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Report for shop.marylou.it


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Traffic Rank

823,306th most visited website in the World Trend: down (+1,720,351)
33,090th most visited website in IT Italy
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
IT Italy100.0%shop.itNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)


We have located images with missing ALT attribute.
Number of images: 50
Missing alt tag: 30

List of images with missing ALT attributes:

  • images/logo.png
  • images/articoli/med/Image_32889.jpg
  • images/articoli/med/Image_32880.jpg
  • images/articoli/med/Image_32617.jpg
  • images/articoli/med/Image_32510.jpg
  • images/articoli/med/Image_32827.jpg
  • images/articoli/med/Image_32888.jpg
  • images/articoli/med/Image_32589.jpg
  • images/articoli/med/Image_32590.jpg
  • images/articoli/med/Image_32475.jpg
  • images/articoli/med/Image_32893.jpg
  • images/articoli/med/Image_32482.jpg
  • images/articoli/med/Image_32576.jpg
  • images/articoli/med/Image_29567.jpg
  • images/articoli/med/Image_30730.jpg
  • images/articoli/med/Image_29206.jpg
  • images/articoli/med/Image_27076.jpg
  • images/articoli/med/Image_28020.jpg
  • images/articoli/med/Image_28978.jpg
  • images/articoli/med/Image_29564.jpg
  • images/articoli/med/Image_30691.jpg
  • images/articoli/med/Image_28980.jpg
  • images/articoli/med/Image_30690.jpg
  • images/articoli/med/Image_30069.jpg
  • images/articoli/med/Image_27877.jpg
  • images/tax_free.png
  • images/loader.gif
  • images/paypal.jpg
  • images/gls.jpg
  • //googleads.g.doubleclick.net/pagead/viewthroughconversion/982318598/?value=...t=0
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Description Metatag

We have found following description:

"Marylou mette a disposizione per voi le calzature dei migliori marchi"

Length: 69 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.


We have found following title:

"Marylou Calzature | Calzature e Accessori Uomo Donna Bambino Bambina Store OnLine"

Length: 81 characters

Warning: The title is 81 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Keywords Metatag

We have found 169 keywords:
  • Marylou
  • scarpe
  • calzature
  • e-commerce
  • ecommerce
  • shop
  • store
  • online
  • on-line
  • on line
  • moda
  • fashion
  • migliori prezzi
  • alta moda
  • uomo
  • donna
  • delite
  • marche
  • marchi
  • migliori
  • lusso
  • cerimonianegozio scarpe online
  • scarpe on line
  • negozi online scarpe
  • scarpe sposa
  • scarpe sposa online
  • acquistare scarpe online
  • negozio online scarpe
  • vendita online scarpe
  • scarpe on line prezzi bassi
  • scarpe bimba on line
  • scarpe cerimonia
  • scarpe online
  • scarpe sposa on line
  • stivali on line
  • stivali estivi
  • scarpe e accessori
  • scarpe comode
  • vendita stivali on line
  • negozio scarpe on line
  • sandali donna
  • scarpe e scarpe
  • sandali online
  • negozio scarpe firmate
  • acquisto scarpe online
  • outlet scarpe
  • stivali donna
  • scarpe online firmate
  • outlet online scarpe
  • sandali gioiello
  • scarpe on line shop
  • scarpe ash online
  • scarpe economiche on line
  • scarpe bambino on line
  • negozi scarpe uomo
  • comprare scarpe online
  • ballerine scarpe
  • vendita scarpe online
  • scarpe sposa vendita on line
  • scarpe eleganti uomo
  • scarpe
  • calzature
  • abbigliamento
  • accessori
  • bari
  • e-commerce scarpe
  • ecommerce accessori
  • shop scarpe
  • shoes store
  • online shoes
  • on-line
  • on line ballerine
  • moda
  • fashion
  • migliori prezzi
  • scarpe alta moda
  • uomo
  • donna
  • scarpe elite
  • marche
  • marchi
  • migliori marchi scarpe
  • scarpe lusso
  • 8:10
  • Albano
  • Alberto Venturini
  • Aldo Castagna
  • Alviero Martini
  • Armani Jeans
  • Bagghy
  • Barracuda
  • Bikkembergs
  • Birkenstock
  • Birkis
  • Blugirl
  • Brimarts
  • Byblos Junior
  • Cafe'noir
  • Cappelletti
  • Capri
  • Catarina Martins
  • Cesare P.
  • Coccinelle
  • Crocs
  • Cult
  • D'ambra
  • Daniele Alessandrini
  • De Robert
  • Desigual
  • Dino Corvari
  • Docksteps
  • Enrique De La Renta
  • Fabi
  • Franco Troise
  • Gabs
  • Geox
  • Geste'
  • Guess Footwear
  • Haflinger
  • Henry Lobb
  • Henry Lobb Sport
  • Henry Lobb Vintage
  • Hypnosi
  • Janet & Janet
  • Janet Sport
  • Jeannot
  • Jeckerson
  • Latitude Femme
  • Laura Mannini
  • Lavorazione Artigianale
  • Le Pandorine
  • Liu Jo Donna
  • Liu Jo Girl
  • Luciano Barachini
  • Luciano Padovan
  • Marciano
  • Melluso
  • Menbur
  • Mephisto
  • Michelle Batic
  • Moschino
  • Nero Giardini
  • New Balance
  • Ng Nero Giardini
  • Oxs
  • Paula Mendez
  • Pedro Garcia
  • Rebecca White
  • Roberto Botticelli
  • Roberto Botticelli Limited
  • Roberto Botticelli News
  • Roberto Cavalli
  • Roberto Mantellassi
  • Roccobarocco
  • Ruco Line -agile-
  • Samsonite
  • Scholl
  • Scholl Pop
  • Serafini Sport
  • Skap 365
  • Stonefly
  • Tommy Hilfiger Bags
  • Tosca Blu
  • Twiga Beach Club
  • Twin-set Simona Barbieri
  • Valleverde
  • Vic By Vic Matie'
  • Vic Matie'
  • Yab
Length: 2441 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 19.42%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
nero giardini0.78%8-----
henry lobb0.68%7-----
lea foscati0.39%4-----
ruco line0.39%4-----
spedizione veloce0.29%3-----
lista dei desideri0.20%2-----
grazie tantissimo per0.20%2-----
tantissimo per l'invio0.20%2-----
uomo donna bambino0.10%11----
donna bambino bambina0.10%11----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


