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Report for shop.firesense.com


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Traffic Rank

1,551,100 most visited website in the World Trend: down (+625,600)
402,566 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
US United States100.0%shop.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)


We have located images with missing ALT attribute.
Number of images: 27
Missing alt tag: 21

List of images with missing ALT attributes:

  • //cdn.shopify.com/s/files/1/0979/8032/t/1/assets/logo_text.png?6484230522591668833
  • //cdn.shopify.com/s/files/1/0979/8032/t/1/assets/freeshipping.png?6484230522...833
  • //cdn.shopify.com/s/files/1/0979/8032/t/1/assets/menu_icon.png?6484230522591668833
  • //cdn.shopify.com/s/files/1/0979/8032/t/1/assets/slideshow_1.jpg?64842305225...833
  • //cdn.shopify.com/s/files/1/0979/8032/t/1/assets/slideshow_2.jpg?64842305225...833
  • //cdn.shopify.com/s/files/1/0979/8032/t/1/assets/slideshow_3.jpg?64842305225...833
  • //cdn.shopify.com/s/files/1/0979/8032/t/1/assets/slideshow_4.jpg?64842305225...833
  • //cdn.shopify.com/s/files/1/0979/8032/t/1/assets/cat_image_1.png?64842305225...833
  • //cdn.shopify.com/s/files/1/0979/8032/t/1/assets/shop_now.png?6484230522591668833 (6 locations)
  • //cdn.shopify.com/s/files/1/0979/8032/t/1/assets/cat_image_2.png?64842305225...833
  • //cdn.shopify.com/s/files/1/0979/8032/t/1/assets/cat_image_3.png?64842305225...833
  • //cdn.shopify.com/s/files/1/0979/8032/t/1/assets/cat_image_4.png?64842305225...833
  • //cdn.shopify.com/s/files/1/0979/8032/t/1/assets/cat_image_5.png?64842305225...833
  • //cdn.shopify.com/s/files/1/0979/8032/t/1/assets/cat_image_6.png?64842305225...833
  • https://cdn.shopify.com/s/files/1/0979/8032/files/image_firesense1.png?10181...728
  • https://cdn.shopify.com/s/files/1/0979/8032/files/image_patiosense2.png?1018...728
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)


We have found following title:

"FireSense.com: Patio Heaters - Fire Pits - Patio Furniture"

Length: 58 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:

"FireSense.com: Patio Heaters - Fire Pits - Patio Furniture - Comfort, Quality and Style Since 1998"

Length: 98 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

We have found 10 keywords:
  • patio heaters
  • fire pits
  • charcoal grills
  • electric fireplaces
  • vinyl covers
  • infrared heaters
  • halogen heaters
  • outdoor luxury
  • outdoor living
    Length: 144 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    The Text to HTML ratio is 18.02%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    patio heaters2.34%16113--
    99sold out1.75%12-----
    patio heater1.61%11--7--
    fire pit1.46%10--9--
    fire sense1.46%10--2--
    series patio heaters1.02%7-----
    lpg fire pit0.88%6--6--
    bbq tool set0.73%5--2--
    weather wicker 3pc0.44%3--3--
    3pc bistro set0.44%3--3--

    Warning: Keywords density of above 5% might have negative impact on search engine listing

    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


    Yes, 1 inline frame(s) detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).


    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).


