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Report for rockandtait.com

iwebchk

  • screenshot of rockandtait.com
  • Score:

    75.4%

    4.02
    Progress:
    100%
    Generated on Tuesday, June 20th 2017 3:04 am
    06/20/2017

Top Priorities

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Traffic Rank

visitors
7,772,009 most visited website in the World Trend: down (+777,349)
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
Perfect, all images have ALT attribute.
Number of images: 32
Missing alt tag: 0
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Roofing & Construction Contractor for Western & Central WI"

Length: 58 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Wisconsin's leading roofing & construction contractor for Western & Central Wisconsin, based in Eau Claire & Wausau, WI. Insulation, Siding, and Windows!"

Length: 158 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 8.88%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
roofing2.76%241123-
insulation2.19%19-132-
home2.19%19--3--
siding2.07%18-122-
photos1.96%17--36-
gallery1.61%14--11-
concrete1.50%13--22-
windows1.38%12-122-
rock1.38%12--212
tait1.38%12--212
tait exteriors0.81%7--2--
seamless gutters0.81%7--1--
photo gallery0.81%7-----
eau claire0.69%6-1---
home performance0.69%6--2--
home performance test0.35%3-----
home performance testing0.23%2--2--
premier insulation contractor0.23%2--1--
insulation photo gallery0.23%2-----
recent blog posts0.12%1--1--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content.

Frames

accessibilitySEO-content
No frames detected. We found 1 inline frame(s).
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 12 <H1>
    • Transform Your Home with Rock & Tait Exteriors
    • Whole House
    • Roofing
    • Insulation
    • Windows & Doors
    • Siding
    • Seamless Gutters
    • Colored Concrete
    • Drywall & Restoration
    • Want ToSave On Energy Bills?
    • Call Us At: 715-723-7200
    • Call Us At: 715-723-7200
  • 13 <H2>
    • Most Roofs Done in a Day!
    • Your Premier Insulation Contractor
    • Click to learn about Home Performance Testing…
    • Wisconsin's LeadingRoofing & RemodelingContractor!
    • Decorative Concrete
    • Roofing Photos
    • Windows Photos
    • Siding Gallery
    • Seamless Gutters
    • Insulation Photos
    • Interior Remodeling
    • “The Team Serving to Exceed, Satisfaction Guaranteed.”
    • What's Next?
  • 3 <H3>
    • Watch the video to learn how Home Performance Testing can save you money on your energy bills.
    • Rock & Tait Exteriors
    • Wausau Location
  • 4 <H4>
    • Company
    • Recent Blog Posts
    • Get Social
    • Service Area
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: en-US (English)
Language Attribute: en-US (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [17 errors, 1 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
Yes, https://rockandtait.com/robots.txt

Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow: /wp-admin/
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Accessibility Check

