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Traffic Rank

1,394,803 most visited website in the World Trend: up (-142,291)
46,651 most visited website in AU Australia
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
AU Australia57.5%plasticsurgeons.auNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 54
Missing alt tag: 24

List of images with missing ALT attributes:

  • (2 locations)
  • (7 locations)
  • //
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"Plastic & Cosmetic Surgery Melbourne by Top Surgeons"

Length: 52 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"Meet Melbourne's leading team for Plastic & Cosmetic Surgery: Breast, Body, & Face Surgery; Dr Rubinstein, Dr McManamny, Dr Maxwell, Dr Wyten, Dr Barnett."

Length: 159 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 32.62%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
cosmetic surgery1.28%501117--
plastic surgeons0.62%24--5--
breast reduction0.59%23--1--
specialist plastic0.56%22--7--
plastic surgery0.44%17--4--
specialist plastic surgeons0.33%13--3--
cosmetic surgery procedures0.13%5--1--
breast reduction surgery0.13%5-----
after weight loss0.10%4-----
cosmetic surgery procedure0.08%3--1--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


No frames detected. We found 3 inline frame(s).
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 0 <H1>
  • 5 <H2>
    • Melbourne’s Most Experienced Team of Specialist Plastic & Cosmetic Surgeons
    • Our Team’s top Specialists for Plastic & Cosmetic Surgery include:
    • Why Choose Our Specialist Plastic Cosmetic Surgeons.
    • Latest Blog Posts
    • Making good decisions about Plastic Cosmetic Surgery
  • 30 <H3>
    • Want more information?
    • Highly Skilled Dedicated Specialists for Surgery of the Breast, Body, Face, Eyes and Nose
    • Who doesn’t want a team of Plastic & Cosmetic Surgeons dedicated to best practice cosmetic surgery procedures including precision planning & post-surgery follow-ups??
    • How to have a good experience as a Plastic Surgery & Cosmetic Surgery patient – ask us for our “7 Steps to Successful Cosmetic Surgery” e-Book by phoning us on (03) 8849 1444 today – or send an enquiry form.
    • Honest advice, Open Communication and a Collaborative Approach – we never talk down to our patients.
    • Our Specialist Plastic Surgeons & Cosmetic Surgery Teams in Melbourne offer precision surgical planning to suit YOUR unique physique and features.
    • Snapshot of our Top Team of Cosmetic Plastic Surgery Specialists.
    • IMAGE of Plastic Surgeons Melbourne for Cosmetic Surgery []
    • One of the reasons our Melbourne Specialist Plastic, Cosmetic & Reconstructive Surgeons are highly regarded by patients and medical colleagues is that they offer:
    • What does Cosmetic Surgery cost? Watch the VIDEO on COSTS OF COSMETIC SURGERY.
    • Get Top Locations for Surgery Consultations & Best-Practice Patient Care from our leading Plastic Surgeons in Melbourne.
    • Our Plastic, Cosmetic & Reconstructive Specialist Surgeons are FRACS qualified experts in the customisation of surgery procedures to suit each person’s needs.
    • They are also considered experts in their areas of surgical focus.
    • However, what YOU do as a Cosmetic Surgery patient matters in helping you get a great plastic surgery result from your procedure.
    • Why choosing a good Surgeon who lives locally is so important.
    • Cosmetic Surgery Tips for establishing a good collaboration with your Plastic Surgeon
    • Our aim is to provide top surgical approaches and customised patient care.
    • Some of our Team’s specialtycosmetic surgery focus areas include:
    • You can relax knowing you’ve chosen an EXPERIENCED Surgeon from our top group with a wealth of knowledge and decades of experience in cosmetic surgery in Melbourne.
    • Get long-lasting, natural looking results.
    • Trust our Specialist Plastic Surgeonsto offer you decades of cosmetic and plastic surgery expertise to helping you enhance your appearance.
    • Breast, Body, Face and Nose Surgery – Quality, Precision & Dedication to YOU having a Great Surgery Experience
    • Do you want to feel happy and confident about your cosmetic surgery procedure choices?
    • You’ll feel calmer and more at ease about your surgery knowing you’ve chosen a team renowned for:
    • Why choose our experienced Team of Highly Qualified Specialist Plastic Surgeons?
    • You can relax more about your Cosmetic Surgery choicesknowing you’ve chosenahighly experienced and fully-qualified Plastic Surgeon.
    • Why not attend a FREE Monthly Practice EVENTand meet our Specialist Plastic & Cosmetic Surgery Team?
    • Prestige Care & Surgical Precision for Plastic & Cosmetic Surgery
    • Corrective Surgery, Revisions, Breast Surgery, Tummy Surgery – Body Contouring and Face Surgery including Rhinoplasty
    • Want a breast augmentation, breast lift, breast reduction or body contouring using liposuction? Our Melbourne team of Specialist Surgeons can help.
  • 18 <H4>
    • Choose from 7 Top Specialists
    • Global Perspective
    • Natural-Looking Results
    • Top Locations in Melbourne
    • Highly Experienced Team
    • Dedicated Eyelid Surgeon
    • Revisional Surgery Expertise
    • Breast
    • Body
    • Face
    • Non Surgical
    • For Men
    • We currently offer Cosmetic Surgery consultations in 3 locations: Melbourne (Hawthorn East), Berwick (near the Pakenham and Mornington Peninsula area) and Williamstown.
    • Whilst we aim for delivering excellence in our surgery procedures, we never promise perfection, as Dr Robbins reminds us.
    • Schedule a consultation by phoning (03) 8849 1444.
    • Combined pathways and skin healing treatments allow our Plastic Surgeon to implement effective combinations of services to get their patients a great result in terms of skin healing, scar management and overall facial rejuvenation or combined fat reduction and body contouring.
    • That’s where our team of FRACS qualified Plastic Surgeons and their Colleagues can help.
    • Our Commitment to Patient Care Excellence and Surgical Precision in at the top of our Service Excellence mission.
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (


Declared Language: en-AU (English)
Language Attribute: en-AU (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [40 errors, 0 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
  • Facebook Pixel icon Facebook Pixel
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.



Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow: /wp-admin/
  • Allow: /wp-admin/admin-ajax.php
A robots.txt file restricts access to search engine robots that crawl the web. (

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

Accessibility Check

Data could not be obtained.
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

Mobile Experience

Data could not be obtained.
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


Missing - The link to the favicon is either invalid or the icon file is missing.
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (

Custom 404 Error Page

Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (

W3C CSS Validation

Status: FAILED [68 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (

Domain Expiration

Data could not be obtained.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP redirects to instead of
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (

URL Canonicalization

Yes, both the and resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Data could not be obtained.
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

Server Information


Server IP:
Server Location:

Name Server 1: (
Name Server 2: (
Name Server 3: (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


Issued To:
Common Name (CN):
Common Name (CN):
RapidSSL SHA256 CA
Oranization (O):
GeoTrust Inc.
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

Email Address Obfuscation

There is 1 email in plain text on the webpage:
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

Whois Privacy

Craig Rubinstein
Visit for Web based WhoIs
Technical Contact:
Craig Rubinstein
Visit for Web based WhoIs
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

On, nginx/1.10.3 (Ubuntu)
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).