comprehensive website review & analysis logo

comprehensive website review & analysis

successHigh score
mediumMedium score
lowLow score
infoInfo only

Report for


  • screenshot of
  • Score:


    Generated on Wednesday, December 7th 2016 4:04 am

Top Priorities

Please SUBSCRIBE to see the full list of personalized tasks.
Show more Show less

Traffic Rank

323,585 most visited website in the World Trend: down (+13,983)
62,311 most visited website in IN India
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
IN India43.8%naturesouq.inNot available.
AE United Arab Emirates37.0%naturesouq.aeNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 87
Missing alt tag: 29

List of images with missing ALT attributes:

  • //
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"Online shopping UAE: One stop shopping site for shopping freaks"

Length: 63 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"The best online shopping site in UAE offers the great deals on Electronics, mobiles, kitchen appliances,lifestyle and a wide range of genuine products. "

Length: 153 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (

Keywords Metatag

We have found 12 keywords:
  • Online shopping UAE
  • Online mobile shopping UAE
  • online shopping electronics
  • Fashion online
  • Women's fashion
  • Men's fashion
  • online shopping sites
  • Beauty products
  • Kitchen appliances
  • online shopping store
  • naturesouq
  • online shopping portal
    Length: 236 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(

    Text to HTML Ratio

    The Text to HTML ratio is 14.38%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    regular price1.30%28-----
    special price1.30%28-----
    men sunglasses0.37%8--4--
    view more0.37%8-----
    apple macbook0.28%6--3--
    magic single 2pcs0.19%4--2--
    mora magic single0.19%4--2--
    apple macbook pro0.19%4--2--
    ghz dual core0.19%4--2--
    100ml edt spray0.19%4--2--
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)


    Yes, 1 inline frame(s) detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


    • 8 <H2>
      • Mobiles
      • Laptops & Notebooks
      • Sports & Fitness
      • Best Range of LED TV
      • Small Home Appliances
      • Men's Fashion
      • Perfumes & Beauty
      • Home & Furnishing
    • 53 <H3>
      • Apple iPhone 7 With Facetime 32 GB BLACK
      • Apple iPhone 7 Without Facetime 32GB Rose Gold
      • Samsung G935F Galaxy S7 Edge 32GB silver
      • BlackBerry Z30 Black
      • Microsoft Lumia 535 Dual Sim Black
      • Apple MacBook Pro with Retina Display - Intel Core i5, 2.7 GHz Dual Core, 13.3 Inch, 256GB, 8GB, Yos
      • Apple iMac MK142 Late 2015 - Intel Core i5, 21.5 Inch, 8GB, 1TB, Intel HD Graphics 6000, OS X El Cap
      • Apple MacBook Laptop - Intel Broadwell, 1.2 GHz Dual Core, 12 Inch, 512 GB, 8 GB, Silver - MF865
      • Apple MacBook Pro with Retina Display - Intel Core i5, 13.3", 256GB SSD, 8GB, Yosemite, 2015 Re
      • Lenovo Ideapad I-300 I5-6200/4/500/2Gb/Dos/SIL
      • Fitbit Charge 2 Heart Rate and Fitness Wristband, Plum, Large
      • TA Sport 3kg x 2 Chrome Dumbbell Set - Gray
      • TechMate Two Wheel Self Balancing Electric Smart 6.5" Scooter Red/Black
      • Horizon 832T Treadmill, Gray
      • TA Sport Upright Spinning Bike - SU139-43
      • Samsung 65 Inch Curved 4K SUHD Smart LED TV - 65KS9500, 2016 Model
      • Samsung 32 Inch HD Flat LED TV - 32J4003
      • LG 55 Inch Slim Curved 4K LED TV 55UG870
      • LG 32 Inch LED TV - 32LF510D
      • Sony 32 Inch LED Television - 32R300
      • Black & Decker Dry Iron F300
      • Diamond General Vacuum Cleaner DGVC-229 2000W Low Noise
      • Black & Decker Coffee maker DCM90
      • Sanford 2.0 Liters Rice Cooker, SF1195RC BS
      • Black & Decker Toaster - 4 slice SS ET304
      • Ray Ban Sunglasses Aviator Gold/ Blue Mirrored Lens Unisex RB3025 112/17 58
      • Dolce & Gabbana Pilot style Men Sunglasses DG2147-126087
      • Oakley Scuderia Ferrari Fuel Cell Men Sunglasses OK-9096-A8
      • Emporio Armani Rectangular Metal Men Sunglasses EM-2033-309487
      • Maui Jim Red Sands Men Sunglasses MJ-432-2M
      • Davidoff Cool Water 125ml Edt Spray
      • Carolina Harrera 212 Summer (M) 100ml Edt Spray
      • Roberto Cavalli Just Cavalli Gold 75ml Edp Spray
      • Bvlgari Man Extreme 100ml Edt Spray
      • Guess Pink 75ml Edp Spray
      • Mora Magic Single 2Pcs (6 pc bundle Offer)-Burgundy
      • Mora Magic Single 2Pcs (6 pc bundle Offer)-Brown
      • Elegancia Luxury Comforter 7pc set-White-Biege
      • Mora Blanket-Wild Life220 x 240_01_562_36-02-Brown
      • Mora Towel Solid Color -25-Aqua
      • Sign up and save ! Receive email-only deals, special offers & product exclusives
      • Get double loyalty rewards!
      • Download our app and shop
      • Easy returns policy
      • My Account
      • Selling On Portal
      • About Store
      • Shop by Categories
      • Location
      • Testimonials
      • Sign in
      • Create New Account
      • Sign in with
    • 10 <H4>
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