accessibility
WCAG 2.0 (AA) Conformance Test: FAILED [60 error(s)]
  • i (italic) element used.
    [Line 421, Col 199] <i class="_mi _before dashicons dashicons-groups" aria-hidden="true"></i>
    Replace your i elements with em or strong.
  • i (italic) element used.
    [Line 423, Col 160] <i class="_mi _before dashicons dashicons-yes" aria-hidden="true"></i>
    Replace your i elements with em or strong.
  • i (italic) element used.
    [Line 424, Col 170] <i class="_mi _before dashicons dashicons-star-filled" aria-hidden="true"></i>
    Replace your i elements with em or strong.
  • i (italic) element used.
    [Line 425, Col 179] <i class="_mi _before dashicons dashicons-format-image" aria-hidden="true"></i>
    Replace your i elements with em or strong.
  • i (italic) element used.
    [Line 436, Col 157] <i class="_mi _before dashicons dashicons-testimonial" aria-hidden="true"></i>
    Replace your i elements with em or strong.
  • i (italic) element used.
    [Line 437, Col 170] <i class="_mi _before dashicons dashicons-awards" aria-hidden="true"></i>
    Replace your i elements with em or strong.
  • i (italic) element used.
    [Line 440, Col 169] <i class="_mi _before fa fa-map-marker" aria-hidden="true"></i>
    Replace your i elements with em or strong.
  • i (italic) element used.
    [Line 447, Col 145] <i class="_mi _before dashicons dashicons-welcome-write-blog" aria-hidden="true"></i>
    Replace your i elements with em or strong.
  • The contrast between the colour of selected link text and its background is not sufficient to meet WCAG2.0 Level AA.
    [Line 565, Col 140] <a title="Roofing" href="https://rockandtait.com/exteriors/roofing/">roofing</a>
    Use a colour contrast evaluator to determine if selected link text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of selected link text and its background is not sufficient to meet WCAG2.0 Level AA.
    [Line 565, Col 222] <a title="Insulation" href="https://rockandtait.com/energy-efficiency/insulation-services/">insulati ...
    Use a colour contrast evaluator to determine if selected link text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of selected link text and its background is not sufficient to meet WCAG2.0 Level AA.
    [Line 565, Col 330] <a title="Siding" href="https://rockandtait.com/exteriors/siding/">siding</a>
    Use a colour contrast evaluator to determine if selected link text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of selected link text and its background is not sufficient to meet WCAG2.0 Level AA.
    [Line 565, Col 409] <a title="Windows" href="https://rockandtait.com/exteriors/windows/">vinyl windows</a>
    Use a colour contrast evaluator to determine if selected link text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of selected link text and its background is not sufficient to meet WCAG2.0 Level AA.
    [Line 565, Col 497] <a title="Gutters" href="https://rockandtait.com/exteriors/gutters/">seamless gutters</a>
    Use a colour contrast evaluator to determine if selected link text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of selected link text and its background is not sufficient to meet WCAG2.0 Level AA.
    [Line 565, Col 592] <a title="Concrete" href="https://rockandtait.com/exteriors/concrete/">colored concrete</a>
    Use a colour contrast evaluator to determine if selected link text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of selected link text and its background is not sufficient to meet WCAG2.0 Level AA.
    [Line 565, Col 765] <a title="Drywall" href="https://rockandtait.com/interiors/drywall/">drywall</a>
    Use a colour contrast evaluator to determine if selected link text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of selected link text and its background is not sufficient to meet WCAG2.0 Level AA.
    [Line 565, Col 850] <a title="Restoration" href="https://rockandtait.com/interiors/restoration/">restoration</a>
    Use a colour contrast evaluator to determine if selected link text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of selected link text and its background is not sufficient to meet WCAG2.0 Level AA.
    [Line 580, Col 156] <a href="https://rockandtait.com/energy-efficiency/insulation-services/">insulation services</a>
    Use a colour contrast evaluator to determine if selected link text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of selected link text and its background is not sufficient to meet WCAG2.0 Level AA.
    [Line 580, Col 262] <a href="https://rockandtait.com/energy-efficiency/insulation-services/air-sealing/">air sealing</a>
    Use a colour contrast evaluator to determine if selected link text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of selected link text and its background is not sufficient to meet WCAG2.0 Level AA.
    [Line 580, Col 364] <a href="https://rockandtait.com/energy-efficiency/insulation-services/blown-in-attic-insulation/">b ...
    Use a colour contrast evaluator to determine if selected link text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of selected link text and its background is not sufficient to meet WCAG2.0 Level AA.
    [Line 580, Col 494] <a href="https://rockandtait.com/energy-efficiency/insulation-services/dense-packing-sidewall-insula ...
    Use a colour contrast evaluator to determine if selected link text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of selected link text and its background is not sufficient to meet WCAG2.0 Level AA.
    [Line 580, Col 620] <a href="https://rockandtait.com/energy-efficiency/insulation-services/spray-foaming/">spray foaming ...
    Use a colour contrast evaluator to determine if selected link text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of selected link text and its background is not sufficient to meet WCAG2.0 Level AA.
    [Line 581, Col 35] <a href="https://rockandtait.com/energy-efficiency/home-performance-tests/">Home Performance Test</a ...
    Use a colour contrast evaluator to determine if selected link text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 607, Col 1] <h1>Whole House</h1>
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 609, Col 1] <div class="service-box-content">Your home is a system that works from top to bottom. Our experts ar ...