Yes, flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).


  • 0 <H1>
  • 9 <H2>
    • Uomo »
    • Donna »
    • Bambino »
    • Accessori »
    • Brands »
    • Promozioni
    • Ultimi Arrivi
    • New arrivals
    • Best promotions
  • 43 <H3>
    • Modelli
    • .
    • .
    • Brands
    • .
    • .
    • Modelli
    • .
    • .
    • Brands
    • .
    • .
    • .
    • .
    • Modelli
    • .
    • .
    • Brands
    • Modelli
    • .
    • Brands
    • .
    • 8
    • A
    • B
    • C
    • D
    • E
    • F
    • G
    • H
    • I
    • J
    • L
    • M
    • N
    • O
    • P
    • R
    • S
    • T
    • V
    • Y
  • 6 <H4>
    • Informazioni
    • Servizi
    • My account
    • Contattaci
    • Feedback
    • Iscriviti alla Newsletter
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

ISO-8859-1 (Latin alphabet part 1)
Covers: North America, Western Europe, Latin America, the Caribbean, Canada, Africa
To display an HTML page correctly, the browser must know what character-set to use.


Declared Language: None
Language Attribute: it (Italian)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [379 errors, 704 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

<marquee>1The marquee tag should be avoided because it has been deprecated. The CSS marquee style should be used instead.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

Not found!
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

No custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)


Great, you are using print-friendly CSS:
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

Status: FAILED [70 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

PR: 0 out of 10 (Very Poor)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more.

Indexed Pages

Estimated number of pages indexed by Google™: 3,370
Estimated number of pages indexed by Bing™: 0
The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

Domain Age

Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

Your domain expires in: 8 months, 2 days, 14 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

No, your site's IP does not redirect to shop.marylou.it.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

No, the www.shop.marylou.it and shop.marylou.it do not resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

Google Page Speed score: 28% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
11593.10s74 KB4.38 MB589.65 KB105.25 KB0 B57.46 KB5.19 MB

Avoid landing page redirects
Your page has no redirects.
    Enable compression
    You have compression enabled.
      Leverage browser caching
      Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
        Leverage browser caching for the following cacheable resources:
        Reduce server response time
        In our test, your server responded in 0.51 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
          Minify CSS
          Compacting CSS code can save many bytes of data and speed up download and parse times.
            Minify CSS for the following resources to reduce their size by 1.5KiB (19% reduction).
            Minify HTML
            Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
              Minify HTML for the following resources to reduce their size by 1.2KiB (10% reduction).
              Minify JavaScript
              Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                Minify JavaScript for the following resources to reduce their size by 47KiB (39% reduction).
                Eliminate render-blocking JavaScript and CSS in above-the-fold content
                Your page has 22 blocking script resources and 15 blocking CSS resources. This causes a delay in rendering your page.
                  None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                    Remove render-blocking JavaScript:Optimize CSS Delivery of the following:
                    Optimize images
                    Properly formatting and compressing images can save many bytes of data.
                      Optimize the following images to reduce their size by 1.9MiB (43% reduction).
                      Prioritize visible content
                      You have the above-the-fold content properly prioritized.

                        PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

                        Server Information

                        Server IP:
                        Server Location:
                        IT -, -

                        Name Server 1:
                        dns.technorail.com (
                        Name Server 2:
                        dns2.technorail.com (
                        Name Server 3:
                        dns3.arubadns.net (
                        Name Server 4:
                        dns4.arubadns.cz (
                        Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

                        HTTPS (SSL)

                        No HTTPS (SSL) found.
                        Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

                        Safe Browsing

                        Yes - This site is not currently listed as suspicious.
                        Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

                        Email Address Obfuscation

                        There is 1 email in plain text on the webpage:
                        It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

                        Spam Blacklist

                        Good, your IP is not blacklisted.
                        Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

                        Directory Browsing

                        Great, your server has directory browsing disabled.
                        Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

                        Whois Privacy

                        Cristiano Addante
                        Via Dante, 160, 70019, BA, IT
                        Administrative Contact:
                        Cristiano Addante
                        Cristiano Addante
                        Via Dante, 160, TRIGGIANO, 70019, BA, IT
                        Technical Contact:
                        Cristiano Addante
                        Cristiano Addante
                        Via Dante, 160, TRIGGIANO, 70019, BA, IT
                        Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                        Server Signature

                        On, Microsoft-IIS/7.5 ASP.NET 4.0.30319
                        Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).