comprehensive website review & analysis logo

comprehensive website review & analysis

successHigh score
mediumMedium score
lowLow score
infoInfo only

Report for


  • screenshot of
  • Score:


    Generated on Tuesday, May 31st 2016 6:02 am

Top Priorities

Please SUBSCRIBE to see the full list of personalized tasks.
Show more Show less

Traffic Rank

1,150,198 most visited website in the World Trend: down (+480,057)
376,015 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
US United States43.4%shop.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 119
Missing alt tag: 7

List of images with missing ALT attributes:

  • (2 locations)
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"Buy Sneaker Shoes of All Types and Brands"

Length: 41 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"Buy sneaker shoes for men, women, boys & girls online from offering a wide range in sneakers shoes of all types and brands."

Length: 141 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(

Text to HTML Ratio

The Text to HTML ratio is 12.79%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
more info3.69%100-----
grade school0.89%24--12--
mens shoes0.66%18--9--
boys grade0.59%16--8--
little kid0.59%16--8--
boys grade school0.59%16--8--
mens basketball shoes0.37%10--5--
mens skate shoes0.37%10--5--
girls grade school0.30%8--4--
kevin durant nike0.22%6--3--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 0 <H1>
  • 0 <H2>
  • 100 <H3>
    • Nike LeBron XIII - Boys Grade School - Midnight Navy/University Red/White/Bright Crimson
    • Bogs Alexandria - Womens - Tobacco
    • Nike Dunk High Skinny - Womens - Black/White/Black
    • Nike - Air Zoom Vomero 11 (Black/Pink Blast/Gamma Blue/Glacier Blue) Womens Running Shoes
    • Nike Soldier IX - Boys Preschool - Black/Beta Blue/Heritage Cyan
    • Nike Vapor Untouchable Pro - Mens - Team Crimson/Black/White/University Red
    • Nike - FS Lite Run 3 (Blue Grey/Black/White/Photo Blue) Mens Running Shoes
    • Nike Air Force 1 High - Boys Grade School - Black/Black/Black
    • Jordan Retro 6 Low - Girls Preschool - White/Sport Fuchsia/Black
    • Nike ACG Woodside II - Boys Preschool - Distance Red/Black
    • Canterbury Speed Club Rugby 6 Stud Boots - Mens - White/Black/Red
    • Nike SB Portmore - Mens - White/Black/Wolf Grey
    • PUMA Golf - Monolite V2 (Black/White/Cloisonn ) Mens Golf Shoes
    • Nike Air Max Excellerate - Mens - Black/Metallic Silver/Anthracite
    • Reebok ZPump Fusion 2.0 - Girls Grade School - Solar Pink/Collegiate Navy/Exotic Teal/White
    • Kobe Bryant Nike Mentality II - Boys Grade School - Black/White/Cool Grey
    • Jordan Horizon - Girls Grade School - Pure Platinum/White/Wolf Grey/Green Glow
    • Reebok Classic Leather - Womens - Black/Gum
    • Under Armour Leadoff Low RM - Mens - Baseball Grey/White
    • Jordan AJ1 Mid - Mens - Black/Metallic Gold/White
    • Nike Flex Fury 2 - Boys Preschool - Black/White/Dark Grey/Anthracite/Cool Grey
    • Nike Zoom Vomero 11 - Mens - Black/White/Anthracite/Dark Grey
    • Saucony Shay XC4 Spike - Mens - Black/Citron/Red
    • Nike Free RN Distance - Womens - Black/White/Grey
    • Merrell - AllOut Blaze Stretch (Black/Silver) Mens Shoes
    • New Balance 530 - Womens - Grey
    • Spenco - Comfort Insole 2 Pack (Green) Insoles Accessories Shoes
    • Jordan Super. Fly 4 PO - Mens - Black/Anthracite/Infrared 23
    • Salomon Wings Flyte 2 - Mens - Slate Blue/Aluminum/Union Blue
    • Saucony Kids - Excursion A/C (Little Kid) (Navy/Black/Green) Boys Shoes
