0.41%12-----
move section down0.41%12-----
new york times0.38%11-----
business insider logo0.27%8-----
york times logo0.17%5-----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content.


No frames detected. We found 1 inline frame(s).
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 1 <H1>
    • msn refresh page msn
  • 19 <H2>
    • Portals Navigation
    • Get your mail here
    • Skype on MSN
    • Make MSN my homepage
    • Latest Stories
    • News
    • Entertainment
    • Sports
    • Money
    • Lifestyle
    • Autos
    • Health & Fitness
    • Food & Drink
    • Travel
    • Photos
    • Video
    • Microsoft Store Offers – Sponsored
    • Send Feedback
    • We appreciate your input!
  • 135 <H3>
    • Store
    • Skype
    • Rewards
    • Office
    • eBay
    • OneDrive
    • Maps
    • Facebook
    • OneNote
    • Twitter
    • Sign in with any Microsoft account: Outlook, Hotmail, MSN, Live
    • Microsoft Store
    • Office 365: Buy yearly, get 12 months for the price of 10
    • Create, study, work, and play virtually anywhere with Surface Pro (now shipping)
    • Check out the newest Xbox One products announced at E3
    • Perfect for multitaskers! This ASUS ZenBook has a blazing fast 256GB SSD (on sale $479)
    • Start connecting your Skype
    • Shop at eBay
    • Daily Deals
    • Gift Cards
    • My eBay
    • Dallas
    • Facebook
    • Like MSN on Facebook
    • msn
    • politics
    • pop culture
    • American freed
    • nutrition
    • Life don'ts
    • Weight loss
    • Trending Now
    • Poll
    • Poll Results
    • Poll
    • Poll Results
    • Poll
    • Poll Results
    • Trump attacks obstruction of justice probe
    • Australian PM mocks Trump in leaked audio
    • U.S. shipping terminal reopens after 'dirty bomb' threat
    • Trump being investigated for possible obstruction of justice: officials
    • Parents of U.S. student to detail his time in North Korean prison
    • Neighbors: Ballfield gunman seemed slightly off
    • 7 killed, 59 hurt in explosion at Chinese kindergarten
    • Senate Health Care Bill Remains Shrouded in Secrecy
    • Famous father and son duos who have been in movies together
    • 'Jackass' stars: Where are they now?
    • Top reality TV producer exposes behind-the-scenes of dating shows
    • 'Bachelor in Paradise' star breaks her silence: 'I'm a victim'
    • 'Goldbergs' Faces Boycott After 'Spaceballs' Swipe
    • Ryan Seacrest likely returning to 'Idol,' despite getting lowballed
    • Leah Remini: Taking down Church of Scientology is her 'passion'
    • 16 of the most extravagant celeb birthday parties
    • Durant explains why Warriors not a 'super team'
    • Puig's latest episode another test of Dodgers' patience
    • LIVE: Follow opening round action at the US Open
    • Phil Mickelson officially withdraws from 2017 US Open
    • Get a close up look of all 51 Super Bowl rings
    • Lue: 'A lot of guys cried' after losing Game 5
    • Benches clear in Pirates' loss to Rockies
    • Lonzo Ball mocks dad LaVar in hilarious ad
    • Dow futures down 100 points as tech selling returns
    • How much should you save for retirement?
    • Wells Fargo accused of improperly changing mortgages
    • How to grow your net worth to $1 million
    • The Fed is flying blind
    • U.S. jobless claims fall; labor market slack diminishing
    • 21 of the most affordable ZIP codes to raise a family in the US
    • 50 Things You Should Never, Ever Say to Your Kids
    • 19 Creepy Abandoned Towns and Cities You Never Knew Existed
    • Unbearably Cute Moments of the Adorable Princess Charlotte
    • 15 Reasons You Actually Want An Open Relationship
    • Kate Middleton Wore These $23 Wedges for a Party at Buckingham Palace
    • 10 Things You Should Never Buy at Costco
    • This Dedicated Granddaughter Snuck Her Grandma's Dog Into A Hospital
    • Husky With Extreme Haircut Sparks Outrage
    • Sneak peek at 27 of the coolest project cars of 2017
    • 2018 Hyundai Kona Quick Drive: A taste of what's to come
    • Research the latest from Ford on MSN Autos
    • Top Speed: Unscramble these super-fast cars
    • Nothing but Mopars from HOT ROD Power Tour 2017
    • Smart Money: SUVs we love
    • 6 things you should never do in the shower
    • Liquid in man's ear turned out to be fluid leaking from brain
    • 82-year-old barre instructor shares her healthy aging secrets
    • QUIZ: Which vitamin deficiency are these symptoms of?
    • 50 Easy Habits That Help You Live Longer, According to Science
    • Can you identify the bed bug in this photo? Most can't.
    • 13 Signs of Cancer Men Are Likely to Ignore
    • What's REALLY in a jar of Nutella?
    • 31 natural libido boosters to help you have better sex
    • The Best Beer from Every State
    • What These 22 Food Network Stars Did Before They Were Famous
    • McDonald's staff reveal what you should never order from the restaurant
    • The Completely Addictive Method of Roasting Potatoes
    • How the patties are so juicy and 5 more secrets about Five Guys revealed
    • We Tested 4 Iconic Shark Tank Products & Here's What We Thought
    • KFC Is Sending a Chicken Sandwich Into Space
    • When you find this Trader Joe's ice cream sandwich, buy 15 boxes
    • The 25 Most Beautiful Places in the World
    • The best trips to take with your dad
    • 19 stunning photos that show just how amazing US National Parks are
    • Never, ever take a bath in a hotel tub - and 5 other vacation don’ts
    • Ultimate Alaska summer adventures
    • The best national parks for camping
    • 15 Iconic Movie and TV Beaches You Need to Visit
    • Best small town for every traveler
    • Famous mother-daughter duos
    • Winners of the Red Bull Illume Photo Contest 2016
    • 23 Most beautiful valleys in the world
    • Incredible photos of New York City when it was covered in farmland
    • Countdown FIFA 2018: Greatest Goalscorers
    • Keep on trucking: Art on the move in Pakistan
    • Frozen lakes around the world
    • China's Friday Night Lights
    • Alligator sits in parking lot, appears to be waiting for pharmacy to open
    • Premature babies get graduation ceremony as they leave N.C. Hospital
    • The 'most interesting man in the world' is back and he isn't drinking beer
    • This new adorable baby walrus has the cutest waddle
    • Shanghai’s newest construction is constantly moving
    • How being bilingual makes your brain more robust
    • Cute toddler preciously performs flamenco dance
    • NBA finals MVP Kevin Durant takes James inside his fridge
    • Surface Laptop is thin, light, and powerful! (includes 1-year of Office 365)
    • Pre-order the latest games featured at E3
    • Long live the boombox! Be the life of the party with this flashy speaker
    • This ASUS ZenBook has a blazing fast 256GB SSD, on sale $479
  • 6 <H4>
    • Do you support AG Jeff Sessions’ push to enforce federal pot laws in states that have legalized it?
    • Do you support AG Jeff Sessions’ push to enforce federal pot laws in states that have legalized it?
    • Should the use of marijuana for medicinal purposes be legal?
    • Should the use of marijuana for medicinal purposes be legal?
    • Should the use of marijuana for recreational purposes be legal?
    • Should the use of marijuana for recreational purposes be legal?
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (


Declared Language: en-US (English)
Language Attribute: en-US (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [18 errors, 0 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web analytics tools:
  • Chartbeat analytics icon Chartbeat™ Real Time Analytics
  • comScore analytics icon comScore Didital Analytix®
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.



Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow: /*/health/search/filter
  • Disallow: /spartan
User-agent: Googlebot-News
  • Disallow: /en-us/autos/video
See all 15 disallow directives
A robots.txt file restricts access to search engine robots that crawl the web. (

XML Sitemap

Not found
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

Accessibility Check

WCAG 2.0 (AA) Conformance Test: FAILED [78 error(s)]
  • Label text is empty.
    [Line 84, Col 1] <input id="q" name="q" accesskey="S" autocomplete="off" type="search" value="" maxlength="250" ar ...
    Add text to the label element.
  • Anchor contains no text.
    [Line 118, Col 1] <a role="menu" href="#temp" data-id="11" data-m='{"i":11,"p":9,"n":"settings","y":14,"o":2}' alt=" ...
    Add text to the a element or the title attribute of the a element or, if an image is used within the anchor, add Alt text to the image.
Subscribe to review all 78 errors
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


size: 32px  by  32px
type: image/x-icon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (

Custom 404 Error Page

Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (

W3C CSS Validation

Status: FAILED [30 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Your domain was registerd for the first time: 22 years, 7 months, 5 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (

Domain Expiration

Your domain expires in: 4 years, 11 months, 19 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

Yes, your site's IP redirects to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (

URL Canonicalization

Yes, both the and resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 86% (High)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
78233.04s350.72 KB345.03 KB399.15 KB200.76 KB0 B8.42 KB1.27 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

Server Information


Microsoft Corporation
Server IP:
Server Location:
US VIRGINIA, Washington

Name Server 1: (
Name Server 2: (
Name Server 3: (
Name Server 4: (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


Issued To:
Common Name (CN):
Common Name (CN):
Microsoft IT SSL SHA2
Oranization (O):
Microsoft Corporation
Oranizational Unit (OU):
Microsoft IT
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

Email Address Obfuscation

Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

Whois Privacy

No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

On, Microsoft-IIS/8.5 ASP.NET
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).