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Report for shopfittings-ltd.co.uk


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Traffic Rank

1,755,671 most visited website in the World Trend: up (-364,111)
Traffic Rank is provided by Alexa

Visitors Localization

No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)


We have located images with missing ALT attribute.
Number of images: 67
Missing alt tag: 5

List of images with missing ALT attributes:

  • http://www.shopfittings-ltd.co.uk/skin/frontend/shopfittings/default/images/...png
  • http://www.shopfittings-ltd.co.uk/skin/frontend/shopfittings/default/images/...png
  • http://www.shopfittings-ltd.co.uk/skin/frontend/shopfittings/default/images/...png
  • http://www.shopfittings-ltd.co.uk/media/wysiwyg/till-rolls-home-d.jpg
  • https://www.feefo.com/feefo/feefologo.jsp?logon=www.shopfittings-ltd.co.uk&a...it=
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)


We have found following title:

"Shop fittings (Est. 1864) | coat hangers and garment rails"

Length: 58 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:

"Default Description"

Length: 19 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

We have found 3 keywords:
  • Magento
  • Varien
  • E-commerce
Length: 27 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 28.88%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
carrier bags2.11%48--10--
coat hangers1.01%231-3--
paper bags1.01%23--1--
clothes rails0.83%19--4--
chrome tube0.83%19--3--
plastic carrier bags0.70%16--5--
twist handle paper0.53%12--1--
paper carrier bags0.48%11--2--
laminate paper bags0.44%10-----
self-seal mail-order bags0.35%8--4--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


Yes, 1 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).


