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usabilityUsability
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SEO-AuthoritySEO-Authority
performancePerformance
securitySecurity

Report for showcraft.co.uk

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Top Priorities

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Traffic Rank

visitors
18,814,944 most visited website in the World
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
Perfect, all images have ALT attribute.
Number of images: 1
Missing alt tag: 0
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Showcraft | PA Hire Essex Kent London Sound Systems Equipment Rental"

Length: 68 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"PA Hire Essex Kent London Festival Sound, Lighting Sound equipment Rental Sound Systems Theatres Weddings Corporate Events conferences Dry Hire installation"

Length: 156 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 1 keywords:
  • <Essex Audio Visual Hire Av Hire Backline hire CDJ Hire Cheap PA conference PA hire Disco Hire DJ equipment DJ Equipment Hire DJ Kit hire DJM Hire dry hire equipment Essex Hire hire sound engineers
Length: 197 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 29.10%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
hire6.10%1021241-
green3.23%54--54--
sound2.93%49135--
end1.80%30--29--
lighting1.68%28-14--
little1.68%28--28--
great1.68%28--28--
london1.14%19116--
rental1.02%17111--
street0.96%16--16--
hire essex0.42%7112--
sound hire0.42%7-----
equipment hire0.42%7-----
microphone hire0.42%7-----
sound systems0.36%611---
hire essex kent0.30%5112--
essex kent london0.30%5112--
radio microphone hire0.24%4-----
party speaker hire0.18%3-----
sound equipment hire0.18%3-----

Warning: Keywords density of above 5% might have negative impact on search engine listing

Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Frames

accessibilitySEO-content
Yes, 1 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 2 <H1>
    • Showcraft.co.uk
    • Festival Theatre Weekender & Event Sound and Lighting Specialists.
  • 5 <H2>
    • Pa Hire Essex Kent London Nationwide Sound Rental
    • Tel: 01245 90 53 53
    • Email: [email protected]
    • EMPTY
    • EMPTY
  • 9 <H3>
    • Index Of Pages
    • EMPTY
    • Sound & Lighting Hire
    • Keywords
    • Additional Services
    • We specialise in all areas of event sound and lighting
    • Showcraft PA Hire Essex Kent London and Nationwide.Festival Theatre Weekender & Event Sound and Lighting Specialists.
    • Share this:
    • Like this:
  • 5 <H4>
    • EMPTY
    • EMPTY
    • EMPTY
    • EMPTY
    • Showcraft – Dry Hire Delivery Service Areas:
  • 0 <H5>
  • 1 <H6>
    • Abridge Aingers Green Aldham Alphamstone Alresford Althorne Ardleigh Arkesden Ashdon Asheldham Ashen Ashingdon Audley End Aveley Aythorpe Roding Baker Street Ballards Gore Bamber’s Green Bannister Green Bardfield End Green Bardfield Saling Barling Barnston Basildon Battlesbridge Baythorne End Beacon End Beauchamp Roding Beaumont Beazley End Belchamp Otten Belchamp St Paul Belchamp Walter Berden Berners Roding Bicknacre Billericay Birch Birch Green Birchanger Birdbrook Bishop’s Green Black Notley Blackheath Blackmore Blackmore End Bobbingworth Bocking Bocking Churchstreet Boreham Borley Bowers Gifford Boxted Bradfield Bradfield Heath Bradwell Bradwell on Sea Bradwell Waterside Braintree Bran End Brentwood Bridge End Bridge Green Brightlingsea Broad Green Broad Street Green Broadley Common Brook Street Broomfield Broxted Buckhurst Hill Bulmer Bulmer Tye Bulphan Bumble’s Green Burnham on Crouch Burtons Green Butcher’s Pasture South Benfleet Canewdon Canvey Island Castle Hedingham Catmere End Chadwell St Mary Chafford Hundred Chappel Chelmsford Chickney Chignal Smealy Chignal St James Chigwell Chigwell Row Chipping Hill Chrishall Church End – Braintree Churchend – Rochford Churchend – Uttlesford Churchgate Street Clacton on Sea Clatterford End Clavering Cock Clarks Coggeshall Colchester Cold Norton Cole End Colne Engaine Cooksmill Green Coopersale Copford Green Cornish Hall End Corringham Coryton Courtsend Coxtie Green Crays Hill Cressing Crockleford Heath Ongar Danbury Daws Heath Debden Debden Green Dedham Dengie Doddinghurst Dovercourt Downham Dry Street Duck End Duddenhoe End Dunmow Dunton Wayletts Duton Hill Earls Colne East Hanningfield East Horndon East Mersea East Tilbury Easthorpe Eastwood Edney Common Eight Ash Green Elder Street Elmdon Elmstead Elmstead Market Elsenham Epping Epping Green Epping Upland Fairstead Farnham Farnham Green Faulkbourne Feering Felsted Fiddlers Hamlet Finchingfield Fingringhoe Fobbing Ford End Fordham Fordham Heath Fordstreet Foster Street Foulness Foulness Island Fox Street Foxearth Frating Frinton on Sea Fryerning Fuller Street Fyfield Dunmow Gainsford End Galleywood Gambles Green Gestingthorpe Goldhanger Good Easter Gosfield Grange Hill Grays Great Baddow Great Bardfield Great Bentley Great Braxted Great Bromley Great Burstead Great Canfield Great Chesterford Great Clacton Great Easton Great Hallingbury Great Henny Great Holland Great Horkesley Great Leighs Great Maplestead Great Oakley Great Parndon Great Saling Great Sampford Great Stambridge Great Tey Great Totham Great Wakering Great Waltham Great Warley Great Wigborough Great Yeldham Greenstead Green Greensted Hadleigh Hadstock Halstead Hardy’s Green Harlow Hartford End Harwich Hastingwood Hatfield Broad Oak Hatfield Heath Hatfield Peverel Hawkwell Hazeleigh Heckfordbridge Helions Bumpstead Hempstead Henham Henny Street Herongate Heybridge – Billericay Heybridge – Maldon Heybridge Basin High Beech High Easter High Garrett High Laver High Ongar High Roding Highwoods Hockley Holland on Sea Hook End Hope End Green Horndon on the Hill Horsley Cross Horsleycross Street Hounslow Green Howe Green Howe Street Howlett End Hullbridge Hurst Green Hutton Ingatestone Ingrave Inworth Jaywick Kelvedon Kelvedon Hatch Kirby Cross Kirby le Soken Knowl Green Laindon Lamarsh Lambourne End Langdon Hills Langenhoe Langford Langham Langley Upper Green Latchingdon Lawford Layer Breton Layer de la Haye Layer de la Haye Layer Marney Leaden Roding Lee Chapel Lee over Sands Leigh Beck Leigh on Sea Lexden Heath Lindsell Linford Liston Little Baddow Little Bardfield Little Bentley Little Braxted Little Bromley Little Burstead Little Canfield Little Chesterford Little Clacton Little Dunmow Little Easton Little Hallingbury Little Henham Little Horkesley Little Laver Little Leighs Little Maplestead Little Oakley Little Sampford Little Tey Little Thurrock Little Totham Little Wakering Little Walden Little Waltham Little Warley Little Wigborough Little Yeldham Littlebury Littlebury Green Littley Green Loughton Loves Green Lower Green Lower Nazeing Lower Sheering Magdalen Laver Maldon Manningtree Manuden Marden Ash Margaret Roding Margaretting Margaretting Tye Marks Tey Markshall Mashbury Matching Matching Green Matching Tye Mayland Maylandsea Messing Messing cum Inworth Middleton Mile End Mill Green Mistley Molehill Green Monk Street Moreton Mount Bures Mountnessing Mucking Mundon Navestock Navestock Side Nazeing Nevendon Newney Green Newport Nine Ashes Noak Bridge North Benfleet North End North Fambridge North Shoebury North Stifford North Weald – North Weald Bassett Norton Heath Norton Mandeville Nounsley Old Heath Ongar Orsett Osea Island Ostend Ovington Oxen End Oxley Green Paglesham Panfield Parkeston Passingford Bridge Pattiswick Pebmarsh Peldon Pentlow Pilgrims Hatch Pitsea Plaistow Green Pleshey Point Clear Point Clear Bay Potter Street Prittlewell Purfleet Purleigh Quendon Radley Green Radwinter Ramsden Bellhouse Ramsden Heath Ramsey Island Rawreth Rayleigh Rayne Rettendon Rickling Rickling Green Ridgewell Rivenhall Rivenhall End Rochford Roundbush Green Rowhedge Roxwell Roydon Rudley Green Runwell Saffron Walden Salcott Sandon Sewards End Sewardstone Sewardstonebury Shalford Shalford Green Sheering Shelley Shellow Bowells Shenfield Shoeburyness Shotgate Shrub End Sible Hedingham Silver End Smythe’s Green South Benfleet South Fambridge South Green South Hanningfield South Ockendon South Weald South Woodham Ferrers Southchurch Southend on Sea Southminster Springfield St Lawrence St Osyth Stambourne Stanford le Hope Stanford Rivers Stansted Airport Stansted Mountfitchet Stanway Stapleford Abbotts Stapleford Tawney Starlings Green Stebbing Stebbing Green Steeple Steeple Bumpstead Stisted Stock Stondon Massey Stones Green Stoneyhills Stow Maries Strethall Sturmer Sturthill Swan Street Takeley Takeley Street Tendring Terling Thames Haven Thaxted Theydon Bois Theydon Garnon Thornwood Common Thorpe Bay Thorpe le Soken Thorrington Threshers Bush Thundersley Tilbury Tilbury juxta Clare Tillingham Tilty Tiptree Tiptree Heath Tollesbury Tolleshunt D’Arcy Tolleshunt Knights Tolleshunt Major Tolmachan Toot Hill Toppesfield Twinstead Tye Green Tyler’s Green Ugley Ugley Green Ulting Upper Green Upshire Vange Virley Wakes Colne Wallasea Island Waltham Abbey Walton on the Naze Weeley Weeley Heath Wendens Ambo West Bergholt West Hanningfield West Horndon West Mersea West Thurrock West Tilbury Westcliff on Sea Wethersfield White Colne White Notley White Roding Wicken Bonhunt Wickford Wickham Bishops Wickham St Paul Widdington Widford Willingale Willows Green Wimbish Wimbish Green Witham Wivenhoe Wix Woodham Ferrers Woodham Mortimer Woodham Walter, Wormingford Wrabness, Writtle, Wyatts Green,Southend on Sea,LondonEast London,North London,South London,West London,Central London<meta name=”google-site-verification” content=”basKOPLiRuYvw4vlD-MreTrhi54TLeyAYEtbDmLAbmM” />
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: en-US (English)
Language Attribute: en-US (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [8 errors, 14 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
No web anlytics tools found.
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Favicon