    HTML 5
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

    Character Encoding

    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use (


    Declared Language: en (English)
    Language Attribute: en (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    Status: FAILED [6 errors, 2 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    <marquee>1The marquee tag should be avoided because it has been deprecated. The CSS marquee style should be used instead.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (

    Nested HTML Tables

    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    Yes, we have detected following web analytics tools:
    • Google analytics icon Google™ Analytics
    • Facebook Pixel icon Facebook Pixel
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


    A robots.txt file restricts access to search engine robots that crawl the web. (

    XML Sitemap

    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

    Mobile Rendering

    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

    Mobile Experience

    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


    size: 229px  by  227px
    type: image/png

    Warning: favicon dimensions are incorrect. Recommended sizes are 16x16, 32x32, 48x48 and 64x64 px

    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (

    Custom 404 Error Page

    No custom 404 error page detected.

    Warning: Soft 404 error detected redirecting to

    A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (

    W3C CSS Validation

    Status: FAILED [85 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Domain Age

    Your domain was registerd for the first time: 1 year, 9 months, 13 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (

    Domain Expiration

    Your domain expires in: 1 year, 2 months, 16 days.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

    IP Canonicalization

    Yes, your site's IP redirects to
    Warning: Current redirect is "HTTP/1.1 302 Moved Temporarily" but it should be "HTTP/1.1 301 Moved Permanently"
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (

    URL Canonicalization

    Yes, both the and resolve to the same URL.
    Warning: Current redirect is "HTTP/1.1 302 Moved Temporarily" but it should be "HTTP/1.1 301 Moved Permanently"
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

    Page Speed

    Google Page Speed score: 70% (Average)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    1351513.09s286.94 KB1.54 MB1.18 MB367.12 KB0 B80.43 KB3.44 MB

    Avoid landing page redirects
    Enable compression
    Leverage browser caching
    Reduce server response time
    Minify CSS
    Minify HTML
    Minify JavaScript
    Eliminate render-blocking JavaScript and CSS in above-the-fold content
    Optimize images
    Prioritize visible content

    Subscribe for more details
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

    Server Information


    Amazon Technologies
    Server IP:
    Server Location:
    DE HESSE, Frankfurt am Main

    Name Server 1: (
    Name Server 2: (
    Name Server 3: (
    Name Server 4: (
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


    Issued To:
    Common Name (CN):
    Common Name (CN):
    Go Daddy Secure Certificate Authority - G2
    Oranization (O):, Inc.
    Oranizational Unit (OU):
    Period of Validity
    Begins On:
    Expires On:
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

    Safe Browsing

    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (

    Spam Blacklist

    Good, your IP is not blacklisted.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

    Email Address Obfuscation

    There is 1 email in plain text on the webpage:
    • [email protected]
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

    Directory Browsing

    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

    Whois Privacy

    No contact information available.
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    On, nginx PHP/5.4.16
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

    Professionals that can help with your website:

    Your NameCompany NameCity, United States+1 5555555555
    More Info