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Report for smile.com.au

iwebchk

Top Priorities

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Traffic Rank

visitors
Data could not be obtained.
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
Perfect, all images have ALT attribute.
Number of images: 58
Missing alt tag: 0
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Top-Rated Dental Cover From $79 a Year | smile.com.au"

Length: 53 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Get reduced & capped dental fees instantly on all treatment. No Waiting. No Exclusions. No Limits. Join & benefit instantly by visiting 3,000+ smile.com.au dentists across Australia!"

Length: 182 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 9.04%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
dentist7.07%88--31-
dental4.18%521113--
smile3.86%481192-
email2.25%28--9--
cover1.77%221-11--
health1.77%22--46-
join1.61%20-131-
benefit1.53%19-143-
fees1.29%16-15--
treatment1.29%16-13--
dental fees1.21%15-15--
dental cover0.88%111-5--
capped dental0.88%11-15--
get reduced0.72%9-13--
email address0.56%7--3--
capped dental fees0.88%11-15--
instant login link0.40%5--3--
valid email address0.32%4-----
top-rated dental cover0.24%31-2--
request password reset0.24%3--1--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Frames

accessibilitySEO-content
No frames detected. We found 1 inline frame(s).
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 1 <H1>
    • A New Era of Dental Cover!
  • 23 <H2>
    • Get reduced & capped dental fees with no waiting, no exclusions, no limits - from $79 a year!
    • Get reduced & capped dental fees with no waiting, no exclusions, no limits - from $79 a year!
    • Top-rated dental cover!
    • Top-rated dental cover!
    • How smile.com.au works
    • From $79 a year...
    • 100% Satisfaction Guarantee
    • Got health insurance? Benefit twice!
    • What members are saying...
    • Michelle's Story
    • Carl's Story
    • Sue's Story
    • Carol's Story
    • Trudi's Story
    • Steven's Story
    • Rated Excellent!
    • Questions?
    • Start Your Cover Now...
    • Request Password Reset
    • Request Instant Login Link
    • Thank you
    • Thank you
    • Oops! The email address entered doesn't match our records.
  • 19 <H3>
    • EMPTY
    • Reduced & capped dental fees
    • Low annual cover fee
    • Quality dentists
    • No waiting periods
    • No treatment exclusions
    • No benefit limits
    • Single Cover
    • Benefit twice when you use smile.com.au in combination with your health insurance. Click on your health fund below to find out how!
    • "We’ve saved $1,502.50 on our dental..."
    • "Great dental cover with lots of benefits..."
    • "I’ve saved $900 on my dental..."
    • "I've saved $500 on my dentures..."
    • "We’ve saved $900 on my daughter's braces..."
    • "I saved at least $500 in just three visits..."
    • Get reduced & capped dental fees with no waiting, no exclusions, no limits & much more from just $79 a year! It’s easy: join online in 2 minutes & visit any smile.com.au dentist.
    • Please check your email for further instructions. If you do not receive the email shortly, please check your spam folder or filtering tools.
    • Please check your email for your instant login link! If you do not receive the email shortly, please check your spam folder or filtering tools.
    • Please contact our friendly Team at [emailprotected] or call 1300 238 648 during business hours.
  • 25 <H4>
    • EMPTY
    • EMPTY
    • EMPTY
    • EMPTY
    • Reduced & capped dental fees at smile.com.au dentists
    • Dental cover from $79 a year & no annual increase
    • Not paying for other services such as optical, physio etc.
    • No waiting periods - start saving today!
    • No treatment exclusions - save on every treatment!
    • No benefit limits - save on every visit!
    • 3,000+ smile.com.au dentists throughout Australia
    • No pre-existing condition exclusions
    • How is smile.com.au different from health insurance (traditional cover)?
    • What dental treatments are included?
    • What happens when I join smile.com.au?
    • Can I join smile.com.au if I’m not an Australian citizen?
    • How do I become a smile.com.au dentist (preferred provider)?
    • Have more questions? We have plenty of answers! Click here to view our FAQs.
    • About
    • Get in touch
    • Learn more
    • Support
    • Popular dentist locations
    • Enter the email address that you started your cover with and we’ll email you instructions to reset your password.
    • Enter the email address that you started your cover with and we’ll email you an instant login link!
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [121 errors, 52 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
Yes, https://www.smile.com.au/robots.txt

Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow: /*?zoom*
  • Disallow: /*?search*
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

Accessibility Check

accessibility
Data could not be obtained.
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

mobile

Mobile Optimization

mobileperformanceSEO

Mobile Experience

mobileusability

Favicon

usability

Custom 404 Error Page

usability

Printability

usability

W3C CSS Validation

validity

Indexed Pages

SEO-Authority

Domain Age

SEO-Authority

Domain Expiration

SEO-Authority

IP Canonicalization

SEO

URL Canonicalization

SEO

Page Speed

performanceSEO

Server Information

security

HTTPS (SSL)

security

Safe Browsing

security

Spam Blacklist

security

Email Address Obfuscation

security

Directory Browsing

security

Whois Privacy

security

Server Signature

security