    • Nike Air Zoom Pegasus 33 - Mens - Metallic Green/Black/Blue Lagoon/Green Glow
    • adidas Kids - Hyperfast 2.0 (Little Kid/Big Kid) (Black/Matte Silver/Power Red) Boys Shoes
    • Salomon - Speedcross Pro (Bright Blue/Radiant Red/Black) Mens Shoes
    • Nike Explorer SL Golf Shoes - Mens - Pure Platinum/Photo Blue/Black
    • Timberland 6" Premium Waterproof Boots - Mens - Dark Brown/Bark Euroveg
    • Jordan AJ1 Mid - Mens - Black/Dark Grey/Light Bone/Infrared 23
    • Nike SB Stefan Janoski Max - Mens - Sequoia/White/Black
    • New Balance Kids - KR680 (Little Kid/Big Kid) (Grey/Orange) Boys Shoes
    • Vivobarefoot - Motus (Red Camo) Mens Cross Training Shoes
    • Timberland Timber Tykes - Boys Toddler - Wheat/Brown
    • New Balance 4040v3 TPU Low - Mens - Navy
    • Under Armour Micro G Speed Swift - Girls Grade School - Black/White/Metallic Silver
    • Keen - Newport H2 (Slate Black/Canton) Womens Shoes
    • New Balance - T690v1 (Black/Impulse) Mens Running Shoes
    • Under Armour C1N Mid D - Mens - Black/Metallic Silver
    • New Balance Kids - 690v4 (Toddler/Little Kid/Big Kid) (Black/Black) Kids Shoes
    • Jordan AJ 1 High - Mens - Gym Red/Team Red/White/White
    • New Balance - MC1006v1 (Black/White) Mens Tennis Shoes
    • Mizuno 9-Spike Swift 4 - Womens - Red/White
    • Timberland Roll Top Boots - Boys Preschool - Wheat
    • Nike - Free TR 6 (Gamma Blue/Hyper Violet/Fuchsia Glow/White) Womens Cross Training Shoes
    • Sorel Joan Of Arctic - Womens - Tobacco/Sudan Brown
    • Nike Team Hustle D 7 - Boys Grade School - Black/Volt/White/Black
    • adidas Originals - SL Rise (White/Black/White) Mens Running Shoes
    • PUMA Golf - Sunnylite V2 (White/Cool Blue/Gray Violet) Womens Golf Shoes
    • adidas adiZero Ambition 3 - Womens - Collegian Navy/Footwear White/Equipment Green
    • Nike Vapor Strike 5 TD - Boys Grade School - Tour Yellow/Black/White/Laser Orange
    • Vans - Chukka Low ((Labels) Blue/Gum) Mens Skate Shoes
    • Tretorn - Tournament Net W (Ballad Blue) Womens Shoes
    • Timberland 6" Fold Down Boot - Girls Toddler - Blue/Light Grey
    • Timberland Euro Hiker - Boys Toddler - Tornado Grey
    • adidas - Turf Hog LX Low - Baseball (Black/Running White) Mens Cleated Shoes
    • Timberland 6" Premium Waterproof Boots - Girls Preschool - Pink
    • Under Armour Spotlight LE - Mens - White/Steel
    • Nike Hypervenom Phatal 2 FG - Mens - White/Total Orange/Volt/Black
    • Reebok Furylite - Mens - Cement/Silvery Green/Dark Sage/Dark Brown
    • Nike Golf - Lunar Control (White/Volt/Metallic Silver) Womens Golf Shoes
    • SKECHERS - Burst - Ellipse (White) Womens Shoes
    • Nike Hypervenom Phelon 2 FG - Womens - Blue Lagoon/White/Volt/Black
    • Vans Kids - Authentic Core (Toddler) (Navy) Kids Shoes
    • adidas Originals ZX Flux - Boys Grade School - White/White/White
    • adidas Originals Superstar - Boys Grade School - White/Black/White
    • Timberland 6" Premium Waterproof Boots - Boys Preschool - Blue
    • Jordan Eclipse - Mens - Insignia Blue/Ghost Green/Soar/Black
    • Reebok ZPump Fusion 2.0 - Boys Grade School - Black/Shark/Blue Sport/Solar Yellow/White
    • adidas Kids - Messi 15.3 (Little Kid/Big Kid) (Semi Solar Slime/Solar Red/Black) Kids Shoes
    • Nike Tiempo V4 IC - Boys Grade School - Black/Volt
    • Nike Zoom Wildhorse 3 - Mens - Deep Royal Blue/Blue Lagoon/Laser Orange
    • DC Kids - Rebound UL (Toddler) (Grey/Black/Grey) Boys Shoes