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 619, Col 1] <div class="service-box-content">Time for a new roof? Don&#8217;t wait until it&#8217;s too late! Ca ...
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 629, Col 1] <div class="service-box-content">Properly insulated homes are more comfortable, reducing drafts and ...
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 639, Col 1] <div class="service-box-content">Install new energy-efficient vinyl windows that improve the appeara ...
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 651, Col 1] <div class="service-box-content">Siding plays an important role in protecting your home from wind, r ...
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 661, Col 1] <div class="service-box-content">With <a href="https://rockandtait.com/exteriors/gutters/">seamless ...
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 671, Col 1] <div class="service-box-content">Rock &amp; Tait Exteriors is proud to offer a <a href="https://rock ...
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 681, Col 1] <div class="service-box-content">We offer complete <a href="https://rockandtait.com/interiors/drywal ...
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 709, Col 4] <strong>Rock &amp; Tait Exteriors is a Trade Ally with Focus on Energy.</strong>
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 711, Col 1] <p>The Home Performance Test is a test done, by a third party, to your home that gives you a detaile ...
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 749, Col 1] <p>Altoona, WI  -  Amery, WI  -  Antigo, WI  -  Arcadia, WI  -  Augusta, WI  -  Baldwin, W ...
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 758, Col 466] <p class="description">View our photo gallery of decorative concrete</p>
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 760, Col 409] <p class="description">Choose a Photo Gallery</p>
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 762, Col 424] <p class="description">View photos of windows &amp; doors</p>
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 766, Col 404] <p class="description">Choose a Photo Gallery</p>
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 768, Col 470] <p class="description">View our photo gallery of seamless gutters</p>
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 770, Col 445] <p class="description">View our insulation photo gallery</p>
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 772, Col 415] <p class="description">View our insulation photo gallery</p>
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 790, Col 1] <p>&#8220;Rock and Tait provided a very professional job throughout our roofing project. From the in ...
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 791, Col 1] <strong class="et_pb_testimonial_author">Jerry and Mary Kuehl from Chippewa Falls, WI</strong>
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 800, Col 1] <p>“From start to finish, a professional, timely job well done. It is rare these days to find true ...
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 801, Col 1] <strong class="et_pb_testimonial_author">Don Schaefer</strong>
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 810, Col 1] <p>&#8220;You two were previously so helpful to us that we were sure that your roofing service would ...
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 811, Col 1] <strong class="et_pb_testimonial_author">Bonnie Kirkwood from Eau Claire, WI</strong>
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • Header nesting - header following h2 is incorrect.
    [Line 838, Col 1] <h2>What&#039;s Next?</h2>
    Modify the header levels so only an h3 or any header less than h3 follows h2.
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 838, Col 1] <h2>What&#039;s Next?</h2>
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 839, Col 1] <p>Tell us more about your home improvement or construction project, so we can give you a no-obligat ...
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 854, Col 86] <h4 class="title">Company</h4>
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • i (italic) element used.
    [Line 857, Col 1] <i class="fa fa-map-marker" aria-hidden="true"></i>
    Replace your i elements with em or strong.
  • i (italic) element used.
    [Line 859, Col 1] <i class="fa fa-phone" aria-hidden="true"></i>
    Replace your i elements with em or strong.
  • i (italic) element used.
    [Line 863, Col 1] <i class="fa fa-map-marker" aria-hidden="true"></i>
    Replace your i elements with em or strong.
  • i (italic) element used.
    [Line 865, Col 1] <i class="fa fa-phone" aria-hidden="true"></i>
    Replace your i elements with em or strong.
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 867, Col 164] <h4 class="title">Recent Blog Posts</h4>
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 878, Col 144] <h4 class="title">Get Social</h4>
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 893, Col 147] <h4 class="title">Service Area</h4>
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 893, Col 209] <p class="service-city-list">Black River Falls, WI | Bloomer, WI | Chetek, WI | Chippewa Falls, WI | ...
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
  • The contrast between the colour of text and its background for the element is not sufficient to meet WCAG2.0 Level AA.
    [Line 915, Col 1] <p id="footer-info">Designed by <a target="_blank" href="http://www.profitpeakmarketing.com" title=" ...
    Use a colour contrast evaluator to determine if text and background colours provide a contrast ratio of 4.5:1 for standard text, or 3:1 for larger text. Change colour codes to produce sufficient contrast. http://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html#visual-audio-contrast-contrast-resources-head
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
favicon
file: https://rockandtait.com/wp-content/uploads/2015/01/favicon.ico
size: 16px  by  16px
type: image/x-icon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [104 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Indexed Pages