    • 1 <H2>
      • Patio Heaters - Fire Pits - Patio Furniture
    • 7 <H3>
      • Featured Patio Heaters
      • top picks from patio sense
      • Follow Us on Google +
      • Watch Our YouTube Video
      • Welcome to Fire Sense
      • Information
      • My Account
    • 44 <H4>
      • Vernon Electric Fireplace Stove
      • Venza Cast Aluminum Round LPG Fire Pit
      • Stainless Steel Urn Fire Pit
      • Stainless Steel Standard Series Patio Heater
      • Stainless Steel Pyramid Flame Heater
      • Stainless Steel Pro Series Patio Heater
      • Square Hammered Bronze Illuminated Patio Heater
      • Sanremo Cast Aluminum Bistro LPG Fire Pit
      • Rectangle Pagoda Patio Fireplace
      • Mocha Square Flame Patio Heater
      • Mocha Finish Square Flame Heater
      • Madaket Extruded Aluminum LPG Fire Pit
      • Longmont Extruded Aluminum Rectangular LPG Fire Pit
      • Large Yakatori Charcoal Grill
      • Hammered Bronze Finish Square Flame Patio Heater
      • Hammer Tone Bronze Commercial Patio Heater
      • Grand Cooper Extruded Aluminum Round LPG Fire Pit
      • Elite Stainless Steel BBQ Tool Set
      • Donato Extruded Aluminum Bistro LPG Fire Pit
      • Copper Rail Fire Pit
      • Copper Finish Table Top Round Halogen Patio Heater
      • Black Wall Mounted Electric Fireplace
      • Bellante Woven Cast Aluminum LPG Fire Pit
      • Acosta Folding Bistro Set
      • Aged Teak Wood Finish Aluminum Patio Bench
      • Aged Teak Wood Finish Aluminum Patio Dining Set
      • Arria Antique Bronze Cast Aluminum 3pc Bistro Set
      • Bel Cubo Square Wicker Bistro Set
      • Bella Bollo Round Wicker Bistro Set
      • Biscay Cast Aluminum Deep Seating Chair
      • Campeche All Weather Wicker 5pc Bistro Set
      • Carmen All Weather Wicker 3pc Bistro Set
      • Coconino Wicker Chair
      • Deluxe Coconino Wicker Chair
      • Faustina Antique Bronze Cast Aluminum 3pc Bistro Set
      • Ravello Extruded Aluminum Dining Chair
      • Sino Wicker Sofa Set
      • Sonoran All Weather Wicker 3pc. Bistro Set
      • Stefano Cast Aluminum Dining Chair
      • Veracruz All Weather Wicker 5pc Bar Set
      • Zuni All Weather Wicker 3pc. Bistro Set
      • Contact
      • Follow Us
      • Newsletter
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).


    HTML 5
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use.


    Declared Language: en (English)
    Language Attribute: en (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    Status: FAILED [57 errors, 35 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

    Nested HTML Tables

    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    Yes, we have detected following web analytics tools:
    • Google analytics icon Google™ Analytics
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


    A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

    Mobile Rendering

    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

    Mobile Experience

    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)


    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

    Custom 404 Error Page

    Yes, custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)


    Could not locate print-friendly CSS.
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

    W3C CSS Validation

    Status: FAILED [228 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Page Rank

    PR: 0 out of 10 (Very Poor)
    PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more.

    Indexed Pages

    Estimated number of pages indexed by Bing™: about 10
    The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

    Domain Age

    Your domain was registerd for the first time: 5 years, 2 months, 29 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

    Domain Expiration

    Your domain expires in: 3 years, 9 months, 1 day.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

    IP Canonicalization

    No, your site's IP does not redirect to shop.firesense.com.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    URL Canonicalization

    No, the www.shop.firesense.com and shop.firesense.com do not resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    Google Page Speed score: 70% (Average)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    164263.81s117.96 KB2.59 MB3.68 MB1.45 MB0 B356.77 KB8.19 MB

    Avoid landing page redirects
    Enable compression
    Leverage browser caching
    Reduce server response time
    Minify CSS
    Minify HTML
    Minify JavaScript
    Eliminate render-blocking JavaScript and CSS in above-the-fold content
    Optimize images
    Prioritize visible content

    Subscribe for more details
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

    Server Information

    Server IP:
    Server Location:
    CA ONTARIO, Ottawa

    Name Server 1:
    ns11.domaincontrol.com (
    Name Server 2:
    ns12.domaincontrol.com (
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)


    Issued To:
    Common Name (CN):
    Common Name (CN):
    Let's Encrypt Authority X3
    Oranization (O):
    Let's Encrypt
    Period of Validity
    Begins On:
    Expires On:
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

    Safe Browsing

    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

    Spam Blacklist

    Good, your IP is not blacklisted.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

    Email Address Obfuscation

    Great, this webpage does not contain email addresses displayed in plain text.
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

    Directory Browsing

    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

    Whois Privacy

    Edwin Hall
    Well Traveled Living
    716 South 8th Street, Amelia Island, 32034, US
    Administrative Contact:
    Edwin Hall
    Well Traveled Living
    716 South 8th Street, Amelia Island, 32034, US
    Technical Contact:
    Edwin Hall
    Well Traveled Living
    716 South 8th Street, Amelia Island, 32034, US
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    Good, your server does not provide version information.
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).