  • 32 <H2>
    • All Categories
    • Carrier Bags
    • Twist Handle Paper Carrier Bags
    • Laminated Paper Carrier Bags
    • Plain Plastic Carrier Bags
    • Clothes Rails
    • Mannequins & Dummies
    • Mannequins
    • Tailors Dummies
    • Coat Hangers
    • Mail-Order Pkg
    • Retail Pkg & Bags
    • Garment Bags
    • Paper Bags
    • Plastic Bags
    • Jewellery Packaging
    • Shop Display
    • Acrylic Display
    • Shop Fittings
    • Gridwall
    • Slatwall
    • Twin Slot Display
    • Chrome Tube
    • Bronx - Urban Tubing
    • Shop Supplies
    • Stationery
    • Pricing Labels & Tickets
    • Price, Tagging Guns & Accessories
    • Italian Fittings
    • Special Offers
    • Quick Navigation
    • New Products
  • 21 <H3>
    • Carrier Bags 381 Products
    • Clothes Rails 143 Products
    • Mannequins & Dummies 85 Products
    • Coat Hangers 177 Products
    • Mail-Order Pkg 98 Products
    • Shop Display 5 Products
    • Shop Fittings 10 Products
    • Italian Fittings 90 Products
    • Special Offers 40 Products
    • Carrier Bags
    • Clothes Rails
    • Mannequins & Dummies
    • Our Location
    • Coat Hangers
    • Mail-Order Pkg
    • Retail Pkg & Bags
    • Shop Display
    • Shop Fittings
    • Shop Supplies
    • Italian Fittings
    • Special Offers
  • 2 <H4>
    • Free Deliveryover £85! Next Day Available On Request* *exclusions apply
    • "Carry a large range of stock at very competitive prices – great delivery!" Katie - Topshop (London)
  • 44 <H5>
    • Tel: 0161 834 8943 / Monday-Friday 9am-5pm
    • Thermal till rolls / PDQ rolls (57mm x 40mm) Ref: TTR5740
    • Bag Display Stand Ref: ST0030
    • Small Black & Gold Gusseted Carriers (Special Offer) Ref: SO_BG-SM
    • Female Headless Mannequin Ref: SFMR318
    • Standard MkI Tagging Gun Ref: STG-1
    • Medium Black & Gold Gusseted Carriers (Special Offer) Ref: SO_BG-MED
    • Black Space Saving Rail Ref: R1TSBS
    • Clear Plastic Carrier Bags - Small (10" x 12") Ref: 1012-CLEA
    • Violet Plastic Carrier Bags - Small (10" x 12") Ref: 1012-VIOL
    • Navy Blue Plastic Carrier Bags - Small (10" x 12") Ref: 1012-NAVY
    • Black Plastic Carrier Bags - Small (10" x 12") Ref: 1012-BLCK
    • Flat Pack Clothes Rail (black) Ref: FPGRB
    • Black Space Saving Rail Ref: R1TSBS
    • Children's Clothes Rails Ref: T98
    • Chrome Fishtail Rail Ref: T70
    • Ladies Tailor's Dummy (white fabric / white tripod) Ref: TDB-LWTW
    • Female Tailor's Dummy 'Sale' Cover Ref: TDSC
    • High Gloss Male Mannequin 'Lex' Ref: R1238
    • Male Plastic Egg Headed Mannequin Ref: SFMR323
    • Vintage Wooden Hanger With Bar Ref: BHV
    • White Wooden Hanger Without Bar Ref: NBHW
    • Black Wooden Hanger Without Bar Ref: NBHB
    • Maple Wood Hangers - set of 3 Ref: WA0233
    • Polythene Self-seal Mail-order Bags (711mm x 589mm) Ref: MB-6
    • Polythene Self-seal Mail-order Bags (483mm x 737mm) Ref: MB-5
    • Polythene Self-seal Mail-order Bags (432mm x 559mm) Ref: MB-4
    • Polythene Self-seal Mail-order Bags (330mm x 483mm) Ref: MB-3
    • Bangle Display Stand Ref: ST0035
    • Chrome Shoe Rack with Shelves Ref: SR
    • Chrome Shoe Rack Without Shelves Ref: SRS
    • Floor Standing Hat Stand (chrome) Ref: R125
    • Chrome Tube Wall-Mounting Kit (1200mm) Ref: CTK1-4
    • Chrome Tube Wardrobe Rail / Alcove Rail Kit (1200mm) Ref: CTK2-4
    • Rectangular 'T' Legs - Pair Ref: R410
    • Rectangular 'L' Legs - Pair Ref: R443
    • Leg Stand Ref: EB-LS
    • Neck Stand (black) Ref: EB-BK-NS
    • Neck Stand (chrome) Ref: EB-NS
    • Ladies Energy Bust (chrome) Ref: EB-CHL
    • Hanger 'Slip-Nots' Ref: SLIP-NOT
    • Feature Four Straight Arm Rail (chrome) Ref: FR4-S
    • Silver Card Box - 12pack (150x 150 x 30) Ref: NO10SILVER
    • Silver Card Box - 12pack (78 x 60 x 25) Ref: NO5SILVER
  • 4 <H6>
    • Since 1864 : 150 Years of Heritage, Quality, and Expertise.
    • Contact Us
    • Checkout »
    • 42-46 Thomas Street, Northern Quarter, Manchester, M4 1ER
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).


Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [135 errors, 10 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

No custom 404 error page detected.

Warning: Soft 404 error detected redirecting to http://www.shopfittings-ltd.co.uk/.

A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)


Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

Status: FAILED [33 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

PR: 2 out of 10 (Below Average)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

Estimated number of pages indexed by Google™: less than 5K
Estimated number of pages indexed by Bing™: less than 10
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

Your domain was registerd for the first time: 16 years, 2 months, 4 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

Your domain expires in: 1 year, 9 months, 25 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

No, your site's IP does not redirect to shopfittings-ltd.co.uk.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

Yes, both the www.shopfittings-ltd.co.uk and shopfittings-ltd.co.uk resolve to the same URL.
Warning: Current redirect is "HTTP/1.1 302 Moved Temporarily" but it should be "HTTP/1.1 301 Moved Permanently"
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

Data could not be obtained.
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

Server IP:
Server Location:

Name Server 1:
ns1.powerpanel.co.uk (
Name Server 2:
ns2.powerpanel.co.uk (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)


Issued To:
Common Name (CN):
Common Name (CN):
COMODO RSA Domain Validation Secure Server CA
Oranization (O):
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

Shopfittings Manchester Ltd
UK Limited Company, (Company number: 5763140)
48 Thomas Street, Manchester, M4 1ER, United Kingdom, Data validation:, Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

On, Apache/2.2.31 (Unix) mod_ssl/2.2.31 OpenSSL/1.0.1e-fips mod_bwlimited/1.4 PHP/5.4.45
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).