SEO-Authority
Estimated number of pages indexed by Google™: about 60
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

SEO-Authority
Your domain was registerd for the first time: 13 years, 8 months, 29 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Your domain expires in: 3 months, 1 day, 20 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 109.199.125.123 redirects to 109.199.125.123 instead of rockandtait.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.rockandtait.com and rockandtait.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 63% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
125214.75s165.77 KB1.53 MB2.96 MB982.71 KB0 B261.99 KB5.86 MB

RecommendationImpactDetails
Avoid landing page redirects
None
Your page has no redirects.
    Enable compression
    None
    You have compression enabled.
      Leverage browser caching
      High
      Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
        Leverage browser caching for the following cacheable resources:
        Reduce server response time
        Medium
        In our test, your server responded in 0.35 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
          Minify CSS
          None
          Your CSS is minified.
            Minify HTML
            None
            Your HTML is minified.
              Minify JavaScript
              Low
              Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                Minify JavaScript for the following resources to reduce their size by 12.5KiB (29% reduction).
                Eliminate render-blocking JavaScript and CSS in above-the-fold content
                High
                Your page has 1 blocking script resources and 5 blocking CSS resources. This causes a delay in rendering your page.
                  None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                    Remove render-blocking JavaScript:Optimize CSS Delivery of the following:
                    Optimize images
                    High
                    Properly formatting and compressing images can save many bytes of data.
                      Optimize the following images to reduce their size by 247.9KiB (23% reduction).
                      Prioritize visible content
                      None
                      You have the above-the-fold content properly prioritized.

                        PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

                        Server Information

                        security

                        ISP:
                        SiteGround
                        Server IP:
                        109.199.125.123
                        Server Location:
                        US NEW YORK, Freeport

                        Name Server 1:
                        ns25.domaincontrol.com (216.69.185.13)
                        Name Server 2:
                        ns26.domaincontrol.com (208.109.255.13)
                        Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

                        HTTPS (SSL)

                        security
                        Issued To:
                        Common Name (CN):
                        rockandtait.com
                        Issuer:
                        Common Name (CN):
                        Let's Encrypt Authority X3
                        Oranization (O):
                        Let's Encrypt
                        Period of Validity
                        Begins On:
                        05/26/2017
                        Expires On:
                        08/24/2017
                        Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

                        Safe Browsing

                        security
                        Yes
                        Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

                        Spam Blacklist

                        security
                        Good, your IP 109.199.125.123 is not blacklisted.
                        Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

                        Email Address Obfuscation

                        security
                        Great, this webpage does not contain email addresses displayed in plain text.
                        It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

                        Directory Browsing

                        security
                        Great, your server has directory browsing disabled.
                        Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

                        Whois Privacy

                        security
                        Registrant:
                        Name:
                        Kane Rockow
                        Organization:
                        Rock and Tait Roofing
                        Address:
                        400 South Jackson Street, Thorp, 54771, US
                        Phone:
                        +1.7153796026
                        Administrative Contact:
                        Name:
                        Kane Rockow
                        Organization:
                        Rock and Tait Roofing
                        Address:
                        400 South Jackson Street, Thorp, 54771, US
                        Phone:
                        +1.7153796026
                        Technical Contact:
                        Name:
                        Kane Rockow
                        Organization:
                        Rock and Tait Roofing
                        Address:
                        400 South Jackson Street, Thorp, 54771, US
                        Phone:
                        +1.7153796026
                        Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                        Server Signature

                        security
                        Good, your server does not provide version information.
                        Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).