    • Nike Flex Fury 2 - Womens - Dark Grey/White/Pink Blast
    • New Balance - LD5000v3 (Toxic/Titan) Womens Running Shoes
    • LeBron James Nike Zoom Soldier 9 - Mens - Black/White/Bright Crimson
    • New Balance 574 - Womens - Grey/Black/Purple Cactus
    • inov-8 - FastLift 325 (Black/White) Mens Running Shoes
    • Nike - Air Zoom Wildhorse 3 (Cool Grey/Anthracite/Persian) Mens Running Shoes
    • Under Armour Ignite VII Slide - Girls Preschool - Osmosis/White/Xray
    • Vans - Era Pro (Blackout) Mens Skate Shoes
    • Emerica - The Reynolds Low Vulc (Black/Gold) Mens Skate Shoes
    • Jordan 1 Flight 4 - Mens - White/Pure Platinum/Black
    • Emerica - Wino Cruiser (Black/White) Mens Skate Shoes
    • Jordan Super. Fly 4 - Mens - White/Gym Red/Black/Infrared 23
    • adidas Powerlift Trainer 2 - Mens - Black/White/Vivid Red
    • Nike Free RN Distance - Womens - Black/Green
    • Nike - Core Motion TR 2 Mesh (Photo Blue/Hyper Violet/White) Womens Cross Training Shoes
    • adidas Kids - Ace 16.3 CT Soccer (Little Kid/Big Kid) (Crystal White/Black/Semi Solar Slime) Kids Shoes
    • Timberland 6" Shearling Boots - Girls Grade School - Rust
    • Under Armour Micro G Velocity - Girls Grade School - Harmony Red/Mirror/White
    • Converse Kids - Chuck Taylor All Star Madison Ox (Little Kid/Big Kid) (Spray Paint Blue/Black/White) Girls Shoes
    • Under Armour Tempo - Girls Grade School - Black/White/Brilliance
    • Under Armour Ignite IV Slide - Boys Grade School - Steel/Blaze Orange/Black
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (


Declared Language: None
Language Attribute: en-US (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [5 errors, 0 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

<center>1The center element has been deprecated in favor of using CSS to center elements.
<font>4The font element has been deprecated in favor of the font and color style properties.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to your site by search engine robots that crawl the web. (

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


Missing - The link to the favicon is either invalid or the icon file is missing.
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (

Custom 404 Error Page

Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (

W3C CSS Validation

Status: FAILED [243 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Your domain was registerd for the first time: 15 years, 10 months, 1 day ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (

Domain Expiration

Your domain expires in: 6 years, 10 months, 1 day.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (

URL Canonicalization

No, the and do not resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 10% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
14983.89s226.27 KB5.43 MB178.31 KB199.5 KB0 B577 B6.02 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

Server Information


Server IP:
Server Location:
US CALIFORNIA, San Francisco

Name Server 1: (
Name Server 2: (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


Issued To:
Common Name (CN):
Common Name (CN):
COMODO ECC Domain Validation Secure Server CA 2
Oranization (O):
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

Email Address Obfuscation

Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

Whois Privacy

No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

Professionals that can help with your website:

Your NameCompany NameCity, United States+1 5555555555
More Info