usability
Missing
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [15 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

SEO-Authority
PR: 0 out of 10 (Very Poor)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

SEO-Authority
Estimated number of pages indexed by Google™: more than 100
Estimated number of pages indexed by Bing™: more than 40
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

SEO-Authority
Your domain was registerd for the first time: 2 years, 5 months, 26 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Your domain expires in: 1 year, 6 months, 4 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 62.233.121.75 does not redirect to showcraft.co.uk.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.showcraft.co.uk and showcraft.co.uk resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 67% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
4993.33s77.62 KB1.92 MB806.14 KB122.67 KB0 B18.26 KB2.92 MB

RecommendationImpactDetails
Avoid landing page redirects
None
Your page has no redirects.
    Enable compression
    Medium
    Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
      Enable compression for the following resources to reduce their transfer size by 52.6KiB (68% reduction).
      Leverage browser caching
      Low
      Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
        Leverage browser caching for the following cacheable resources:
        Reduce server response time
        Medium
        In our test, your server responded in 1.2 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
          Minify CSS
          Low
          Compacting CSS code can save many bytes of data and speed up download and parse times.
            Minify CSS for the following resources to reduce their size by 1.7KiB (30% reduction).
            Minify HTML
            Low
            Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
              Minify HTML for the following resources to reduce their size by 1.4KiB (10% reduction).
              Minify JavaScript
              Medium
              Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                Minify JavaScript for the following resources to reduce their size by 37.2KiB (31% reduction).
                Eliminate render-blocking JavaScript and CSS in above-the-fold content
                Medium
                Optimize images
                High
                Properly formatting and compressing images can save many bytes of data.
                  Optimize the following images to reduce their size by 243.3KiB (14% reduction).
                  Prioritize visible content
                  None
                  You have the above-the-fold content properly prioritized.

                    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

                    Server Information

                    security
                    Server IP:
                    62.233.121.75
                    Server Location:
                    GB -, -

                    Name Server 1:
                    ns1.namecity.com (62.128.193.35)
                    Name Server 2:
                    ns2.namecity.com (84.22.161.171)
                    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

                    HTTPS (SSL)

                    security
                    No HTTPS (SSL) found.
                    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

                    Safe Browsing

                    security
                    Yes
                    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

                    Spam Blacklist

                    security
                    Good, your IP is not blacklisted.
                    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

                    Email Address Obfuscation

                    security
                    There is 1 email in plain text on the webpage:
                    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

                    Directory Browsing

                    security
                    Great, your server has directory browsing disabled.
                    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

                    Whois Privacy

                    security
                    Registrant:
                    Organization:
                    Walk Right Back Ltd
                    Type:
                    Other UK Entity (e.g. clubs, associations, many universities)
                    Address:
                    The Pines, Franklin Rd, North Fambridge, Chelmsford, Essex, CM3 6NF, United Kingdom, Data validation:, Nominet was able to match the registrant's name and address against a 3rd party data source on 20-May-2013
                    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                    Server Signature

                    security
                    On, Apache/2.2.15 (CentOS) PHP/5.4.45
                    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).