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usabilityUsability
SEOSEO
SEO-AuthoritySEO-Authority
performancePerformance
securitySecurity

Report for shop.fnl.nl

iwebchk

  • screenshot of shop.fnl.nl
  • Score:

    62.5%

    3.5
    Progress:
    100%
    Generated on Thursday, August 1st 2013 11:03 am
    08/01/2013

Top Priorities

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Traffic Rank

visitors
423,684th most visited website in the World Trend: down (+36,416)
13,571st most visited website in NL Netherlands
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
NL Netherlands72.2%shop.nlNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 45
Missing alt tag: 29

List of images with missing ALT attributes:

  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg (2 locations)
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg (2 locations)
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...png (2 locations)
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg
  • http://shop.fnl.nl/media/catalog/product/cache/1/small_image/200x200/17f82f7...jpg
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Bestel je favoriete magazine snel bij F&L"

Length: 41 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
No Description Found.
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 9.69%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
winkelwagen5.72%17-----
voor2.69%8--44-
koken2.69%8--32-
genieten2.36%7--32-
specials2.36%7-----
magazine2.02%61----
special2.02%6--42-
beginners2.02%6--33-
heaven2.02%6--33-
20131.35%4--22-
voor beginners2.02%6--3--
take muffinblik1.35%4--2--
cupcake heaven1.35%4--2--
cucina italiana1.35%4--1--
genieten special1.01%3--2--
webdesign voor beginners0.67%2--1--
ipad voor beginners0.67%2--1--
excel voor beginners0.67%2--1--
gids voor windows0.67%2--1--
complete gids voor0.67%2--1--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content.

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 0 <H1>
  • 2 <H2>
    • Onze nieuwste producten
    • Onze best verkochte producten
  • 3 <H3>
    • Informatie
    • F&L Publishing Group
    • Overig
  • 1 <H4>
    • Skip to Store Area:
  • 16 <H5>
    • La Cucina Italiana 5 en foodies 7 pakket
    • Baking Heaven 2
    • Webdesign voor beginners
    • De ultieme Samsung gids 2013
    • Mac & I
    • Auto Review: Autobahn Special
    • iPad voor Beginners 2013
    • Excel voor Beginners
    • Koken & genieten Zomerhits 3
    • Cupcake Heaven pakket + Bake & Take Muffinblik
    • Bake & Take Muffinblik
    • Cupcake Heaven 4
    • Koken & genieten special: Het Superdikke Taartenboek
    • Koken & genieten special: Het Superdikke Ovenhitsboek
    • Webdesigner special: Geld verdienen met je webshop
    • Complete Gids voor Windows 8
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
XHTML 1.0 TRANSITIONAL
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: None
Language Attribute: nl (Dutch)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [26 errors, 38 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
Not found
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Favicon

usability
favicon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [44 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

SEO-Authority
PR: 5 out of 10 (Good)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

SEO-Authority
Estimated number of pages indexed by Google™: 611
Estimated number of pages indexed by Bing™: 12
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

SEO-Authority
Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Data could not be obtained.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
Yes, your site's IP 46.23.74.68 redirects to shop.fnl.nl.
Warning: Current redirect is "HTTP/1.1 302 Found" but it should be "HTTP/1.1 301 Moved Permanently"
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.shop.fnl.nl and shop.fnl.nl resolve to the same URL.
Warning: Current redirect is "HTTP/1.1 302 Found" but it should be "HTTP/1.1 301 Moved Permanently"
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 77% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
59610.45s48.51 KB738.53 KB481.57 KB150.37 KB0 B26.11 KB1.41 MB

RecommendationGradeDetails
Avoid bad requests
100%
Avoid a character set in the meta tag
100%
Avoid CSS @import
100%
Avoid landing page redirects
100%
Avoid long-running scripts
100%
Defer parsing of JavaScript
53%
280.3KiB of JavaScript is parsed during initial page load. Defer parsing JavaScript to reduce blocking of page rendering.
Enable compression
100%
Inline Small CSS
100%
Inline Small JavaScript
100%
Leverage browser caching
100%
Minify CSS
88%
Minifying the following CSS resources could reduce their size by 5KiB (19% reduction).
Minify HTML
98%
Minifying the following HTML resources could reduce their size by 612B (8% reduction).
Minify JavaScript
82%
Minifying the following JavaScript resources could reduce their size by 24.2KiB (25% reduction).
Minimize redirects
100%
Minimize render-blocking resources
100%
Approximately 0% of the final above-the-fold content of the page was able to be rendered without waiting for any render-blocking resources to load. Pages should render their above-the-fold content without relying on any parser or render-blocking resources. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
    The following JavaScript requests blocked parsing before the browser was able to render most of the above-the-fold content.The following CSS requests blocked rendering before the browser was able to render most of the above-the-fold content.
    Minimize request size
    100%
    Optimize images
    76%
    Optimizing the following images could reduce their size by 58.4KiB (9% reduction).
    Optimize the order of styles and scripts
    100%
    Prefer asynchronous resources
    100%
    Prioritize visible content
    100%
    Put CSS in the document head
    95%
    CSS in the document body adversely impacts rendering performance.
      http://shop.fnl.nl/ has CSS in the document body:
      Remove query strings from static resources
      100%
      Serve resources from a consistent URL
      100%
      Serve scaled images
      100%
      Improve server response time
      100%
      Specify a cache validator
      66%
      The following resources are missing a cache validator. Resources that do not specify a cache validator cannot be refreshed efficiently. Specify a Last-Modified or ETag header to enable cache validation for the following resources:
      Specify a Vary: Accept-Encoding header
      100%
      Specify a character set
      100%
      Specify image dimensions
      100%
      Combine images into CSS sprites
      100%

      PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

      Server Information

      security
      Server IP:
      46.23.74.68
      Server Location:
      NL NOORD-HOLLAND, Amsterdam
      Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

      Safe Browsing

      security
      Yes - This site is not currently listed as suspicious.
      Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

      Directory Browsing

      security
      Great, your server has directory browsing disabled.
      Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

      Whois Privacy

      security
      No contact information available.
      Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

      Server Signature

      security
      Good, your server does not provide version information.
      Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).